Slator

Program Development: Created three innovative training programs tailored for the localization industry, namely 'LSP Operational Growth Management', 'Sales and Marketing for LSPs', and 'Strategic Reviews for LSPs'. These programs were designed to address key industry challenges, enhance operational efficiency and provide LSPs with a growth toolkit.

Coaching and Strategic Consulting: Contributions included providing expert guidance in responding to RFPs, nurturing key staff for optimum performance, refining marketing processes, and offering high-level strategic advice. This role required a deep understanding of the localization industry and the ability to deliver customised, impactful solutions.

Senior Advisor

Cranfield School of Management

Strategic Consultant: Actively consulting with various clients on behalf of Cranfield University's School of Management. Specialised in delivering high-value advice on topics like Sales Directorship, Key Account Management, Value Creation, and Digital Marketing Strategies. My role involves working with a diverse portfolio of clients, including prestigious FTSE 250 companies, where I bring in-depth knowledge and strategic insights to drive business growth and transformation.

Educator and Mentor: Entrusted with teaching in-company programs at the master's level, showcasing my ability to convey complex concepts in sales and marketing effectively to a high-caliber academic audience. Underlines my commitment to knowledge transfer and education in the field of business management.

Professional Development: Currently enhancing my academic qualifications and teaching proficiency by pursuing a Postgraduate Certificate in Academic Practice (PGCAP), refining my skills in delivering high-quality education and research.

Event Organisation and Leadership: Organised significant events like the KAM Forum Conference, a two-day gathering that attracted over 100 academics and practitioners. The conference focused on the intersection of Artificial Intelligence with strategic sales and key account management, emphasising the emerging opportunities in these fields.

Visiting Faculty

Strategic Leadership Role: Serve as a key member of the advisory board for the Key Account Management Forum. Helping to curate content from expert speakers, foster engaging group discussions, and facilitating a dynamic environment for peer-to-peer learning.

Networking and Community Building: Play a pivotal role in enhancing and growing the forum's network, connecting executives and companies with the resources and relationships they need to excel in their practice of key account management. 

Research Contribution: Actively engaged in contributing to the research initiatives at the Key Account Management Forum. This involves identifying key trends, conducting in-depth analysis, and developing insights that are pivotal to the advancement of KAM practices. 

Thought Leadership: Through my research and presentations, I have established myself as a thought leader in the field of key account management. My work contributes to the collective knowledge of the forum and influences the practices and strategies of professionals in the industry.

Key Account Management Forum info is here:
https://www.cranfield.ac.uk/som/research-clubs/key-account-management-and-strategic-sales-forum

Key Account Management Forum

Richard-Brooks.com

Spearheaded the development of innovative digital marketing campaigns for international clients, integrating advanced SEO strategies to enhance online visibility and search engine rankings. Created tailored content based on persona analysis to resonates across diverse markets, driving measurable improvements in web traffic, engagement, and ROI for clients across various sectors.

Devised and executed a comprehensive localization strategy for a multinational corporation, facilitating its expansion into five new markets within 12 months. Conducted in-depth market analysis, cultural adaptation, and local compliance checks, leading to a successful launch with a 35% higher market penetration rate than projected. This strategy has become a case study in effective global market expansion through localization.

Created the 'Localization Inspiration Cards', an innovative and tactile tool for the localization industry, designed to stimulate creative and out-of-the-box thinking. I have successfully led workshops utilising these cards at various industry conferences and within companies,. Designed for an interactive approach and effectiveness in enhancing problem-solving skills in localization. These workshops and the cards themselves have set a new standard in the industry for inventive strategy development, significantly impacting professionals' approach to creating new strategies.

Book a workshop
https://richard-brooks.com/workshops/

Contact me
https://richard-brooks.com/contact/

Download free management training
https://richard-brooks.com/downloads/

Senior Consultant

Institute of Sales Professionals

Development and execution of dynamic growth strategies. Goal is significant business expansion and revenue increase. Initiating robust client outreach programs and nurturing key accounts, enhance client retention and fostering long-term relationships.

Business Development Director

Elia - European Language Industry Association

Pivotal in steering the association through the financial challenges posed by the Covid-19 pandemic. A key achievement was the implementation of robust financial metrics, which enabled precise prediction and management of cash flows. This proactive approach was crucial in navigating the crisis, allowing for early and effective responses to rapidly changing financial conditions. This strategic financial management safeguarded the association's financial health and was instrumental in its survival and stability during an unprecedented global economic downturn.

Executive Board Member: Treasurer

Elected by my industry peers to represent a multi-billion euro industry at worldwide events. This role underscored my standing as a trusted and respected figure in the industry. My responsibilities included advocating for our industry's interests, developing new standards, engaging in high-level discussions, and fostering international partnerships. This position allowed me to actively contribute to shaping the global narrative and strategies of the localization industry.

Director

K International plc

Spearheaded the development and execution of the long-term strategy, aiming to create enduring shareholder value. Under my leadership in the first five years, the company tripled in size and I established a robust senior management team to drive continued growth.

The vision I promoted was to provide comprehensive solutions to all B2B language challenges in the rapidly globalising business landscape. As businesses increasingly go global and international trade opportunities broaden, we committed to delivering tangible value to our clients, helping them navigate language barriers effectively.

My team, a diverse group of seasoned business professionals, was instrumental in this journey. We offered consultancy and problem-solving services for a range of global business challenges. From translating websites into multiple languages and managing international social media campaigns to effective communication with global stakeholders, we were equipped to offer an efficient solution.

Chief Executive Officer

Entrusted with the creation and implementation of sales strategies and tactics. I successfully fostered significant growth within the UK Government and international customer sectors by directing my sales team to emphasize value-based selling and unearth novel revenue streams. A key part of my role was setting ambitious targets and establishing a comprehensive training plan for all customer-facing personnel. I also spearheaded recruitment strategies and conducted in-depth industry research to keep us ahead of market trends. This position allowed me to fully leverage my leadership skills and strategic acumen to drive business success.

Sales Director

Responsible for the management of a team of field sales and key account managers.

Sales Manager

Managed a team of 8 graphic designers and computer engineers who created localised versions of user guides, magazines, software and websites.

Technical Manager

Managing translation projects for the Home Office, Panasonic, Crossfield Engineering, HM Treasury, NHS, ODPM and American Express.

Project Manager

Association of Language Companies

The Association of Language Companies (aka the ALC) is a national trade association representing businesses that provide translation, interpretation, localization, and language training services. We are a dynamic group of entrepreneurs for the purpose of delivering timely information and tools to members to ensure that every company delivers the highest quality translation and interpretation, generates more sales and increases profits.

Find out more about us at http://www.alcus.org

Treasurer

Leadership Council Member

The Cranfield's MBA is ranked 1st in the UK and 3rd in the World by the Wall Street Journal. 

My MBA thesis and in-company project explored common strategic management models and their application in an entrepreneurial business environment.

MBA Student

My name is Richard Brooks, a dynamic business leader known for my strategic acumen and ability to drive international growth. With over 20 years at the front of a successful international company, I've recently embraced the exciting world of management consultancy where my impact continues to resonate. In 12 months I've had the privilege of steering over 100 companies towards their global expansion goals.

I have worked internationally and held senior board positions across the UK, Europe, and the USA. I excel in crafting and executing innovative marketing strategies, implement technology/AI, and senior team development.

Currently, I'm engaging with clients on a fractional basis, offering a portfolio of specialised services tailored to elevate their business. My areas of expertise include:

- Sales Team Development: Building powerhouse sales teams capable of driving revenue and exceeding targets.
- Corporate Account Sales: Expertise in navigating and securing deals within large corporate landscapes.
- Digital Marketing Evolution: Crafting cutting-edge digital marketing strategies that resonate with modern consumers.
- Key Account Management: Developing and executing comprehensive plans for key account growth and retention.
- Corporate Workshop Creation: Designing and delivering workshops that imbue teams with skills, strategies, and insights for success.

I'm passionate about sharing my knowledge and insights to empower your businesses. Let's connect to explore how my blend of experience, innovation, and strategic planning can help your company to achieve its growth goals.

Richard Brooks

Communication consultant and keynote speaker | Europe-Canada | Luxury cars and watches, economics, history, arts, and music

Hi! My name is Patrice. Here’s how I help increase your sales. 

1. Content creation 
I make sure your communications respect the cultural codes of French-speaking markets.

Free your time so you can focus on what built your brand in the first place.

2. Content translation
I adapt your message so your discerning French-speaking customers want to buy from you.

Reach your well established and new audience to sell more while protecting your brand and reputation.

•	Here’s what you’ll get: your message understood by your employees, shareholders, partners, market, prospects, audience or other stakeholders
•	more time by getting your written communications right the first time
•	increased focus on what you do best.

Fill in the form to see if we’re a good fit. 

WHAT MY CLIENTS AND COLLABORATORS SAY

“I have rarely seen such an excellent translation, in light of the complexity of the issues.” [translated]—Canadian Council of Professional Engineers

“I can only highlight the pleasure I have had collaborating with Patrice: his rigour, proficiency in both languages and curiosity about the world are genuine assets that helped us complete the project, not to mention the human qualities he brought to the table. I am left with excellent memories of this experience. I am looking forward to working together and combining our language skills again!” [translated]—Gwennaëlle André, proofreader

Want to collaborate with me? Fill in the contact form or get in touch via email, patricedussault1@gmail.com!

Patrice Dussault, s.a.h., b.a.

I gifted 100,000 words to a friend’s boutique translation agency.

Gifted.

1 year ago, one of my long-time clients asked me to translate about 2 dozen automotive industry reposts.

Or 160,000 words.

With a deadline <2 months away.

The impossible task got me to phone my friend—whose quality translations make no doubt—and offer him and his team to share the load.

I gave away about 18 documents for translation, but I would have lost them to that deadline anyway.

And I got to make my client happy and prevent them from looking for another language service provider.

In today’s rapidly changing technological and economic landscape, make sure your clients don’t leave you for another solution provider.

And maybe we should create an overload sharing platform.

What do you think?

—

Hello! I’m Patrice. Check my profile out and join my 17,500+ community for more insights on content creation and translation for luxury car and watch brands.

“In my 20 years in the publishing industry, yours is the 1st manuscript I’ve read that doesn’t need corrections.”

This is what I was told by a publishing house’s director of operations.

Here are a few notes:

Ghostwriting doesn’t mean:

❌ ghosting clients
❌ working alone in a silo
❌ coming out of it 6 months later

What ghostwriting means to me:

✔ Listening to my client to grasp the topic, target audience, key message, and tone
✔ Drafting outline
✔ Conducting research
✔ Interviewing key informants
✔ Adjusting outline with client
✔ Writing, editing, and proofreading
✔ Submitting manuscript to client, then to publishing houses

If you stick to the right method, not only will you get a professional manuscript that fits your goals and brand, you’ll also attract the attention of publishing houses: $$$

What does ghostwriting mean to you?

—

Hi! My name is Patrice. Joint my 18,000 community for more insight on content creation and translation for luxury watch and car brands.

My growth engine revved from 0 to 18,000 followers in 2.5 years.

All while posting niche content.

I did it with a strategy to:
- build trust
- propel my business
- become unforgettable
- be the go-to problem solver
- build my personal brand and authority

It got me:
- new clients
- $$ in the bank
- interview requests
- speaking opportunities
- importantly, conversations with you

Do you know how many books I had to read and courses I had to follow to get here?

None.

I work with someone who did: world-class marketing consultant Debora Prossomariti, M.Sc., the coach who propelled me here.

How do you know me and why did you read this post till the end?

Exactly.

—

Hey! I’m Patrice. Check out Debora’s profile and join her c. 60k community (!) to see how she can propel your business. You will want to DM her, too!

Never mind the Devil. The experience is in the details.

In a luxury watch, a less-than-perfect finish can spoil the enjoyment.
In language, a mischosen word can hurt your sparkling brand.

That’s why I help luxury watch brands ensure their story travels seamlessly across borders—in one, smooth running movement.

Because in the luxury lifestyle, details create memories.

➡ What’s the one detail you never compromise on?

—

Hi! I’m Patrice. Check out my profile and join my 18,000+ community for more insight on content creation and translation for luxury watch and car brands.

40% of motorsports’ audience is now women,
10% of pro-racecar drivers are women
40% of car collectors are women

As a car or merchandise manufacturer, team principal, or motorsport sponsorship executive, you need to reach ALL actors, including women.

And you can succeed by having your content created and translated in a gender-inclusive way.

How?

🔹 Making women visible
🔹 Using non-discriminatory language
🔹 Using gender-neutral language to avoid stereotypes

Motorsports and car collecting are now inclusive.
It’s time you get on the new wagon.

Are you struggling to reach the increasing number of women fans, drivers, and collectors?

DM “Inclusive content.”

Special shoutout to Doriane Pin, whom I hope clinches the F1 Academy Championship in Vegas this coming 20-22 November!

—

Hi, I’m Patrice. Check out my profile and join my 17,500+ community for more actionable insight on content creation and translation for luxury watch and car brands.

I specialize in the luxury car market.

Why?

It’s a lifetime passion
Love the detail that goes into the designs
And as in copywriting, luxe cars are all about engagement

What passion are you taking to work?

Tell me in the comments.

—

Hi, I’m Patrice. Check out my profile and join my 17,500+ community for more insight on content creation and translation for luxury watch and car brands.

2 success factors luxe watch makers need to get distribution partner buy-in in the face of uncertainties due to tariffs:

🔹 Local language
🔹 Cultural sensibility

Change is a risk factor you can minimize. You just need to know how to.

How do you share difficult information through your distribution channels?

—

Hi! My name is Patrice. Check my profile out and join my 18,000+ community for more insight on content creation and translation for luxury car and watch brands.

You’re a language professional, and to thrive in our fast changing tech and economic environment, you must:

🔹 position yourself as a cultural consultant supporting businesses
🔹 learn to build and manage your own base of direct clients

So here are 8 Green Flags to look for in potential direct clients, as defined by world-class marketing and branding consultant Debora Prossomariti, M.Sc. ⬇

Own the room | Inbound marketing & Authority | For Founders and executives who want to attract their ideal clients and investors inbound from content | Featured on Business Insider

View Debora Prossomariti, M.Sc.’s profile

8 Green flags I see in the best clients I work with:

- They think long term, they have the vision, and are patient. 
- They trust you as an expert in your area, they actually listen to you and follow your advice. 
- They are humble, they don’t pretend to know everything about everything. They learn and are open and curious, 
- They are not flirty and don’t hit on me. They know I mean business. 
- They are willing to invest a lot in their education, their business and in themselves. 
They understand that being cheap has a cost, and there’s a reason why real experts charge a premium. High quality is not cheap and shouldn’t be.
- They understand the concept of calculated risk. They are risk takers, but they have leverage and can adapt. 
- They are okay with failing sometimes. They know it’s part of the game. That failure is not the opposite of success, but part of it.
- They respect their stakeholders and respect the contracts. They pay on time and are communicative. They share feedback and are not afraid of admitting if they made a mistake and look for solutions, not people to blame. 

What’s your top green flag?

You’re a language professional, and confused about how to:

💠 Clear the fog and find a way forward?
💠 Develop new auditing and consulting offers?
💠 Become a consultant helping businesses grow?

You’re in luck.

Our 2025 More Than Bilingual LIVE stream event will present multilingual language professionals from across the globe 🌍, thought leaders, and culture brokers, that will share their stories, experience, and subject matter expertise!

And yours truly will be a co-host and moderator of the event.

📝 Here’s your fog clearing agenda:

💠 Tips for beginners
💠 Language advisory and Cultural Audits
💠 The art of copywriting and building authority
💠 Pricing with confidence without sacrificing quality
💠 Artificial Intelligence vs. Bespoke Human intervention
💠 Value of professional translation and interpreting services

Our panel of guests will include Award-Winning Copywriter - Voice Actor - Composer Larry Payne, who will interact live with the audience and engage in a virtual roundtable Q&A session.

—

Hi! I’m Patrice. Don’t miss the train by clicking https://lnkd.in/eNrmt5tZ and hitting that button.

Our 2025 More Than Bilingual LIVE stream event will present multilingual language professionals from across the globe🌍, thought leaders, and culture brokers, that will share their stories, experience, and subject matter expertise!

📝 Topics will include:

💠 Value of professional translation and interpreting services.
💠 Tips for beginners.
💠 Language advisory and Cultural Audits.
💠 The art of copywriting and building authority.
💠 Pricing with confidence without sacrificing quality. 
💠 Artificial Intelligence vs Bespoke Human intervention.

Our panel of guests will include Award-Winning Copywriter - Voice Actor - Composer Larry Payne who will interact live🎙with the audience and engage in a virtual roundtable Q&A session. 

Shout out to our 2024 alumni: Francesca Conti, Marie B., Patrice Dussault, s.a.h., b.a., Carmen Križanič

#MoreThanBilingual Live Stream Event by InterSys, LLC

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