Skydrops Sustainable Water Technologies

Director of Marketing And Public Relations

Humanitas Marketing

Marketing Consultant

SKILLZ Child Development Center

Marketing Director

The Learning Lab, Singapore

TLL is an after-school academic startup that experienced high growth in the early 2000s, from solopreneurship to a US$40 million brand. They’re known for their innovative initiatives and remarkable success in preparing students aiming for the Ivy League / OxBridge. 

Accomplishments:
Managed project to get us on the short list of centers approved by the Singapore Ministry of Education. Tasks included proposal writing, curriculum editing, interviews, and inspection-readiness.

Led team project of moving locations for expansion - from lease negotiations to build-out. Succeeded in getting a Gucci-store look on an IKEA budget. Helped team with the logistics of moving a student body of 1,400.

Helped establish The Learning Lab TV “channel” with marketing and community-oriented programming on multiple public-facing screens across sites. 

Built and established our Life Sciences exhibit area. Sourced for exotic lop-eared rabbits, guinea pigs and a chinchilla. 

Refined and communicated TLL’s brand aesthetic and messaging. 

Managed all communication between the CEO and department heads and partners. Handled international hiring, company-wide project tracking, crisis management, and personal administrative matters.

Executive Assistant to CEO

Your prospects are more 22x more likely to remember a story than facts alone. 

Many marketers want more and better testimonials and case studies…

They know that case studies can be their #1 conversion tool…

…that there’s no faster way to build trust and authority. 

But getting them is a hassle. 

❌ You don’t want to trouble your clients. 

❌ Unlike other types of copy, case studies involve a multi-step process. They require a set of skills that copywriters often don’t practice day to day - like running strategic client interviews, eliciting authentic, unfiltered responses and memorable quotes… 

The higher learning curve and lack of specialized training lead to inefficiency and stress on your team. 
 
❌ The costs are higher if you don’t get it right the first time. Unlike other types of copy, you may have to go back and redo an interview with a client. 😬

THE RESULT: You don’t get the case studies you want and your sales teams need. 

You can change that ☝️. A case study writer can help you to create assets that produce some of your highest returns. 

✅ A well-crafted case study is more than a testimonial: It’s a before-and-after feature story that’s backed by compelling evidence of results. It proves that you don’t just have a happy client, but a successful one. 

✅ It demonstrates empathy. Your prospects hear that you understand their challenges. You’ve solved their problems before. 

✅ When you leverage your clients’ wins, you’re not the one tooting your own horn. You get your happiest clients in front of every one of your leads. THEY are saying how you’ve impacted them. 

MY JOB: 
1. To make you look good => “I trust them”
2. To make your clients look good => “I want that!”

As a copywriter with 12+ years of business and marketing experience in the education field, I’ve used customer stories to build trust, establish authority, and convert leads. 

As a former debater and debate judge, I can help you to craft persuasive narratives and build a solid case for working with you. 

And with a startup and entrepreneurship background, I care more about clarity and impact than creativity prizes. Copy should connect humans to humans, help your prospects feel heard, and get buy-in to your vision. 

I can help you to stretch your marketing dollars by turning your long-form case studies into assets for each part of your funnel: testimonial videos, quotes for social media, and more. So each piece keeps putting money in your pocket. 

Message me to schedule a call. We’ll look at how we can get you to your goals.

Renee Tay

Word Is Born

In 2004, I launched Word Is Born, a creative copywriting and content marketing company serving brands such as Norwegian Cruise Line, Boost Media, Impact Mortgage, Pacific Premier Bank, and the NBA’s Miami HEAT. I partner with brands and agencies to craft and oversee all stages of content development to meet targeted advertising, marketing, and engagement goals. Some of our major achievements include enhancing the brand voice of both Norwegian Cruise Line and Pacific Premier Bancorp/ Pacific Premier Bank through effective and evocative storytelling. Learn, feel, hear, and see more at www.wordisborn.net

Raconteur + Founder

Boost Media

I write, edit, and optimize Google AdWords and Facebook Ads for Boost Media, the first service that lets online marketers crowdsource the optimization and testing of their ad creative on a performance-driven basis. Named a Lead Writer and Elite Booster during my first year with Boost Media, I have also helped write and edit internal company communications, and currently blog extensively on behalf of Boost. Learn more at www.boostmedia.com. And read my blog entries at www.boostmedia.com/blog/author/dylan-barmmer/

Lead Copywriter + Elite Booster

Pacific Premier Bank

As the VP, Marketing Content Manager for Pacific Premier Bank, I led the development and execution of marketing content for one of America's fastest-growing and most dynamic business banks. In addition to overseeing technical and creative copywriting and advertising campaign development, I supported business objectives, many internal communications, and all forms of external communications (digital, traditional, earned media, etc.) across the enterprise. I also managed monitoring and reporting to support Pacific Premier Bank's social media, PR, and reputation management efforts.

VP, Marketing Content Manager

Fang Digital Marketing

I wrote, edited and optimized Google AdWords and Facebook ads and authored bi-weekly blog entries for Fang Digital Marketing, a strategic consulting group specializing in digital marketing and advertising (including SEM, SEO, paid and organic search, social media, display media, affiliate programs, email and more). I also developed and created various branding documents, ebooks, and initiatives for Fang Digital, a fast-rising player and innovator in the ever-evolving world of digital marketing and advertising. Learn more at www.fangdigital.com.

Wordsmith

Wirestone

I served as a senior creative copywriter for the San Diego office of Wirestone, a multi-city, multimedia marketing solutions company. I developed concepts and copy in a wide variety of mediums for clients such as Nike, Apple, Microsoft, HP, Motorola, Oakley, Limelight Networks, SunCom Wireless, Cabo Wabo Tequila, and Deloitte. I worked on more than 30 brands in four years, and was named a Social Media Thought Leader during my time at Wirestone. You can learn more at www.wirestone.com.

Senior Creative Copywriter

Norwegian Cruise Line

I served as the in-house copywriter for the marketing department of Norwegian Cruise Line, the world's third-largest cruise line. I created concepts and copy in a variety of mediums, including print, television, radio, web, email, direct mail, and promotional. Responsibilities included crafting both consumer- and trade-facing communications. I also worked with ad agency GSD&M to help rebrand the cruise line and its trademark "Freestyle Cruising." Learn more at www.NCL.com.

Marketing Copywriter

Southern Brand Collective

I served as the lone copywriter for Southern Brand Collective, a full-service, boutique-size advertising agency in Miami, Florida. I helped create concepts and generated copy in a variety of media for clients such as the Miami HEAT, Couples Resorts, Miami Beach Golf Club, The Related Group, and blah! I also helped create and grow Southern Brand Collective (also known as SBC) out of the ashes of Independent Branding Company. You can view the SBC Agency Work Book at www.wordisborn.net/pdfs/SBC_AGENCY_WORK_BOOKLET_SM.pdf

The Indianapolis Star

I served as a writer for Direct Publishing, a niche group created within the marketing department of the then-Indianapolis Star-News to write, design, and publish specialized, ad-driven newspaper inserts. My primary responsibilities included writing and editing Pacers Weekly (3 seasons) and Colts Playbook (2 seasons), covering daily NBA and NFL beats. I was recognized for feature stories on then-Colts rookie quarterback Peyton Manning and Pacers star shooting guard Reggie Miller, and also contributed content and information to Sports Illustrated, Pro Football Weekly, The Associated Press, Pro Sports XChange and more.

Specialist Publication Writer

Hi there.

I'm a proven, versatile, dynamic and creative storyteller and content writer (aka copywriter) with 25 years of experience in the realms of journalism, advertising, marketing, branding and performance. My journalistic roots planted the skills and focus needed to deliver work that's always high-quality, on-time and on-point. In the years since, my creative abilities have also blossomed.

For 20-plus years, I've excelled as a dynamic leader in content development for digital, print, social and other media. I've crafted impactful, effective, at-times award-winning work for both brands and advertising agencies. Companies and agencies value my consistent ability to deliver engaging narratives that enhance brand recognition and value.

I've created work for big-time brands like Apple, Microsoft, Nike, HP, Qualcomm, The Miami HEAT, Norwegian Cruise Line, Wolters Kluwer and Liberty Mutual Insurance. I've also helped develop and grow several challenger brands, including Couples Resorts, Limelight Networks, SunCom Wireless, Impac Mortgage, Boost Media, Culineer and Pacific Premier Bank.

In 2004, I founded my own content writing and creative consulting business, Word Is Born. As the Founder + Raconteur at Word Is Born, I'm always open to developing and growing relationships with smart partners. You can learn, see, hear and feel more at www.wordisborn.net. 

I have extensive experience in the following industries: 

*Healthcare
*Finance + banking
*Sports + entertainment
*Travel + tourism
*Real estate 
*Tech + software
*Consumer electronics 

Want to work together to tell and sell YOUR unique story? Drop me a line today!

taplio

The Battle

Renee Tay

Dylan Barmmer

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