We build AI-powered sales systems that deliver 3-5x ROI within 90 days for B2B founders handling their own sales and companies with established sales teams.

Our systems are designed for two specific scenarios:

For founders handling sales themselves:

- Automate prospecting so you can focus on delivery and growth
- Create intelligent follow-up systems that work while you sleep
- Build qualification frameworks that bring only the best leads to your calendar

For companies with sales teams:

- Transform how your reps spend their time (from 28% selling to 70%+)
- Implement analytics that show exactly what's working and what isn't
- Create systems that scale your best performers' tactics across the entire team

This is for you if:

- You're a founder who needs to optimize your personal sales efforts
- You manage a team that's drowning in administrative sales tasks
- You want systems that deliver predictable results, not just more activity

Ready to build a sales system that actually works? Message "SALES SYSTEM" or email me at riccardo@upliftedconsulting.com

Riccardo Vandra

Next month I'm flying to Cape Town for a week with some of the biggest names in AI.

A week of:
→ Live talks and presentations from top AI builders
→ Real conversations (not surface-level small talk)
→ Networking with people like Liam Ottley, Dave Ebbelar, Jack Roberts, Mark Kashef
→ Social events designed for actual connection
50 VIP spots. Curated group. February 2-7.

Still a few spots left. 

Link in the comments if you want to check it out and apply!

AI Transformation Partner for Sales and Marketing Teams

AI Mastermind 2-7 February

Anthropic just released Claude Coworker - basically Claude Code for non-coders.

And the interesting thing is that they built this because they noticed people were using Claude Code for everything except coding. 

Which is literally what I've been doing for months, building what I call AI Workspaces - systems that handle video production, client work, automations, all from a single folder that compounds context over time.

So I had to test it.

If you want the TLDR: don't even bother using it yet, it's full of bugs 😅

The concept is solid though. You point Claude at a folder, it works within that folder, creates files, reads your stuff, builds context over time. 

That's the dream. It's just not there yet.

For now, if you're working with Claude Code in VS Code, stick with that.

But it's cool to see Anthropic validating this direction

The future is AI that actually works with your files and compounds knowledge over time.

I'm building a community around this exact idea called AI Workspace Builders (it's a free community for the first 100 members).

 If you're curious, link in comments.

A 3-person agency just told me they can handle 50 clients.

Not "plan to."

Can. Now.

The math on what one person can do has completely changed.

Old model:

→ Designer designs 
→ Copywriter writes 
→ PM coordinates 
→ Developer builds 
→ QA tests 
→ 4-8 weeks from idea to shipped

New model:
→ One person owns the whole thing 
→ AI handles 80% of execution 
→ 3-5 days from idea to shipped 
→ Zero handoff. Zero context lost.

This doesn't mean specialists disappear.

It means generalists with AI tools beat specialists without them.

The 0.01% who figure this out will ride the wave.

The rest will wonder why their team of 12 can't keep up with a team of 3.

What's something you do now that would have required a team 2 years ago?

I wanted to gatekeep this to my community but fuck it.

I built a system that ships cold email campaigns in under 10 minutes.

Actually ship it. Leads found, emails written, campaign live.

Here's what it does:

→ Takes a voice description of your target ("SaaS founders, 1-3 employees, marketing analytics")
→ Finds and enriches leads through Prospeo.io
→ Generates the full email sequence based on a document
→ Pushes everything to Smartlead
→ Saves leads to an internal database so you never pay to enrich the same person twice

It took 7 minutes to run and most of that was me talking.

This is version one with no fancy personalization yet

If you want the full system breakdown and how I created that within Claude Code, drop a "🔥" in the comments and I'll send that over.

There's one single Claude Code skill you need

For any setup

Whether you're doing outreach, content, planning or whatever kind of action

You'd need a meta-skill

A skill capable of building other skills

Here's what I'm showing in my latest video

How to create the skill (just with voice)

And how I created a skill live that creates me newsletter drafts

If you want to become an AI Orchestrator you have one job

Build the system that builds the system

Most people use Claude Code wrong.

They treat it like ChatGPT with a file browser.

But Claude Code has a hidden layer that 99% of users never touch.

The 9 Primitives.

Once you understand these, you stop prompting and start building systems.

In my latest video I go through these all these 9 primitives

And explain

1. The 3 categories
2. Each primitive in detail
3. How you can apply each of those to build a proper system

Link in the comments

Top A/B Testing Influencer

I’m a senior product leader focused on improving decision quality in data-rich, high-ambiguity environments.

Over the last 15 years, I’ve designed, tested, and scaled digital experiences for global companies, driving real impact through experimentation, UX insight, and AI-enhanced strategy.

While at ConvertExperts and GuessTheTest, my work has reached 22,000+ marketers. I’ve
published peer-reviewed research, taught at Queen’s University, and built tools that improve
decision-making and conversion results.

Through multiple awards and industry accolades, I’ve become known for translating complex experimentation and analytics concepts into practical guidance that teams can actually use. This work includes setting experimentation strategy, reviewing tests for validity, helping teams interpret results responsibly, and building shared understanding across disciplines.

I care deeply about how evidence is generated and applied, particularly in environments where decisions have meaningful user and business impact.

I’m currently focused on senior, product-adjacent roles where I can influence experimentation systems, strategic decisions, and how evidence is applied at scale.

Deborah O'Malley

Feeling super grateful for the conversations, collaborations, and community that helped shape 2025. 🙏 💗

This year brought many meaningful moments, thanks to you, my fellow optimizers.

💡 Some highlights of this year include:

AWARDS
🩵 Receiving Mouseflow's CRO Wall of Fame Award
🩵 Achieving Kameleoon's Who's Who in Experimentation Award

TEACHING & TRAINING
💚 Delivering courses for the UX authority, Nielsen Norman Group
💚 Representing one of the world's top business schools, the Smith School of Business at Queen's University as an adjunct professor and workshop instructor
💚 Seeing my LinkedIn course on marketing analytics surpass +6,550 learners with a 4.7/5 star rating

CONFERENCE PRESENTATIONS
🧡 Presenting at the SMASH-HCM summit in Las Vegas alongside thoughtful marketers like Deborah Howard, JC Spears, and Bailey Beeken
🧡 Giving a workshop and speaker session at the ADworld Experience conference in Italy, after 5 years in the making, thanks to Gianpaolo Lorusso and his amazing team

WEBINARS:
🩷 Moderating talks for top experimenters like Andy Crestodina and Justin Rondeau for the Duda Super Conference with Anton Shulke
🩷 Connecting with the legendary Brian Massey of Conversion Sciences to talk AI and experimentation
🩷 Working with the creative Convert.com team to run panel sessions on AI and conversions with elite experimenters like Steph Le Prevost and Stephen Pavlovich
🩷 Being part of the Women In Experimentation summit with some of the smartest speakers in the community, including Trina Moitra, Lucia van den Brink ✨️, Daphne Tideman, and Marcella Sullivan
🩷 Getting to be part of the Optimizely Test + Learn Summit with the brilliant Britt Hall
🩷 Speaking on Patrick Whalen's enlightening entrepreneur podcast

CONSULTING WORK
💜 Working with amazing clients, perfect partners, and awesome people, including Nelio Contrera, Farhan Hussain, Todd Gamber, Allan K., Tanner Kohler, Steve Klein, Anne Holland, just to name a few

ARTICLE & BLOGS
💛 Contributing to the FigPii CRO survey report with Reza J.
💛 Writing dozens of spicy LinkedIn posts
💛 Publishing mounds of A/B test case studies on GuessTheTest and being selected by Feedspot as one of the top 25 CRO blogs
💛 Contributing to several articles on the Kameleoon blog site
💛 Releasing a powerful AI meta analysis tool with help from Shawn David 
💛 Developing a helpful AI-experimentation tools directory list 

Across all this work, one theme keeps resurfacing: #UX and #CRO work best when they’re not treated as separate disciplines.

In 2026, my focus is on continuing to help bridge the UX and CRO worlds. 🌎 ↔️ 🌏  

I plan to blend experimentation with user understanding and pair behavioral data with human insight. I already have some exciting work underway, including a course release in this space. More soon. . .

A big thank you to everyone who made 2025 such a meaningful year. ✨ Looking forward to sharing in the successes of 2026 with you. 💎 💝

Strategic Experimentation & CRO Leader | UX + AI for Scalable Growth | Helping Global Brands Design Ethical, Data-Driven Experiences

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The Battle

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