Skydrops Sustainable Water Technologies

Director of Marketing And Public Relations

Humanitas Marketing

Marketing Consultant

SKILLZ Child Development Center

Marketing Director

The Learning Lab, Singapore

TLL is an after-school academic startup that experienced high growth in the early 2000s, from solopreneurship to a US$40 million brand. They’re known for their innovative initiatives and remarkable success in preparing students aiming for the Ivy League / OxBridge. 

Accomplishments:
Managed project to get us on the short list of centers approved by the Singapore Ministry of Education. Tasks included proposal writing, curriculum editing, interviews, and inspection-readiness.

Led team project of moving locations for expansion - from lease negotiations to build-out. Succeeded in getting a Gucci-store look on an IKEA budget. Helped team with the logistics of moving a student body of 1,400.

Helped establish The Learning Lab TV “channel” with marketing and community-oriented programming on multiple public-facing screens across sites. 

Built and established our Life Sciences exhibit area. Sourced for exotic lop-eared rabbits, guinea pigs and a chinchilla. 

Refined and communicated TLL’s brand aesthetic and messaging. 

Managed all communication between the CEO and department heads and partners. Handled international hiring, company-wide project tracking, crisis management, and personal administrative matters.

Executive Assistant to CEO

Your prospects are more 22x more likely to remember a story than facts alone. 

Many marketers want more and better testimonials and case studies…

They know that case studies can be their #1 conversion tool…

…that there’s no faster way to build trust and authority. 

But getting them is a hassle. 

❌ You don’t want to trouble your clients. 

❌ Unlike other types of copy, case studies involve a multi-step process. They require a set of skills that copywriters often don’t practice day to day - like running strategic client interviews, eliciting authentic, unfiltered responses and memorable quotes… 

The higher learning curve and lack of specialized training lead to inefficiency and stress on your team. 
 
❌ The costs are higher if you don’t get it right the first time. Unlike other types of copy, you may have to go back and redo an interview with a client. 😬

THE RESULT: You don’t get the case studies you want and your sales teams need. 

You can change that ☝️. A case study writer can help you to create assets that produce some of your highest returns. 

✅ A well-crafted case study is more than a testimonial: It’s a before-and-after feature story that’s backed by compelling evidence of results. It proves that you don’t just have a happy client, but a successful one. 

✅ It demonstrates empathy. Your prospects hear that you understand their challenges. You’ve solved their problems before. 

✅ When you leverage your clients’ wins, you’re not the one tooting your own horn. You get your happiest clients in front of every one of your leads. THEY are saying how you’ve impacted them. 

MY JOB: 
1. To make you look good => “I trust them”
2. To make your clients look good => “I want that!”

As a copywriter with 12+ years of business and marketing experience in the education field, I’ve used customer stories to build trust, establish authority, and convert leads. 

As a former debater and debate judge, I can help you to craft persuasive narratives and build a solid case for working with you. 

And with a startup and entrepreneurship background, I care more about clarity and impact than creativity prizes. Copy should connect humans to humans, help your prospects feel heard, and get buy-in to your vision. 

I can help you to stretch your marketing dollars by turning your long-form case studies into assets for each part of your funnel: testimonial videos, quotes for social media, and more. So each piece keeps putting money in your pocket. 

Message me to schedule a call. We’ll look at how we can get you to your goals.

Renee Tay

Dan Cons

Public Nectar

Public Nectar is a performance marketing agency that helps brands grow profitably through paid social, Google Ads and email marketing.

I’m responsible for assessing the fit of potential clients and helping them decide whether working together is the right choice for their business.

Account Executive

The Remote Goat

I help eCommerce marketing agencies increase sales revenue by closing more leads over the phone through my Conscious Closing Framework.

Founder

Ads by Nomads

Ads by Nomads is an eCommerce growth marketing agency that helps clothing & accessories brands grow by increasing their profitability and sales revenue through Facebook Ads, Google Ads and email marketing.

I run the business and also handle all interactions from the first time someone speaks with us, through to deciding they want our help growing their e-commerce store.

I've got ten years of experience working in the digital advertising industry, specialising in e-commerce. I know how to get to the heart of the problem and come up with solutions that have helped hundreds of e-commerce brands achieve their revenue and return on ad spend [ROAS] targets.

Criteo

Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love. 

At Criteo, I was responsible for working with large advertising agencies like Zenith, Starcom and Wavemaker to help brands like HP, Reckitt Benckiser and Heineken increase e-commerce sales revenue, volume and market share through key retail partners.

Sales Manager, Brand & Agency (UK Tier 1)

Ve Interactive

Ve is a global technology company who provides Connected customer engagement solutions for e-commerce businesses that want to find and grow their audience, convert more customers and optimise marketing spend.

In this role, I was responsible for helping apparel brands maximise the return on their programmatic advertising spend and managing a team of digital consultants who do the same for e-commerce companies across multiple industries.

Head of Client Direct Programmatic Sales

I was responsible for the management and growth of the Home and Garden, Consumer Electronics, Food and Bev sectors. 

Working with brands like Miele, Nestle and Henkel. My team consisted of three digital consultants, three account managers and a client implementation specialist who ensured the successful acquisition, maintenance and optimisation of our client’s programmatic advertising and conversion rate optimisation campaigns.

Head of Retail

I was responsible for the management and growth of the Charity and Education sectors. 

Working with charities like Oxfam, Save the Children and Unicef. My team consisted of two digital consultants and one account manager who ensured the successful acquisition, maintenance and optimisation of our client’s programmatic advertising and conversion rate optimisation campaigns.

Head of Charities and Education

Working in the Education, Recruitment and Charities team, I was solely responsible for introducing our website performance technology and generating revenue from sectors where Ve Interactive had marginal presence at the time. Further responsibilities of mine included mentoring junior members of staff, attending and presenting at conferences, uncovering new partnership opportunities and maintaining timely and accurate details of my sales activities to my sector director.

Senior Digital Consultant

Educate

I was the most senior person on the UK digital team, reporting directly to the sales director, tasked with maintaining sales performance whilst increasing revenue from key university clients. My other main responsibilities included attending and presenting at industry conferences, maintaining media relationships, developing new product offerings, mentoring and appraising team members, training sales staff, assigning territories and team forecasting.

Senior Account Manager

Working on the UK and International digital teams; I was responsible for generating ad revenue from UK University/College marketing departments and ad agencies. My duties included weekly prospecting, cold calling, arranging and attending meetings to cross sell Educate's digital portfolio, helping them to recruit students onto courses at all education levels. Further responsibilities include executing campaigns and reporting on performance.

Account Manager

Sales Expert for Marketing Agencies

As a former agency owner, I know how much you want to succeed.

But to do that, you need to close more sales. 

The problem is you’ve got an overload of inbound leads and can’t keep up with demand. 

And that makes you feel frustrated as you've become the bottleneck in your business, which is impacting your ability to grow. 

I understand how you feel. Missing out on potential clients is super frustrating. 

And that is why I have used my Conscious Closing Framework to help companies like yours close  £5M+ in sales to eCommerce brands. 

I have worked with agencies like Zenith, Starcom and Wavemaker and sold to brands like Heineken, Beats by Dre, Mars and many more. 

And although the global brands and agencies are great, my real love is freedom. 

And that’s why I want to help independent eCommerce marketing agencies and their clients get the sales they need to live the life they want. 

So if you are ready for me to take closing sales off your plate, here’s how it works: ⬇️

✅ Step 1: Book a call
 
Let’s chat about your offering, what you’re currently doing, and what you're looking to achieve to see if working together might be a good fit. 

✅ Step 2: Review your plan
 
I’ll apply my framework to your needs so you can see how I can support your growth and help you decide whether working together is the right for you.

✅ Step 3: Leave it to me

Sign the agreement and start putting calls in my calendar. Get ready to hear - all of these guys are going ahead. Let’s begin the onboarding process.

So, send me a DM, and we can have a chat. 📥.

Or, if you’re not quite ready for that yet, check out my free newsletter: 
  
➡️ https://theconsciouscloser.carrd.co/

So you can stop stagnating and start scaling your agency. 

✌️

taplio

The Battle

Renee Tay

Dan Cons

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