Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

In 2003, I was making 100 calls a day
In 2026, I'm teaching AoS members to close on the first call

Back when I was making 100 calls a day,

I became obsessed with understanding why people said yes or no. What was actually going on in their head when they made a decision?

(Standing at your desk all day with your phone in your hand, dialling numbers and getting hung up on constantly, will do that to you)

And sure, times are different now

- But buyers haven't changed
- The psychology hasn't changed
- Only the platforms have

In the 22+ years of watching people buy,
here's what I know:

They don't buy because of your offer, 
your price or 
even your expertise

They buy when uncertainty drops low enough for them to feel safe saying yes

That's the whole game.

Sony. Deloitte. Microsoft. LinkedIn. BP. Notion. S&P Capital IQ. Vodafone. IATA. JP Morgan. Thales. GSK. Siemens. BAE Systems. Audible...

The list of deals goes on. 
But the truth is the same:

↳ Uncertainty about you = they stall
↳ Uncertainty about the outcome = they ask for a proposal
↳ Uncertainty about themselves = the infamous "let me think about it"

And most of what's taught out there treats these 3 as the same problem,
but each one needs a completely different response

So here's some clarity for you

If they're uncertain about you:
↳ That's a positioning and authority issue
↳ No amount of explaining your offer will fix it
↳ You fix it before the call even starts

If they're uncertain about the outcome:
↳ That's a clarity issue
↳ You're overcomplicating what happens after they say yes.
↳ Simplify the path

If they're uncertain about themselves:
↳ That's the one most people miss entirely
↳ That's the buyer asking "am I the kind of person who invests in this?"
↳ And you can't logic your way through that. You have to make them feel like they belong in the room

The only psychology in sales that works is:

↳ reducing uncertainty
↳ increasing safety and
↳ helping someone think clearly enough to make a decision they already want to make.

That's what I learnt standing at that desk in 2003
And it's what I'm still teaching now

What's the uncertainty your buyers struggle with most?

--
I train founders, consultants and coaches in the psychology of high-trust deal-making and sales. 
Have a look in my featured links here for more → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 3× LinkedIn Top Voice | 5 x LinkedIn Learning Instructor

These two people are incredible. 

And I want to share why. 

Yesterday in London we had the second part of our Position to Convert event. 

This is an immersion that founders joined to understand deeply strategy, brand and conversion. 

And in covering those three topics there's no way I could have done it on my own. 

To have Sara Marshall, with her background in strategy and Aarti Parmar, with hers covering brand, it teed up the day for an incredible event. 

Because enthusiasts can chat about those topics 
↳ But when you bring lived experience 
↳ Case studies
↳ Examples with detail that you did yourself 
↳ and answers to the questions that start "Yes but what about if..." 

It provides a level of depth that made me proud to be part of it. 

Huge thanks to the attendees who came along, too. You were all fantastic and the interaction was a truly wonderful moment to experience.

While it was incredible to see Sara and Aarti delivering their art, it was also an event only made possible by the work, interaction, and sharing of those who attended. 

Thanks also to Art'Otel for providing a beautiful location, view (and catering). 

I'm genuinely excited to see the journeys of the attendees in the weeks and months ahead. 

What's been the most notable event you've attended recently? 

--
PS it is a seriously small world. It was quite amazing to see how many people knew each other or were connected only by one person to someone else. 
Just shows how connected we really are if we spend any time networking on platforms like LinkedIn!

#RichTips

This is not an advert
But it is a masterclass in how to build a connection.

I run. 
A lot. 
I run like some of you comment on LinkedIn🤭
Yeah. That's a lot!

So I use electrolyte salts to rehydrate.
Henry Porpora's company SULT™ sells them. 
I was using a competitor.

A month ago, Henry connected
Just another day and another founder

But here's what I did and you should consider the same:

↳ Before accepting, I checked his profile 
Always do this as a new connection is a new opportunity (doing nothing is a waste of the moment)

↳ I looked for commonality 
Commonality is a reason to start a conversation and be memorable

↳ I found it
And so I used it (see second image)

Suddenly, I'm not just another connection 
And neither is he

We both saw the opportunity 
And Henry jumped in too

This is what creating opportunities looks like

While everyone else is just collecting connections
And thinking the more they have the better it is

I'm much more interested in going deep with individuals

"Ha! What's the play?" I responded after his reply

"How about this" he wrote...
"I'll send you some on me. If you prefer us you throw the other ones in the bin. If not, give Sult to a friend. Everyone's winning"

"Deal", I said. 

Now look, this is hardly the deal of the century.
But look at this new relationship compared to many you see on LinkedIn. 

All because I bothered to check a profile
And who knows where this goes next

One thing is for sure: it's not a forgettable connection now.

PS I really liked Sult too. Thanks Henry.
Hydration tastes far better now!

Who have you had a meaningful connection with here?
(Only AI won't tag anyone in the comments👀)

--
📌On Thursday this week I'm running "The DM Playbook" session live in Art of Sell. 
Join today for a free 7 day trial using the "Visit my Website" link at the top of this post 👆

#RichTips

Richard Moore with water splashing his face

This Sunday is International Women’s Day.

So on Monday the pink logos will disappear,
The corporate posts will stop,
The press releases will end,
The hashtags will go quiet,
And the moment of public support will pass for another year.

But the real test of how we value the women around us is not what we say on one day in March.

It is what we do the other 364 days:
↳ Do we listen to their ideas?
↳ Do we give credit where it is due?
↳ Do we invite their perspective when decisions are being made?
↳ Do we create space for them to lead, challenge and influence?
↳ Do we actually learn from them?

Because if the only visible support appears when the marketing calendar tells us it is time, then it is not support.

It is performative theatre.

The women I have learned the most from did not need a themed day for their impact to be obvious.

They shaped how I think
They challenged how I work
They improved how I lead
That influence happens across the whole year

So by all means acknowledge International Women’s Day this weekend.

But the real signal is what you do on Monday...
And Tuesday
And every other working day that follows

💕
Shout out to my icon of a mother who made me me
To my two sisters of whom I'm so proud
To my incredible wife who leads and brings me balance
To my two daughters for whom I hope the world will be their playground
And to all the women in my world, on my team, in my communities and in my education
Please continue to mold and shape me

--
PS Which woman can you shout out in the comments that made a difference to you already this year? See my comment for some great examples

#RichTips #IWD2026

Stop "being yourself" on sales calls

I mean it

Because for most founders, "being yourself" on a call means:
↳ Softening your offer so you don't come across as salesy
↳ Rushing through the price so the 'awkward bit' is over faster
↳ Making the whole thing sound smaller than it is so they don't think you're trying to squeeze money out of them

Then they say a polite "thank you" and hop off the call
Never to return

And you tell yourself they weren't ready

But here's what actually happened:

You made yourself small
And the buyer treated your offer accordingly

Now here's the part nobody talks about:

That call doesn't just cost you one deal
It costs you the next 5

Because every time you shrink on a call and lose
↳ The icky feeling gets louder
↳ You start tensing up before the call even begins
↳ You're already apologising for the price in your head before you've said a word

And the buyer feels all of it

I went through this for a period when I left corporate.

I'd been closing 6-figure deals with a brand and a business behind me. Then suddenly asking a founder for a few thousand felt like pulling teeth

The problem wasn't my delivery

I'd stopped seeing myself as the prize

In corporate,
↳ I never questioned whether the offer was worth it
↳ I walked in knowing
↳ And that energy carried the whole call

The moment I went solo, I lost that certainty

And I started "being myself" which really meant being the uncertain version of myself.

So what fixed it?

I had to reposition how I saw my own offer before I could present it with any weight

↳ I stopped comparing my price to what felt comfortable
↳ I started comparing it to the cost of the buyer's problem going unsolved
↳ And I reminded myself that every founder I'd helped had got results that far exceeded what they'd paid

That changed how I carried myself on calls
And the buyers felt the difference immediately

Are you being yourself on calls?
Or are you being the uncertain version of yourself?

--
PS A good number of AoS members joined while stuck in this exact cycle. Underpricing, apologising for their offer, losing deals they should've closed.

Inside AoS we work on how you carry your offer, because that matters as much as what's in it

If you want to see what that looks like, try it free for a week here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore speaking on the Don't Work Harder podcast.

I spent some time considering if I should post this today. 

Because for some people this will seem incredibly arrogant. 

But I do believe it's worth sharing because the point I'm making, I mean genuinely. 

And the fact is I'm not:
↳ Special
↳ Different
↳ Better than anyone else

Because, just like everyone else, I also started at zero. 

But there's something to be said for being incredibly intentional
And marrying that with consistency across years 

So to all the corner-cutters, hackers and "yes, but could I do it faster people?":

You tend to get what you deserve.
So if you show up in a particular way, you see the results that relate to the work you put in*

I'm interested: What are you doing to be intentional every day? 

--
PS: tomorrow in The Art of Sell I'm going to be going through the four pillars of charisma, looking at it from a science and psychology perspective so you can also tap into this super power for your pitching. 
Join us via a free trial here: www.artofsell.co

*Yes of course there are exceptions and I'm conscious of these as I write this.  

#RichTips

I've worked with 100s of founders. The ones who close effortlessly have one thing in common:

They stopped trying to figure out sales on their own.

Look, most of the founders I work with are not beginners

↳ They ran teams of 30+
↳ held senior roles for a decade
↳ and then left corporate to do something for themselves

And they're good at what they do

But selling your own thing is a completely different skill to selling inside a company

In corporate:

- The brand sold for you
- The pipeline existed before you walked in
- There were SDRs, marketing teams, decks and case studies doing the heavy lifting

Now it's just you

And the instinct for most is: "I should be able to figure this out. I've done harder things"

So you grind alone
↳ For months
↳ Sometimes years

Reading books, watching videos, trying to piece it together from free content

And the pipeline stays inconsistent

because you have dressed up your pride as independence and it's expensive.

The AoS member who went from $2k deals to closing a $66k deal in December didn't get there by watching more YouTube

-He got there by being in a room with people who'd done it before
And letting them show him what he couldn't see on his own

That's the pattern I see over and over again

↳ The ones who move fastest aren't the smartest or the most experienced
↳ They're the ones who were honest enough to say:
↳ "I'm good at what I do. But I need to get better at selling it"

There's nothing weak about that

It's actually the most strategic decision you can make for your business

Take a moment to truly absorb that

PS Art of Sell was recently recognised by Circle as one of its top 50 communities out of over 13,000

And it's built for exactly this:

↳ Founders who know their craft
↳ But want to close with more confidence and consistency

If you've been grinding alone, try it

Have a week trial on me for free here: www.artofsell.co

--
PPS AoS sessions are 60 minutes, punchy and built around doing the work. No 3-hour monologues. We get on with it.💪

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event.

The most common (and avoidable) reason for not closing deals?

Mistaking a booked call as a warm lead

↳ They agreed to speak with you
↳ That doesn't mean they're interested
↳ It means they're being polite

And polite attention is where most calls go wrong

So here's what happens:

- You do your intro
- You run through your agenda
- You ask about their background
- And you start explaining what you do

Meanwhile, they're sitting there giving you courtesy

↳ They're nodding along because it'd be rude not to
↳ They might even have their emails open
↳ And you're reading that as engagement

But there's a massive difference between someone tolerating the call and someone leaning into it.

So how do you shift them?

I call it the chocolate method

Think of a meal
Starter, main course and dessert.

If you were a kid like me, the dessert was the best part

And most people save their best bit for later in the call

↳ The big client result
↳ The strongest anecdote
↳ The thing that actually lights people up

By the time you get to it, they've already decided whether they care

So move the dessert to the start

I do this on almost every call now.
When someone asks "how are you?"

I might say something like:

"Actually really good. Just come off a call with the head of content for LinkedIn UK. Really interesting chat about how they want to use me more"

"Does not not count as showing off, Richard?" No.

I'm just dropping something in early that shifts the energy from polite to "okay, this person is worth listening to"

Your chocolate might be:

↳ A recent client result that's contextually relevant to who you're speaking to
↳ A name or a company that would mean something to them
↳ A specific outcome from your work that lights people up

And you don't need a long story
One sentence, dosed in early, changes the entire call.

- The mistake most founders make is they warm up slowly
- They get better as they go
- And by the time they're saying the really good stuff, the buyer has already checked out

So bring a punchline to the front.

Now, they realise you're the superhero they need you to be

What's your chocolate?

--
PS We've done over 150 masterclasses on topics like this inside AoS. And right now, I'm offering you a trial on me for free here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore keynoting at the Infestival Conference in Slovakia, February 2026.

You can’t scale your leadership without scaling trust.

At small scale, people know you. They see you. They understand how you think.

But at a larger scale, that can all disappear.

At that level, people start to interpret you from a distance:
- Through your decisions
- Through your communication
- Through your consistency

And if trust isn’t there, all your results can start to slow down

This Friday I’ll be live with Simone Schiassi, a former Google Global Director, to talk about how trust is actually built and maintained as you grow into more senior leadership roles.

We’ll be sharing practical experiences from inside complex organisations and answering your questions live.

Friday 27 February
UK: 2pm to 3pm
ET: 9am to 10am

If you lead a team, or plan to, join us live.
And let us know below: what questions do you have for the live stream?

--

#RichTips

Marco Zima Simonella, Jeff Abracen and 1 other connection attending

Follow-ups can kill your positioning
So much so that they're probably in the top 5 things I get asked about

And it makes sense too, since c.90% of all deals that do close required some form of a follow up.

This week, I'm dissecting why they matter so much and where to get them right. 

After all, how you follow up sends signals to buyers on your status in the dynamic between both parties.

And wow - we're now over 19,000 subscribers to this newsletter. 
Thank you so much for all the support and wonderful interactions. I hope you enjoy this week's edition. 

Richard

--
PS a free gift for you all at the bottom of this week's article

#RichTips

Why most sales follow-ups quietly weaken the seller’s authority and stall the deal Salespeople are taught that persistence wins deals. The advice appe

Open article: #12: Stop Sending Follow-Ups That Lower Your Status by Richard Moore • 9 min read

#12: Stop Sending Follow-Ups That Lower Your Status

Wow - almost 18.5k of you are subscribed to this newsletter now.
Thank you.

This week, one news story stood out on LinkedIn News 

Standing far above other stories in volume of readers was the recent data showing 5.2% unemployment in the UK. 

And, while this has an effect on employers and employees alike. Beyond all the job market commentary, I believe this represents a shift in the market that affects buyer behaviour too. 

Thank you as always for reading these each week. I really enjoy producing them.

Looking at the analytics, it's wonderful to see that thousands of you tune in within the first 24 hours to read. 

And to those that share their opinions in the comments and in my DMs, thank you. I always welcome the dialogue.

Have a fantastic end to your week,
Richard

--
PS a free gift for any founders / those of you in sales at the bottom of this week's newsletter :)

#RichTips #newsletter #jobs

Weak economies do not punish everyone equally. But they do expose previously hidden differences. UK unemployment has risen to 5.2%, the highest level 

Open article: #10: The End of Average Salespeople by Richard Moore • 7 min read

Often, B2B deals don’t stall because the buyer lost interest.

There's much more going on here. 

They stall because there's a misalignment with the organisation.

You have a great call. They see the value. They agree. Then the deal disappears into “I need to run this internally.”

What’s happening is simple. You spoke to a person, but the decision lives inside a system.

In this week’s newsletter, I break down what I call Stakeholder Physics. 

I also examine the four main roles present in most decisions, and how to manage alignment so deals actually move.

Thank you to the 18.5k subscribers reading these each week. It is all my pleasure to produce them. 

As always, do consider sharing, saving and adding your opinion or reaction in the comments. 

--
Coming soon is an article on agentic AI in selling, with some very special guests contributing! Make sure you're subscribed.

#RichTips

Why individual buy-in creates momentum but group alignment determines whether a deal actually closes. There is a moment in sales that can create false

Open article: #11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree by Richard Moore • 8 min read

#11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree

Ratna Juita

I help HR to Elevate Well-Being & Build High Performance Team 🔸 Well-Being Strategist 🔸 TEDx Speaker 🔸 LinkedIn Top Voice 🔸 Personal Branding Coach 🔸Favikon Top 20 Singapore Creators

Are you struggling to elevate your well-being and build high performing team? 

Or finding it hard to craft a personal brand that authentically represents you and attracts the right opportunities?

Are you overwhelmed by the noise on LinkedIn and unsure how to position yourself as the go-to expert in your industry?

If this resonates with you —you’re not alone.

Hello, I’m Ratna Juita.

I’m the Founder of The Mindgem, where we help individuals and organizations unlock their inner GEM and shine brighter—at work and in life.

So far, I’ve worked with global brands like Van Cleef & Arpels, Visa, AIA, Docusign, Cisco and many others, empowering their teams to:
✨ Reduce stress and elevate well-being.
✨ Build resilience and emotional intelligence.
✨ Build diverse and inclusive workplace through women mentorship. 
✨ Develop authentic personal brands that attract aligned opportunities (talents & business) 

Before that…

I spent over a decade in Career Development, Marketing, Business Development, Account Management before discovering my passion for helping people thrive holistically.

My expertise spans:
✅ LinkedIn Personal Branding
✅ Diversity & Inclusion (Women Mentorship) 
✅ Leadership & Team Development with Lego Serious Play (Workshops & Retreats) 
✅ Well-Being (Mindfulness | Resilience | Stress Management | Energy Management) 

Here’s how we can work together:
1️⃣ Strategy Call – 30-mins to unlock clarity on your well-being or personal brand.
2️⃣ Coaching Program – Personalized sessions to elevate your personal brand 
3️⃣ Corporate Workshops – Transform your leaders and teams with transformative programs and immersive retreats.
4️⃣ Panel Moderation – Facilitate insightful discussions that engage audiences and spark impactful conversations.
5️⃣ Influencer Marketing – Collaborate to authentically amplify your brand’s message and reach.

I invite you to start your journey with me. 🤗

Whether it’s coaching, training, or collaboration, I’m here to help you shine at work and in life.

💌Drop me a DM, or reach out at ratna@themindgem.co.

Thanks for being here, my friend! Together, let’s unlock your potential and transform your journey! ✨

Founder & CEO

💎 The Mindgem is a mission driven learning and development organisation that aims to empower individuals and organisations to build sustainable well-being and resilience as a strategy for potential fulfilment and organisational success. 

Five years ago, I cancelled my wedding.
For years, I didn’t talk about it.
Because cancelling a wedding feels like a failure.

Hotel paid.
Dress bought.
Santorini shoot booked.
Everything looked perfect.

A day before our flight, my ex fell sick.

As if the Universe is trying to tell me something.. 
Not long after… we both decided to cancel the wedding.

I said, “It didn’t work out.”

What I didn’t say?
I was terrified of being alone.

And that fear revealed something uncomfortable
I had outsourced my worth to someone else. 

For the longest time, I believed love meant:
 • Someone completing me
 • Someone providing security
 • Someone making me feel worthy

Because I didn’t yet know how to choose myself.

Calling off the wedding broke my heart. 💔
But it also broke a pattern.
The pattern of:
 • Seeking validation externally
 • Equating titles with security
 • Shrinking to be accepted

And slowly… I met myself.

Not the confident person you see today.

But the scared version.

The little girl who thought being single meant being unwanted.

Over the past five years, I learned to:
✓ Stop chasing validation
✓ Become my own best companion
✓ Build emotional security from within
✓ Sit with discomfort instead of escaping it
✓ Create a life that feels aligned not approved

And something shifted.

I stop proving my worth 
I start being my own best friend 
I became the kind of woman I would be proud to date. 

At 37, I am single.
Not waiting.
Not lacking.
Not behind.

Whole.

And this feeling of wholeness is : 
- Coming home to myself.
- No longer outsourcing my worth.
- Trusting that the right people and opportunities will meet me at my frequency.

This post isn’t anti-marriage.
Nor is it anti-men.

It’s an invitation for all of us
to choose ourselves fully, courageously, unapologetically.

I hesitated sharing this on LinkedIn.
It felt personal. Vulnerable. Unconventional.

But I believe more women need to hear this 

I see so many brilliant women doing the same thing in their careers and life. 

Waiting to feel ready.
Waiting to be chosen.
Waiting for permission to speak.
Waiting before showing up visibly.

Outsourcing their worth to:
 • a title
 • a promotion
 • a boss’ approval
 • or external validation

As we celebrate International Women’s Day, I’m inviting women into a different conversation to own your story. 

I’m running a 5-Day LinkedIn Challenge for women who are ready to stop shrinking and start showing up with clarity and confidence.

In 5 days, you will:
🔥 Build your writing muscle 
🔥 Optimise your LinkedIn presence
🔥 Post with confidence (without overthinking)
🔥 Build authority without pretending to be someone else

We start on 28 Feb! 

Because growth doesn’t follow strategy.

Growth follows identity.

And sometimes the boldest leadership move
is choosing yourself again and again even if it feels uncomfortable. 

If you’re ready to stop shrinking and start showing up, comment IWD, I’ll share the details with you. 🤗

Join BRAND NEW YOU Cohort Waitlist! ✦ I help you SHINE with Personal Branding and Well-Being ✦ TEDx Speaker ✦ Personal Brand Strategist ✦ Certified NLP Practitioner & LEGO Serious Play Facilitator ✦

No alternative text description for this image

Celebrating 36,000 beautiful souls on LinkedIn 🥳

I see many new friends here recently…
so let me properly introduce myself.

Hello, I’m Ratna.

20 years ago,
I couldn’t speak English confidently.
I was terrified of the stage.

Today?

I get paid to speak and help women find and own their voice.

But this journey didn’t start with confidence.
It started with fear.

I moved from Indonesia to Singapore.
English wasn’t my first language.
Speaking up felt intimidating.

In university, I was barely passing.
For years, I believed I wasn’t good enough.

After graduation, I worked as a Marketing Executive at a training & consulting firm.

Sounds safe…
until I realised presenting was part of the job.

My first presentation was at Suntec Convention Centre, in front of 150 pax was terrifying.

Because I had public speaking trauma.

I failed my English oral exam during my primary school

I stood frozen in front of my class, couldn’t say a single word.

That moment followed me for years.

Because trauma doesn’t just live in memory.
It lives in the nervous system.

5 years ago, I made one of the bold decisions of my life.

I left my 9–5 job to recover from burnout without knowing what came next.

I only knew I wanted to live in alignment with my values, energy, and the person I was becoming.

So I started my training business.

Messy. Uncertain. Scary.

I began writing on LinkedIn not to build a personal brand, but simply to find clients.

Then my posts gained traction.
Some went viral.

And instead of excitement?
I felt overexposed.

Because years earlier, I had been told my writing wasn’t good enough.

Visibility forced me to confront every limiting belief I had

That’s when I realised:

👉 Success isn’t limited by strategy.
It’s limited by what your nervous system believes is safe.

You don’t rise to your goals.
You rise to what you feel safe receiving.

Everything shifted when I stopped trying to be fearless and started creating safety within myself.

Today, this journey has taken me from:

✨ Zero clients → speaking to 1,000 people
✨ Zero revenue → building a multi six-figure business
✨ 2,000 → 36,000 incredible humans here

And 90% of my business comes from showing up authentically online.

But here’s the most important part.

I didn’t start sharing because everything worked out.
I started sharing when things were messy and uncertain.

Because many brilliant women are 
still hesitating
still questioning if their voice matters

That is why I created #GiveToGrow 
a safe space where women give themselves and each other permission to share their stories.

Permission to be seen.
Permission to take up space.
Permission to grow together.

Because when one woman finds her voice,
she gives permission for another to rise.

36,000 is beyond numbers.
It’s 36,000 stories choosing courage over hiding.

And this space would not exist without you ❤️

P.S. New friends - introduce yourself 👋
Share 1 thing about you that doesn’t appear on your LinkedIn profile?

When women come together, something powerful happens.
Visibility stops feeling scary, it starts feeling safe.

Last week, I witnessed this during our 5-Day LinkedIn “Give to Grow” Challenge.

For many of these incredible ladies, it was their first time posting consistently on LinkedIn.

The first time sharing their stories.
The first time stepping past the fear of being seen.

And something beautiful unfolded.

Not just posts.
But confidence, connection, and momentum.

📊 In just 5 days:

• 75% rated the experience 5/5
• 80% now feel much more confident showing up on LinkedIn

But beyond the numbers, real outcomes started happening.

Some participants received:

✨ Generated leads
✨ Made new connections
✨ Grown their audience
✨ Found a supportive community
✨ Sparked collaborations and reconnected with love ones

Because when you start showing up authentically,
people don’t just see your content — they see you.

When we asked them to describe the experience in one word, here’s what they said:

⭐️ Empowering
⭐️ Meaningful
⭐️ Joyful
⭐️ Supported
⭐️ Exhilarating

This is the magic of community courage.

When one person posts, it feels scary.
When a group shows up together, it becomes momentum.

And that’s exactly why we launched something powerful:

✨ The Brand New You Collective

A community for leaders and founders who want to:

• Build a magnetic personal brand
• Grow visibility authentically
• Turn LinkedIn into real opportunities
• And do it in a supportive circle

Because visibility should never feel lonely.

If you’ve ever thought:

“I want to show up… but I don’t know what to post.”

or

“I know LinkedIn is powerful… but I’m not using it well.”

Then I’d love to invite you.

📅 I’m hosting a webinar this Thur, 19 Mar, 8pm where I’ll share how to build a personal brand that attracts aligned opportunities.

👉 RSVP here https://lnkd.in/gsyCz6wX

And to all the amazing ladies who joined the challenge…

Thank you for your courage.
Thank you for your openness.
Thank you for trusting the process.

You reminded me again that when women support each other,

✨ we don’t just grow visibility — we create safety for each other to shine.

P.S. If you had a supportive group cheering you on, would you show up more on LinkedIn?

I’ve spent a decade working with women.

And one pattern keeps breaking my heart.

So many brilliant women are still holding back their voice.

Over the years I realised something heartbreaking.

The real ceiling holding many women back today is not talent.

It’s visibility.

So many incredible women are doing meaningful work…

but the world cannot support what it cannot see.

For the past decade, I’ve had the privilege of working closely with women.

🌸 Volunteering in women organisations.
🌼 Running mentorship programmes in corporates.
🌸 Facilitating conversations to help women step into their voice and power.
🌼 Creating spaces where women can grow, support, and uplift each other.

And yet, the same pattern keeps showing up.

So many incredible women still hesitate to be seen.

A few weeks ago, during my morning visualisation, I felt a gentle nudge:

“Run a LinkedIn challenge for women.”

The only problem?

It was 10 days before IWD.

My little human mind immediately started negotiating:

🙅🏻‍♀️Not enough time.
🙅🏻‍♀️Too rushed.
🙅🏻‍♀️Maybe next year.

But something inside me knew — it was time to 
Create a space where women could use their voice for impact.

Not a perfect plan.
Just a simple intention:

So I listened.

And I’m so glad I did. ✨

What unfolded over the past week was beautiful.

Women from different backgrounds showed up — not just for a challenge.

But for something deeper.

♥️ Courage to speak their truth.
💛 Community to support one another.
💜 Connection through shared stories and experiences.

Some of the stories shared moved me to tears.

Because courage is contagious.

When one woman speaks, another finds the courage to do the same.

And something interesting happened on my side too.

Since starting this challenge a week ago:

• 3 sales calls booked
• 2 workshops currently 80% closed
• 2 women mentorship trainings confirmed 
• Enquiry to speak at one of the largest sales conferences 

It reminded me of something I deeply believe:

Visibility creates opportunities.

Not because we chase attention.

But because when we show up with authenticity and generosity, the right people can finally see us.

That is the spirit of #GiveToGain.

When we give from the heart, we receive so much more in return:
✨ Deeper connections
✨ A supportive community
✨ The courage to keep showing up

Today I’m celebrating this moment.

Not just for myself.

But for every woman who chose courage over comfort and visibility over perfection.

Your voice matters.

Happy International Women’s Day. 💜

Let’s continue lifting each other up and creating spaces where more women feel safe to be seen.

P.S. What does “Give to Gain” mean to you?

Chinese New Year in Indonesia used to be a quiet celebration, but it feels different now. 🍊🍊

Not because the decorations are bigger.
Not because the malls are louder.

But because once upon a time…
It wasn’t celebrated openly.
When lion dances were silenced.
When red decorations stayed hidden.
When being visibly Chinese felt… complicated.

Today?

🧧 The drums are loud.
❤️ Red outfits everywhere.
🍊 Reunion dinners filled with laughter.
🦁 The lion dance moves through malls and streets.

And every time I witness this, my heart feels something deeper than joy.

Not just because it’s festive.
But because it’s freedom.

It’s progress you can hear in the drums.
It’s healing you can see in the colours.
It’s identity no longer hidden but celebrated.

It’s the 4th day of CNY…
And I’m still on break. 🤭

Younger me would have rushed back to work.
Prove productivity.
Chase the next milestone.

But today?

I choose : 
♥️ Rest without guilt 
♥️ Presence over pressure.
♥️ To sit a little longer at the dinner table.
♥️ To really listen when my parents tell the same old stories

Working on my own terms is something I never take for granted.
Because I know what it means to not have that choice.

This CNY, I’m not just celebrating prosperity.
I’m celebrating freedom — culturally, personally, professionally.

And that… is the real blessing. 🧧✨

Wishing you courage in your decisions, clarity in your direction, and confidence as you gallop boldly into this new chapter. Gong Xi Fa Cai🔥🐎

To our Muslim friends observing Ramadan - May this season bring peace, reflection, and barakah to you and your loved ones. 🙏

P.S. Are you still resting… or already back to the hustle? 👀

Han Zhong

Even after hundreds of stages…
I still get nervous every single time 

I’m still buzzing from the energy of the UOB Womenpreneur Networking Event, a full house of incredible female entrepreneurs gathered under one roof.

And honestly?
I barely slept the night before.

A mix of excitement… gratitude… and that familiar anxiety and imposter syndrome that still visits me before every stage. 😂

The session started with Paul Kan 简毅辉 warmly welcoming the community — setting the tone for connection and conversations.

He shared the beautiful Chinese proverb from the UOB Hongbao artwork 
根深叶茂 — deep roots, lush leaves.

A reminder that real growth doesn’t start by reaching higher.
It starts by growing deeper roots. 

In a world obsessed with speed and visibility, 
it reminds me that sustainable success is built on foundations : 
- Trust
- Relationships
- Ecosystems cultivated over time.

Then Janet Young spoke with so much passion and conviction about : 
✨ Women don’t lack ambition. They lack access.
🔹Access to networks.
🔹Access to capital.
🔹Access to the right conversations at the right time.

That’s why UOB creates those pathways. 

Tjin Lee generously shared M.A.G.N.E.T Roadmap of what it truly takes to Build a Magnetic Brand, one that attracts opportunities instead of chasing them. 

We don't color coordinate but I channeled her red suit energy long before the stage 😬

I shared The Inner Blueprint of Becoming a Woman Founder and Leader - The work behind visibility, the courage behind confidence, and why sometimes the biggest barrier isn’t capability…

It’s a nervous system trying to keep us safe in familiarity.

And yes… I got everyone to stand up and do a power pose together 💪😄

One of my favourite moments was facilitating a meaningful fireside conversation with Monica Bhatia (Kapur) on Building a Powerful and Authentic online presence in today’s noisy digital world.

Because our personal brand isn’t separate from our business.
It’s often the first doorway people walk through before trust begins.

There were so many insights throughout the evening, but here’s what stayed with me:
✨ Stop playing small
 → Your gifts create impact only when you have the courage to share them.

✨ Think big. Start small. Move with speed.
 → Clarity comes from action, not perfection.

✨ Visibility is not vanity. It is responsibility.
 → When you rise, you expand what feels possible for others.

Women in business are not just building companies.
We are building ecosystems where more people get to grow.

Thank you so much UOB FinLab and the incredible team behind this community for creating spaces that provide not just inspiration but access, connection, and community to rise together.

P.S. Drop a ❤️ if you’re choosing to stop playing small this year. I’m cheering you on. 🙌🏻

📸 : UOB Finlab

If there is one woman who changed my life, it would be my mom.

She may never describe herself as extraordinary.
But to me, she is the definition of strength.

My mom grew up with very little.

No formal education.
She faced bullying when she was young.
And yet, she worked incredibly hard to support the family.

Together with my dad and his small business, they worked tirelessly to fund my education in Singapore.

My parents worked triple hard so that I could have opportunities they never had.

Because of her, I had the courage to dream bigger.

But growing up with a tiger mom 🐯 was not easy.

She expected nothing less than excellence.

If I failed at something, the pressure felt unbearable.
Sometimes, before she could scold me, I had already beaten myself up inside.

That was when a quiet voice started to grow inside me:

“I’m not good enough.”

For years, that voice followed me.

It took a lot of inner work, mindfulness, and patience to rewrite that story.

Along the way, I learned to:

🌻 Be kind to myself
🌻 Practice self-compassion
🌻 Become my own biggest advocate

Looking back now, I understand her differently.

When I first started my own business, she would often ask me:

“Are you earning enough to live in Singapore?”

Singapore is one of the most expensive cities in the world.

At that time, I thought she was questioning my ability.

But she wasn’t.

She was worried.

Worried if I could survive here.
Worried if I could build a life for myself.

Because she knew how hard entrepreneurship could be.

When my dad ran his business, times were tough.
She had lived through that uncertainty and worked tirelessly to support the family.

She simply didn’t want me to struggle the way she did.

Her worries came from love.

Recently, I was invited to speak at Prudential Indonesia.

And for the first time, my mom was sitting in the audience.

As I stood on that stage, I couldn’t help but think about all the sacrifices she made quietly behind the scenes.

How far we had come —
from a small family struggling to make ends meet,
to a moment where she could watch her daughter speak on a stage.

I thought about the dreams she put aside
so her children could have a better future.

And in that moment, I felt deeply grateful 🙏

I hope I made you proud, Ma.

If I am who I am today, it is because she believed in a future for me long before I could see it for myself.

Happy International Women’s Day to the woman who shaped my life.

Thank you, Mom. ♥️

P.S. Who is that one woman who changed your life? Let’s celebrate her 🥳

Personal branding is not self-promotion.
It’s self-permission.

Permission to speak (even when your voice shakes) 
Permission to take up space (without apologising) 
Permission to tell the truth of who you are becoming.

Because honestly?

Posting on LinkedIn is beyond just strategy.

It’s about expanding our nervous system’s capacity to feel safe being seen in your full power. ⚡️

And that can feel terrifying.

Not because you don’t know what to say.
But because visibility asks you to outgrow the version of you that stayed small to be accepted.

Before I shared my recent post,
I contemplated it for days.

And the night after posting?
I couldn’t sleep.

My mind was thinking 101 reasons not to post : 
“What will people think?”
“Was this too much?”
“Did I overshare?”

But that post was never about attention.
And definitely not sympathy.

It was about releasing shame I was quietly carrying.
Giving myself permission to stop hiding parts of my story.

And something beautiful happened.

Friends.
Strangers.
Women I’ve never met.

They reached out privately to say,
“I thought I was the only one.”

Honestly I cried reading so many outpouring messages. 

When one woman expresses herself honestly,
she unconsciously gives others permission to do the same.

Self-expression is liberating. 

And many women are not lacking confidence.
They’re lacking safe spaces to be seen without judgment.

That’s why, in celebration of International Women’s Day, I’m hosting a 5-Day LinkedIn Challenge - a gentle, safe container for women who want to use their voice for impact. 

✨ Daily guided prompts
✨ Private community support
✨ A space to express — without pressure to perform

Because your voice doesn’t need perfection.
It just needs permission.

👉 Join us here: https://lnkd.in/g3EQuvwG

P.S. I recently had a beautiful podcast conversation with Janel on The Relationship With Everything, where we explored how personal branding is really about self-permission, stay tune for the release 😉

P.P.S. How many of you overthink before posting?

“This is a Taylor Swift moment meeting you, Ratna.
You are on my mood board. Can you pinch me?” 😂

One of my participants shared this with me during one of my classes.

She told her kids that she would be meeting “that lady on my mood board.”
And her child asked innocently,

“Really… you can touch her?” 😂

Everyone laughed.

But quietly, that moment stayed with me.

Because moments like this remind me why my VOICE matters.

Someone you may not even realise…
is quietly watching your journey.
Drawing courage from your growth.
Believing their future is possible simply because you chose to show up.

And it reminded me again:

✨ Our voice is never just about us.
✨ Our stories travel further than we think.
✨ Visibility creates permission for others.

You never know who needs to hear your story today.

Honestly, reading so many women stepping forward and sharing their voices and show up  authentically was deeply moving. 

Because #GiveToGrow is beyond just a LinkedIn challenge.

It is a commitment.
A quiet decision.
A permission they finally give themselves 

👉 to stop hiding
👉 to own their story
👉 to show up for themselves

And that is powerful. 💪🏻

Because when we show up…
We unknowingly makes it safer for another to rise too.

So here’s how we can use our VOICE for good:

V — Vulnerability
→ Share the real story. Not just the wins, but the becoming.

O — Ownership
→ Own your journey. Your background. Your scars. Your growth.

I — Intention
→ Post with purpose. Not for validation, but for impact.

C — Courage
→ Show up even when your nervous system whispers, “hide.”

E — Energy
→ The energy behind your words matters.
People don’t just feel what you say —
they feel who you are when you say it.

Keep sharing.

Your voice carries more energy, impact, and permission than you realise. ♥️

P.S. What’s one moment that reminded you your voice matters?

The biggest visibility problem women face isn’t confidence.
It’s FEAR hiding behind HUMILITY.

After coaching so many women on personal branding 

I see the same 3 things holding brilliant women back.

Not because they lack capability and intelligence.

It’s FEAR. 

And I believe it starts much earlier than we realise.

Since young, I have been told to be a GOOD GIRL.

The good girl syndrome sounds like this:
I have to behave → so I will be rewarded
I have to be agreeable → so I will be accepted
I have to stay humble → so I won’t be judged
I have to play small → so others feel comfortable

But here’s the problem.
Being a good girl keeps us safe…
but it also keeps us invisible.

And invisibility often shows up in 3 fears I see again and again.

Fear #1️⃣ — Fear of Failure
“What if I post and nobody cares?”
 “What if I sound stupid?”
 “What if people think I’m not good enough?”

So instead of risking failure…
→ many women choose silence.

Fear #2️⃣ — Fear of Judgement
“What will people think?”
“My boss is on LinkedIn.”
“People will think I’m showing off.”

So we dilute our voice.
Downplay our achievements.
→ many women choose safety over visibility.

Fear #3️⃣ — Fear of Expansion
This one nobody talks about. 

Because visibility expands your life.

More opportunities.
More influence.
More responsibility.

But the real question is:

Is your nervous system ready to hold that level of expansion?

Here’s what has helped me and many of the women I coach:

✳️ Reframe the Narrative
Visibility is not about attention.
→ It’s about contribution.

The moment you shift from
 “Will people judge me?” → “Who might this help?”

Everything changes.

✳️ Change Your Physiology
Fear lives in the body.

Before I step on stage or feel unsafe, I paused. 
Breathe.
Stand taller.
Practice my Power Pose.

Confidence is all about state management.

✳️ Regulate Your Nervous System
Visibility can trigger our survival system.
The brain interprets “being seen” as risk.

But the more you show up, the more your nervous system learns:
“I am safe to be seen in my power.” ♥️

Confidence is not built by reading books.
It is built through safe repetitions of courage.

And slowly…
The good girl who stayed quiet
becomes the woman who leads with her voice.

The world doesn’t need more “good girls.”
It needs women who own their voice.

P.S. Who’s ready to release the good girl syndrome and rise into the queen you were always meant to be? 👑

#GiveToGrow

Ratna speaks on a stage at UOB Womenpreneur event, sharing about The inner blueprint becoming women founders and leaders 

When you give, you often receive so much more.

Yesterday, I had the pleasure of facilitating an International Women’s Day mentorship panel for a global manufacturing client.

We have facilitated this initiative for the past 2 years, supporting women across the organisation to grow, connect, and step into their potential.

And honestly…
I didn’t quite expect how emotional the session would become.

At one point, I had to quietly reach for a few tissues while moderating the panel. 🤧

Because what unfolded was not just a panel discussion.

It was real transformation.

My heart expanded as I listened to the stories.

⭐️ One mentee shared how the mentorship gave her the courage to step up and she has since been promoted to a Team Leader.

⭐️ Another spoke about finally believing in her voice and stepping into opportunities she once hesitated to pursue.

⭐️ The most beautiful moment —
former mentees returning as mentors, paying it forward and lifting the next generation.

Moments like these remind me why mentorship matters so deeply.

And the mentorship impact survey reflects it too:

✨ 71% of participants achieved their mentorship goals
✨ 86% reported a boost in self-confidence
✨ 71% attributed personal growth and career advancement to the mentorship experience
✨ 79% rated their mentor–mentee relationship highly
✨ 100% would recommend the program to others

Looking deeper into the tangible outcomes, participants shared that they:

* Experienced a boost in confidence
* Gained new skills and knowledge
* Achieved better work-life balance
* Expanded their professional networks
* Secured promotions or role changes

But beyond the numbers, what stayed with me most was the human impact.

✴️ Mentors who showed up with generosity.
✴️ Mentees who stepped forward with courage
✴️ Community that truly embodied the spirit of:

Give to Gain.

Because when we give from the heart, we gain something even more powerful:

✨ Confidence
✨ Connection
✨ Community
✨ Courage

It reminds us that growth multiplies when we grow together.

And when companies invest in mentorship,
they are not just developing talent 

⤷ they are building confident leaders, stronger cultures, and future role models.

P.S. If your organisation runs mentorship initiatives or is looking to start one — I would love to connect and explore how we can support your people journey. ☺️

Ratna facilitates women mentoring panel for International Women's Day for Global Manufacturing Firm 

What if you could 3× your income and close a 40% sales gap…
Without posting more on LinkedIn?
Sounds counter-intuitive, right?

But that’s exactly what happened to my client Maryann Chi

And the truth might surprise you.

Most Social Media coaches will tell you:
• Post more
• Comment more
• DM more

But what if the real breakthrough isn’t about doing more…

What if it’s about BEING more of who you truly are.

Because the most powerful personal brand isn’t created by doing more.
It’s unlocked when you become more of who you truly are.

When strategy + energy + identity come together,
that’s when the real breakthroughs happen.

When Maryann and I started working together
She was a first-time mum
Balancing a newborn and her financial advisory business.

Despite being in the industry for over a decade 
Consistently achieving MDRT (Million Dollar Round Table)
she knew there was a next level waiting for her.

So we didn’t start with 101 strategy to crush it on LinkedIn. 
We started with alignment.

And the results?
✨ Her very first post generated 6400% impressions
✨ Closed a 40% sales gap in December
✨ Achieved her first COT (Court of the Table)
✨ 3x her income 
✨ Growing her business with ease and alignment

No hustle.
No forcing.

Just stepping fully into who she already is.

If you think personal branding is just about posting…

You might be missing the real leverage.

Don’t just take my word for it, hear directly from Maryann below 👇 

If you feel called to grow your business and personal brand from a place of alignment, I’d love to journey with you. 

I’m hosting a live webinar this Thursday, 19 March at 8PM to share how you can do that with ease and flow. 

If you’re ready to step into your next level, RSVP here https://tally.so/r/xXQG6r

P.S. Sometimes the biggest shift in business isn’t a new strategy.
It’s the moment you finally own your voice, your story, and your power.

P.P.S. Would you join me to celebrate her? 🥂

Building a personal brand change my life.

Clients. limitless Opportunities. Income.

If I had to start from ZERO again…

No audience. No credibility. No proof. 

Here’s what I would do it all over again : 

1️⃣ Build before you need it. 
Because aligned visibility compounds. Desperation doesn’t.

2️⃣ Your energy closes what your content starts.
If it’s not landing… it’s not your strategy. 
It’s your frequency.

3️⃣ Your audience is not “out there.”
They are already responding to the version of you you’re embodying.

4️⃣ Stop writing to impress people.
Start writing to the version of you who needed to hear this. 

5️⃣ Create from your next-level identity.
Not from the part of you still seeking validation.

6️⃣ Embodiment first. Expression second.
People don’t respond to what you say. They respond to who you are when you say it.

7️⃣ Abundance is not a mindset. It’s a decision.
And your brand will always reflect the decision you’ve made.

This is why most people are stuck.

They are trying to build a brand…
without becoming the person the brand is meant to represent.

Tomorrow, I’m opening a room I’ve never created before.

Not a program.
A container.

For changemakers who are done performing…
And ready to build a personal brand from alignment, truth, and power.

And I’m not doing this alone.

I’ve brought in my Avengers-team of coaches and mentors to support you at every level : 

✨ Identity
✨ Energy
✨ Strategy
✨ Execution

Because strategy without embodiment… doesn’t convert.

This is the most powerful space I’ve ever created. 

If you feel called to step into it, Comment ‘BNY’ and I’ll send you the details ✨

P.S. Which one resonates with you the most? 👇🏻

taplio

The Battle

Richard Moore

Ratna Juita

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taplio

The Battle

Richard Moore

Ratna Juita

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

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