The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

Moonshot

STRATEGIC MARKETING + COMMUNICATIONS

Collaborating with diverse and project teams to shape marketing and communication strategies, leading to the successful launch of 110+ startups, generating thousands of pieces of earned media worth millions of dollars in advertising equivalent.

AWARD WINNING BRAND DEVELOPMENT + MANAGEMENT

Crafting breakthrough categories and strategic narratives, enhancing brand positioning, culminating in prestigious client awards, including "Best State Court Research and Analytics Platform 2023," "Fast Company Innovative By Design 2021,"  and " Central Banking Finnovator of the Year Award 2021".

EXECUTIVE COMMUNICATIONS + THOUGHT LEADERSHIP

Devising and implemented marketing and comms plans with project leads, coordinating w/ subject matter experts to drive national and industry-specific media messaging. Successfully prepared an executive client for testimony before the US House of Representatives Committee on Financial Services and Task Force on Financial Technology.

Orchestrating speaker and influencer programs featuring high-profile figures such as Adobe CEO Shantanu Narayan.

CREATIVE CAMPAIGN DEVELOPMENT

Utilizing a range of storytelling mediums (short-form video, image carousels, social audio events, podcasting, and online courses) to engage key audiences and convey compelling project narratives.


Staying ahead of digital and traditional marketing trends, executing integrated marketing initiatives like a street marketing campaign at SXSW involving a 10-person team, and art directing out-of-home advertisements in Times Sq.

Proactively exploring new technologies and trends, venturing into diverse fields such as remote sensing, hyper spectral imaging, agricultural water rights management, and legaltech.

EVENTS AND INFLUENCER PROGRAMS

Masterminding notable events, including the private hedge fund investor summit Compound:Thesis, and a high-profile launch event for 300+ Atrium stakeholders, raising over $35,000 in event sponsorship.

Founder | Global Director of Marketing and Public Relations

First Round Fast Track

Working 1:1 with First Round network founders to identify opportunities to share their stories and build personal and professional brands that deliver on business objectives such as fundraising, recruiting and customer development. First Round Fast Track mentors meet bi-weekly for 12 weeks per cohort.

Mentor - Public Relations 

Alchemist Accelerator

Founder pitch practice, message crafting and PR roundtables with leading technology industry reporters from The Wall Street Journal and TechCrunch.

Mentor - Public Relations

StartX.

Empowered early-stage startups with strategic insight into marcomms, effectively positioning their unique stories to reach key audiences, including mainstream media, and key stakeholders. Leveraging my 10+ years of experience in PR, marketing, and branding, I've developed and implemented repeatable frameworks spanning content, social media, and events to elevate early stage founders and teams. My deep understanding of the innovation ecosystem and climate sustainability has resulted in notable brand growth and industry awareness for StartX companies.

500 Startups

Supporting multiple cohorts of portfolio companies with public relations training and hands-on growth communications and go-to-market mentorship  with global early stage founders from Australia, Brazil, Canada, China, Mexico, Nigeria Poland Mexico, South Korea, etc.

Mentor - Marketing and Communications 

SparkPR

Senior Communications Manager

Cleantech Law Partners

VP Business Development

Google

Intern, Google News

Viacom

Marketing Intern - MTV

Strategic storyteller and publicist driving scalable marketing outcomes for Silicon Valley executives and brands. I craft category-defining narratives that have helped companies raise $1.5 billion in new investment

Every great company is actually a social movement.

Bring me a highly-technical founder with a muddy storyline, and I will deliver a movement leader with a sparkling new narrative that dominates headlines, and drives business results. 

I’m a media storyteller, community-builder, and thought partner to high-performing executives, investors and visionary founders. 

Together we activate audiences to tackle humanity’s most pressing challenges with ingenuity, passion and deep expertise.  

Everyone says they’re result-driven, but over the past decade I’ve consistently transformed high-growth technology founders into category leaders, launching more than 80 startups that have earned thousands of media features. 

Collectively my clients have raised more than $1.5 billion from the top venture capital funds and private equity groups. 

Leveraging my extensive network of investors, operators and media, I curate unforgettable events that lead to strategic relationships and unlock opportunities that propel my clients to the head of the line. 

I don’t win awards, but my clients do. 

Whether it's being recognized as a Fast Company Most Innovative Company, Central Banking Magazine’s Finnovator of the Year, or receiving the Core77 Design Sustainability Award, the founders I support stand out among their peers year after year.

After 14 years in the heart of Silicon Valley, I remain fired up about technologies that tackle humanity’s greatest challenges, including food security, global warming, and how the rise of artificial intelligence will impact small business owners, knowledge workers, creative professionals and educators.

When I’m not working you can find me coaching my son’s soccer team, nerding out about all things Arsenal Football Club, or exploring San Francisco’s bounty of mysterious nooks and crannies on two legs. 

I’m a lover of spicy food, black coffee and true crime documentaries. 

Lifetime learner.

I only work with clients I know I can help. 

Reach me at: chikodi@moonshotpr.com

taplio

The Battle

Renee Lynn Frojo ✨

Chikodi Chima

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