Skydrops Sustainable Water Technologies

Director of Marketing And Public Relations

Humanitas Marketing

Marketing Consultant

SKILLZ Child Development Center

Marketing Director

The Learning Lab, Singapore

TLL is an after-school academic startup that experienced high growth in the early 2000s, from solopreneurship to a US$40 million brand. They’re known for their innovative initiatives and remarkable success in preparing students aiming for the Ivy League / OxBridge. 

Accomplishments:
Managed project to get us on the short list of centers approved by the Singapore Ministry of Education. Tasks included proposal writing, curriculum editing, interviews, and inspection-readiness.

Led team project of moving locations for expansion - from lease negotiations to build-out. Succeeded in getting a Gucci-store look on an IKEA budget. Helped team with the logistics of moving a student body of 1,400.

Helped establish The Learning Lab TV “channel” with marketing and community-oriented programming on multiple public-facing screens across sites. 

Built and established our Life Sciences exhibit area. Sourced for exotic lop-eared rabbits, guinea pigs and a chinchilla. 

Refined and communicated TLL’s brand aesthetic and messaging. 

Managed all communication between the CEO and department heads and partners. Handled international hiring, company-wide project tracking, crisis management, and personal administrative matters.

Executive Assistant to CEO

Your prospects are more 22x more likely to remember a story than facts alone. 

Many marketers want more and better testimonials and case studies…

They know that case studies can be their #1 conversion tool…

…that there’s no faster way to build trust and authority. 

But getting them is a hassle. 

❌ You don’t want to trouble your clients. 

❌ Unlike other types of copy, case studies involve a multi-step process. They require a set of skills that copywriters often don’t practice day to day - like running strategic client interviews, eliciting authentic, unfiltered responses and memorable quotes… 

The higher learning curve and lack of specialized training lead to inefficiency and stress on your team. 
 
❌ The costs are higher if you don’t get it right the first time. Unlike other types of copy, you may have to go back and redo an interview with a client. 😬

THE RESULT: You don’t get the case studies you want and your sales teams need. 

You can change that ☝️. A case study writer can help you to create assets that produce some of your highest returns. 

✅ A well-crafted case study is more than a testimonial: It’s a before-and-after feature story that’s backed by compelling evidence of results. It proves that you don’t just have a happy client, but a successful one. 

✅ It demonstrates empathy. Your prospects hear that you understand their challenges. You’ve solved their problems before. 

✅ When you leverage your clients’ wins, you’re not the one tooting your own horn. You get your happiest clients in front of every one of your leads. THEY are saying how you’ve impacted them. 

MY JOB: 
1. To make you look good => “I trust them”
2. To make your clients look good => “I want that!”

As a copywriter with 12+ years of business and marketing experience in the education field, I’ve used customer stories to build trust, establish authority, and convert leads. 

As a former debater and debate judge, I can help you to craft persuasive narratives and build a solid case for working with you. 

And with a startup and entrepreneurship background, I care more about clarity and impact than creativity prizes. Copy should connect humans to humans, help your prospects feel heard, and get buy-in to your vision. 

I can help you to stretch your marketing dollars by turning your long-form case studies into assets for each part of your funnel: testimonial videos, quotes for social media, and more. So each piece keeps putting money in your pocket. 

Message me to schedule a call. We’ll look at how we can get you to your goals.

Renee Tay

Andy Churchill,  phd, mba

Hone Communications

I work with individuals and organizations to help researchers present better. I start with helping them find their story and then coach them to deliver it in the most effective way.  Since Covid, my work has focused around helping people navigate the shifts to presenting online: 
👉 your voice (tone, pace, volume, pausing) remains your most important tool, and embracing the attitudes and feeling you want to convey is your most critical skill.
👉 stories still rule: tech interaction tricks are useful, but don't get sucked too far down that rabbit hole because stories are still the most effective driver of deep engagement, learning and memory.
👉 understand the impact of body language: while it has become less impactful on the audience, it still influences your own confidence and energy.
👉 the movement of visuals in person competes with your ability to engage your audience, but online, that same movement helps capture and retain attention: adjust accordingly.

A short selection of past companies & organizations with whom I've worked:
MY01
Engineva
McGill DeSautels School of Business
Research Institute of McGill University Health Care
Ordre des ingénieurs du Québec
Pharmaceutical Sciences World Congress
MUHC Foundation
Bio-Sync
Integrated Program in Neuroscience

Co-Founder

Sounds of Science live

Co-Host

McGill University - Teaching and Learning Services

PROGRAMS INCLUDE:
3MT Training Developer & Director (100+ student competition)
Pitch Coach: McGill Hakim Family Prize (2x$50,000 winning grants)
Training Director, Lister Family Engaged Science Initiative (500 students/year)
Pitch Coach: Surgical Innovation Program (2-3 successful start-ups emerge each year)
Presentation Coach: TISED Changemakers (annual conference keynote speakers)
Pitch Coach: MI4 / McGill Advancement Collaboration (prepare professors for donor meetings)
Video Training (prepare professors for the recording studio)

Presentation Skills Training Manager

The McGill Writing Centre

COURSES INCLUDE: Fundamentals of Academic Presentations, Communication in Engineering, Cornerstones of Academic Writing, Communication in Management
👉These undergraduate, graduate and professional level courses all share communicating more effectively as their common thread.  Spanning from traditional academic writing (e.g., research papers and dissertations) to professional writing (e.g., cover letters & project proposals) to start-up needs (pitches & business plans) this work bridges the academic and professional spheres in ways that have come to define my career.

For this work, I have received the prestigious McGill Distinguished Teaching Award.

Sessional Instructor

Engineva

I work with clients to write the technical documentation needed for Science Research and Experimental Design (SR&ED) funding from federal and provincial governments. This work involves transforming technical texts to accessible, engaging narrative.

Technical Advisor

turn your audience into your champions: ignite curiosity 🔥 scaffold understanding ✔ maximize impact 🚀. The PresentBetter Program for lab research groups & academic institutes -now over 7,000 researchers served.

Every piece of research, when effectively communicated, can spark change. 

In academia. In careers. In society.

But too often, important findings remain hidden, their potential unrealized. 
The importance/impact of research gets:
●	Buried under layers of complexity
●	Communicated without connecting
●	Overwhelmed by scientific terms and processes

This is why I created PresentBetter: 
To transform how your researchers share their ideas with the world. 
Together we distill years of complex study into clear, compelling narratives that resonate with and inspire audiences.
By amplifying researcher’s voices, we elevate the ability to communicate research in ways that:
●	Moves people
●	Propels careers forward
●	Bridges the gap between academia and society

Through PresentBetter.org, I offer tailored solutions to meet diverse needs:
1.	Individual Coaching: One-on-one sessions crafted for your specific presentation challenges.
2.	Lab and Department Workshops: Small group training to elevate your entire team's communication skills.
3.	Institutional Programs: Comprehensive, scalable solutions for universities and research institutions.
4.	Conference and Event Preparation: Targeted coaching for high-stakes presentations that can define careers.
5.	Online Courses: Self-paced learning for researchers seeking flexibility.

We aim to create a future where every researcher's voice resonates with clarity and impact.



PS Wondering if too good to be true? Here's a link to the talk I coached that was voted the best 3 minute research presentation in North America last year. Scroll through the flipbook for the talk, key lessons, minute by minute breakdown, and a description of the program that I used to train the speaker: https://www.presentbetter.org/post/international-award-winning-talk

Andy Churchill, phd, mba

"You know you weren't sharing any slides?"
"No, I thought you could see them"
 An hour later the judges returned with their verdict.
The professor had won the McGill Clinical Innovation Pitch Competition.

Simple lesson: The presentation is better when it's not about your slides.

Don't get me wrong, I like slides, I work hard helping people improve their slides. I even have a slick "7 rules for better slides."

But before I do that I teach people to change their relationship with their slides. That's the root of most visuals problems, and fixing the root of problems is the way to help people actually improve.

And when you're no longer slide dependent, you make better slides and you give better presentations.


My newsletter this week shares 3 tips to fix the relationship problem most researchers have with your slides. If you're not signed up, join over 1,000 of your research colleagues here: https://lnkd.in/eb9kYBmx 

PS: you might have noticed: there's no visual here. Sometimes we're just better off without it.

Andrew Churchill, PhD

Amplifying the voice of researchers | Founder of PresentBetter | 10+ years & 10,000+ researchers trained | Currently booking with universities for winter/spring ’26

In my work with PhDs and postdocs, here's 1 thing I've noticed you often miss about your next presentation. 

It's not really like what you've mostly seen and often done before: in-class oral tests and classroom lectures. 

Neither of those are good models for the ones you now have to do:
 1. conference presentation
 2. dissertation defense
 3. job talk
 4. presentation beyond academia
And each of these is uniquely different from each other.  

That's the reason my digital course will start with the choice of 4 videos from the list above, each a deep dive into that particular genre.

Curious: if you could ask a question about just one, what would it be?  



video here is a cell phone recording of the intro to the 4 videos mentioned above.  Thought would be fun to share this behind the scenes look at the McGill University Telestudio when I've been recording the program.

Season 3 of my newsletter brings you stories of putting the research behind presenting better into practice.

Tomorrow's talks about my work with Dr. Jen Ronholm and her graduate students in the One Health Against Pathogens (OHAP) program supported by Natural Sciences and Engineering Research Council of Canada (NSERC). I explain how Jen and I integrated presentation training into lessons and assignments the students were already doing rather than as external workshops.

How'd we do it?
What was the result?
I’ll let you read for yourself tomorrow. 

Newsletter sign-up next to profile pic.

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