Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

Wiideman Consulting Group

Director, Strategic PR & Creative Partnerships

Mako Direct Marketing

MDM provides the full spectrum of direct marketing services including strategy, planning, creative development, integrated media management, marketing operations, response scoring/stat modeling, performance reporting/analysis and forecasting/projections. 

The MDM approach addresses full funnel, cross channel, integrated marketing and media management needs including television (Linear, OTT/CTV, Cash & PI), digital (CPA, Social, Search, Display, Video), print, direct mail, radio, CRM (email, text, outbound, lead nurture), CRO (Conversion Rate Optimization) and content. www.makodirectmarketing.com

Vice President / Direct Marketing

Value Group Direct

As a Director of Marketing at VGD, Sharon currently works with multiple clients on a number of marketing projects. Her experience includes:
- Direct Mail - familiar with all aspects of direct mail, including development of new concepts, writing data instructions, and signoffs.
- Email Management & Reporting - certified to use IBM Cloud Email Platform to manage complex email campaigns for a major client with an annual volume from 3-5 million.
- SMS Management & Reporting - using the IBM Cloud Platform to create and manage SMS marketing plans for a major insurance client.
- Web Management - assists with updating, testing, and maintenance of client websites utilizing Word Press.
- Social Content Management - assists with the execution of social media for multiple clients.
- Direct TV - assists with the development and implementation of TV commercials for multiple clients.
- Operations - responsible for estimates & invoicing for client campaigns.

Director of Marketing & Operations

As a Director or Marketing at Value Group Direct, Sharon currently works with multiple clients on a number of marketing projects. Her experience includes:
- Direct Mail - familiar with all aspects of direct mail, including development of new concepts, writing data instructions, and signoffs.
- Email Management & Reporting - certified to use IBM Cloud Email Platform to manage complex email campaigns for a major client with an annual volume from 3-5 million.
- SMS Management & Reporting - using the IBM Cloud Platform to create and manage SMS marketing plans for a major insurance client.
- Web Management - assists with updating, testing, and maintenance of client websites utilizing Word Press.
- Social Content Management - assists with the execution of social media for multiple clients.
- Direct TV - assists with the development and implementation of TV commercials for multiple clients.

Director of Marketing

TPG Direct

25+ Years Marketing/Advertising experience with a proven track record in digital media. 

Developed and maintained six affinity sites to increase response and decrease cost per policy for 21st Century Auto Insurance.

Sharon managed an auto quote fulfillment project for 21st Century Auto Insurance which mailed 6-9 million quotes anually with a budget of approximately $4-6 million.

She has extensive experience establishing priorities and implementing over 200 marketing programs annually. 

Sharon is experienced at managing a complex workload with multiple priorities and tight deadlines.

Director, Quote Fulfillment

At TPG Direct, a full service Ad Agency, Sharon was responsible for all aspects of the Marketing Strategy for 21st Century Auto Insurance educator groups for 13 years.

She managed direct mail, email, banner ads, print ads, and website campaigns for multiple affinity partners.

Sharon was responsible for producing the AIG Auto Insurance Policyholder newsletter for 6 years which reached 1.5 to 2 million policyholders annually. 

She coordinated all marketing materials associated with 15+ sweepstakes campaigns for partners of 21st Century Auto Insurance

Account Executive

Source Recovery

Sharon participated in initial startup of a sales/marketing company that provided a service to recover missing source code for Y2K testing.

She developed advertising and marketing materials for all direct mail campaigns.

She was part of a marketing/sales team that generated approx 1M in sales revenue in less than one year.

Independent Sales Representative

College Credit Card/Campus Dimensions

At CCCC,  Sharon managed  promotions for AT&T Universal MasterCard, Calling Card, Win Back and Worldnet in conjunction with CBS Tours on college campuses.

She was solely responsible for training and managing a knowlegeable staff of 30 employees for promotions on college campuses across the US.

Coordinated test marketing programs for Private Issue Card and Ford/Citibank MasterCard.

Senior Program Manager

Essential Software/Goal Systems

At Essential Software, a systems software marketing firm, Sharon participated in the startup of a regional sales office which generated 300 customers and annual revenues of $2M.

Sharon provided sales support and  developed seminar & direct mail materials to market our system software products.

She coordinated an automated operations sales seminar program in five major cities which increased software sales to existing customers and prospects.

Essential Software was sold to Goal Systems for $22M.

Assistant Regional Marketing Manager

Vice President / Direct Marketing at Mako Direct Marketing

Sharon is a seasoned marketing professional with more than 25 years of experience in various sectors, including insurance, financial services, and education. She is currently the Director of Strategic PR and Creative Partnerships at Wiideman Consulting Group, a leading digital marketing agency that helps clients achieve online visibility and growth.

As a Director, Sharon oversees the development and execution of public relations and creative strategies that enhance the brand reputation and awareness of Wiideman Consulting Group and its clients. She also manages integrated marketing campaigns across multiple channels, such as email, SMS, web, and social media, using data-driven insights and best practices. Sharon is passionate about delivering innovative and effective solutions that meet the needs and expectations of her clients and partners.

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

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