Christ First | AE @Airtable | Host - MSP Revenue Secrets

Rhondre Giscombe

Disciple of Christ | GTM @Airtable | Building apps & agents for Operators

VP, Head of Product Management @ Airtable

Airtable's MCP server is now live, along with connectors for both Claude and ChatGPT. 

Airtable is increasingly becoming a place where both humans and agents collaborate. By connecting agents to Airtable, you can allow them search and analyze your data, create records and update existing records. 

PMs now frequently ask their agents to synthesize product insights, customer feedback, and roadmap plans stored in Airtable apps -- or even feed this data directly into coding agents to build new features & prototypes! 

We'll be investing heavily in additional MCP capabilities over the coming weeks. Stay tuned for more updates including: 
- Updating Airtable apps via MCP (create new tables and fields)
- Support for users with Interface only access 
- Improved throughput and rate limits 

What additional capabilities would you like to see? Let me know in the comments! 

Try it out: https://lnkd.in/gZiCJtSm

CEO at Evron | Building Revenue Engines for B2B SaaS Companies

I'm the Video Marketing Manager at Directive, responsible for creating high-impact video content that drives brand awareness, pipeline influence, and reduces cost per SQO for Directive's marketing engine. 

Before Directive, I was Founder of Evron, a demand generation agency for vertical SaaS companies. That operator experience in paid media, full-funnel campaigns, and CRM systems shaped how I think about video: it's a distribution channel that either moves pipeline dollars or it's noise.

I specialize in translating Directive's Customer Generation methodology into video content that educates C-level executives and marketing leaders while positioning Directive as a strategic partner in the B2B SaaS space. My approach prioritizes consumption metrics, qualified traffic, and SQO influence over engagement vanity metrics. Focusing on what actually moves pipeline dollars. I've built multiple video series including "The Witness" (contrarian takes on B2B demand generation), "In The Stratosphere" (Directive's proprietary AI tool Stratos), and "Sour & SaaS" (a studio micro-podcast featuring elite GTM operators).

Outside of work, I'm based in Austin, Texas, where I play competitive chess, volunteer in my community, and stay active through weightlifting and shooting sports.

If you're a B2B marketer or paid media operator who cares about pipeline efficiency and actually tying creative to revenue outcomes, let's connect. I'm always down to talk about what's working (and what's not) in video-first demand generation.

My areas of expertise include: Demand Generation, Campaign Development, Marketing Program Design, Paid Social, Paid Search, Content Creation, Attribution, and Insights/Analytics.

Isaiah Studivent

Most B2B events are glorified sales pitches with expensive catering. Zach Diamond built Cognition's Supper Club into a relationship machine by applying hospitality principles from Charleston restaurants.

Zach is Head of Revenue Marketing at Cognition, the company behind Devin, the AI software engineer. But before B2B marketing, he spent years in Charleston, South Carolina hospitality, learning that exceptional dining experiences are 50% food and 50% service...the small gestures, pacing, and genuine warmth that make guests feel seen. 

Now he runs "Supper Club" executive dinners across NYC, Paris, London, Boston, and DC that attendees consistently describe as "unlike any other exec dinner they've attended."

The problem most B2B event marketers don't want to admit: they're optimizing for the wrong things. They obsess over Michelin-starred restaurants, rooftop venues with skyline views, and expensive caviar. 

But Fortune 500 executives can dine at three-star restaurants any night they want. They're not impressed by your budget. They're evaluating whether you understand how to make them feel valued.

Zach's philosophy: your ambition should never be for attendees to leave thinking "that was great." You want them texting each other afterward saying "that was incredible." That gap between good and genuinely hospitable is where most B2B events fail. 

They treat dinners as tactical assets to push demos and tick ABM boxes, not as relationship-building experiences.

Want to know how to run B2B events that executives actually remember Well episode 011 of Sour & SaaS just dropped. Zach breaks down:

✅ The Hospitality Translation Framework: How Charleston restaurant principles apply to B2B events, why executives care about personal brand (being in the room with peers boosts their influence), how to facilitate conversation without over-scripting, and the art of making people feel seen

✅ The Supper Club Playbook: Step-by-step event planning from goal-setting (pipeline maturation vs. generation) to venue interviewing, invitation waves, and the small gestures that matter (like letting the wine expert pick the next bottle)

✅ The Attribution Reality: Why intimate dinners don't generate Salesforce-trackable metrics, but when a CTO emails the next day saying "introduce you to my three direct reports so we can get this off the ground," that paid for the dinner

Plus, Zach eats Fruit Riots while explaining why swag is the most overrated event element (either make it really nice or their kids want it, otherwise it's going in the trash), why he'd never attend a "hospitable virtual experience" (quickest way to lose trust), and shares the expensive mistake he made hosting a 29-person dinner with broken AV that taught him exactly which venue questions to ask.

Watch the full episode. Link in comments.

Video Marketing Manager @ Directive | Delivering B2B Campaigns That Drive Customers - Not Just Clicks | Jesus is King ✝️

Most conferences have 30 booths. Exit Five's Drive conference is capping at 7 sponsors max and will still outperform most B2B conferences. Here's why.

Exit Five intentionally keeps sponsorship to a minimum at their events.

This year, they'll have more sponsors than ever before...seven.

That's still a tiny number for a B2B conference. Most people expect 30+ booths everywhere.

Why cap at seven?

Because Exit Five vets sponsors hard. They're selective about who they take on.


The sponsors confirmed right now? They've been working with them for over a year. They know how their teams work. They've met them in person.

And because the sponsor count is small, Exit Five can go deeper with each one. Make their activations more meaningful. Give them real outcomes instead of booth traffic.

Most conferences optimize for sponsor quantity.

More booths = more revenue. Simple math.

But the experience suffers. Attendees get badge-scanned to death. Sponsors compete for attention. Activations are generic because there's no time to customize.

Exit Five optimizes for sponsor quality.

Seven sponsors. All long-term partners. Deep, customized activations.

The sponsors get better outcomes because they're not fighting 29 other vendors for attention.

The attendees get a better experience because they're not dodging sales pitches every five feet.

The trade-off most conferences won't make...saying no to sponsor revenue in order to protect community value.

Exit Five does. And it's working.

If you're sponsoring conferences, you're competing with 30 other vendors for mindshare. Your booth is one of many. Your pitch blends in.

But if you're one of seven sponsors at a highly curated event? You're not competing. You're collaborating with the organizer to create something meaningful.

Exit Five's model: fewer sponsors, deeper relationships, better outcomes.

Watch the full conversation with Anna Vermillion on Sour & SaaS EP 010. Link in comments. ⬇️

Sponsors at Drive don't fight for attention in front of 400 people. They host dinners, workshops, and golf outings with 15-20 attendees. Exit Five vets who gets access and it drives better outcomes. Here's how.

Exit Five calls themselves tastemakers. They have editorial control over everything.

And sponsors see that. They trust Exit Five to curate the experience.

How the sponsorship bundles work:

Sponsors don't get a booth to pitch the crowd. They get smaller, high-value touchpoints with attendees.

✅ A dinner to bring people out one night. 
✅ A workshop with 15-20 attendees. 
✅ A golf outing with a curated group.

Exit Five only gives these opportunities to sponsors they think would be a good fit. Not everyone gets access. It's vetted.

This works because sponsors aren't trying to do something crazy in front of 400 people. They're in front of 15-20 people in a setting where actual conversations happen.

That's what drives ROI. And it feels authentic, not like an interruption.

Most conferences optimize for reach.

Sponsors get a booth. A keynote slot. A logo on the step-and-repeat. Mass exposure.

But mass exposure doesn't drive relationships. It drives badge scans and forgotten conversations.

Exit Five optimizes for depth.

Sponsors get access to small groups of high-intent attendees in settings where they can actually build relationships.

A dinner. A workshop. A round of golf.

Those interactions stick. And they convert better than booth pitches.

The vetting process matters.

Exit Five doesn't give every sponsor the same bundle. They match sponsors to the right activation based on fit.

Not every sponsor gets a workshop. Only the ones Exit Five thinks would be a good fit for that format.

Not every sponsor gets a dinner. Only the ones whose offering aligns with the audience attending.

Sponsors get better ROI because they're in front of the right people in the right setting.

Attendees get a better experience because the activations feel integrated not like interruptions.

Most conferences treat sponsors as revenue. Exit Five treats them as partners.

And that's why 15-person dinners beat 400-person keynotes.

Watch the full conversation with Anna Vermillion on Sour & SaaS EP 010. Link in comments.

Most sponsorship programs are glorified ad placements that nobody reads. Anna Vermillion built Exit Five's into a revenue machine by treating it like a product.

The difference between Exit Five's sponsorship program and everyone else's? 

Most communities treat sponsorships as a bolt-on revenue stream. Run a few ads, hope for clicks, move on. Anna treats the newsletter, podcast, and webinars like standalone products. 

Every sponsor ad goes through five different people on their seven-person team. They rewrite copy to match Dave Gerhardt's voice. They vet sponsors before taking their money. And they only sell bundles, 4-6 months across multiple touchpoints, because one-off placements don't work.

The brands that succeed with Exit Five understand this isn't about vanity metrics. 

The quality of Exit Five's audience of mid-market to enterprise B2B marketing leaders beats other channels every single time. 

That's why sponsors renew.

Want to know what makes a sponsorship program actually work versus feel like a money grab?

Episode 010 of Sour & SaaS just dropped. Anna breaks down:

✅ The Bundle Playbook: Why Exit Five only sells 4-6 month bundles across newsletter, podcast, and webinars, and why brands that want one-off placements don't understand how sponsorships work

✅ The Event Philosophy: What makes Drive different from vendor pitch conferences. The third space concept, capping sponsors at seven, and why Anna moved 200 people to a brewery in 30 minutes when the boat captain no-showed

✅ The Early Career Path: How Anna went from UT Austin grad to closing massive sponsorship deals in two years, and why everything she knows about B2B sales wasn't taught in college

Plus, Anna explaining why she killed 75-slide webinar decks at Exit Five, why B2B marketing is not boring despite what everyone thinks, and shares her prediction that in-person B2B events will only get bigger as people get sick of screens.

Watch the full episode. Link in comments.

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