We build AI-powered sales systems that deliver 3-5x ROI within 90 days for B2B founders handling their own sales and companies with established sales teams.

Our systems are designed for two specific scenarios:

For founders handling sales themselves:

- Automate prospecting so you can focus on delivery and growth
- Create intelligent follow-up systems that work while you sleep
- Build qualification frameworks that bring only the best leads to your calendar

For companies with sales teams:

- Transform how your reps spend their time (from 28% selling to 70%+)
- Implement analytics that show exactly what's working and what isn't
- Create systems that scale your best performers' tactics across the entire team

This is for you if:

- You're a founder who needs to optimize your personal sales efforts
- You manage a team that's drowning in administrative sales tasks
- You want systems that deliver predictable results, not just more activity

Ready to build a sales system that actually works? Message "SALES SYSTEM" or email me at riccardo@upliftedconsulting.com

Riccardo Vandra

I’m a hands-on Senior PPC & Growth Strategist with 15 years of experience helping eCommerce brands grow profitably through Google Ads, Facebook Ads, and Bing Ads. I focus on simplicity, clarity, and direct action—no fluff, no juniors, no outsourcing. When you work with me, you get someone who actually does the work.

Over the last decade, I’ve managed and scaled campaigns for brands across the USA, Canada, Australia, and the UK—consistently increasing revenue while reducing acquisition costs. I combine PPC, CRO, creative strategy, analytics, and growth marketing to build systems that close more sales, especially in competitive U.S. markets.

My approach is data-driven and practical: analyze trends, test fast, understand customer behavior, optimize funnels, and scale what works. I’ve built and optimized hundreds of advertising campaigns across Google, Bing, Meta, and YouTube, always with a focus on ROI and long-term growth.

What I’m good at

• Google Ads, Facebook Ads, Bing Ads
• Growth marketing strategy & funnel optimization
• CRO, landing page development & A/B testing
• LTV, CAC, retention analytics & forecasting
• Ad copy, creative testing & messaging strategy
• Multi-channel acquisition & scaling
• GA4, Looker, Excel & data-driven decision making

If you’re looking for a personal, senior-level expert to help your eCommerce brand grow and close more sales—especially in the USA & UK—I’d be happy to help.

Pedro Pereira

Scale is not the solution to bad math.

In 2013, the average e-commerce brand lost $9 to acquire a new customer. Today, that loss is $29.

If you are losing $29 on every first sale, "scaling up" only accelerates your bankruptcy. 

You don't need a higher budget; you need better Unit Economics.

The Architect’s Audit:
Fashion: CAC is ~$72. High returns erode the CM3.
Electronics: CAC is ~$85. Thin margins make paid ads mathematically impossible without a backend strategy.

I don't just push buttons on Google Ads & Facebook Ads. I act as a fractional CFO of Growth. I don't spend a single Euro until the math of the Contribution Margin makes sense.
________________________

I’m Pedro. I manage Google Ads & Meta Ads for Ecommerce brands. But unlike most agencies, I don’t optimize for ROAS. I optimize for Contribution Margin (CM3).

📉 $178M+ Managed | Shark Tank Alumni. 👨‍💻 Owner-Operator: No juniors. No outsourcing. Just me.

Tired of the agency "Bait & Switch"? DM me "AUDIT" and let’s look at your account together.

#ppc #sea #sem #googleads #paidsearch #marketing #digitalmarketing #marketingdigital #ecommerce #feedmanagement #growth #ads #ppcfreelancer #marketingstrategy #optimization #Ecommerce #FeedManagement #Execution #PPC

Pedro Menezes Pereira

➡️ Senior PPC & Growth Strategist • Ecommerce Revenue Partner ($545M+ Generated) • 15+ Years • Managed $175M+ Ad Spend

Do you actually own your Google Ads and Facebook Ads growth engine?

If your agency refuses to grant you administrative access to your ad accounts, they are holding your business hostage. 

They are using your pixel data and historical learnings as leverage to prevent you from leaving.

The Lesson: If you pay for the media, you own the data. Anything else is predatory.
________________________

I’m Pedro. I manage Google Ads & Meta Ads for Ecommerce brands. But unlike most agencies, I don’t optimize for ROAS. I optimize for Contribution Margin (CM3).

📉 $178M+ Managed | Shark Tank Alumni. 👨‍💻 Owner-Operator: No juniors. No outsourcing. Just me.

Tired of the agency "Bait & Switch"? DM me "AUDIT" and let’s look at your account together.

#ppc #sea #sem #googleads #paidsearch #marketing #digitalmarketing #marketingdigital #ecommerce #feedmanagement #growth #ads #ppcfreelancer #marketingstrategy #optimization #Ecommerce #FeedManagement #Execution #PPC

Your 5.0 ROAS is a lie.

Agencies often blend "Branded" searches into their reports to mask prospecting failures. They take credit for customers who were already searching for your name.

The Lesson: 

➜ If 90% of your revenue is Branded, you aren't "growing." 
➜ You are just paying a tax on your existing reputation.
________________________

I’m Pedro. I manage Google Ads & Meta Ads for Ecommerce brands. But unlike most agencies, I don’t optimize for ROAS. I optimize for Contribution Margin (CM3).

📉 $178M+ Managed | Shark Tank Alumni. 👨‍💻 Owner-Operator: No juniors. No outsourcing. Just me.

Tired of the agency "Bait & Switch"? DM me "AUDIT" and let’s look at your account together.

#ppc #sea #sem #googleads #paidsearch #marketing #digitalmarketing #marketingdigital #ecommerce #feedmanagement #growth #ads #ppcfreelancer #marketingstrategy #optimization #Ecommerce #FeedManagement #Execution #PPC

I don’t optimize for ROAS using Google Ads & Facebook Ads. I optimize for the bank account.

Platform ROAS is a vanity metric. 

I report on Contribution Margin.

➜  Agencies resist this because it holds them accountable for the "halo effect" of the entire business.

The Lesson: If the paid ads are working, total revenue & profit rise. Period.
_____________________

I’m Pedro. I manage Google Ads & Meta Ads for Ecommerce brands. But unlike most agencies, I don’t optimize for ROAS. I optimize for Contribution Margin (CM3).

📉 $178M+ Managed | Shark Tank Alumni. 👨‍💻 Owner-Operator: No juniors. No outsourcing. Just me.

Tired of the agency "Bait & Switch"? DM me "AUDIT" and let’s look at your account together.

#ppc #sea #sem #googleads #paidsearch #marketing #digitalmarketing #marketingdigital #ecommerce #feedmanagement #growth #ads #ppcfreelancer #marketingstrategy #optimization #Ecommerce #FeedManagement #Execution #PPC

PMax is a black box that prioritizes Google’s profit, not yours.

Google’s AI is "lazy." To hit a ROAS target, it will aggressively target your existing brand traffic and remarketing audiences. It provides an illusion of efficiency while cannibalizing your organic growth.

➜ The Lesson: If you don't use Brand Exclusions, you are just subsidizing Google's stock price.
_______________________

I’m Pedro. I manage Google Ads & Meta Ads for Ecommerce brands. But unlike most agencies, I don’t optimize for ROAS. I optimize for Contribution Margin (CM3).

📉 $178M+ Managed | Shark Tank Alumni. 👨‍💻 Owner-Operator: No juniors. No outsourcing. Just me.

Tired of the agency "Bait & Switch"? DM me "AUDIT" and let’s look at your account together.

#ppc #sea #sem #googleads #paidsearch #marketing #digitalmarketing #marketingdigital #ecommerce #feedmanagement #growth #ads #ppcfreelancer #marketingstrategy #optimization #Ecommerce #FeedManagement #Execution #PPC

Why your agency hates efficiency.

Most agencies charge a "Percentage of Ad Spend". 

This is a structural conflict of interest. 

If I cut your wasted spend by 30%, a traditional agency takes a 30% pay cut.
 
They are financially penalized for doing a good job.

The Lesson: Never hire a partner whose paycheck depends on your waste.
________________________

I’m Pedro. I manage Google Ads & Meta Ads for Ecommerce brands. But unlike most agencies, I don’t optimize for ROAS. I optimize for Contribution Margin (CM3).

📉 $178M+ Managed | Shark Tank Alumni. 👨‍💻 Owner-Operator: No juniors. No outsourcing. Just me.

Tired of the agency "Bait & Switch"? DM me "AUDIT" and let’s look at your account together.

#ppc #sea #sem #googleads #paidsearch #marketing #digitalmarketing #marketingdigital #ecommerce #feedmanagement #growth #ads #ppcfreelancer #marketingstrategy #optimization #Ecommerce #FeedManagement #Execution #PPC

Fire the full-service agency. Hire the Specialist.

To escape the "Agency Trap," sophisticated brands are moving to Hybrid Models. They hire fractional experts—a Google specialist, a CRO specialist, and a Retention specialist.

The Lesson: This unbundled approach offers higher transparency and deeper expertise than any "Jack of all trades" agency.
________________________

I’m Pedro. I manage Google Ads & Meta Ads for Ecommerce brands. But unlike most agencies, I don’t optimize for ROAS. I optimize for Contribution Margin (CM3).

📉 $178M+ Managed | Shark Tank Alumni. 👨‍💻 Owner-Operator: No juniors. No outsourcing. Just me.

Tired of the agency "Bait & Switch"? DM me "AUDIT" and let’s look at your account together.

#ppc #sea #sem #googleads #paidsearch #marketing #digitalmarketing #marketingdigital #ecommerce #feedmanagement #growth #ads #ppcfreelancer #marketingstrategy #optimization #Ecommerce #FeedManagement #Execution #PPC

You were sold by the Founder. You are being managed by an apprentice.

Agencies use senior talent to win your contract, then hand the account to a junior manager to maintain their own margins. You end up paying a premium for someone else’s internship.

 I am an Owner-Operator. You pay for my brain, and you get my hands.

________________________

I’m Pedro. I manage Google Ads & Meta Ads for Ecommerce brands. But unlike most agencies, I don’t optimize for ROAS. I optimize for Contribution Margin (CM3).

📉 $178M+ Managed | Shark Tank Alumni. 👨‍💻 Owner-Operator: No juniors. No outsourcing. Just me.

Tired of the agency "Bait & Switch"? DM me "AUDIT" and let’s look at your account together.

#ppc #sea #sem #googleads #paidsearch #marketing #digitalmarketing #marketingdigital #ecommerce #feedmanagement #growth #ads #ppcfreelancer #marketingstrategy #optimization #Ecommerce #FeedManagement #Execution #PPC

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The Battle

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Pedro Pereira

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