Slator

Program Development: Created three innovative training programs tailored for the localization industry, namely 'LSP Operational Growth Management', 'Sales and Marketing for LSPs', and 'Strategic Reviews for LSPs'. These programs were designed to address key industry challenges, enhance operational efficiency and provide LSPs with a growth toolkit.

Coaching and Strategic Consulting: Contributions included providing expert guidance in responding to RFPs, nurturing key staff for optimum performance, refining marketing processes, and offering high-level strategic advice. This role required a deep understanding of the localization industry and the ability to deliver customised, impactful solutions.

Senior Advisor

Cranfield School of Management

Strategic Consultant: Actively consulting with various clients on behalf of Cranfield University's School of Management. Specialised in delivering high-value advice on topics like Sales Directorship, Key Account Management, Value Creation, and Digital Marketing Strategies. My role involves working with a diverse portfolio of clients, including prestigious FTSE 250 companies, where I bring in-depth knowledge and strategic insights to drive business growth and transformation.

Educator and Mentor: Entrusted with teaching in-company programs at the master's level, showcasing my ability to convey complex concepts in sales and marketing effectively to a high-caliber academic audience. Underlines my commitment to knowledge transfer and education in the field of business management.

Professional Development: Currently enhancing my academic qualifications and teaching proficiency by pursuing a Postgraduate Certificate in Academic Practice (PGCAP), refining my skills in delivering high-quality education and research.

Event Organisation and Leadership: Organised significant events like the KAM Forum Conference, a two-day gathering that attracted over 100 academics and practitioners. The conference focused on the intersection of Artificial Intelligence with strategic sales and key account management, emphasising the emerging opportunities in these fields.

Visiting Faculty

Strategic Leadership Role: Serve as a key member of the advisory board for the Key Account Management Forum. Helping to curate content from expert speakers, foster engaging group discussions, and facilitating a dynamic environment for peer-to-peer learning.

Networking and Community Building: Play a pivotal role in enhancing and growing the forum's network, connecting executives and companies with the resources and relationships they need to excel in their practice of key account management. 

Research Contribution: Actively engaged in contributing to the research initiatives at the Key Account Management Forum. This involves identifying key trends, conducting in-depth analysis, and developing insights that are pivotal to the advancement of KAM practices. 

Thought Leadership: Through my research and presentations, I have established myself as a thought leader in the field of key account management. My work contributes to the collective knowledge of the forum and influences the practices and strategies of professionals in the industry.

Key Account Management Forum info is here:
https://www.cranfield.ac.uk/som/research-clubs/key-account-management-and-strategic-sales-forum

Key Account Management Forum

Richard-Brooks.com

Spearheaded the development of innovative digital marketing campaigns for international clients, integrating advanced SEO strategies to enhance online visibility and search engine rankings. Created tailored content based on persona analysis to resonates across diverse markets, driving measurable improvements in web traffic, engagement, and ROI for clients across various sectors.

Devised and executed a comprehensive localization strategy for a multinational corporation, facilitating its expansion into five new markets within 12 months. Conducted in-depth market analysis, cultural adaptation, and local compliance checks, leading to a successful launch with a 35% higher market penetration rate than projected. This strategy has become a case study in effective global market expansion through localization.

Created the 'Localization Inspiration Cards', an innovative and tactile tool for the localization industry, designed to stimulate creative and out-of-the-box thinking. I have successfully led workshops utilising these cards at various industry conferences and within companies,. Designed for an interactive approach and effectiveness in enhancing problem-solving skills in localization. These workshops and the cards themselves have set a new standard in the industry for inventive strategy development, significantly impacting professionals' approach to creating new strategies.

Book a workshop
https://richard-brooks.com/workshops/

Contact me
https://richard-brooks.com/contact/

Download free management training
https://richard-brooks.com/downloads/

Senior Consultant

Institute of Sales Professionals

Development and execution of dynamic growth strategies. Goal is significant business expansion and revenue increase. Initiating robust client outreach programs and nurturing key accounts, enhance client retention and fostering long-term relationships.

Business Development Director

Elia - European Language Industry Association

Pivotal in steering the association through the financial challenges posed by the Covid-19 pandemic. A key achievement was the implementation of robust financial metrics, which enabled precise prediction and management of cash flows. This proactive approach was crucial in navigating the crisis, allowing for early and effective responses to rapidly changing financial conditions. This strategic financial management safeguarded the association's financial health and was instrumental in its survival and stability during an unprecedented global economic downturn.

Executive Board Member: Treasurer

Elected by my industry peers to represent a multi-billion euro industry at worldwide events. This role underscored my standing as a trusted and respected figure in the industry. My responsibilities included advocating for our industry's interests, developing new standards, engaging in high-level discussions, and fostering international partnerships. This position allowed me to actively contribute to shaping the global narrative and strategies of the localization industry.

Director

K International plc

Spearheaded the development and execution of the long-term strategy, aiming to create enduring shareholder value. Under my leadership in the first five years, the company tripled in size and I established a robust senior management team to drive continued growth.

The vision I promoted was to provide comprehensive solutions to all B2B language challenges in the rapidly globalising business landscape. As businesses increasingly go global and international trade opportunities broaden, we committed to delivering tangible value to our clients, helping them navigate language barriers effectively.

My team, a diverse group of seasoned business professionals, was instrumental in this journey. We offered consultancy and problem-solving services for a range of global business challenges. From translating websites into multiple languages and managing international social media campaigns to effective communication with global stakeholders, we were equipped to offer an efficient solution.

Chief Executive Officer

Entrusted with the creation and implementation of sales strategies and tactics. I successfully fostered significant growth within the UK Government and international customer sectors by directing my sales team to emphasize value-based selling and unearth novel revenue streams. A key part of my role was setting ambitious targets and establishing a comprehensive training plan for all customer-facing personnel. I also spearheaded recruitment strategies and conducted in-depth industry research to keep us ahead of market trends. This position allowed me to fully leverage my leadership skills and strategic acumen to drive business success.

Sales Director

Responsible for the management of a team of field sales and key account managers.

Sales Manager

Managed a team of 8 graphic designers and computer engineers who created localised versions of user guides, magazines, software and websites.

Technical Manager

Managing translation projects for the Home Office, Panasonic, Crossfield Engineering, HM Treasury, NHS, ODPM and American Express.

Project Manager

Association of Language Companies

The Association of Language Companies (aka the ALC) is a national trade association representing businesses that provide translation, interpretation, localization, and language training services. We are a dynamic group of entrepreneurs for the purpose of delivering timely information and tools to members to ensure that every company delivers the highest quality translation and interpretation, generates more sales and increases profits.

Find out more about us at http://www.alcus.org

Treasurer

Leadership Council Member

The Cranfield's MBA is ranked 1st in the UK and 3rd in the World by the Wall Street Journal. 

My MBA thesis and in-company project explored common strategic management models and their application in an entrepreneurial business environment.

MBA Student

My name is Richard Brooks, a dynamic business leader known for my strategic acumen and ability to drive international growth. With over 20 years at the front of a successful international company, I've recently embraced the exciting world of management consultancy where my impact continues to resonate. In 12 months I've had the privilege of steering over 100 companies towards their global expansion goals.

I have worked internationally and held senior board positions across the UK, Europe, and the USA. I excel in crafting and executing innovative marketing strategies, implement technology/AI, and senior team development.

Currently, I'm engaging with clients on a fractional basis, offering a portfolio of specialised services tailored to elevate their business. My areas of expertise include:

- Sales Team Development: Building powerhouse sales teams capable of driving revenue and exceeding targets.
- Corporate Account Sales: Expertise in navigating and securing deals within large corporate landscapes.
- Digital Marketing Evolution: Crafting cutting-edge digital marketing strategies that resonate with modern consumers.
- Key Account Management: Developing and executing comprehensive plans for key account growth and retention.
- Corporate Workshop Creation: Designing and delivering workshops that imbue teams with skills, strategies, and insights for success.

I'm passionate about sharing my knowledge and insights to empower your businesses. Let's connect to explore how my blend of experience, innovation, and strategic planning can help your company to achieve its growth goals.

Richard Brooks

Cranfield University

Product Portfolio Marketing | Executive Education | B2B 

Responsibilities: Manage marketing for a portfolio of executive programmes and level 7 apprenticeships, driving positioning and enrolment. Deliver lead generation campaigns across organic and paid channels. Lead the social media strategy, including content creation, scheduling, and optimisation.

Achievements: Grew CED’s LinkedIn following from 2.5K to 5K in just over two years, driving engagement and reach.

Key Skills: Product Portfolio Management • Campaign Management • Lead Generation • Digital Marketing • Social Media Management • Video Marketing • Executive Education

Key Stakeholders: Sales • Partners • Suppliers • Agency • Operations • Customer Service • Senior Management

Marketing Manager (Cranfield Executive Development)

Social Media & Events | Entrepreneurship | B2B

Responsibilities: Delivered lead generation and sales-driven campaigns in partnership with the Head of Growth Portfolio. Developed and implemented a marketing plan aligned with growth goals to build Bettany’s brand and entrepreneurial community. Managed social media, coordinated events, and led a website audit. 

Achievements: Drove the enrolment of 200 local businesses into scholarship programmes within 6 months.

Key Skills: Social Media Strategy • Event Coordination • Strategic Partnerships • Community Engagement • Lead Generation • Growth Marketing • Digital Marketing

Key Stakeholders: Sales • Partners • Senior Management • Research • Sustainability Group

Social Media and Events Manager (Bettany Centre for Entrepreneurship)

Higher Education Marketing | International Campaigns | B2B 

Responsibilities: Supported marketing and student recruitment for Cranfield’s School of Aerospace, Transport and Manufacturing. Contributed to digital marketing, social media, and content creation to drive student recruitment. Acted as visual identity representative to ensure brand consistency across communications. Assisted with B2B marketing plans and budgets for postgraduate course promotion.

Achievements: Led a successful international multichannel campaign and doubled the school’s aerospace Twitter (X) following.

Key Skills: Digital Marketing • International Marketing • Higher Education • Campaign Coordination • Content Management • Visual Identity Custodian • Social Media

Key Stakeholders: Brand • Agency • Partners • Students • Academics

Marketing Executive

Michael Graham Estate Agents

Events & Marketing | Property | In-house creative team | B2C 

Responsibilities: Planned regional events, secured local sponsorships, and supported digital campaigns under the marketing and operations team. Delivered creative for print and digital, including artwork for premium property ads.

Key Skills: Event Coordination • Digital Marketing • Campaign Execution • Brand Storytelling Creative Collaboration • Luxury Marketing • Property Sector Knowledge • Sponsorships

Key Relationships: Design • Sponsors • Suppliers • Branch Management • Customer Service

Marketing and Events Executive

ActionCOACH Business Coaching

Startup Marketing & Evangelist | Business Coaching Franchise | B2B 

Responsibilities: Worked alongside the Managing Director to build the regional business from the ground up, leading marketing and sales initiatives that drove rapid growth in year one. Managed content across social, video, and web, helping establish a strong brand presence in a competitive market. Contributed to business and marketing planning using a 10x10 growth framework.

Key Skills: Startup Marketing • Digital Content • Event & Network Marketing • Planning & Strategy • Lead Generation • KPI Tracking

Key stakeholders: Partners • Suppliers • Global Marketing team

CGI Creative Graphics International

Marketing | Print & Branding | B2C 

Responsibilities: Pitched and launched a new retail alliance as a market entry strategy, oversaw cross-partner marketing campaigns, coordinated an international event and supported strategy through a SWOT analysis reporting directly to the Commercial Director.

Achievements: Two of my biggest achievements were researching, pitching, and launching a retail alliance as a new route to market. The other was rolling out a rebrand which involved coordinating and launching the new brand, and marketing plan.

Key Skills: Brand Marketing • International Marketing • Product Portfolio Marketing • Event Coordination • In-house Production • Print  • Market Analysis

Marketing Assistant / Executive

Graphic Design & Artwork | Print & Branding | B2C 

Responsibilities: Transitioned from Graphic Design to Marketing at a global branding supplier for the leisure, automotive, and aerospace sectors.

Key Skills: Graphic Design • Branding • Print • In-house Production

Key Stakeholders: Technical • Design • Agency • Board of Directors • Partners • Sales • Customer Service

Artworker / Graphic Designer

Travis Perkins plc

Retail Marketing | Trade Sector | In-house creative agency | B2B

Responsibilities: Delivered local marketing campaigns for new branch openings across the UK, managing POS, merchandise, direct marketing, and media. Coordinated all campaign assets ensuring seamless execution and maximum impact across all customer touchpoints. Directly supported and developed a Marketing Assistant in their day-to-day role.

Key Skills: Campaign Management • Retail Marketing • POS & Print • Brand Consistency • Team Guidance • Trade Sector Knowledge

Key Stakeholders: Senior Management • Branch Management • Agency • Marketing Departments

Branch Marketing Executive

Bluestep Solutions

Graphic Design & Artwork | Not-for-Profit & Corporate Sectors | Marketing Agency | B2C

Responsibilities: Developed campaign concepts and brand identities across healthcare, corporate, and charity sectors. Collaborated with account managers to shape creative aligned with client insight. Worked across both external client campaigns and internal brand projects, including updates to the company website and marketing assets. Recognised for creative thinking and idea generation.

Key Skills: Creative Ideation • Brand Identity • Client Campaigns • Charity & Corporate Marketing • Insight-Driven Design

Key stakeholders: Account Management • Production • Client Satisfaction

WE CAN CREATIVE

Graphic Design Placement

Plumbing Trade Supplies

Marketing Placement (Travis Perkins)

Creative and commercially minded marketing professional with eight years of experience, skilled at building relationships, shaping strong brands, and delivering compelling campaigns that drive real results. With a background spanning multiple industries, both in agency and in-house roles, I bring a broad and versatile understanding of B2B and B2C multichannel marketing.

taplio

The Battle

Richard Brooks

Tiffany Trethowan

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