Ric Franzi

☎ 𝐓𝐄𝐗𝐓 𝐨𝐫 𝐂𝐀𝐋𝐋 𝐌𝐞: 𝟗𝟒𝟗-𝟖𝟖𝟕-𝟒𝟏𝟎𝟒 | ✉ rfranzi@ref.global | 🌐ricfranzi.com | 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐚 𝐅𝐑𝐄𝐄 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐦𝐲 𝐛𝐨𝐨𝐤 "𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐌𝐚𝐬𝐬: 𝐓𝐡𝐞 𝟏𝟎 𝐄𝐱𝐩𝐥𝐨𝐬𝐢𝐯𝐞 𝐏𝐨𝐰𝐞𝐫𝐬 𝐨𝐟 𝐂𝐄𝐎 𝐏𝐞𝐞𝐫 𝐆𝐫𝐨𝐮𝐩𝐬". The book explains how our proven process reduces your feeling of isolation by surrounding you with experienced SMB business owners! 🎁 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐦𝐲 𝐅𝐑𝐄𝐄 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭.

At times, 𝐒𝐌𝐁 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫𝐬 𝐟𝐞𝐞𝐥 𝐢𝐬𝐨𝐥𝐚𝐭𝐞𝐝 and unsure regarding major decisions, wishing they had more information to make the right decision. 

ʜᴀʀɴᴇꜱꜱ ᴛʜᴇ ᴘᴏᴡᴇʀ ᴏꜰ ᴄᴏʟʟᴇᴄᴛɪᴠᴇ ɪɴᴛᴇʟʟɪɢᴇɴᴄᴇ -- ᴛʜᴇ ꜱᴇᴄʀᴇᴛ ᴡᴇᴀᴘᴏɴ ꜰᴏʀ ꜱᴜᴄᴄᴇꜱꜱꜰᴜʟ SMB,  ʙᴜꜱɪɴᴇꜱꜱ ᴏᴡɴᴇʀꜱ

I help Orange County SMB business owners discover the value of being with other business owners who share their struggles, challenges, and opportunities.

Through our proven process, we help you to take your business to the next level of success. 

You probably already know that your whole company is greater than the sum of its departments.

As the boss, it's your job to ensure that every employee performs as well as possible.

However, your organization will face challenging events and you will have to make hard decisions if you want to continue to grow. You need to know more regarding the following: 

⚠️ Emerging technologies like AI,
⚠️ Rapidly evolving regulations, like employment law
⚠️ How to create the most valuable business, so that someday you can be financially rewarded by selling it.

My name is Ric Franzi. I'm a happy husband, father, the host of Orange County's longest-running business talk show international keynote speaker, and Amazon best-selling author.

As the president (boss) of a global manufacturing firm, I know that being the boss can be stressful, and lonely with the pressure of always having to make the final decisions without enough information at times. 

Nobody is an island. 
 
I found and joined a peer group of SMB Business Owners who understood how lonely it can be and helped by sharing valuable insights and advice based on their experiences. 

In 2007 I left my corporate job to lead local private peer groups and help others use this compelling process.

I am now a nationally recognized thought leader on the power of collective intelligence and a Business Partner with REF a global leadership company. 

👉 Please be my guest and discover how collective intelligence helps solve problems to keep your company ahead of the curve.

☎ 𝐓𝐄𝐗𝐓 𝐨𝐫 𝐂𝐀𝐋𝐋 𝐌𝐞: 𝟗𝟒𝟗-𝟖𝟖𝟕-𝟒𝟏𝟎𝟒

Keynote Speaker ∙ Workshop Facilitator

A nationally recognized keynote speaker and workshop facilitator.   

Here is what clients say about him:
"Richard was a keynote speaker at our industry's 2017 CEO Retreat. He also facilitated a peer-learning workshop for this group of 200+ CEOs. He fostered a safe environment for the participants to share their experiences and to learn from each other. Richard's keynote was his “Killing Cats Leads to Rats” presentation, based on his 3rd book. He was well-received, and the participants appreciated his humor and approach to facilitating peer learning."-David Jennings, Vice President of Education, Community Associations Institute.

I speak to audiences of CEOs and business executives who are leading middle market firms on concepts relating to peer learning for business executives.

I bring ideas and concepts to executive and management teams that will improve their performance.  I present my concepts in a fast-paced, fun manner to engage the audience to learn the concepts and retain them.

We will double your Airbnb income in 90 days or we will work for free until we do

www.StayLevelUp.com

Short term rental property management with an income guarantee 

www.StayAdelante.com 
(see how we took this home, renovated in 49 days and tripled the income)

As the Founder of DLRJ Holdings and LevelUp Stays, I am proud to lead a company that is driven by data to provide exceptional short-term rental experiences. Our commitment to excellence in management helps other Airbnb owners double their income by focusing on two areas: Customer experience and Revenue management. 

Here are some of my past accomplishments:

→ Key role in the Sunpro acquisition by ADT Security for $825 million
→ 11 years of sales and management experience with a strong focus on sales leadership since 2014
→ Personally sold over $5 million in solar over the past three years and oversaw a team of 10 territory sales managers and 120 sales representatives in Oklahoma, Kansas, Missouri, and Illinois for ADT Solar.
→ Generated revenues of $200+ million/year in the solar sales region consisting of 100 sales representatives in six states. 
→ Achieved the distinction of being the #1 branch manager at Enterprise Holdings in San Antonio, TX.

These experiences have taught me valuable lessons in leadership, management, and sales that have helped me build and grow DLRJ Holdings into the thriving business it is today. At DLRJ Holdings, we are dedicated to delivering unparalleled service, comfort, and convenience to all of our guests, and we aim to exceed their expectations with every stay. 

Our passion for focusing on guest experience, innovation, and collaboration continues to elevate the short-term rental industry, and we strive to be the go-to destination for those seeking a truly exceptional experience.

If you have an opportunity, or feel you can leverage my assets in your organization, feel free to contact him directly at:

Email: derek@dlrjholdings.com
Phone: 361-205-7359

Derek R. Gisriel

Skipping this leaves money on the table. 
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Now we stack the profit drivers. Amenities that increase ADR and RevPAR without bloating cleaning time.
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Hot tubs are the single biggest revenue lift we see. Strong photos alone drive massive conversion.
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In leisure markets, you’re looking at roughly a 38% RevPAR lift and about a 4% occupancy bump. 
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It’s a weekend demand magnet and a romance anchor. Few upgrades move numbers this cleanly.
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Top rated property management in Florida and Texas. We help Airbnb owners double their income in 90 days or we will work for free until we do

Want to know what amenities earn best?
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Most hosts guess when it comes to amenities and waste cash. That approach gets punished this 2026.
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The smart move is installing what guests actually search for and pay premiums for. Not trends. 
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This is based on consolidated research, booking behavior, and outcomes across our 70+ homes. 
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You don’t just get more bookings when amenities align with guest demand, you get better ones at higher rates. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Different guests book for different reasons. 
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Here’s the simple market fit matrix:
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Families want pools, full kitchens, parking, washers and dryers, blackout curtains, and safety. They stay longer and cook more.
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Couples want hot tubs, fire pits, robes, soft lighting, and privacy.
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Remote workers need fast Wi-Fi, a real workspace, quiet HVAC, and serious coffee. 
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Add long-stay discounts and they’ll fill midweeks and shoulder seasons.
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Design for your guest. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Occupancy doesn’t tell the full story. 
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You need to place yourself on the revenue curve first. Most people miss this before they launch their listing. 
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Start with your market’s average daily rate and expected occupancy. That gives you RevPAR, revenue per available night.
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For example: $180 ADR at 50% occupancy equals $90 RevPAR. Multiply that by 365 and you’re at roughly $32,850 gross potential before fees and taxes. RevPAR is king.
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Know your RevPAR before you list. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Wi-Fi isn’t your most important amenity. 
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Guests rank comfort above even Wi-Fi. Why? Because climate control affects how they feel every hour of the stay across every season.
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Reliable coverage is what matters. List HVAC or heat accurately and specify which rooms are included.
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Use a smart thermostat that’s simple, or explain it clearly in your guidebook. 
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Schedule seasonal maintenance so nothing fails mid-stay. 
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Protect comfort first if you care about reviews. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Profit starts with protection, not upgrades. 
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Before stacking profit drivers, you need baseline essentials. These protect reviews and keep occupancy high.
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High-speed Wi-Fi is non-negotiable. Guests expect it the same way they expect running water.
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It’s especially critical for work-from-home travelers, extended stays, and midweek bookings. 
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Miss this, and no amount of fancy decor saves the review. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Does your direct site feel harder to book? 
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The thing most hosts miss is pricing parity. If your Airbnb price is cheaper than your direct site, guests will feel punished booking direct.
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Parity builds trust. Then you win conversions with small, high-value perks that don’t crush margins.
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Think late checkout, early check-in when available, or a simple welcome snack.
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You can even layer in logic-based incentives like seven nights direct for 15% off. Same price. Better experience. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Why does pricing feel harder in some months? 
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One of the biggest pricing mistakes is using the same revenue goal year-round. 
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In peak season, you want higher ADRs and minimal discounting. In shoulder season, flexible pricing with strong weekend spreads.
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And for the off-season? 
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✅Lower base rates.
✅Shorter minimum stays.
✅Less friction.
✅More upsells. 
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Different seasons demand different targets. When your pricing matches demand cycles, revenue stabilizes instead of swinging wildly. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
​
#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Passive hosting wont turn into passive income. 
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How much can a first-year Airbnb really make? And why do some win while others stall?
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If your manager is running a “sit-it-and-forget-it” plan, you’re bleeding revenue. 
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This breakdown uses fresh 2025 market context, real cost ranges, and proven ramp-up tactics.
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Strong launches don’t rely on luck. They rely on intentional pricing, smart upgrades, and active revenue management from day one. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Five-star reviews start in the bedroom.
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Sleep quality is your biggest review lever. Guests forgive small misses when they sleep well but not when they don't. ​ 
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What matters most?
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✅A premium mattress.
✅Blackout curtains.
✅Both firm and soft pillow options.
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In noisy areas, a white noise machine can be the difference between four stars and five. 
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Flashy upgrades don’t save bad sleep.
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
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#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Is it actually too late to start? 
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Is 2026 still a good time to start an Airbnb? Yes, if you stop relying on hype.
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If you’re stuck with a manager and underperforming, you’re leaving money on the table. 
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That’s why we built a beginner-friendly, numbers-first system you can actually run yourself.
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We’re Superhosts, Premier partners, and operators who scaled from 1 to 70+ properties in three years. 
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No course. No pitch. Just systems. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
​
#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

Miss this 4-week boost and you fall behind. 
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New listings get a visibility boost for about four weeks if your pricing is correct. Done right, your first booking should land within 24–48 hours.
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Reviews are the currency that locks in rank and conversion, but guests have 14 days to leave them. 
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If you let your calendar spread out, hitting 10–15 reviews can take months.
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That’s why we compress the timeline. Faster bookings. Faster reviews. Faster ranking. 
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💬 LevelUp Stays helps hosts scale smarter with systems built for 5-star success. 
​
#LevelUpStays #TexasAirbnb #ShortTermRentals #AirbnbHost #TravelTexas

taplio

The Battle

Ric Franzi

Derek R. Gisriel

Followers

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Performance ScoreDerek R. Gisriel's LinkedIn Performance

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taplio

The Battle

Ric Franzi

Derek R. Gisriel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Derek R. Gisriel's LinkedIn Performance

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Performance ScoreDerek R. Gisriel's LinkedIn Performance