The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

The construction industry makes up just 7% of the workforce, yet accounts for nearly 20% of all suicide deaths. 

Men in construction are 10 times more likely to die by suicide than workers in other industries.

We have strong systems for physical safety. But an invisible threat is taking lives: mental health challenges. 

This isn’t just about numbers. It’s about people, morale, and the safety culture you’ve worked hard to build.

That’s why I created “Hope in Hard Hats.” 

It’s a presentation built specifically for men in construction: real, relatable, and grounded in lived experience. 

I come from three generations of construction workers and in 2022 I lost my 16-year-old brother to suicide. 

That loss led me to leave the trades and become a clinical social worker, where I now help men navigate the same struggles my family faced.

Your team will walk away with:

- Real-world tools to recognize when a coworker is struggling
- Actionable steps to create psychological safety on every job site
- A powerful story that reframes vulnerability as strength

Bringing this message to your company isn’t just meaningful, it’s an investment in your people. 

It shows your crews that their lives matter beyond their output.

Please see the featured section below to get started. 

I’m confident this talk will make a lasting impact on your team.


taplio

The Battle

Renee Lynn Frojo ✨

Ethan Getchell

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