Slator

Program Development: Created three innovative training programs tailored for the localization industry, namely 'LSP Operational Growth Management', 'Sales and Marketing for LSPs', and 'Strategic Reviews for LSPs'. These programs were designed to address key industry challenges, enhance operational efficiency and provide LSPs with a growth toolkit.

Coaching and Strategic Consulting: Contributions included providing expert guidance in responding to RFPs, nurturing key staff for optimum performance, refining marketing processes, and offering high-level strategic advice. This role required a deep understanding of the localization industry and the ability to deliver customised, impactful solutions.

Senior Advisor

Cranfield School of Management

Strategic Consultant: Actively consulting with various clients on behalf of Cranfield University's School of Management. Specialised in delivering high-value advice on topics like Sales Directorship, Key Account Management, Value Creation, and Digital Marketing Strategies. My role involves working with a diverse portfolio of clients, including prestigious FTSE 250 companies, where I bring in-depth knowledge and strategic insights to drive business growth and transformation.

Educator and Mentor: Entrusted with teaching in-company programs at the master's level, showcasing my ability to convey complex concepts in sales and marketing effectively to a high-caliber academic audience. Underlines my commitment to knowledge transfer and education in the field of business management.

Professional Development: Currently enhancing my academic qualifications and teaching proficiency by pursuing a Postgraduate Certificate in Academic Practice (PGCAP), refining my skills in delivering high-quality education and research.

Event Organisation and Leadership: Organised significant events like the KAM Forum Conference, a two-day gathering that attracted over 100 academics and practitioners. The conference focused on the intersection of Artificial Intelligence with strategic sales and key account management, emphasising the emerging opportunities in these fields.

Visiting Faculty

Strategic Leadership Role: Serve as a key member of the advisory board for the Key Account Management Forum. Helping to curate content from expert speakers, foster engaging group discussions, and facilitating a dynamic environment for peer-to-peer learning.

Networking and Community Building: Play a pivotal role in enhancing and growing the forum's network, connecting executives and companies with the resources and relationships they need to excel in their practice of key account management. 

Research Contribution: Actively engaged in contributing to the research initiatives at the Key Account Management Forum. This involves identifying key trends, conducting in-depth analysis, and developing insights that are pivotal to the advancement of KAM practices. 

Thought Leadership: Through my research and presentations, I have established myself as a thought leader in the field of key account management. My work contributes to the collective knowledge of the forum and influences the practices and strategies of professionals in the industry.

Key Account Management Forum info is here:
https://www.cranfield.ac.uk/som/research-clubs/key-account-management-and-strategic-sales-forum

Key Account Management Forum

Richard-Brooks.com

Spearheaded the development of innovative digital marketing campaigns for international clients, integrating advanced SEO strategies to enhance online visibility and search engine rankings. Created tailored content based on persona analysis to resonates across diverse markets, driving measurable improvements in web traffic, engagement, and ROI for clients across various sectors.

Devised and executed a comprehensive localization strategy for a multinational corporation, facilitating its expansion into five new markets within 12 months. Conducted in-depth market analysis, cultural adaptation, and local compliance checks, leading to a successful launch with a 35% higher market penetration rate than projected. This strategy has become a case study in effective global market expansion through localization.

Created the 'Localization Inspiration Cards', an innovative and tactile tool for the localization industry, designed to stimulate creative and out-of-the-box thinking. I have successfully led workshops utilising these cards at various industry conferences and within companies,. Designed for an interactive approach and effectiveness in enhancing problem-solving skills in localization. These workshops and the cards themselves have set a new standard in the industry for inventive strategy development, significantly impacting professionals' approach to creating new strategies.

Book a workshop
https://richard-brooks.com/workshops/

Contact me
https://richard-brooks.com/contact/

Download free management training
https://richard-brooks.com/downloads/

Senior Consultant

Institute of Sales Professionals

Development and execution of dynamic growth strategies. Goal is significant business expansion and revenue increase. Initiating robust client outreach programs and nurturing key accounts, enhance client retention and fostering long-term relationships.

Business Development Director

Elia - European Language Industry Association

Pivotal in steering the association through the financial challenges posed by the Covid-19 pandemic. A key achievement was the implementation of robust financial metrics, which enabled precise prediction and management of cash flows. This proactive approach was crucial in navigating the crisis, allowing for early and effective responses to rapidly changing financial conditions. This strategic financial management safeguarded the association's financial health and was instrumental in its survival and stability during an unprecedented global economic downturn.

Executive Board Member: Treasurer

Elected by my industry peers to represent a multi-billion euro industry at worldwide events. This role underscored my standing as a trusted and respected figure in the industry. My responsibilities included advocating for our industry's interests, developing new standards, engaging in high-level discussions, and fostering international partnerships. This position allowed me to actively contribute to shaping the global narrative and strategies of the localization industry.

Director

K International plc

Spearheaded the development and execution of the long-term strategy, aiming to create enduring shareholder value. Under my leadership in the first five years, the company tripled in size and I established a robust senior management team to drive continued growth.

The vision I promoted was to provide comprehensive solutions to all B2B language challenges in the rapidly globalising business landscape. As businesses increasingly go global and international trade opportunities broaden, we committed to delivering tangible value to our clients, helping them navigate language barriers effectively.

My team, a diverse group of seasoned business professionals, was instrumental in this journey. We offered consultancy and problem-solving services for a range of global business challenges. From translating websites into multiple languages and managing international social media campaigns to effective communication with global stakeholders, we were equipped to offer an efficient solution.

Chief Executive Officer

Entrusted with the creation and implementation of sales strategies and tactics. I successfully fostered significant growth within the UK Government and international customer sectors by directing my sales team to emphasize value-based selling and unearth novel revenue streams. A key part of my role was setting ambitious targets and establishing a comprehensive training plan for all customer-facing personnel. I also spearheaded recruitment strategies and conducted in-depth industry research to keep us ahead of market trends. This position allowed me to fully leverage my leadership skills and strategic acumen to drive business success.

Sales Director

Responsible for the management of a team of field sales and key account managers.

Sales Manager

Managed a team of 8 graphic designers and computer engineers who created localised versions of user guides, magazines, software and websites.

Technical Manager

Managing translation projects for the Home Office, Panasonic, Crossfield Engineering, HM Treasury, NHS, ODPM and American Express.

Project Manager

Association of Language Companies

The Association of Language Companies (aka the ALC) is a national trade association representing businesses that provide translation, interpretation, localization, and language training services. We are a dynamic group of entrepreneurs for the purpose of delivering timely information and tools to members to ensure that every company delivers the highest quality translation and interpretation, generates more sales and increases profits.

Find out more about us at http://www.alcus.org

Treasurer

Leadership Council Member

The Cranfield's MBA is ranked 1st in the UK and 3rd in the World by the Wall Street Journal. 

My MBA thesis and in-company project explored common strategic management models and their application in an entrepreneurial business environment.

MBA Student

My name is Richard Brooks, a dynamic business leader known for my strategic acumen and ability to drive international growth. With over 20 years at the front of a successful international company, I've recently embraced the exciting world of management consultancy where my impact continues to resonate. In 12 months I've had the privilege of steering over 100 companies towards their global expansion goals.

I have worked internationally and held senior board positions across the UK, Europe, and the USA. I excel in crafting and executing innovative marketing strategies, implement technology/AI, and senior team development.

Currently, I'm engaging with clients on a fractional basis, offering a portfolio of specialised services tailored to elevate their business. My areas of expertise include:

- Sales Team Development: Building powerhouse sales teams capable of driving revenue and exceeding targets.
- Corporate Account Sales: Expertise in navigating and securing deals within large corporate landscapes.
- Digital Marketing Evolution: Crafting cutting-edge digital marketing strategies that resonate with modern consumers.
- Key Account Management: Developing and executing comprehensive plans for key account growth and retention.
- Corporate Workshop Creation: Designing and delivering workshops that imbue teams with skills, strategies, and insights for success.

I'm passionate about sharing my knowledge and insights to empower your businesses. Let's connect to explore how my blend of experience, innovation, and strategic planning can help your company to achieve its growth goals.

Richard Brooks

The KG Method

Kristin Gutierrez is a Bestselling Author of "Be A Better Sales Leader" and Founder of Bold Moves Mastery™ where she teaches Entrepreneurs and C-Level Leaders the simple system to crush it.   

Despite the fact that she used to be deathly afraid of public speaking, she is now a highly sought-after speaker. Called by major industry leaders as “The Get It Done Queen” she has spoken on stages with the likes of Gabrielle Bosché and Eileen Wilder

When you listen to her teach, you will immediately recognize that she is one of the most masterful communicators and teachers you have ever heard. 

If you’re ready to have more impact, more income, and most of all - more FUN! 
Work with Kristin!

Founder, Business Strategist & International Keynote Speaker

Language Network

Vice President Sales and Marketing

United Language Group

High energy leader promoted to restructure and lead the focus on three separate groups: Corporate, Litigation & Public Sector - each for net-new and existing translation business.

Vice President Sales, Localization Programs

Lead team of Account Managers to deploy an outcomes-based framework around best-fit localization methodologies for driving strategy across diverse groups. Proficient in neural machine translation, voice AI, industry tech, workflows, localization lifecycles, and best practices

Director of Strategic Accounts

NetApp

Oversee and track all major communication deliverables for the Globalization Programs Strategy Office, Information Engineering, and Product and Portfolio Solutions Teams by creating relationships with globally dispersed team Managers and Stakeholders to understand their goals and see how and when they will communicate. Prioritize and manage changing requirements and short timelines, as well as multiple overlapping projects simultaneously.

Globalization Program Manager, Product Operations

Vistatec

Strategic hunter for net-new logos with leadership instincts. Consultative sales approach. Focused on High Tech and Retail sectors.  My capabilities include cultivating relationships throughout an organization, creating proposals, bridging the gap between Sales and Operations, and challenging my customers with intelligent questions to uncover their business goals and drivers.  I am adept at combining People, Processes and Technologies to build an end to end innovative solution. 

Responsible for coordinating with various internal teams to drive deals forward and educating Architects, Engineers, Operations and Executive Management on opportunity potential and outlining exact steps to bring the deal to fruition.

Director of Sales, US

Lionbridge Technologies, Inc.

Drove the entire Market Research vertical penetration strategy between sales and operations across five global delivery centers in The Americas, Europe and Asia creating a Center of Excellence including case studies, campaigns, root causes and P&L to win several multi-million dollar global RFPs with Forrester Research, Ipsos and GfK to name a few.

•	120% to goal in 2016 ; 101% in 2015; 110% in 2014; 105% in 2013
•	“Outstanding negotiator” award CustomerCentric Selling 2011
•	Mentor and lead new hires on best practices and sales methodologies
•	Proven track record of creating and leading strategic projects including managing indirect reports

Educated in Globalization (g18n), Internationalization (i18n), Translation (t9n), Localization (l10n), Language Quality Services (LQS), GUI localization, Software testing, Global Information Management (GIM), Global Marketing Operations (GMO), Translation workflow/automation technology, Machine Translation (MT), Software best practices for GUI, XML, Product, Documentation, Multimedia, eLearning, Post Localization Testing (PLT), as well as SaaS and cloud-based software applications such as CMS, ERP, CRM. Streamlining content for consistency and reduction in future localization cost, and Translation of Online Help, Knowledge Bases, Websites, Marketing collateral, HR policies, etc

Translations.com

•	Received “Top Hunter” award for identifying, penetrating and securing new global accounts
•	135% of quota in 2010
•	Mentor new hires, identify target accounts for them, assist in sales cycle

Director Business Development

SDL International

•	Lead and support the sales initiatives for the global Inside Sales team (8 members) 
•	Established national relationships with key F100 & F500 organizations
•	102% to quota 2008; 138% in 2007
•	Hired, trained, and managed team members to drive business excellence
•	Seen as thought-leader and visionary for standardization of Inside Sales processes

Manager Inside Sales

Saks Fifth Avenue

Ranked in the top 1% storewide (1/250) May 2005 for opening the greatest number of SaksFirst charge accounts, and was among the top three account openers storewide, three months in a row.

Personal Shopper

Yellow Book USA

Global yellow page advertising organization 
Account Representative
- Sold 122% to objective in 3 month Anderson / Muncie market 
- Developed customers’ multi-market advertising program for all 23 directories throughout Indiana 
- Managed existing account base and utilized cold calling techniques to acquire new business through a professional, ethical and persuasive process which led the customer to action 
- Handled customer product questions and objections consistent with sales methodology

Account Representative

I Help Motivated Leaders Gain Clarity & Align with Their Purpose to Achieve Unlimited Growth & Fulfillment | Bestselling Author: Be a Better Sales Leader | Keynote Speaker on Imposter Syndrome, Confidence and Initiative

I Help Enterpreneurs 10X Your Impact, Your Influence, and Your Income Without Burnout or Boredom!

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The Battle

Richard Brooks

Kristin Gutierrez

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