Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

KEEPING IT HUMAN, INC.

I deliver interactive, fun-filled talks, keynotes and corporate events that focus on transformation and change for teams and leaders - with storytelling, improv principles and humor. The future of work includes play, improv and laughter. Whether its leaders in HR or sales, audiences will laugh, learn and leave inspired to change their work and lives.

I've spoken at conferences and companies in-person and virtually.

Conferences:
Keynote: Visual Storytelling Conference, AMA Ignite, Womens' Center Leadership Conference
Featured: SXSW
Talks: CMWorld, Social Media Marketing World, Inbound, SXSW

Keynote Speaker, Workshop Leader, Podcast Host

I am a keynote speaker, corporate trainer, comic improviser and author of 3 books.

The most important connection in business is a human one.  I know people SAY it. I do it. Since 2010 when 'human in business' wasn't even a trend!

Way too many speakers put the FU in fun. Lol. I get it. I ran teams for ten years in tech. I am also an improviser. I don't do forced acronyms or fun by MBO. What I can do is make it safer and way less drama and work to get to get to great ideas.

Now the spiel, baybee......!!!!

Using improvisation, I humanize storytelling and culture with a blend of strategy, applied improvisation and playful humor. Let's help teamwork suck less and work better for people!  Improv is not theatrical; in business, it's about collaborating with customers and teams to creating compelling stories, products and experiences that move people, ideas and brands forward. And, it's about building collaborative cultures that say "yes" vs. "yes but" and "yes, but hell no!" BS that way too many organizations practice.

Safe spaces for unsafe thinking. BOOM!

Places I have spoken, laughed with and created training for include...

Amazon 
IBM
NASDAQ
Cisco
SXSW (featured speaker 2019, 2X)
Content Marketing World
MarketingProfs
FunnyBizz (2X)
Content Marketing Conference
Social Media Marketing World (3X)
Inbound 
Applied Improv Network World Conference (3X)
Ignite AMA Conference

And.... C4 Media, InfoQ Frecklebox, Delphon, Cisco Systems, SAP, Yahoo!, Autodesk, Genentech, Portola Pharma, Kaiser Permanente,  United Way Silicon Valley, to name a few places.

I work with all kinds of teams: marketing, sales, technical teams, culture and HR to solve communication and creativity challenges.

Founder, Global Speaker, Corporate Expert Facilitator, Comedian, LinkedIn Learning Instructor

Powerfully Funny (Keeping it Human humor div) enables organizations tell their stories in creative, fun ways. We're "marketing story detectives" who combine levity and comedy principles with storytelling and creativity to get great results for clients and their customers. We also offer workshops on levity and humor as internal corporate advantages

Founder of Powerfully Funny, a humor in business agency (merged into Keeping it Human)

LinkedIn

LinkedIn Learning Instructor

The Pear Theatre

Improvisation Performer and Instructor

UC Berkeley Extension

Taught marketing and communications as well as several courses on Humor and Marketing

 Instructor: Buyer Behavior, Marketing, Communications, Humor 

Stanford Continuing Studies

I taught courses that allow people and teams to increase their creativity and innovation through risk-taking and collaborative play.

 Improv and Play for Communication, Creativity and Innovation

Society For New Communications Research of The Conference Board

Nerdafides

The Society for New Communications Research is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media / business models, communications, and society. SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies.

Find out about the NewComm Forum in April
www.sncr.org

Founding Board Member, Marketing VP & Sr. Research Fellow

Intermolecular

Built marcom messaging, launched media, ran executive media training. Translated complex tech into simple and powerful human stories media, partners and employees were proud of  

Nerdy Deets (Done Dirt Cheap!) LOL
-Built and managed the internal marketing communications function, managed the PR agency relationship (messaging, PR, collateral, website), and measured results for semiconductor R&D start-up.
- Developed updated messaging for the company and created a marketing plan / system to elevate the company's message and increase awareness.
Launched rev 2.0 of dynamic website with content management system 
- Co- wrote / positioned articles with high PR ROI: Semiconductor Int’l, Solid State Tech, Eng News 
- Brought some PR strategies and tactics in-house to save money and create internal infrastructure
-Created product collateral and internal strategic marcom roadmap around technology pipeline

Global Senior Director Marketing Communications

Autodesk

Areas: market positioning and research, website development, analyst relations

-Championed requirements/benefits for AR program and tracking ROI (share of voice by industry/app segments)
-Defined / created market research portal including content for website (IDC, Factiva), taxonomy definition, and dictionary/thesaurus creation
-Wrote marketing content on segmentation, loyalty programs, measuring marketing ROI
-Created global dictionary / customer benefits segmentation across EMEA, AMER, APAC

Marketing Strategy

Silicon Valley American Marketing Assoc. (SVAMA)

Launched print and web communications including award-winning newsletters, developed PR program. Titles held during 5-year tenure: VP of News Content, PR, and Workshop Programs.

VP Communications

Joint Venture Silicon Valley

Provided strategic program and marketing direction for technology focused non-profit.
-Provided strategic marketing direction for programs, constituent research, and re-positioning efforts
-Created marketing plan for organization where none existed (including stakeholder report)
-Created PR plan that improved publicity (releases, articles, pitches to news editors resulting in published stories)

Strategic Program Director

I help leaders and teams think boldly and communicate and create fearlessly. Using breakthrough methods, I help people to tap into their natural creativity and drive meaningful change.

To be competitive globally, your company has to be an innovative place people WANT to work at. 

My BIG A-HA 

While leading tech teams (product, marketing & comms) by day, and performing stand-up, improv and sketch by night for 20+ years, I learned:

-The biggest laughs and innovation come from trust and connection. 
-Shared laughter builds community. 
-The biggest breakthroughs come when courage fills the air. 

I got curious: Can these elements also be how I get my team to take bolder risks, speak up, innovate and thrive in uncertainty? YES!  

Everything I do is fueled by an improv and humor mindset making it safer to take risks. 

That led me to start my business, write my top-selling book, "Stop Boring Me!", advise global senior leaders and teams, and create 2 popular LinkedIn Learning Courses: 

1) Leading in the Moment with Improv (https://www.linkedin.com/learning/leading-in-the-moment) 

2) Humor for Leaders: https://www.linkedin.com/learning/humor-a-leader-s-guide-to-connection-safety-and-trust/putting-humor-to-work

Leaders, ready for your teams to be braver? Let's talk!


Keynotes & programs so leaders and teams (tech, marketing, HR):

-become bold, resilient, relatable leaders (Amazon AWS, Portola, Cisco)

-innovate new products, services, experiences (Uber, Sprout Social, ADSK, Twilio)

-translate tech into unignorable stories that close business (United Way, TVLP, Kaiser, Amazon)

-improve speaking (Women in Eng., Amazon, Genentech, IBM)

-reduce conflict and laugh more (Stanford Hospital)

ABOUT
I left a tech VP position after 18 years leading profitable teams and being on comedy stages to start Keeping it Human. I still perform comedy

BOOK 
"Stop Boring Me! How to create kick-ass marketing content, stories, products and ideas through the power of improv" (Amazon). Inc. named it a "CMO must read."

WORK
🔶 "As closing *keynote* at AMA Cincinnati's 2018 Ignite CX Conference - A highlight! - Kathy delivered the perfect balance of humor and thought-provoking content in a highly engaging, energetic, relevant presentation. She is exceptional... " - AMA 

🔶 "Kathy's approach to creativity is inspired, fun, and unique. She stretched the boundaries of content for our organization with such fresh thinking. I highly recommend!" - Sprout Social

EDUCATION
ComedySportz & Second City, LA. Stand-up, improv, sketch
MA, Stanford University; MBA, UC Berkeley

taplio

The Battle

Richard Moore

Kathy Klotz-Guest MA, MBA

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The Battle

Richard Moore

Kathy Klotz-Guest MA, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

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