Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

You know that saying "people buy from people"?
Well that's only partly true...

You also need to present your offering in a very particular way.

You see, only around 10% of purchases are for the product itself:
The "how"
The fine detail, under the hood

So approaching a prospect and over-focusing on specs, how well written the code is or how much work went into making it is typically going to fall on deaf ears.

Good for you if you love the product. 
You should. 
And you should keep striving to make it best in class.

But until it's been established that the person you're speaking with also cares about all this, hold that part back.

Instead, focus on the "outcomes" for them of using your offering.

Because people are interested in outcomes. Another word for this is the 'wins' for them. 

For them. 

They need to feel:
↳ does it make me look good / more successful?
↳ does it save me time / is it a convenience hack?
↳ does it save me money?
↳ does it make me money?

Why is this the case? 
Because you're supposed to be a solution, not another 'thing' they have to work out how to operate or another person to manage.

Be and present the solution.

Don't just indulge in over-explanation.

What's the #1 'outcome' for your offering?

--
📌Useful? So repost this to your network or save it for later
PS check out the "visit my website" link at the top of this post👀

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 3× LinkedIn Top Voice | 5 x LinkedIn Learning Instructor

How to Pitch your Service

"$36k was giving me the panics. Then I quoted $66k"

One of the members (let's call him Jake) in the Art of Sell community almost doubled his price mid-call

and he still closed the deal.

What you don't know is, I've watched Jake's mindset level up in the last year

The panic Jake said he was feeling is never about whether they can afford it, and always about saying the number out loud to another human.

Yes, the same "am I worth it" feeling you battle.

There's value in saying a higher price out loud

Even if they don't buy
Because the moment you do it, your baseline shifts

↳ Once you say it and someone says yes, everything changes
↳ Going back to lower prices starts to "feel weird"

There's a guy who runs a $300M company who got 20 minutes with Elon Musk

You know what he learned?
"I am playing so small"

Every time you go up, you realise it wasn't hard

You just had to do it

That perspective shift is EARNED

- Through reps of saying the number
- By you closing at that level
- Until it becomes your new normal

So what's the price you're too scared to say out loud?
That's probably where you need to start.

---
PS Building pricing confidence is one of the core sessions in Art of Sell.
We cover the exact conditioning process that gets you from "Oh my God, can I really charge this?" to quoting six figures without flinching.

Click "visit my website" at the top of this post to join.

#RichTips

Richard Moore seated, hosting his Entrepreneur Business Live Barcelona charity networking event.

If your calls 'go well' but don't convert, this is why:

You're treating the call as a persuasion event.

It's not.

The decision was already made before you ever spoke. The call simply confirms or undermines what they already believed about you.

Here's what actually happens:

They came to you positioned as the prize. You showed up like a service provider hoping to be chosen.

I've watched this pattern across thousands of conversations over 22 years.

The call starts well.
They're engaged.
Everything feels positive.

Then comes the shift.

↳ You ask vague questions.
↳ You over-explain your process.
↳ You serve and coach instead of diagnosing and prescribing.

The version of you they met doesn't match the authority they expected.

They're looking for certainty.
What they experience is uncertainty.

You see, objections don't happen at the conversion. They're just the buyer naming the uncertainty you introduced earlier, usually when you switched into 'nice person' mode.

Here’s how to change it:

↳ Stop asking "would you be open to..." and start saying "the next step is..."
↳ Stop offering options for them to choose and start prescribing the solution they need

Authority established through content must be maintained through behaviour.

When those two things don't align, buyers feel it immediately.

They ghost.
They go cold.
They "need to think about it."

When they do align? That’s when the call converts.

Do your calls match how you position yourself?

--
📌Speakers from Microsoft and Nike. 
All coming up in Art of Sell
So, who are you learning from?
When I built AoS I wanted speakers good enough that I needed to take notes. 
Because if you're not learning from best in class, it's a serious waste of valuable time
More on my featured links here: → Richard Moore

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2023

Here's how I closed a deal with Sony
(or, the "competition play"):

Many feel the way to get a sale is to:
↳ Know the benefits
↳ Build up some rapport
↳ Lean into the best features

But everyone does that, so you need more edge.

I remember wanting to work with Sony Professional (their industry arm of the business)

And I knew that just approaching with relevance ("hey, I can help you") wouldn't work. 

That's what everyone does
That's what they expect
And I only get 1 shot

So instead, I used leverage:
In this case it was their competition

At the time, we were working with Samsung's Commercial division so I collected everything I could on their results with us.

When I approached Sony, everything I said to the Product Director was through the lens of their competitor:
• "Here's how we're doing it with Samsung"
• "This is what Samsung said when we got the result"
• "See that there? That's Samsung winning again, because of us"

I'll never forget how she started laughing down the phone at me when I asked for the order.

I started to feel concerned that I may have messed up. 

So I asked "why are you laughing?"

She said "because I have to do it, don't I?!"

The competition play isn't always the most elegant way to sell, 
but with the right people paid to take market share, it works.

And here's the lesson:
You don't have to be mean to do it

Show your results with a similar client.
It's far more compelling than just describing benefits.

Now, they'll believe it truly works

--
📌Speakers from Coca Cola, Microsoft and Nike. 
All coming up in Art of Sell
So, who are you learning from?
When I built AoS I wanted speakers good enough that I needed to take notes. 
Because if you're not learning from best in class, it's a serious waste of valuable time
More on my featured links here: → Richard Moore

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event

Me in a workshop recently:
"Here's how to find people actively looking"

Everyone else:
"Make lists of CEOs and DM them all"

Here's the thing about prospecting:

Amateur level LinkedIn prospecting is this:
- Make a list of 100 CEOs
- Scrape their emails with a 3rd party app
- Pray you don't get banned
- Send the same DM to them all
- Get 0 replies so think maybe your profile needs optimising
- Buy another course on improving your reach

Legendary level LinkedIn prospecting is this:
- Know where to find active leaders with a need
- Know how to start a conversation that can pivot
- Do 3-5 of these in a day
- Schedule a call a day
- Get a deal a week
- Feel fulfilled

High ticket deals with premium buyers on LinkedIn is a volume game when you haven't got a clue

But with a system and some competency, it becomes a tiny number of interactions with the right people

Easy choice (in my opinion):
Spend 80% of the day mucking around on LinkedIn 
or
Spend 80% of the day with customers

Which one did you start your business to do?

--
🚀Moving people from "😭please! No more coaching about reach" to "cool! Now I know how to convert the small amount of traffic I DO get" is what my Accelerator is all about. 
5 years. 246+ members. $Millions in deals. 
DM "I've got to change" and I'll share how they do it

#RichTips

Image of a DM conversation between Richard Moore and one of his LinkedIn Client Accelerator members.

You're meant to be the expert
So why do you do this 1 thing when closing?

I've sold using my Doctor Method™ for 7 years
And one crucial component comes at the end

If you don't do this, you throw away all the magic your
- Content
- Brand
- DMs
worked to create

Don't throw it away with this simple mistake

--
PS I'm right.
PPS good luck commenting on this one, AI ;)

📌Join me at 2pm UK / 9am ET today for a live AMA here on LinkedIn

And, for more reading on my Doctor Method™, check out my December 12 Art of Sell newsletter on my profile here → Richard Moore
And consider joining the almost 18,000 subscribers to the weekly newsletter

#RichTips

I just learnt founders waste $50k-$100k in year 1
That’s huge. But why?

Because the wrong tools or reworking is needed by early-stage teams

These are invisible costs
And they compound faster than burn rate.

Of course most of that loss doesn’t show up on a P&L, I’ve discovered, too.

Instead, it shows up as delays, rebuilds, context switching and fragmented decision-making.

These infrastructure decisions are strategic though.

And that’s why I partnered with Notion to launch the AI Founder’s Kit
↳ A practical and no-cost stack
↳ Designed to help founders
↳ It moves them from idea to execution and fundraising with far less friction.

What’s included:
- 1 year of Framer to design and ship your product experience
- $60 in v0 by Vercel to accelerate front-end development
- $300 in Supabase to stand up a scalable backend
- Up to 6 months of Notion Business with AI to run your ops and knowledge layer

But here is my favourite part

Beyond these tools, there is:
- A vetted list of 2,000+ early-stage investors, incubators, and accelerators
- 50 real pitch decks from YC, a16z and Sequoia-backed companies
- Tactical guidance on pitching, storytelling and fundraising from operators
- No hypey SaaS that doesn’t really do anything
- And no noise for your team

The stack helps serious founders reduce waste and execute

And that gives me (and I’m sure you, too) confidence!

If this would be useful for you or your team, comment NOTION and I’ll send you access

--
💕Thanks to the Notion team for partnering with Art of Sell

#RichTips #ad

Richard Moore speaking at an event in London

Most sales training = learn persuasion 
But that misses the point

The real job is transferring risk
Here’s why:

Every buyer will silently ask one question:
“What happens to me if this goes wrong?”

Not:
↳ “Is this good?”
↳ “Is this clever?”
↳ “Is this impressive?”

More:
↳ “Will this make me look less capable?”
↳ “Will this affect my reputation?”
↳ “Will I have to explain it to my boss?”

That’s why ROI slidedecks won’t close your deals
It’s why features don’t move people
And why “trust” isn’t built by being friendly

Trust is built when you show someone you understand the consequences they’re living with.

Again: you show them you understand

Here’s how to actually close:

1. Understand pain before you show upside
ROI only matters once risk is understood
Until then, you’re just waving numbers 
So get context in the conversation first

2. Share stories to help the buyer see themselves
Not case studies with only numbers 
But narratives where they think
“Okay, that’s literally me”

3. Handle their objections as fear, not logic
“I’ll think about it” means
I’m not feeling ready at all 

4. Do the close by making inaction feel heavier than action
No pressure. Ever!
Instead, bring clarity to what happens if nothing changes

If you’re using pressure, you’re doing it wrong.
More, you need to show them standing still is uncomfortable

When have you felt most comfortable buying?

--
PS I've put together 4 x videos showing how I close on the first call
Click the 1st featured link on my profile to watch them for free

No AI comments, please.

#RichTips

Richard Moore giving the keynote speech at Greenhouse Jersey, 2024

Discussion: You're Thinking Too Small. Go BIG in 2026

You set your goals for 2026, right?
But were they at the right level?

Join Jodie Cook and Richard Moore for the first of the new, weekly Art of Sell Livestreams

This week's discussion: You're Thinking Too Small. Go BIG in 2026

Discussion...
Rants too? 
Our perspectives
The views of others
And even your questions

It's 60 minutes of dialogue, exploring where new years goals go right (and wrong) with our 2c and advice added in

Jodie Cook has experience setting goals from competing in UK powerlifting to building her social media and SaaS businesses, working with the likes of Daniel Priestley along the way

Richard Moore has experience setting goals from competing in European and UK taekwondo to a corporate sales career, then his own business, revolving around sales. He's worked with Deloitte, Sony, Microsoft and LinkedIn

Come armed with your questions and views! 
See you Friday🚀

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

Radiana Miteva, Dmitry Pavlotsky and 56 other attendees

Discussion: You're Thinking Too Small. Go BIG in 2026

Here's how my team and I closed £millions.
(it even worked on cold calls)

In my corporate days, my world was cold outreach.
By phone, by email, in person.

And my teams and I closed millions without:
- The best product on the market
- Building a personal brand
- Referrals from buyers

You see, most people use one thing to reach out

Relevance.

Here's their logic:
↳ "I do X. You can buy X. Therefore, listen to me"

And of course it doesn't work. 

Just check your junk mail for proof!

But when you add leverage to relevance, things change

What's leverage? 

It's a reason to pay attention:
↳ "You work with X. We work with X too. Let's talk"

People like that you're already trusted.
And even more if you're trusted by their friend.

Now, you have the right kind of attention;
You have trust.

And when you're a nobody, trust is the currency you need. 

--
📌We've got speakers from Microsoft, Apple and Nike, 
All coming up in Art of Sell.
So, who are you learning from?
When I built AoS I wanted speakers good enough that I needed to take notes. 
Because if you're not learning from best in class, it's a serious waste of valuable time
More on the website link at the top of this post☝️

#RichTips

Until you learn to spot and fix this conversion gap:

Consistent client acquisition will remain a pipe dream.

The gap isn't between content volume and deals closed.

Right... Where is it?

It's between the psychological state you're creating and the state required for someone to buy.

I've watched this across 7 years on LinkedIn.

Founders create content that generates agreement and then struggle to turn attention into action.

Because agreement and certainty are not the same thing.

↳ Agreement is "this makes sense"
↳ Certainty is "this person can guide me"

You're optimising for the first. 
But buyers really need the second.

You write content that resonates.
It gets likes.
But your calendar will stay empty.
 
A recent client had a stack of likes but zero calls booked. 
Her content was designed to be read and shared, not to position her as the person you hire.

2 weeks after fixing her positioning, she booked 4 qualified calls.

What changed?
She stopped educating everyone and started demonstrating judgment for the people who needed her.

That’s where the conversion gap closes.

When you shift from creating agreement to creating certainty.

How?

↳ Start speaking to buyer decision-making states rather than writing to impress peers
↳ Start demonstrating judgment of their context rather than demonstrating expertise

As a result, you'll have more of the right people seeing you in the right way, compelled to engage.

Likes measure resonance.
Conversations measure certainty.

Which one are you creating?

--
📌We've got speakers from Microsoft and Nike,  
All coming up in Art of Sell.
So, who are you learning from?
When I built AoS I wanted speakers good enough that I needed to take notes. 
Because if you're not learning from best in class, it's a serious waste of valuable time
More on my featured links here: → Richard Moore

#RichTips

Richard Moore sitting in an aeroplane ready to taxi out for a flying lesson

AI is affecting the workplace 
But how about sales?

LinkedIn News this week shared the recent International Monetary Fund chief's views on how new skills and AI are shaping work.

So I wanted to share my commentary as it relates to sales roles. 

This is, at best, a primer for a far deeper discussion.
So I really welcome your views on the points made.

There's a lot of literature and research already in this space, I found. So do check out the footnotes I've shared. 

And as always, thank you to the almost 18,000 subscribers of the Art of Sell newsletter. These articles give me great pleasure to research and put together each week. 

Thank you for reading!

Richard

--
PS You can upskill your sales calls immediately with my free mini-course. 
Use the "visit my website" link at the top of my profile to access it.

#RichTips #ai #jobs

I’ve read a recent article from the International Monetary Fund [1] which zeroes in on something notable: as AI integrates rapidly with the workplace,

Open article: Sales is Changing What it Rewards: Three Capabilities that Now Win Deals by Richard Moore • 5 min read

Sales is Changing What it Rewards: Three Capabilities that Now Win Deals

In 2025 alone, social selling evolved a huge amount 
And the sophistication buyers need from you is far deeper now.

Here's my view on what I'm calling the end of the "content gold rush" 

I'm also sharing five key elements for social selling as a credible sales strategy in 2026.

As always, thank you to the c.18,000 of you that have subscribed to the Art of Sell newsletter. 

It's really one of my weekly highlights to research, geek out, deep think and write these for you. 

Do consider reading previous editions if you find them valuable. 
You can also subscribe, save to read later or share these with your network. 

For those that read this, what is your take? Always keen on dialogue with readers!

--
PS: Check out the link at the bottom of the article for a free gift
PPS: No AI comments please.

#RichTips

For years, the north star for social selling was a simple one to follow: post regularly, optimise your profile, add connections and the algorithm woul

Open article: The End of “Just Post More”: Social Selling after the Content Gold Rush by Richard Moore • 6 min read

The End of “Just Post More”: Social Selling after the Content Gold Rush

The day I almost quit attending workshops...

There I was, in 2016. I had my ticket bought and was ready to go deep in a workshop on buyer psychology.

I'd been sold the outcome of "walk away with a clear plan for why your own buyers will buy you"

What did I come out with?

↳ Two hours of nice chats
↳ Minimal discussion
↳ All high level lecturing from the host

Not good enough. 

That's why I'm very discerning about events I attend now.

You should be too. 

And that's why, when I run practical events, I do my best to give:
↳ Interaction time
↳ Ideation built into sessions
↳ Space for attendees to create

So I'm thrilled that Aarti Parmar & Sara Marshall see things the same way I do. 

We've curated a 3-part strategic immersion.
This. Is. Not. A. Workshop, people!

Welcome to Positioned to Convert.

12 people, in person, in London. March 12th.

Nice chats about marketing feels warm and fuzzy. 
But your business needs you to do better things with your time.

We'll go deep on understanding your buyers, how you'll strategise your interaction with them and the processes needed to convert them. 

For your branding:
Aarti Parmar is an award winning strategist, featured in Marie Claire, Forbes and working with Enterprise Nation

For your strategy:
Sara Marshall ex-SVP Global Marketing for Universal Pictures and Global Brand Strategy Director for Barclays

For your sales & conversion:
Richard Moore 3 x LinkedIn Top Voice in sales and conversion, 5 x LinkedIn Learning instructor. Clients include Microsoft, Deloitte and J.P. Morgan. £millions in converted sales for himself and his customers

We're keeping this intimate with 12 people so you get our fullest attention. 

You'll gain clarity for your specific business case
Not just learn about processes

So, expect to be challenged, tested and driven. 

Because this is what developing yourself should look like. 

Send me a DM if you want to apply to attend.

And consider this: do you invest in nice chats or genuine development?

--
PS Can't make it? Tag someone who might benefit. 

#PositionedToConvert #RichTips

Promotion of "Positioned to Convert" event covering branding, marketing and conversion techniques

Helping you to build your personal brand on Linkedin & turn it into profitable business 💰 | Online Marketing Consultant 👨🏻‍💻 | Online Journalism & Digital Communications Instructor 👨‍🏫

𝗜 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗖𝗮𝗶𝗿𝗼 & 𝗥𝗼𝗺𝗲, 𝗳𝗿𝗼𝗺 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗼𝘀𝘁. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲!

𝙈𝙮 𝙨𝙩𝙤𝙧𝙮 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙖𝙨 𝙖 𝙘𝙤𝙢𝙥𝙪𝙩𝙚𝙧 𝙣𝙚𝙧𝙙
I received my first computer as a gift when I was 16 years old (it was a Sinclair, ever seen one?).
Although it was primarily used for gaming, writing some code was always something I enjoyed. I loved developing simple websites and being the nerdy guy! Since then, the internet has become my hobby, passion, and business!

So far, I have lived in 𝙄𝙩𝙖𝙡𝙮, 𝙊𝙢𝙖𝙣, 𝙖𝙣𝙙 𝙀𝙜𝙮𝙥𝙩, and I have visited over 30 cities worldwide.


𝙒𝙝𝙖𝙩 𝙙𝙤 𝙄 𝙚𝙣𝙟𝙤𝙮 𝙙𝙤𝙞𝙣𝙜 𝙩𝙤𝙙𝙖𝙮? 𝘼𝙣𝙙 𝙬𝙝𝙮?
I work at the intersection of three key areas: 1. the internet, 2. technology, and 3. human behavior. 

My passion is always about empowering people, companies & organizations to grow their business & reputation online. With over 28 years of experience, I enjoy sharing my knowledge through 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 𝘄𝗶𝘁𝗵 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 to help them grow their businesses and build their online influence through powerful personal brands. 

As a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀, like myself, I help them boost their business through online presence and an ecosystem of digital products. 

As a 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘁𝗿𝗮𝗶𝗻𝗲𝗿, I collaborate with international media outlets such as the Thomson Reuters Foundation & Deutsche Welle Akademie, as well as global development organizations like GIZ, the European Union, USAID, Hivos, FES, and many more.

As a 𝗺𝗲𝗱𝗶𝗮 𝗳𝗶𝗴𝘂𝗿𝗲, I also share my experience with digital marketing & online media through regular appearances on BBC, SkyNews, Reuters, Vice, and many more!

As an 𝗮𝗱𝗷𝘂𝗻𝗰𝘁 𝗳𝗮𝗰𝘂𝗹𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝗖𝗮𝗶𝗿𝗼, I teach various courses in digital journalism to master's students, including social media journalism, interactive journalism, immersive storytelling, and Artificial Intelligence. 


𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙩𝙞𝙚𝙨:
Personal branding, LinkedIn visibility, business growth, executive storytelling.

𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒐𝒅𝒂𝒚
Book your free personal brand consultation session here https://calendly.com/fady-ramzy

Fady Ramzy

Today is Coptic Christmas 🎄 

The day where Jesus Christ was born 


Wishing everyone a joyful and blessed day and a year filled with success and happiness

𝑳𝒆𝒕 𝒎𝒆 𝒕𝒆𝒍𝒍 𝒚𝒐𝒖 𝒎𝒚 𝒔𝒕𝒐𝒓𝒚! 
I first received my first computer as a gift when I was sixteen years old (it was a Sinclair if you have ever seen one!) I felt that I was a genius and had to be more genius! Although it was about games, writing some code was always something that I enjoyed! 
Then the internet came along, and I was fascinated by exploring the world from my home. I enjoyed lots developing simple websites and being the nerdy guy! Since then, the internet has become my hobby, passion, and business!

𝑾𝒉𝒂𝒕 𝒅𝒐 𝑰 𝒆𝒏𝒋𝒐𝒚 𝒅𝒐𝒊𝒏𝒈? 𝑨𝒏𝒅 𝒘𝒉𝒚?
As online marketing & communications professional, my passion is always about helping people, companies & organizations to grow their business & reputation online.

With 25+ years of experience, I enjoy sharing knowledge through training, workshops & seminars around online marketing with a special passion for Social Media, Online Video & SEO. I also mentor entrepreneurs helping them to unleash the power of online marketing for their startups.

As a professional trainer, I work with the international media like Thomson Reuters Foundation & Deutsche Welle Akademie, the education sectors like the American University in Cairo, The Swedish institute in Alexandria, and with international development organizations like GIZ, European Union, USAID, Hivos, FES, and many more.

As a media figure, also I share my experience with digital marketing & online media through regular appearances on BBC, SkyNews, Reuters, vice, Monte Carlo Radio, and many more!

As a public speaker, I have been invited to speak at events across the region including IGF (Kuwait),  Afri-Tech digital marketing summit (Nairobi), Middle East DNS Forum (Cairo), IEEE summit (Alexandria), Riseup Summit (Cairo), Startup Haus (Tunisia) and others.

I am also the co-founder & CEO of Insideout, the regional hub of InsideOut Group, where we help our clients through online video technologies & AI-powered Search Engine Optimization. This group currently consists of four companies between Cairo, Rome & Salzburg.

As an adjunct faculty at the AUC, I teach different courses around digital journalism courses to master's students, including social media journalism and interactive journalism.


𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒊𝒆𝒔 
Online marketing, Social Media, SEO, digital media, content marketing, digital journalism & personal branding.

𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒐𝒅𝒂𝒚
Let me help you with your online marketing & personal branding: Book your free consultation session here https://calendly.com/fady-ramzy

Brand Builder 🟢 | Empowering personal brands of CEOs & founders on LinkedIn to scale their business 💰 | Executive Storytelling Coach 😎 | Top LinkedIn Startegist & Creator 🇪🇬 | Adjunct Faculty at the AUC 👨‍🏫

Quick post today as I am on the go! 

It is always exciting to be back in Dubai 😉


But this time, not like previous times.
I always came for client meetings 
Or to do workshops/trainings.

This time I am here to learn & connect!
I am glad to be attending the 1 Billion Followers Summit


If you are reading this post and going to the summit, let's meet!

Still chasing followers count? 

Fine, but real business is built on "superfans."


Superfans are your loyal tribe online.
They believe in you and your expertise.
Thats why they buy your products/services.
Your super fans are your brand ambassadors 
They tell everyone about you & bring you clients. 

Attending the 1 Billion Followers Summit in Dubai, which is the largest creator economy conference in the world, everyone I met or attended their session confirms this.

Here is what they said:

Chris Do
Do not fall in the trap of "Fast Fans."
Move from Attention economy -> Giving Economy

Jimmy Donaldson (Mr. Beast)
He was focused 100% on creating content, 
For years, even when he got ZERO engagement.

Khalid Al Ameri
The numbers race will never ever stop!
Legacy beats likes. Cuz purpose beats burnout 

Melissa Grabiner grabnar
Your worth isn’t a bullet point or a job title.
It’s the impact you’ve made, and who you are. 

Aneesh Lal
Brands want results. Creators want consistency.
Build a bridge between those 2, and magic happens

Devin Reed
From "Consistency" -> "Consistently improving."
CEOs want to talk business, not numbers 

David Adeleke
African creators are on the rise!
Especially in Nigeria, Kenya, Egypt, & South Africa


Final thoughts:
Again, stop chasing likes. Build your legacy.


PS: Which point was the most relevant?


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They have a better Brand.

You have a better product. Who wins?

This is what Chris Do explained yesterday at the 1BFS
I was glad (not thrilled) to meet him!


Here are my key takeaways:

Branding
✔ To build a powerful brand today, 
✔ You have to be good and different

5Rs of Brand Roi
↳ Relationships
↳ Retention 
↳ Repuation 
↳ Revenue
↳ Renewal

Personal Branding
✔ People dont fall in love with corporations.
✔ They fall in love with personalities.

How do you show up
↳ Actions 
↳ Aesthetic 
↳ Mannerism 
↳ Philiosophy
↳ Voice & Tone


Remember:
People do not buy the products you sell.
They buy the stories you tell!


PS: How is your "story" different?

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Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth,  meets Chris Do at the one billion followers summit in Dubai

In the corporate world, you have a clear frame. 

When you are on your own, you are limitless!

You start rediscovering your own capabilities!
Sometimes you are harshly forced to do so.
But that is a great thing to be forced to do! 

This is my message for you today:
Start rediscovering your superpowers
and using them, unlocking new opportunities

I am super happy (not thrilled!) to announce what I have been working on for months with Mel Loy SCMP

Our podcast:
𝗥𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘀, 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝘃𝗲𝗿 𝗖𝗼𝗳𝗳𝗲𝗲!


We combined decades of experience to help you start your consulting journey. 

No fluff here!
Just honest insights & brutal lessons learned 


The first episode is out today!! 🎊 🎉
Everything you need to know "To get started."

The links to different platforms are in the comments below. If you see this useful, leave a review/rating


PS: What is stopping you today from "monetizing your expertise"?

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The person who learns the most in the classroom is the teacher 😎

This weekend I am spending it with the Diary of a CEO. Here’s what I am enjoying 

1. If you want to master any skill,
teach it.

2. Knowledge lives in your head.
Wisdom shows when you share it.

3. The moment you teach,
you move from consumer to creator.

4. In learning you will teach, and in teaching you will learn.

5. Tell me and I forget. Teach me and I remember. Involve me and I learn.

6. If you want to understand something, try to change it.

7. An expert is someone who has made all the mistakes.

8. Knowledge isn’t power,
until it’s applied.



PS:Which one hit you the most?


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If you’re using LinkedIn content to sell,  

but nothing happens, this is for you! 


In my experience, this complaint that “content doesn’t convert” comes from:
↳Sharing ideas without outcomes
↳Being visible without being specific
↳Posting opinions without positioning

Expertise becomes sellable when it’s translated into:
↳Clear outcomes
↳Simple frameworks
↳Repeatable language

Content that sells well usually:
↳Names a real problem
↳Explains how you think about it
↳Introduces a repeatable way to solve it

And when this content does its job properly:
↳Sales conversations start warmer
↳Trust is already established
↳Objections are fewer

Selling happens in conversations.
Content prepares the ground.

Petra Zink shares more insight here,
in episode 2 of our ReInventors podcast,
with me and Mel Loy SCMP.
Interesting links below! 


PS: Which post you shared recently worked best for you? Why?


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Most real leaders hate bragging on social media.

But LinkedIn is totally different. 


Here is what I hear every day, 
from deeply authentic leaders:

1. I dont like social media
2. I have bragging about myself 
3. I am not a talkative person online
4. I shut done facebook 10 years ago
5. I rarely scroll instagram or LinkedIn
6. On LinkedIn, everyone is showing off
7. I stay quite If I dont have something new
8. I don't know how others will judge my content
9. I am afraid to stay consistent, because I can not


But, here is the framework I teach them:

𝗢𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗲𝗮𝗿𝗻: 𝗩𝗜𝗣

V = Visibility
I = Influence 
P = Positioning

This is business growth 101, in 2026! 
Below is the guide that will shift your mindset


Ps: Which point above resonates?


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This is what you need to change on LinkedIn in 2026, 

I saw everyone struggling here for years!


Good news:
I see many people using LinkedIn today to build their online authority.

Bad news:
They are doing it the wrong way.
They are actually destroying their authority! 

Especially knowledge workers, 
like consultants, coaches & trainers.

𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 "𝗛𝗶𝗱𝗶𝗻𝗴" 𝘁𝗵𝗲𝗶𝗿 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲. 

The most common question I get from all my clients, 
especially knowledgeable experts is:
Can I post this for free to the public?

They are afraid that someone will "steal" it! 
or they dont want to offer it "freely."

But, my answer is always a BIG "YES."


Here is why:
Knowledge is abundant online already!
But when you share your expertise, this is valuable
People will appreciate your authenticity & generosity

This is how you build real influence.
By helping people "genuinely" and "honestly."
Not by hiding something just to get paid for it! 

Amazing truth here (Guaranteed by 100s of clients!)
The more you share real transformation for free, 
The more you will get paid! 

Below is also the checklist that you should follow.


PS: How do you plan to monetize your expertise using LinkedIn in 2026? 


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Here are my top 10 tips to grow your business on LinkedIn in 2026 (not including "post daily")! 

I see many experts, especially consultants, becoming active on LinkedIn. But only very few grow a real business from it.


Here’s how to fix that 

1️⃣ Get your positioning right
↳ Be clear on whom you help, what problem you solve, and why you.

2️⃣ Treat your profile like a landing page
↳ Write for your clients. One goal: start conversations.

3️⃣ Talk about problems before solutions
↳ People buy from those who understand their pain.

4️⃣ Use stories, not just frameworks
↳ Stories build trust. Trust builds deals.

5️⃣ One post = one idea
↳ Clarity beats complexity every time.

6️⃣ Comment like a consultant
↳ Insights & smart questions. Comments=visibility.

7️⃣ DMs are for conversations, not pitches
↳ Reference context. Add value. Be human.

8️⃣ Consistency beats intensity
↳ 3–4 quality posts per week is enough.

9️⃣ Teach how you think and work
↳ Specific attracts. Generic repels.

🔟 LinkedIn is a relationship game
↳ Show up. Engage. Stay human. Results follow.


More tips in the detailed carousel below👇🏻
(Save it, to get back to it easily)


PS: Which one are you ignoring right now?


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LinkedIn visibility to grow your business (no burning out)

LinkedIn is the best platform ever, 

for sustainable business growth.

I have clients who work in B2B,
others who are consultants or coaches.
Both types are surprised by the power of LinkedIn!

But ....

The game has changed!
LinkedIn installed what they call 360Brew.
Which is considered the new "LinkedIn Brain."

It was designed for
credibility,
relevance,
& trust.

Relevance is highly rewarded now.

Thats why, one right person seeing your content
can turn into a customer, partner, or advocate.
The new system will help you here

But if you are just chasing likes & virality, 
the system says sorry, thats gone today! 


PS: How many "qualified leads" would you like to generate on LinkedIn each month?


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1 Right Person Is Better Than 1,000 Likes (360Brew tip)

I see many people afraid to share their knowledge freely on LinkedIn. They think someone will steal it 😆

Welcome to the AI era!
Knowledge is available abundantly today.

I see this whenever I work specifically with knowledge experts: Consultants, coaches, and educators.

When you share freely and openly, 
you build "trust".

Welcome to modern & sustainable business 2026.
If you earn trust, your business growth is on autopilot


This carousel is for you! 👇🏻👇🏻


PS: What is the worst-case scenario if you share everything you know openly on LinkedIn? What is the best-case?


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Hiding your knowledge on LinkedIn?

LinkedIn's reach is not falling.

But the system changed, and you didn't! 


Many active people with whom I work
the ones taking their personal brand seriously,
were still treating LinkedIn the same old classic way 

Here is what I keep telling them:
Today 360Brew system evaluates "you",
not your posts, not your "likes or comments."

(Save this for later!)

It evaluates how useful you are, through:
Profile -> Content -> Audience.
This is LinkedIn 2026.

Below is all that you need to understand, 👇🏻👇🏻
and you need to do.


PS: Are you taking your personal brand on LinkedIn seriously in 2026? Why? Why not?


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This might hit hard:

If you left your role tomorrow…

What would you keep?
What would you leave behind?
What would you want more control over?

These are the questions I face repeatedly,
while working closely with senior leaders, 
(Some are considering consulting)

They’re also the questions behind my new podcast:
Re-inventors: Consulting Conversations over Coffee.
With Mel Loy SCMP. From Cairo to Brisbane! 

The executives who succeed in consulting,
don’t rush the transition.
They think like owners before they become one.

They understand:
↳Networks replace hierarchies
↳Control matters more than flexibility
↳Pricing reflects outcomes, not the effort

But there are lots of "unknowns" here.
Lots of unanswered questions! 

Thats why, in this live event, 
we shall answer ALL your questions! 



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Almost every executive I work with says the same thing:
“I’m ready… just not now.”

“Not now” usually means:
– Fear of being judged
– Fear of disrupting stability
– Fear of losing a familiar identity

But every successful leader has one defining moment:
They "moved" before they felt ready.

Now back to you here. Let me ask you:
What if your brand could grow while you grow?

In this Live session, Gayle Lantz shares how she’s used podcasting as a powerful platform.

She used it to test ideas, build trust, and evolve her brand (without losing her core).


If you want your brand to feel aligned, authentic, and impactful, do not miss this one! 


PS: If you look back at 2025, what do you not want to regret delaying?


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You think LinkedIn is flooded with AI content?

Thats an opportunity! And your secret tool is 

Storytelling! 


𝗟𝗲𝘁'𝘀 𝗱𝗶𝗴 𝗱𝗲𝗲𝗽𝗲𝗿: 𝗪𝗵𝗮𝘁'𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆:

➜ With 360Brew, LinkedIn is trying to clean up the feed from AI fluff; it is still there!

➜ Sometimes I even see AI-generated comments on AI-generated posts! (How often do you see this?)


𝗛𝗼𝘄 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝗼𝗹𝘃𝗲𝘀 𝘁𝗵𝗮𝘁:

➜ It is a mega superpower for humans. We are social creatures. Storytelling is the way we "communcate"

➜ AI can generate good "content." 
(with proper prompting)

But AI can never narrate an emotional story, 
based on feelings and previous experience.
Because it has none of them. Only humans do! 


𝗪𝗵𝘆 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝘀

Stories that show:
– a hard decision
– a moment of doubt
– a lesson learned late, not early
– a shift in thinking, not a sales pitch

Because stories create:
– real conversations
– time spent reading
– thoughtful comments

Those are the strongest signals in today’s LinkedIn!

Below, Victoria Michaels shares her thoughts about storytelling on LinkedIn, from our previous live event. 


Final thoughts:

If your content sounds like it could be written by anyone…
It will be ignored by everyone.

If your content sounds like you…
It builds trust, authority, and opportunities.


PS: What’s one real story from your journey you’ve been hesitating to share here?


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Everyone talks about LinkedIn's new system.

But no one explains how to scale the business.

Here is what I explain to my customers who want to grow their business in a structured way:

Last year, 
LinkedIn mechanics totally changed.
360Brew, new algorithm, new features.

So today, how to use all that?
(In a simple, systematic way)

LinkedIn is not only a social network anymore
It is the best business growth tool I know.
It is a superpower if you know how to use it.


Want get started?
Join Nathanial Bibby and me, and unlock your business potential in 2026


PS: How many leads do you get here monthly?


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Still blaming the algorithm? The new 360Brew system? You are not creating the right content!

With the 360Brew, LinkedIn moved from:
Virality -> Value
Recency -> Relevance
Social network -> Thought leadership platform

This is what I explained in my live session yesterday
(You can still check the recording)


Here's what I explain:
LinkedIn content should have these 4

1- Relevance:
Your post will only be shown to people likely to care about its topic. 

2- Depth
LinkedIn does not reward "AI fluff". It looks for Saves, Deep Comments, and reposts matter most

3- Meaning
Is it "relevant", "relatable", and "useful" to your audience?

4- Consistency:
The new LinkedIn algorithm looks for patterns in your content identity.


Yesterday, when I mentioned a free 360Brew audit session, bookings started to come in!

If you are interested, you can find my Calendly link in the comments below. And here is what you need to know about content that works! 


PS: Are you turning LinkedIn into a business growth engine? Or just as a professional "social network."


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Some people play corporate politics, 

others can not tolerate it. Which one are you?

I was one who 
did not understand it, 
and could never deal with it.

Thats the blessing of being your own boss.

Here is my message to you today
You can turn your "expertise" into a business.
This is called knowledge work

This can be consulting, coaching, or educating.
Simply, you "productize" your knowledge
and package it for a specific person.

If that sounds good, pls start NOW.
Enough office politics.

This is why Mel Loy SCMP and I created "ReInventors", a weekly podcast to help you start your new journey! 

Here is episode 1:
https://lnkd.in/dHzPHser

Tomorrow we are dropping Episode 2, 
and I highly recommend not to miss it! 


PS: What is the worse think you see in "corporate life"?

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Is time working "for you"? 

Or "against you"?

This is the game of online visibility.
Visibility is an opportunity magnet.

But it can work for you.
Or work for others.

Some people might call it "luck."
But it is not!


Here is the mindset shift you need.


PS: What is stopping you from attracting your opportunities today?

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taplio

The Battle

Richard Moore

Fady Ramzy

Followers

Posts

Engagements

Likes

Performance ScoreRichard Moore's LinkedIn Performance

Performance ScoreFady Ramzy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Richard Moore

Fady Ramzy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

Performance ScoreFady Ramzy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard Moore's LinkedIn Performance