The Thing

Co-Founder

building the "media arm" for a growing industry
increasing AI and opensource literacy, for all. 
 Sponsored by👋 Jan

Host - unsupervised learning podcast 

Growth Contributor 

Wrivu Consulting

Growth Consultant 

Optible AI

criteria-matching AI for grant assessment use-case 🤖
supported founder-led sales/HR initiatives/event marketing

Head of Operations

Genvis

Growth Operations Coordinator 

Stealth Startup

Product Marketing Manager

Locafy

special projects monkey 🐒 for COO and CTO

Continuous Improvement Manager

Digital Operations Specialist

Business Analyst

on page SEO/CRO
clients included:
Ray White
Glam Corner
Hello Social
Web Profits

Marketing Strategy Consultant

Wordpress CRO Consultant

Hi, I'm Renee, co-founder of "The Thing". 
Vibe curator, nerd-to-normie api, fostering CBCs (community building communities) & post-internet building at The Thing (open project for community building infra & experimental media/events).

You might've come here because of a silly comment I've made, but I'm glad you stayed!

I'm always eager to speak with folks in the open-source space.

Renée Shaw

your mom @ tl;dv (meeting ai for orgs) 💙

i quit



I quit tl;dv as CEO. frankly, the team is too intelligent and it's making me look bad by comparison. 

the product keeps adding features people want like "a mobile app" and "multi meeting insights" as well as really transparent, GDPR compliant privacy settings. 

it sickens me. i'm used to operating under shaky-at-best (fraudulent at worst) principles and these people are making it difficult to be true to myself. 

before I left my role, I gave myself a healthy amount of equity. this reflects my sentiment on the direction they're taking. 

 while I am bearish on my ability to lead effectively at the company's helm, I am bullish on the direction of the company and will be returning to a humble position within the social media team (you may still refer to me as CEO).

CEO @ tl;dv (again) (meeting intelligence for orgs) 💙

interviewer: "what's your greatest strength?"
me:

LinkedIn is NOT a dating app!

please know that if you DM me trying to hit on me, take me out, send nudes etc...


I WILL pitch tl;dv to you and you WILL regret it.

"you got your job through Bumble?!"



i'm sick of people asking this, it's rude.
the truth is, I got my job through Hinge.

i wasn't going to share this


but i believe in being vulnerable and sharing my failings. 

they sent me this the day after my birthday too 🥲

think you know about OpenAIs CEO Sam Altman?
 
think again.

Sam is a famously private person with immense lore.

-at 19, he creates "Loopt"- a location sharing app

-in 2005 he got accepted to YC

-in 2012 Loopt was acquired for $43 mil

- in 2013 Sam was devastated by the MCR breakup and vowed never to paint his nails black again or wear eyeliner

-due to Sam denying his emo self, Paul Graham decided to declare himself Altman's "Daddy" and made him YC president.

- years later, the implosion at OpenAI with Sam's stepping down as CEO was due to him revisiting his alt boi era. (the board made him promise to not do it again)

billionaires are people too and we've got one who needs some compassion.
 
it's hard for him

next step is to ask for a loan from the government

"why do people pay attention to you when all you do is shitpost about that tl;dv place?" 


heres a checklist for consistent engagement 

- daily posts

- engaging with others 

-content strategy 

- have a boyfriend who works in machine learning at LinkedIn on the recommender systems (algorithm) and bully him into pushing my posts in the feed. 

just follow the steps and you'll take off.

if "meet the team" photos could talk.. 

ft Heather Barnett Adam Faulkner Sean Kennedy

in case you didn't know..



birds can speak and use words in context.
we should be more alarmed about this.
they could be leading teams and optimising their workflows using tl;dv but they don't.

they just eat worms and avoid taxes. 

i'm incredibly jealous.

i'm leaving!



i'm being replaced by Rebecca. she’s been at tl;dv for a year but hasn't been allowed to post. she’ll be running this account until Jan 2026.


as a challenge, she's doing 30 days of actual honest posts instead of satire.

coming up
• how I choose what to post
• what startup CEOs actually want
• turning jealousy into creative fuel
• breaking down a flop
• what I wish people posted
• mistakes I made this year
• self-inflicted startup obstacles
• what’s wrong with remote work

personally, I’m excited to see what Rebecca does

Mariya Delano

Kalyna Marketing

B2B go-to-market powered by content and PR. 

Working with us, you can earn trust and increase buyer confidence, driving real marketing results beyond vanity traffic increases.


We drive sustainable organic growth for your B2B brand with a curated “menu” of content marketing services including marketing strategy, GTM strategy, targeted audits, marketing operations, content creation, content distribution, digital PR, marketing change management, omni-channel campaigns, and marketing risk management.

Founder, CEO

Search Engine Land

Writing articles for an audience of search professions as a subject matter expert on topics including: SEO, Content, Education & Training, Google.
Performance for my first 4 articles:
- 9,039 article views in less than 90 days
- 2:30 min average session time for readers.

Contributing Writer, SME

Optemization

Directing marketing efforts for high-end Notion consultancy Optemization.
I advise, review, and craft company marketing strategy, conduct research, and oversee execution of campaigns alongside internal leadership to achieve sustainable business growth.

Fractional Chief Marketing Officer (CMO)

Developer Marketing Alliance

Content ambassador for Developer Marketing Alliance, creating useful content on developer marketing topics, leading online events, and engaging the community to help everyone do better marketing.

Content Ambassador

RamzVPN

* Grew the initial user base to over 1000 Android downloads in less than 1 month
* Ran launch advertising campaign across social media (Facebook, Google Search, Play Store, App Store) that led to more than 11,000 unique visitors to company website in 1 month
* Created a pre-launch advertising campaign on Facebook, resulting in 5,919 website visits at
$0.01 per click
* Led the development of the company website and wrote original copy for main pages

Chief Marketing Officer

Dapi

* Hired as the first female employee for a Y-Combinator (W20) B2B fintech startup
* Operated content writing and marketing efforts for the company across multiple social media
channels
* Wrote website copy that increased inbound sales inquiries by 20%
* Produced press releases that brought the company new clients in multiple regions
* Researched, wrote, and edited 12 blog posts, increasing job applications and investor interest
* Organized and managed internal communications for the team of 28 people, improving
communication between company subdivisions and increasing worker productivity

PR and Communications Associate

* Wrote Dapi's developer documentation, including a Quickstart Guide and detailed description of the product.
* Edited and produced copy for Dapi's new website.

Intern Writer

Writing Center, NYU Abu Dhabi

* Helped over 100 students over two years to improve their writing, and analytical skills
* Entered the Writing Partners program as the first student tutor alongside full-time writing instructors, working with one student over seven weeks to craft and revise graduate school applications from start to finish
* Provided students with relevant communication tools and strategies to express their thinking
* Designed and carried out workshops and events for students
* Trained new peer tutor cohort of seven students using previous expertise
* Led seminar session on effective argumentative writing for a class of 10 Literature students in collaboration with faculty

Peer Writing Tutor

Self-employed

* Written articles on various subjects, covering culture, technology, arts, etc. featured in  Postscript and Electra Street

Freelance Writer and Copyeditor

NYUAD Consulting Club

* Selected out of 26 candidates through an aptitude test, benchmark project assessment, and behavioral interview
* Lead digital transformation for future club engagements including visual identity, content guidelines, and marketing KPIs
* Designed and implemented internal digital strategy for the club’s external facing and internal facing engagement channels

Digital Strategy Consultant

English Adventure

* Helped pioneer and successfully test the new Long Camp program over two months as part of the inaugural three person team
* Worked 16 hour shifts for nine day camp sessions
* Supervised groups of girls ranging from 4 to 8 people, provided emotional support, assisted with team building, planned out daily activities, and worked in a close-knit team of counselors and managers

Team Leader

Founder of Kalyna Marketing. Search Engine Land Contributor. Fractional CMO for B2B Tech.

I am the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B with go-to-market powered by content and PR. Working with us, you can earn trust and increase buyer confidence, driving real marketing results beyond vanity traffic increases.


We drive sustainable organic growth for your B2B brand with a curated “menu” of content marketing services including marketing strategy, GTM, targeted audits, marketing operations, content creation, content distribution, digital PR, marketing change management, omni-channel campaigns, and marketing risk management.

Beyond my client work, I'm a contributor to Search Engine Land and write a newsletter titled Attention Deficit Marketing Disorder (ADMD). I am originally from Zhytomyr, Ukraine and currently live in New York City.

At Kalyna Marketing, I've helped clients secure 6-figure contracts, placement in publications like TechCrunch, +162% in time per organic session, thousands of webpage views, 100,000 LinkedIn post impressions in 6 months, snippet rankings on Google Search for high-difficulty non-branded queries, and more. 

I've been featured as a guest on podcasts like Marketing Powerups, The Cutting Room, DevMar Debugged, The Long Game, Content Folks, and more. I've spoken at conferences like SaasOpen, B2B Sales & Marketing Exchange, and Hotsauce, and led webinars for organizations including Growclass, The Juice, and Developer Marketing Alliance (DMA).

taplio

The Battle

Renée Shaw

Mariya Delano

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taplio

The Battle

Renée Shaw

Mariya Delano

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Renée Shaw's LinkedIn Performance

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