Vishal Rewari

Optiblack

Optiblack is a tech + analytics partner for SaaS, eCom, Fintech and Healthtech

We do this by building, maintaining and scaling the data tech stack, AI Initiatives and Digital Products for companies.

Optiblack is on a mission to work with 1000+ companies to serve over 100 Million Users in making their lives better, smoother.

Founding Partner

Fathom - AI Meeting Assistant

I was sitting quietly, when a notification popped up

You want to invest in Fathom?


Have been using this since couple of months,
loved it so much that we started paying

Have a client said something on call - will check fathom again what he said
Have a team mate mentioned a point - highlight it and revisit it again
Want to sync to dos from call with hubspot - Fathom will do it automatically

Shit

In the next 10 mins 
I decided to become investor

With this investment, I became an investor officially :)
Fathom Investor, 2024 Series A
Fathom takes amazing notes, try it yourself: https://fathom.video/invite/k1qzZQ

Investor

RevGenius

RevGenius is an online community for sales, marketing, rev-ops, and customer success professionals.

Member

Product Marketing Alliance

Ambassador

Innovation & Research Foundation 

We are the catalyst for growth and innovation for organisations around the world

The term to define today's world is  VUCA i.e. Volatile, Uncertain, Complex and Ambiguous 
With such uncertainty, businesses need proper handholding and structure processes to drive innovation and growth.

We help businesses and startups in 

1. Developing new products and markets
2. Increase their operating efficiency
3. Identify Communication barriers
4. Develop empathy

and 100+ more ways 

We do this by structured Innovation process and Handholding


If you are launching a product or you want to put your product on hyper-growth
Reach out to me at vishal@irfindia.org

Sr Manager, Digital Transformation and Growth

ORMAE

Consultant

Appitsimple Infotek Pvt. Ltd.

Enterprise Sales Head

1. Successfully set up the Sprint Process that increased tech output efficiency by over 100%
2. Resolved application server availability which decreased the server downtime by 90%
3. Setup the product team of 4
4. Setup the HR process and hired over 20 employees
5. Created the product metrics KPI

Product

CallHippo

SaaS Telephony product with 1M$+ ARR run rate

Hired by CEO to lead Product and setup product teams from ground up

* Collaborated with product, marketing, sales, tech and customer support and success teams
* Execution of sprints and product development
* Shipping product on time
* Decision making on team development, training identification
* Hiring and setup of team process
* Setup of enterprise sales team

Achievements
* Optimised the product development process to have 2x output in sprints
* Reduced the product outage leading to reduction in churn and increase in retention with uptime to 99.9%
* Revamped the product design to reduce friction and increase product usage
* Led partnership with domain services to enable business enrollment
* Reduced churn from 8% to 5% with churn identifier and customer success setup
* Setup product team and tech hiring and doubled the team size
* Led product market fit initiative to identify core set of users
* Developed product roadmap and integration strategy, leading from 1 to 50+ integrations with marketplace model
* Hired cross-functional teams
* Developed scrum practise company wide to lead the efforts
* Led revenue growth to 2x in 1 year
* Implemented Product Analytics and Product Usage Framework

Product Head

SoftwareSuggest

SaaS Software Marketplace with 600k to 1M $ ARR

Hired by CEO to lead Product and setup product teams from ground up

* Collaborated with product, marketing, sales, tech and customer support and success teams
* Execution of sprints and product development
* Shipping product on time
* Decision making on team development, training identification
* Hiring and setup of team process
* Cross-functional execution with marketing teams
* Worked on customer feedback
* Collaborated with executive leadership team on initiatives
* Define the product development process and tech stack optimisation


Achievements
* Design revamped to increase page responsiveness by 90%
* Design revamp to increase conversions by 30%
* Led initiatives of process optimisation to save 200+ Man Hours daily
* Led initiatives to 2x the website traffic and automated page development for SEO performance improvement
* Conversion Optimization leading 12% increase in leads, impacting 10-15% increase on M-o-M revenue
* Hired cross-functional teams
* Improved tech productivity to 3x
* Hired product teams and setup the product development process
* Revamped the client portal for fast retention
* Introduced tools and design processes to faster hand-off from design to tech
* Implemented Product Analytics and Product Usage Framework

Naman Angels India Foundation

NAMAN is Navi Mumbai’s first Seed Investment & Innovation Platform. We are committed to disrupting the angel investment and startup ecosystem across India. Our innovation platform provides values to startups through its angel networks, mentors, venture funds & co-working facility and strategic tie-ups.

Mentor

On 4th July 2005 at 5:52 UTC, my life changed

This day taught me how a 15-year-old child sitting in a small town of Ahmedabad, India, through a connection and by taking an initiative can be part of something bigger, that takes one out of the world. 

NASA launched its bold mission to impact the comet and few people from earth got a chance to be part of that mission and I was one of them. The Deep Impact spacecraft travelled 429 million km (267 million mi) in 174 days to reach comet Tempel 1 at a cruising speed of 28.6 km/s (103,000 km/h; 64,000 mph).

This incident changed my perspective on how small things can lead to a big impact you can never think of.

In the following years, I excelled at education, worked with cross-functional teams from product, technology, operations, marketing,  sales, customer success to drive and to lead companies on collaborative, strategic initiatives leading to an impact of 300M$+

Over the last decade, I have worked with early stage startups, SMBs, Enterprises and Government Institutions and worked on cross-functional projects to deliver impact.

Now, I work with SaaS companies to increase their onboarding & retention through product growth and  generating a product strategy that makes the user comes back and get their job done by taking a unique collaborative cross-functional inter-department approach with sales, marketing, product and tech teams.

What you get
* Know what exactly users are doing with the product 
* Removing friction that stops users from upgrading and paying you more
* Fast execution to ship products
* Optimised processes in sales, product, marketing & customer support
* Exclusive Training and coaching of executive team to grow their teams and SaaS focus area
* Roadmap implementation that retains the users
* Increase in activations through sales and product led growth
* Product Analytics Mixpanel implementation
* Activation Booster™  framework implementation
* Important SaaS metrics tracking for executives
* Go to Market strategy
* Marketing automation to book calls on SDR calendar for upsells and activations
* Optimised Onboarding
* Reduction in Churn
* Optimised Retention to stop the revenue leaks

I run company Optiblack which has an activation service that suits your need
From self serve coaching to done-for-you services

I regularly post content on Linkedin on SaaS Onboarding & Retention
Follow me 

Want to know how much extra ARR you can add through Onboarding & Retention?
Lets chat: https://meetings-eu1.hubspot.com/vishal-rewari/partner-meetings

Optiblack is a SaaS Product Growth firm that provides following services
1. Activation Services to Increase Onboarding & Retention 
2. Product Development Services

We have worked with vertical SaaS in Communications, Supply Chain and Business Productivity SaaS. 

We work with SaaS companies to increase onboarding & retention through analytics and in collaboration with Sales, Product, Tech, Marketing, Customer Support & Success teams

Optiblack is on a mission to have a 1000+ portfolio of SaaS products to serve over 100 Million Users in making their lives better, smoother.

DKB | Deutsche Kreditbank AG

Digital Products & Technology - Corporate Banking

Jimdo

Jimdo is a leading digital service provider for micro-businesses.

Jimdo’s mission is to unleash the power of self-employed small business owners, the backbone of the global economy, and help them thrive.

Lifecycle Marketing Team Lead

Penta 

Penta, a digital platform for business banking aimed at SMEs and startups, part of Europe's leading fintech ecosystem, finleap.

Penta offers fast and easy banking solutions for small and medium-sized companies.

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Qonto is the leading European business finance solution. It simplifies everything from everyday banking and financing to bookkeeping and spend management. Qonto has raised €622M as of 2022 and it has been isted in the French Tech #Next40.

CRM Marketing Lead (finleap Group)

Fidor Bank AG

Fidor Bank AG is one of the world's most innovative banks and FinTech pioneer, part of the second-largest banking group in France, Groupe BPCE.

Fidor Bank AG has been elected one of the world's best banks for 2020 and #3 out of 40 best banks in Germany according to Forbes: https://www.forbes.com/worlds-best-banks/#357f13d81295

Sr. CRM & Dialogmarketing Manager (Groupe BPCE)

Bonial.com

Bonial.com with offices in the USA, Germany, France, Sweden, Denmark, Norway, Brazil, Spain, Mexico, Colombia and Chile helps retailers to drive their sales volume by using the Internet to contact consumers based locally in their region. Bonial.com is one of the leading mobile companies in Europe and operates one of the biggest websites in each country whose market has entered. Bonial.com works with the largest blue chip retailers around the world and has a complementary portfolio of brands and products to connect shoppers with their favourite local stores and brands.

Antonis led the global email marketing activities by reaching millions of consumers worldwide.

Global Email Marketing Lead (Axel Springer SE)

The Bonial.com Group is the leading international network for digital circular advertising and part of the German media company Axel Springer SE, which connects shoppers with local brands in nine countries: USA, Germany, France, Spain, Russia, Brazil, Mexico, Colombia and Chile. The globally successful provider of location-based advertising services (Research online – purchase offline) with more than 22 million users per month, has the largest consumer reach combination in their sector.

CRM Team Lead - USA

BOOK A TIGER

BOOK A TIGER is an online booking platform that connects customers with reliable employed cleaners. It is the first Digital Management Facility company as well as the largest tech cleaning company in Europe.

His main responsibilities at BOOK A TIGER include driving the infrastructure and systems roadmap, strategy, optimization, execution, and performance of communication. Handling both B2C and B2B lines, he was intimately familiar with businesses of many types and sizes, and he made it a point to focus on H2H communication.

Antonis worked and reported directly to the co-founder and chief executive officer (CEO), a former co-founder of Delivery Hero, a publicly listed online food-delivery service and the worlds largest food-ordering network with presence in 33 countries.

Sr. CRM Marketing Manager

trivago

Antonis planned and executed email campaigns and oversee their entire cycle including creative development, segmentation, data processing, landing pages optimization and testing. He was also responsible for executing the creative design and content creation for email templates.

Duties include among others:
● Manage creation and execution of email marketing campaigns that deliver against business goals
● Manage email templates using HTML and troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as needed
● Optimize performance through A/B testing, life-cycle management and creative optimization
● Execute QA and end to end testing for email templates
● Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and  retention
● Contribute to comprehensive testing & reporting matrix that accurately assesses delivery and performance of each email campaign on a daily, weekly and monthly basis
● Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists
● Run reports and prepare analyses for marketing programs or proposals using ExactTarget and Excel
● Develop lead generation campaigns to drive traffic and continually test and optimize programs

Global Email Marketing Manager (Expedia Group)

Results driven marketing manager with extensive experience in digital advertising for Greece, Cyprus, Turkey, Slovenia and Serbia.

Manage all planning and execution of display marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, publisher and placement research, competitive benchmarking, and communicating strategic insights within his team.
Duties include among others:
● Run Performance marketing campaigns, arbitrating across multiple communication channels - Google, Facebook, Affiliate and Email
● Optimize creative implementation, including banners, landing pages, newsletter, text ads
● Constantly optimize campaign performance to achieve improved conversions

Display Performance Marketing Manager

Gipedakias

A startup company which is considered as the first company in the field of e-Business & Mini-Soccer about the online bookings in Greece.

Duties include among others:
● Designing and implementing the idea – Setting up the website and the company
● Developing the business plan 
● Developing the marketing strategy and plan

Co-Founder & Marketing Director (Bootstrapping)

APOPSI SA

Full Time Position | Working on Funding Programmes of European Commission

Major Projects Involved:
● Europe for Citizens Programme - Working for a thematic networking project of twinned towns (Serbia, Croatia, Bosnia and Herzegovina, Albania, Greece and Bulgaria)
● European Partnership on Sports Programme - Working for a nonprofit organization's project which strengthens good governance and dual careers in sport through support for the mobility of volunteers, coaches, managers and staff of non-profit sport organisations.

Duties include among others:
● Carrying out research and data collection 
● Conducting analysis
● Interviewing client's management team and other stakeholders
● Preparing business proposals/presentations
● Assessment and evaluation of the investment financial results
● Designing the execution and implementation of investment projects
● Administration and management of investment projects of Greek SMEs

Business Consultant

Broke In London Ltd

Antonis did his internship in the marketing department of Broke In London Ltd. He had the opportunity to work in many and different fields of the department, such as defining and constantly evolving the company’s SEO strategy. He had specifically responsibilities for all SEO aspects for the company and his role involved development and improvement Broke In London's SEO processes and procedures.

In addition, he worked closely with the whole team of Broke In London  to develop and understand appropriate marketing targets and strategies and to report and discuss the performance of these over time. Therefore despite his contribution to business development activities, he identified new business opportunities (researching and evaluating them) and he assisted in general with strategy, research and development. 

Duties include among others:
● Developing and Implementing the Broke In London's online marketing strategy
● Developing and Executing of effective Social Media campaigns
● Ensuring all marketing campaigns are integrated into the appropriate digital channels including web and social media
● Research and development, including conducting market research and analyzing findings
● Content Management 
● SEO Strategies (- Develop and execute a well-thought on-site strategy including improvement of internal linking, site structure, and other relevant tactics
- Optimize Broke In London's web page for copy, metadata, titles, descriptions, alt tags, and streamlining code for SEO - Ensure all web pages are friendly for search engine bots to easily crawl the  site with reduced page load time, easy to navigate breadcrumbs, clean URL structure, etc.)
● Web analytics to monitor traffic sources and behaviours 
● Developing Reports & Insights from Social Media 
● Updating, developing and optimizing WordPress-based website
● Copy-writing and editing 
● Providing technical support for all phases of optimisation procedures
● Investigate and analyse competitor websites

Digital Marketing Intern

Hello there! 👋

I'm Antonis, deeply committed to assisting individuals and organizations in achieving excellence in their marketing efforts. Known as one of Europe's adept CRM and marketing professionals, my objective is to create efficient, well-organized marketing automations and strategies that enhance lead and revenue generation.

Armed with a multilingual skill set (🇩🇪 | 🇺🇸 | 🇬🇷) and a rich background in e-commerce, I've significantly influenced the Berlin startup scene.

In the past decade, I've been instrumental in scaling ten tech firms, reaching over 50 million individuals via email and mobile channels. I played a key role in the GTM email program at trivago, leading to an impressive IPO on the NASDAQ valued at $287 million.

I've provided valuable guidance to the former founders of Delivery Hero, helping them overcome CRM challenges and achieve their Fortune 50 status. Throughout my career, I've led, managed, and coached diverse teams, and served as a strategic adviser at the C-level.

My journey is decorated with several business awards and an entrepreneurial venture in e-commerce.

In my current role at DKB Bank, within the Digital Products & Technology - Corporate Banking department, I'm applying my extensive marketing expertise to innovate in the digital banking space. This role allows me to integrate my passion for technology with my marketing acumen, contributing significantly to the evolution of digital experiences in corporate banking.

Prior to joining Deutsche Kreditbank AG, I was leading the Lifecycle Marketing Team at Jimdo and played a pivotal role at Penta, culminating in a successful acquisition by Qonto valued at €4.4 billion.

When not immersed in marketing, I enjoy photography, running 5Ks, collecting watches, and traveling to discover new places and meet new people.

𝐊𝐞𝐲 𝐒𝐤𝐢𝐥𝐥𝐬: CRM, Marketing Automation, Growth Strategy, Product Marketing, Demand Generation, Marketing Strategy and Operations, Hubspot, Salesforce, Cloud Migration, A/B Testing, Team & Project Management, PLG, and GTM Strategy.

Let's connect and delve into the dynamic realms of marketing and digital innovation. I'm always open to engaging conversations and new opportunities. 🚀

taplio

The Battle

Vishal Rewari

Antonis Gkekas (LION) ☁ 📩

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