0-14m ARR (and growing rapidly) in 2.5yrs w/ 6ppl and zero funding as Founder/CEO of Retention.com (formerly GetEmails). 

I build innovative solutions that help ecommerce brands rapidly grow abandonment revenues and first-party, owned audiences.

Retention.com is growing so fast because of exceptional product/market fit and incredible team.

Our solutions grow abandonment revenues and owned audiences exponentially faster than any other way with fantastic engagement metrics. 

We amplify existing monetization efforts by making it easy for brands to harness the power of Identity.

I have over 10 years experience at creating SaaS products, building go-to-market strategies, and building sales machines, all with the same core executive team. 

I also have deep marketing, client success, and customer support expertise.

I build capital-efficient, lean, high-growth, highly profitable, bootstrapped SaaS businesses. 

Before Retention.com, I bootstrapped Robly Email Marketing, an Email Marketing and Marketing Automation SaaS to an 8 figure exit as Co-Founder/CEO. 

Before that, I was a Credit Default Swap trader at Lehman Brothers and Barclay's Capital.

I also post twice daily on LinkedIn, write a twice-per-week newsletter, post a weekly video "Work In Public" update on our company page, and have a weekly podcast called "10 Years in the Making" where I interview our amazing DTC founder customers.

Follow me to learn about email, SMS, and audience growth, and to watch a unicorn get built in public.

Subscribe to my newsletter here: https://retention.com/join-my-newsletter/

Adam Robinson

CEO @ Retention.com & RB2B | Person-Level Website Visitor Identity | Push LinkedIn Profiles to Slack in Real-Time, 100% Free!

Founder/CEO of RB2B and Retention.com. 

rb2b.com: Identify your anonymous website visitors. Push their LinkedIn profiles to Slack. It's 100% Free.

Sign up today at rb2b.com.

6Sense, Demandbase, and Clearbit all stop at the company (or account) level.

You need to know the PERSON who visits your site to close the loop on ABM. 

DM me with any questions.



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Retention.com: $0-22M ARR in 4yrs w/ zero funding as Founder/CEO. 

We help ecommerce brands rapidly grow abandonment revenues, improve ad efficiency, and grow first-party, owned audiences in a cookie-free world.

We amplify existing monetization efforts by making it easy for brands to harness the power of Identity.

I build capital-efficient, lean, high-growth, highly profitable, bootstrapped SaaS businesses. 

Before Retention.com, I bootstrapped Robly Email Marketing, an Email Marketing and Marketing Automation SaaS to an 8 figure exit as Co-Founder/CEO. 

Before that, I was a Credit Default Swap trader at Lehman Brothers and Barclay's Capital.

I create content for LinkedIn, made a docuseries in 2023 called Billion Dollar Challenge, and am investing heavily in creating work-in-public content for our community space for R!B2B.

https://community.b2b.retention.com/

Billion Dollar Challenge: 
https://www.youtube.com/watch?v=a7259jq1_1A&list=PLxUsfasmudU7fh5Q2C7InaG3EvDVemiU4

Follow me to watch us build a unicorn in public.

Member, CEO Pavilion

Everybody thinks Clay raised at a $3.1B valuation because they grew 300% in 6 months. They’re wrong. They raised at $3.1b because they built a culture of Customer Discovery and Product Iteration. Here’s what NOBODY knows about Clay: 

Varun Anand joined Clay in late 2021 as a GTM co-founder.

At the time, Clay had less than 20 customers paying $100-$200.

I have spoken to 100's of early-stage Founders over the past two years, and messaged with at least 1,000 more.

If they were in Varun’s position, 99% of them would have ran this playbook:

1. Made a list of people they thought was ICP
2. Created hundreds of throw-away domains 
3. Run an instantly or smartlead cold email campaign 
4. Run some LinkedIn ads, and 
5. PROFIT (somehow)

Varun did the exact opposite. 

Here's what he did:

1. For 12 months he sat on calls from 10am-5pm.

2. He did a “reverse demo”… Instructed a customer how to solve a problem with Clay.

3. He got incredible product feedback and brought it back to Eric Engoron, where they constantly improved the product

4. He lived in communities like Jesse Ouellette's SaaS Yacht Club where their ICP (LeadGen Agencies) hung out all day looking for people with problems Clay could solve (which was the source of the calls).

No cold email. No paid ads.

Just manual, brutal sourcing of prospects and one-to-one conversations.

For 12 whole months!!!

I asked Varun why he thinks their valuation more-than-double from $1.25b to $3.1b.

What did he say? 

“It’s because we have a culture that is still doing EXACTLY what I did for that entire first year. We are all constantly talking to customers and using that feedback to improve our product, every single day.” 

TAKEAWAY:

Clay is the hottest company in B2B right now. 

They have INCREDIBLY strong product-market fit. 

Not only do I think it’s because they actually DID an insane amount of customer discovery to get there… 

But they built that process into their culture and are STILL doing it today.

Want to raise at $3.1b someday? 

You MUST start where Varun started. 

Because unicorns are born slowly… 

One discovery call at a time.

CEO @ Retention.com & RB2B | Person-Level Website Visitor Identity | Identify 70-80% of Your Website Traffic

Yesterday I dropped a free 90-minute course on how to bootstrap your startup from $0-10M ARR. We got 1,000 views the first 24 hours. Here's the course lesson breakdown (and where to watch it):

PART ONE: $0-1M ARR Secrets

Lesson 1: Why 90% of Startups Fail
Lesson 2: The Sell-Before-You-Build (SBYB) Framework
Lesson 3: Tactics - How You Find Your Early Adopters
Lesson 4: Bonus Lesson

PART TWO: $1M-$10M ARR Secrets

Lesson 1: Why You Need 10X Fewer Resources Than You Think You Do
Lesson 2: Why You Should Absolutely Commit to Bootstrapping $10M ARR
Lesson 3: How You Get UNSTUCK between $1M-10M ARR
Lesson 4: How To Hire The Ideal Team Once You Have Traction
Lesson 5: How to Create an Inbound-Led Outbound GTM Motion
Lesson 6: How (and Why) to Avoid Venture Capital

Most people charge $5,000+ for this type of course.

You can watch it here for free: https://lnkd.in/gY_ESF6E

Keep building!

CEO @ Retention.com & RB2B | Person-Level Website Visitor Identity | Identify 70-80% of Your Website Traffic | Helping startup founders bootstrap to $10M ARR

33 things people hate about me:

1. Inbound-Led Outbound is complete bullshit
2. I am a drama queen, just looking to stir up shit with people
3. My content is inconsistent, I say one thing and do another
4. I am full of shit, full stop (this is a theme)
5. I have never carried a quota, but act like I know sales
6. I say outbound is dead, but it’s not
7. My content is 90% clickbait
8. I’ve never scaled a sales org past 20 people
9. I’ve never scaled a SaaS past $25m ARR
10. I shitpost, take the “low road”, am despicable and disrespectful
11. I only care about my personal brand
12. I have no idea how to actually run a business (two layoffs in 14mo)
13. I shit on VC but don’t understand how it actually works
14. I made an inflammatory Facebook ad campaign in 2020
15. I’m bad for the sales profession - I’m saying it’s over
16. I’m bad for demandgen – I shit on the intent data vendors
17. I say I’m a bootstrapper but I’m not eating ramen
18. Anywhere I go I have a video camera with me
19. I am an arrogant narcissistic egomaniac
20. I work in public but am out of touch with my own company
21. I have zero respect for data privacy
22. I say things like “cookies didn’t go away b/c that is the internet”
23. That RB2B is actually working so well
24. How obnoxious I am
25. How I act like anybody could do what I’m doing
26. How much money I spend on founder brand
27. They hate how self-indulgent making a reality TV show is
28. They hate that I don’t know how much money we spend on RB2B
29. They hate how I can spend 4 days a week on founder brand
30. They hate my ugly website, and how I want to make it even uglier
31. They say I don’t understand GDPR
32. They hate that my hair is too good
33. They love 6Sense

What am I missing???

Trying to compile a comprehensive list.

My therapist keeps asking.

King's College London

King's Innovation Catalyst connects King's College London''s researchers with industry and funders to create life-changing innovation and impact at scale. I develop marketing and engagement strategies to connect King's staff to innovation support and promote collaboration opportunities with companies and investors.

As the first marketing manager to join the department, I have focused on establishing our brand and digital presence:
⁜ led a re-branding project to define a clear identity for the department for internal and external audiences, with generated boilerplates and pitchdecks
⁜ briefed and contracted a creative agency to develop a new visual identity within the King's brand
⁜ collaborated towards CRM and email marketing onboarding for Dynamics 365
⁜ designed and launched website content on Contensis CMS platform
⁜ created marketing assets using InDesign, PowerPoint, and Canva, combining copywriting and graphic design expertise
⁜ authored news items for King’s College London’s website and press releases to announce spinouts, mergers, acquisitions, and fundraising milestones
⁜ managed and created engaging social media content for LinkedIn and X

Specialist Marketing and Engagement Manager

Royal Academy of Engineering Enterprise Hub

The Royal Academy of Engineering Enterprise Hub supports talented entrepreneurs and decision makers to transform breakthrough engineering innovations into disruptive spinouts, startups and scaleups.

I coordinated strategic marketing plans to develop awareness and engagement with the Hub and its programmes. In partnership with the communications and events teams, I develop branded materials to capture the impact and success stories from across the Hub, and support the Academy to position the Enterprise Hub as a thought leader in the engineering and technology innovation ecosystem.
⁜ collaborated to design a new sitemap and content for a microsite on Umbraco
⁜ created multi-channel campaign strategies on a rolling basis for paid, social, email, digital, and print assets
⁜ managed marketing budgets for graphic design and PPC ads
⁜ implemented PPC campaigns on LinkedIn, X (formerly Twitter), and Google Ads
⁜ created monthly newsletters and email marketing sequences on DotDigital
⁜ worked closely with graphic designers to develop event and promotional materials
⁜ interviewed stakeholders and authored case studies on thought leadership topics related to entrepreneurship and startups
⁜ line-managed a Digital Communications Assistant for support with social media, graphic design and email marketing creation

Marketing and Communications Manager

University of Glasgow

I headed the professional services team supporting FUSE CDT, a Centre for Doctoral Training in Future Ultrasonic Engineering and its PhD and EngD Programme.

Doctoral Training Hub Interim Coordinator

Recruited PhD students into UKRI- and EPSRC-funded Centres for Doctoral Training through a mix of marketing strategies. Led on developing web content, email marketing and social media management.

Doctoral Training Hub Administrator

The University of Western Australia

An honorary research fellow in the Australian Research Council Centre of Excellence for the History of Emotions completing a project funded by an Academy of Korean Studies grant.

Project investigates the emotions of migration and multiculturalism from the perspective of western migrants to South Korea, with a special focus on culturally-bound emotions and their mediated popularity.

I presented initial findings from this project at the ICAS 11 conference in Leiden, the Netherlands, in 2019.

Honorary Research Fellow

I collaborated with Professor Susan Broomhall (the University of Western Australia, Centre for the History of Emotions) on a series of academic engagement events bringing together scholars from across Australia and Asia.

Visiting Research Fellow

Seoul National University

I was awarded a highly competitive 12-month postdoctoral fellowship in media studies at the Kyujanggak Institute for Korean Studies, based in one of South Korea's most prestigious universities, Seoul National University.

Postdoctoral Research Fellow

Daegu University

Assistant Professor

Woosong University,  Solbridge International School of Business

La Trobe University

Research Assistant

Assistant Doctoral Thesis Supervisor

Victoria University

Student Contact Centre Officer

I’m currently on maternity leave from my role as Specialist Marketing and Engagement Manager at King's Innovation Catalyst in King’s College London. I came to this role from the Royal Academy of Engineering’s Enterprise Hub where I led on brand marketing and strategy to bring entrepreneurs into four accelerator programmes.

I have a passion for lifelong learning and I've recently completed the Data and Marketing Association's Data Analytics boot camp. I came into my marketing career from a PhD in Media Studies, and bring a wealth of experience of working in higher education.

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Adam Robinson

Amalya Cohen, ACIM PhD

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The Battle

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Amalya Cohen, ACIM PhD

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Robinson's LinkedIn Performance

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