Skydrops Sustainable Water Technologies

Director of Marketing And Public Relations

Humanitas Marketing

Marketing Consultant

SKILLZ Child Development Center

Marketing Director

The Learning Lab, Singapore

TLL is an after-school academic startup that experienced high growth in the early 2000s, from solopreneurship to a US$40 million brand. They’re known for their innovative initiatives and remarkable success in preparing students aiming for the Ivy League / OxBridge. 

Accomplishments:
Managed project to get us on the short list of centers approved by the Singapore Ministry of Education. Tasks included proposal writing, curriculum editing, interviews, and inspection-readiness.

Led team project of moving locations for expansion - from lease negotiations to build-out. Succeeded in getting a Gucci-store look on an IKEA budget. Helped team with the logistics of moving a student body of 1,400.

Helped establish The Learning Lab TV “channel” with marketing and community-oriented programming on multiple public-facing screens across sites. 

Built and established our Life Sciences exhibit area. Sourced for exotic lop-eared rabbits, guinea pigs and a chinchilla. 

Refined and communicated TLL’s brand aesthetic and messaging. 

Managed all communication between the CEO and department heads and partners. Handled international hiring, company-wide project tracking, crisis management, and personal administrative matters.

Executive Assistant to CEO

Your prospects are more 22x more likely to remember a story than facts alone. 

Many marketers want more and better testimonials and case studies…

They know that case studies can be their #1 conversion tool…

…that there’s no faster way to build trust and authority. 

But getting them is a hassle. 

❌ You don’t want to trouble your clients. 

❌ Unlike other types of copy, case studies involve a multi-step process. They require a set of skills that copywriters often don’t practice day to day - like running strategic client interviews, eliciting authentic, unfiltered responses and memorable quotes… 

The higher learning curve and lack of specialized training lead to inefficiency and stress on your team. 
 
❌ The costs are higher if you don’t get it right the first time. Unlike other types of copy, you may have to go back and redo an interview with a client. 😬

THE RESULT: You don’t get the case studies you want and your sales teams need. 

You can change that ☝️. A case study writer can help you to create assets that produce some of your highest returns. 

✅ A well-crafted case study is more than a testimonial: It’s a before-and-after feature story that’s backed by compelling evidence of results. It proves that you don’t just have a happy client, but a successful one. 

✅ It demonstrates empathy. Your prospects hear that you understand their challenges. You’ve solved their problems before. 

✅ When you leverage your clients’ wins, you’re not the one tooting your own horn. You get your happiest clients in front of every one of your leads. THEY are saying how you’ve impacted them. 

MY JOB: 
1. To make you look good => “I trust them”
2. To make your clients look good => “I want that!”

As a copywriter with 12+ years of business and marketing experience in the education field, I’ve used customer stories to build trust, establish authority, and convert leads. 

As a former debater and debate judge, I can help you to craft persuasive narratives and build a solid case for working with you. 

And with a startup and entrepreneurship background, I care more about clarity and impact than creativity prizes. Copy should connect humans to humans, help your prospects feel heard, and get buy-in to your vision. 

I can help you to stretch your marketing dollars by turning your long-form case studies into assets for each part of your funnel: testimonial videos, quotes for social media, and more. So each piece keeps putting money in your pocket. 

Message me to schedule a call. We’ll look at how we can get you to your goals.

Renee Tay

Singapore Red Cross

Providing editing and copyediting services for articles, interviews and other content to the Singapore Red Cross on a voluntary basis, as and when the need arises.

Editor & Copyeditor 

Doyobi

My core function is to align messaging across the company's Product, Marketing, Branding and Social Media Platforms for an international audience.

Subsequent to our acquisition, my position was no longer required as there was already an existing team based in Jakarta.

Strategic Communications Lead

Self-Employed

Consulted on internal communications - staff handbook, internal compliance documents, risk management documents and policies, for various SMEs and a group of medical specialist clinics.

Reviewed internal communications - applied my knowledge of best practices in the industry to review existing legal documentation on existing non-disclosure agreements, internal risk management policies, business protection agreements and assisted to craft up-to-date policies and documentation to resolve gaps in existing risk management efforts, for a group of companies.

Consulted on internal communications for a re-structuring - strategised effective internal communications, messaging and policies for a refreshed company culture.

External and corporate communications - crafting speeches for CEOs and public figures for events and annual reports, editing and consulting on prospectus for listing requirements as required by the SGX-ST.

External communications - liaised with industry leaders and prominent figures to co-ordinate events and liaised with media partners, journalists and influencers to promote events.

Freelance Consultant (Strategic Communications)

CPG Corporation

A maternity cover contract; I had the privilege of working with professionals spanning across the built environment to dissect and identify key messages for the group's internal communications, marketing collaterals, websites, social media, blogposts and press releases. 

I was part of the core team that published CPG 188, a narrative describing the corporation's 188-year legacy in the built environment. I also led the development of a subsidiary's website and interviewed various professionals on their work to craft copy most suited to showcase the key features of their work.

Corporate Communications

Mumsclub Pte Ltd

- Assisted to develop content strategy for Mumsclub Singapore, to reach out to the client's identified target audience
- Advised client on creating a consistent schedule for social media posts, as well as crafting captions 
- Conducted research on selected podcast topics, drafted podcast script and wrote additional content for their blog to tie-in with the same topics
- Filled the role as an on-demand spokesperson for subject matter expertise on respectful parenting, child care and other subjects, as and when required.

Freelance Content Strategist

Dive

Dive is a social audio platform for professionals to exchange ideas and organically network, in real-time, with industry experts all over the world.
- Assisting to plan and execute the content strategy and outreach efforts for Dive's launch into South East Asia
- Advised on trending topics in Singapore and how to maximise outreach
- Research on relevant industry professionals
- Regular engagement with the Dive Community to foster quality interactions
- Hosted and moderated events on a varied range of topics, as and when required
- Planned and prepped speaking topics, notes and discussion points for a wide range of topics

We mutually agreed to terminate this contract, due to difficulties during the Covid-19 pandemic.

Content Strategist & Events Coordinator

RHT Digital & Media

This role was an internal short-term transfer from my previous role (corporate advisory), as I intended to leave the workforce upon delivery. No maternity leave was claimed from the company.

In this role, I was entrusted with overseeing a small team of two handling investor relations, public relations and crisis management for public listed companies. My knowledge of corporate law and compliance from my previous role in corporate advisory was significantly advantageous to this position, as I was able to advise clients on the legal and regulatory requirements, while crafting effective communications that aligned with their company culture and values.

In addition to the above, I oversaw all general administrative and operations duties, including finance (expense claims, drafting invoices and contracts) and HR matters. I fulfilled my contract period.

Senior Communications Executive

RHT Corporate Advisory

My job scope included corporate secretarial duties for six public listed companies and several hundred private limited companies. I was later transferred to a different department within the group of RHT companies.

Senior Corporate Secretarial Executive 

Effective Communications | Showcase your Leadership Potential!

Do you work with people? If you do, how are your communication skills?

Words have the power to influence, persuade, and inspire others. 

Being a good communicator isn't about knowing big, fancy words that can intimidate or coerce. Leaning on 10 years of experience working across various roles in communications (international relations, public relations, crisis communications, corporate communications and investor relations), I'm here to share how everyone can become a better communicator by:

- thinking critically
- listening well
- developing a questioning mind
- giving the right context
- understanding purpose and audience

In a society lived in by humans, shaped by humans and driven by humans, our communications need to be relevant and deeply human to make a real impact.

Periodically, I also share musings on #parenting, #leadership and #education.

taplio

The Battle

Renee Tay

Ruth Lee

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