Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

In 2003, I was making 100 calls a day
In 2026, I'm teaching AoS members to close on the first call

Back when I was making 100 calls a day,

I became obsessed with understanding why people said yes or no. What was actually going on in their head when they made a decision?

(Standing at your desk all day with your phone in your hand, dialling numbers and getting hung up on constantly, will do that to you)

And sure, times are different now

- But buyers haven't changed
- The psychology hasn't changed
- Only the platforms have

In the 22+ years of watching people buy,
here's what I know:

They don't buy because of your offer, 
your price or 
even your expertise

They buy when uncertainty drops low enough for them to feel safe saying yes

That's the whole game.

Sony. Deloitte. Microsoft. LinkedIn. BP. Notion. S&P Capital IQ. Vodafone. IATA. JP Morgan. Thales. GSK. Siemens. BAE Systems. Audible...

The list of deals goes on. 
But the truth is the same:

↳ Uncertainty about you = they stall
↳ Uncertainty about the outcome = they ask for a proposal
↳ Uncertainty about themselves = the infamous "let me think about it"

And most of what's taught out there treats these 3 as the same problem,
but each one needs a completely different response

So here's some clarity for you

If they're uncertain about you:
↳ That's a positioning and authority issue
↳ No amount of explaining your offer will fix it
↳ You fix it before the call even starts

If they're uncertain about the outcome:
↳ That's a clarity issue
↳ You're overcomplicating what happens after they say yes.
↳ Simplify the path

If they're uncertain about themselves:
↳ That's the one most people miss entirely
↳ That's the buyer asking "am I the kind of person who invests in this?"
↳ And you can't logic your way through that. You have to make them feel like they belong in the room

The only psychology in sales that works is:

↳ reducing uncertainty
↳ increasing safety and
↳ helping someone think clearly enough to make a decision they already want to make.

That's what I learnt standing at that desk in 2003
And it's what I'm still teaching now

What's the uncertainty your buyers struggle with most?

--
I train founders, consultants and coaches in the psychology of high-trust deal-making and sales. 
Have a look in my featured links here for more → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 3× LinkedIn Top Voice | 5 x LinkedIn Learning Instructor

These two people are incredible. 

And I want to share why. 

Yesterday in London we had the second part of our Position to Convert event. 

This is an immersion that founders joined to understand deeply strategy, brand and conversion. 

And in covering those three topics there's no way I could have done it on my own. 

To have Sara Marshall, with her background in strategy and Aarti Parmar, with hers covering brand, it teed up the day for an incredible event. 

Because enthusiasts can chat about those topics 
↳ But when you bring lived experience 
↳ Case studies
↳ Examples with detail that you did yourself 
↳ and answers to the questions that start "Yes but what about if..." 

It provides a level of depth that made me proud to be part of it. 

Huge thanks to the attendees who came along, too. You were all fantastic and the interaction was a truly wonderful moment to experience.

While it was incredible to see Sara and Aarti delivering their art, it was also an event only made possible by the work, interaction, and sharing of those who attended. 

Thanks also to Art'Otel for providing a beautiful location, view (and catering). 

I'm genuinely excited to see the journeys of the attendees in the weeks and months ahead. 

What's been the most notable event you've attended recently? 

--
PS it is a seriously small world. It was quite amazing to see how many people knew each other or were connected only by one person to someone else. 
Just shows how connected we really are if we spend any time networking on platforms like LinkedIn!

#RichTips

This is not an advert
But it is a masterclass in how to build a connection.

I run. 
A lot. 
I run like some of you comment on LinkedIn🤭
Yeah. That's a lot!

So I use electrolyte salts to rehydrate.
Henry Porpora's company SULT™ sells them. 
I was using a competitor.

A month ago, Henry connected
Just another day and another founder

But here's what I did and you should consider the same:

↳ Before accepting, I checked his profile 
Always do this as a new connection is a new opportunity (doing nothing is a waste of the moment)

↳ I looked for commonality 
Commonality is a reason to start a conversation and be memorable

↳ I found it
And so I used it (see second image)

Suddenly, I'm not just another connection 
And neither is he

We both saw the opportunity 
And Henry jumped in too

This is what creating opportunities looks like

While everyone else is just collecting connections
And thinking the more they have the better it is

I'm much more interested in going deep with individuals

"Ha! What's the play?" I responded after his reply

"How about this" he wrote...
"I'll send you some on me. If you prefer us you throw the other ones in the bin. If not, give Sult to a friend. Everyone's winning"

"Deal", I said. 

Now look, this is hardly the deal of the century.
But look at this new relationship compared to many you see on LinkedIn. 

All because I bothered to check a profile
And who knows where this goes next

One thing is for sure: it's not a forgettable connection now.

PS I really liked Sult too. Thanks Henry.
Hydration tastes far better now!

Who have you had a meaningful connection with here?
(Only AI won't tag anyone in the comments👀)

--
📌On Thursday this week I'm running "The DM Playbook" session live in Art of Sell. 
Join today for a free 7 day trial using the "Visit my Website" link at the top of this post 👆

#RichTips

Richard Moore with water splashing his face

This Sunday is International Women’s Day.

So on Monday the pink logos will disappear,
The corporate posts will stop,
The press releases will end,
The hashtags will go quiet,
And the moment of public support will pass for another year.

But the real test of how we value the women around us is not what we say on one day in March.

It is what we do the other 364 days:
↳ Do we listen to their ideas?
↳ Do we give credit where it is due?
↳ Do we invite their perspective when decisions are being made?
↳ Do we create space for them to lead, challenge and influence?
↳ Do we actually learn from them?

Because if the only visible support appears when the marketing calendar tells us it is time, then it is not support.

It is performative theatre.

The women I have learned the most from did not need a themed day for their impact to be obvious.

They shaped how I think
They challenged how I work
They improved how I lead
That influence happens across the whole year

So by all means acknowledge International Women’s Day this weekend.

But the real signal is what you do on Monday...
And Tuesday
And every other working day that follows

💕
Shout out to my icon of a mother who made me me
To my two sisters of whom I'm so proud
To my incredible wife who leads and brings me balance
To my two daughters for whom I hope the world will be their playground
And to all the women in my world, on my team, in my communities and in my education
Please continue to mold and shape me

--
PS Which woman can you shout out in the comments that made a difference to you already this year? See my comment for some great examples

#RichTips #IWD2026

Stop "being yourself" on sales calls

I mean it

Because for most founders, "being yourself" on a call means:
↳ Softening your offer so you don't come across as salesy
↳ Rushing through the price so the 'awkward bit' is over faster
↳ Making the whole thing sound smaller than it is so they don't think you're trying to squeeze money out of them

Then they say a polite "thank you" and hop off the call
Never to return

And you tell yourself they weren't ready

But here's what actually happened:

You made yourself small
And the buyer treated your offer accordingly

Now here's the part nobody talks about:

That call doesn't just cost you one deal
It costs you the next 5

Because every time you shrink on a call and lose
↳ The icky feeling gets louder
↳ You start tensing up before the call even begins
↳ You're already apologising for the price in your head before you've said a word

And the buyer feels all of it

I went through this for a period when I left corporate.

I'd been closing 6-figure deals with a brand and a business behind me. Then suddenly asking a founder for a few thousand felt like pulling teeth

The problem wasn't my delivery

I'd stopped seeing myself as the prize

In corporate,
↳ I never questioned whether the offer was worth it
↳ I walked in knowing
↳ And that energy carried the whole call

The moment I went solo, I lost that certainty

And I started "being myself" which really meant being the uncertain version of myself.

So what fixed it?

I had to reposition how I saw my own offer before I could present it with any weight

↳ I stopped comparing my price to what felt comfortable
↳ I started comparing it to the cost of the buyer's problem going unsolved
↳ And I reminded myself that every founder I'd helped had got results that far exceeded what they'd paid

That changed how I carried myself on calls
And the buyers felt the difference immediately

Are you being yourself on calls?
Or are you being the uncertain version of yourself?

--
PS A good number of AoS members joined while stuck in this exact cycle. Underpricing, apologising for their offer, losing deals they should've closed.

Inside AoS we work on how you carry your offer, because that matters as much as what's in it

If you want to see what that looks like, try it free for a week here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore speaking on the Don't Work Harder podcast.

I spent some time considering if I should post this today. 

Because for some people this will seem incredibly arrogant. 

But I do believe it's worth sharing because the point I'm making, I mean genuinely. 

And the fact is I'm not:
↳ Special
↳ Different
↳ Better than anyone else

Because, just like everyone else, I also started at zero. 

But there's something to be said for being incredibly intentional
And marrying that with consistency across years 

So to all the corner-cutters, hackers and "yes, but could I do it faster people?":

You tend to get what you deserve.
So if you show up in a particular way, you see the results that relate to the work you put in*

I'm interested: What are you doing to be intentional every day? 

--
PS: tomorrow in The Art of Sell I'm going to be going through the four pillars of charisma, looking at it from a science and psychology perspective so you can also tap into this super power for your pitching. 
Join us via a free trial here: www.artofsell.co

*Yes of course there are exceptions and I'm conscious of these as I write this.  

#RichTips

I've worked with 100s of founders. The ones who close effortlessly have one thing in common:

They stopped trying to figure out sales on their own.

Look, most of the founders I work with are not beginners

↳ They ran teams of 30+
↳ held senior roles for a decade
↳ and then left corporate to do something for themselves

And they're good at what they do

But selling your own thing is a completely different skill to selling inside a company

In corporate:

- The brand sold for you
- The pipeline existed before you walked in
- There were SDRs, marketing teams, decks and case studies doing the heavy lifting

Now it's just you

And the instinct for most is: "I should be able to figure this out. I've done harder things"

So you grind alone
↳ For months
↳ Sometimes years

Reading books, watching videos, trying to piece it together from free content

And the pipeline stays inconsistent

because you have dressed up your pride as independence and it's expensive.

The AoS member who went from $2k deals to closing a $66k deal in December didn't get there by watching more YouTube

-He got there by being in a room with people who'd done it before
And letting them show him what he couldn't see on his own

That's the pattern I see over and over again

↳ The ones who move fastest aren't the smartest or the most experienced
↳ They're the ones who were honest enough to say:
↳ "I'm good at what I do. But I need to get better at selling it"

There's nothing weak about that

It's actually the most strategic decision you can make for your business

Take a moment to truly absorb that

PS Art of Sell was recently recognised by Circle as one of its top 50 communities out of over 13,000

And it's built for exactly this:

↳ Founders who know their craft
↳ But want to close with more confidence and consistency

If you've been grinding alone, try it

Have a week trial on me for free here: www.artofsell.co

--
PPS AoS sessions are 60 minutes, punchy and built around doing the work. No 3-hour monologues. We get on with it.💪

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event.

The most common (and avoidable) reason for not closing deals?

Mistaking a booked call as a warm lead

↳ They agreed to speak with you
↳ That doesn't mean they're interested
↳ It means they're being polite

And polite attention is where most calls go wrong

So here's what happens:

- You do your intro
- You run through your agenda
- You ask about their background
- And you start explaining what you do

Meanwhile, they're sitting there giving you courtesy

↳ They're nodding along because it'd be rude not to
↳ They might even have their emails open
↳ And you're reading that as engagement

But there's a massive difference between someone tolerating the call and someone leaning into it.

So how do you shift them?

I call it the chocolate method

Think of a meal
Starter, main course and dessert.

If you were a kid like me, the dessert was the best part

And most people save their best bit for later in the call

↳ The big client result
↳ The strongest anecdote
↳ The thing that actually lights people up

By the time you get to it, they've already decided whether they care

So move the dessert to the start

I do this on almost every call now.
When someone asks "how are you?"

I might say something like:

"Actually really good. Just come off a call with the head of content for LinkedIn UK. Really interesting chat about how they want to use me more"

"Does not not count as showing off, Richard?" No.

I'm just dropping something in early that shifts the energy from polite to "okay, this person is worth listening to"

Your chocolate might be:

↳ A recent client result that's contextually relevant to who you're speaking to
↳ A name or a company that would mean something to them
↳ A specific outcome from your work that lights people up

And you don't need a long story
One sentence, dosed in early, changes the entire call.

- The mistake most founders make is they warm up slowly
- They get better as they go
- And by the time they're saying the really good stuff, the buyer has already checked out

So bring a punchline to the front.

Now, they realise you're the superhero they need you to be

What's your chocolate?

--
PS We've done over 150 masterclasses on topics like this inside AoS. And right now, I'm offering you a trial on me for free here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore keynoting at the Infestival Conference in Slovakia, February 2026.

You can’t scale your leadership without scaling trust.

At small scale, people know you. They see you. They understand how you think.

But at a larger scale, that can all disappear.

At that level, people start to interpret you from a distance:
- Through your decisions
- Through your communication
- Through your consistency

And if trust isn’t there, all your results can start to slow down

This Friday I’ll be live with Simone Schiassi, a former Google Global Director, to talk about how trust is actually built and maintained as you grow into more senior leadership roles.

We’ll be sharing practical experiences from inside complex organisations and answering your questions live.

Friday 27 February
UK: 2pm to 3pm
ET: 9am to 10am

If you lead a team, or plan to, join us live.
And let us know below: what questions do you have for the live stream?

--

#RichTips

Marco Zima Simonella, Jeff Abracen and 1 other connection attending

Follow-ups can kill your positioning
So much so that they're probably in the top 5 things I get asked about

And it makes sense too, since c.90% of all deals that do close required some form of a follow up.

This week, I'm dissecting why they matter so much and where to get them right. 

After all, how you follow up sends signals to buyers on your status in the dynamic between both parties.

And wow - we're now over 19,000 subscribers to this newsletter. 
Thank you so much for all the support and wonderful interactions. I hope you enjoy this week's edition. 

Richard

--
PS a free gift for you all at the bottom of this week's article

#RichTips

Why most sales follow-ups quietly weaken the seller’s authority and stall the deal Salespeople are taught that persistence wins deals. The advice appe

Open article: #12: Stop Sending Follow-Ups That Lower Your Status by Richard Moore • 9 min read

#12: Stop Sending Follow-Ups That Lower Your Status

Wow - almost 18.5k of you are subscribed to this newsletter now.
Thank you.

This week, one news story stood out on LinkedIn News 

Standing far above other stories in volume of readers was the recent data showing 5.2% unemployment in the UK. 

And, while this has an effect on employers and employees alike. Beyond all the job market commentary, I believe this represents a shift in the market that affects buyer behaviour too. 

Thank you as always for reading these each week. I really enjoy producing them.

Looking at the analytics, it's wonderful to see that thousands of you tune in within the first 24 hours to read. 

And to those that share their opinions in the comments and in my DMs, thank you. I always welcome the dialogue.

Have a fantastic end to your week,
Richard

--
PS a free gift for any founders / those of you in sales at the bottom of this week's newsletter :)

#RichTips #newsletter #jobs

Weak economies do not punish everyone equally. But they do expose previously hidden differences. UK unemployment has risen to 5.2%, the highest level 

Open article: #10: The End of Average Salespeople by Richard Moore • 7 min read

Often, B2B deals don’t stall because the buyer lost interest.

There's much more going on here. 

They stall because there's a misalignment with the organisation.

You have a great call. They see the value. They agree. Then the deal disappears into “I need to run this internally.”

What’s happening is simple. You spoke to a person, but the decision lives inside a system.

In this week’s newsletter, I break down what I call Stakeholder Physics. 

I also examine the four main roles present in most decisions, and how to manage alignment so deals actually move.

Thank you to the 18.5k subscribers reading these each week. It is all my pleasure to produce them. 

As always, do consider sharing, saving and adding your opinion or reaction in the comments. 

--
Coming soon is an article on agentic AI in selling, with some very special guests contributing! Make sure you're subscribed.

#RichTips

Why individual buy-in creates momentum but group alignment determines whether a deal actually closes. There is a moment in sales that can create false

Open article: #11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree by Richard Moore • 8 min read

#11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree

⭐️ 𝗠𝗘𝗘𝗧 𝗬𝗜𝗡𝗞𝗔 ► Multi-Award Winning Business Owner, Coach. Speaker. Business and Asset Strategist. 
Making Success Inevitable for women in business. 

As founder of Calla Success Systems, I'm on a mission to elevate the experience for women building businesses to make sure that their dreams and goals of building a successful business doesn't result in the sacrifice and suffering of the other parts of their lives.  
 
And from a business perspective, that starts with CASHFLOW
From a personal perspective that starts with MINDSET & ENERGETICS

These are the areas I serve most powerfully

My passion is to support women to do what seems impossible, to stop them from having to choose between parts of their lives - and to redefine what 'having it all' means

⭐️ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 ► I help busy, savvy, ambitious women in business to move from feeling stressed out, overworked and burned out to building a thriving and profitable business while living a full, nourishing and inspiring life, through the power of mindset, leverage and habits.

AS A DYNAMIC TRANSFORMATION COACH ►, I support both entrepreneurial and executive women (with and without businesses) to take a holistic approach to growth and development and help them build a sense of crystal clarity, unwavering self-belief,  defeating overwhelm, and crafting stunning personal and success on their own terms.

AS A BUSINESS STRATEGIST  ► I help businesswomen create strong foundations in their business by supporting them to pursue, and secure consistent cashflow.

AS A SPEAKER 🎤 AND TRAINER ► I am available to deliver online and in-person keynote speeches and workshops around topics including:
•	Mindset
•	Women & Leadership
•	Habits and Consistency for Success
•	Money and Wealth
•	Imposter Syndrome, and Confidence
•	Goal Achievement (Planning and executing for results)

⭐️𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘: I have a range of services to help women increase their productivity, marketing, leverage and results in their business and Life. Services include
•	The Cashflow Accelerator - for women wanting to ditch the feast and famine effect in their business and secure consistent cashflow as a powerful foundation for their businesses

•	The FAB & FEAR-Less Support - supporting progress on your most important goals and dreams through community and key focus on action taking

•	Strategic Sparkle Solutions – bespoke strategic & implementation support to get stuff done

•	VIP Strategy Days, 1:1 Coaching

⭐️ 𝗟𝗘𝗧𝗦 𝗧𝗔𝗟𝗞 ►DM me here or drop me an email 💌: hello@callasuccess.com

Yinka Ewuola

We interrupt our usual programming today

Because today's my birthday, so not a workday in these parts.

I'm pausing to celebrate 🎉🎉
And to give thanks for all that is in my world today

And part of what I'm thankful for.
Is you.

I'm grateful to every person who has kind thoughts towards me
I'm grateful for every hater letting me live rent-free in their head (energy is energy!)

I'm thankful for every teacher, every coach, every mentor, every peer, every client, every friend, every customer, every reader, every silent appreciator, every spectator.

I'm thankful to know myself today as

Yinka FREAKING Ewuola (IYKYK)
Blessed beyond measure, and everything rising!

And honestly, I give thanks to God for the wonder and the mystery that He is performing each day in my life.
That the rest of my days continue to be the best of my days.
I absolutely don't look like what I've been through...🙏🏾🙏🏾

And I will fulfil that which He has sent me to do!

This here... the business, the family, the cashflow, the success, the courage, the resilience....

As the good book says:
This is the Lord's doing.
And it is marvellous in our sight 👏🏾👏🏾👏🏾

See ya tomorrow... but if you're in the giving mood, meet me in the comments 💜



#WhatYinkaSaid
#Birthday 🗓️10 Mar 2026

Driving Consistent Cashflow for Ambitious Businesswomen with my Holistic Success Method [Mindset is NOT enough! Strategy, Energetics, Business Thinking] | Join Brand NEW 'Inevitable Cashflow' Enrollments Open NOW

"I am somebody" he taught them

And that truth will echo through the generations

It's been incredibly sad to hear of the Rev Jesse Jackson's death yesterday.
He was such an embodiment of hope, power and pride.

'I am somebody' is a lesson for the ages...
The more people who truly know that
Feel that
Understand that

The better things will be for all of us!

It was an seminal experience for those children on Sesame Street
And one that has me very much resounding...

'I'm somebody'
I matter
A lesson for us all for sure.
And one we get to stay grateful to him for.

Rest in Power Rev Jackson
Thank you for keeping hope alive for so many Sir!
🙏🏾🙏🏾







#WhatYinkaSaid 🗓️18 Feb 2026

It was the phrase that changed everything for me

Yet is one that most people avoid.

💪🏾I'd always been good at Maths 
💪🏾I have a first class Economics degree
💪🏾I'd had a Banking Career for almost half a decade

But when I looked at my bank balance, and didn't see what I wanted to see....

I had a choice to make.

I could continue
Wishing and hoping and thinking and praying
planning and dreaming, and getting exactly nowhere

or I could decide I was willing to work on it.

In spite of my background
and everything I knew.

So I chose change 
I chose truth
and I chose a difference and results that couldn't even have dreamed of at the time!

🔥Being willing to work on things has to be normalised
if you're ready to see success in those areas

🔥being willing to change and learn
is the road to all the things that you want.

🔥Being willing to admit, that

- you don't know
- it's not yet complete
- You're open to doing things differently

is all that's lies between you

and the bank balance, body, business, relationship, life, love, or anything that you want.

But you've got to be willing.

➡️ So are you? Truly?

(if so...let's go 🚀)


📸 Image Credit: The brilliant Dr. Dupe Burgess, give her a follow!
____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to encourage others | #WhatYinkaSaid 🗓️14 Mar 2026

I almost didn't send this message today

Which is ironic, given what today marks.

6 years ago today
(yes, that's 72 months, 313 weeks and 2192 days ago)

I took an action that totally changed my life
By posting my first LinkedIn post.

It was such an unremarkable day - 16th March 2020
And little did I know that just 1 week later, life as I had known it would change for good as the UK went into the first lockdown...

It took me ages to get that first post out.
As it was crashing up against everything I believed about myself
"I'm an introvert"
"I value my privacy"
"Who I know myself to be, is SO at odds with social media."

I wish I had a sexy 'overnight success' story to tell you.
But I don't

I have the boring consistency story to tell...
Of thousands of trials
And hundreds of errors

On that fateful Monday,
I decided that I would post each day 
And 2192 days later... I have kept that promise to myself EVER since.

Yes, Posting on Linkedin has brought me so much
✅Business, 
✅Visibility, 
✅Impact, 
✅Influence, 
✅Relationships and Associations
and yes Hella Cash for sure...

But the most valuable thing it's given me, wasn't any of that:

It is:

The knowledge of being the person who keeps my promises to myself
The knowledge that no one can stop me in my commitments except me.

As I said, the promise was to me, for me
So I almost didn't even bother to send this post
But also, I've seen how much people have been triggered by the concept of consistency over the years... and I just ain't available for the side eye.

📌I'm not a robot
📌It is still an effort for me to post daily
📌I get it wrong several times a week
📌And almost every account I know is growing faster than mine.

And yet, I didn't come here for anyone else agenda but my own!
And I continue on that focus even today.

Not just from the posts
But from the commitment.

So I celebrate that version of me who dared to make that commitment 6 years ago...
And I celebrate the version of me that has shown up EVERY👏🏾 SINGLE👏🏾 DAY👏🏾 to keep it ever since.

No, I don't always feel like posting content - and yet I do anyway.

No excuses.
No breaking my streak.

And so today I'm proud of myself that 🎉🎉🎉

Because once you become the person who keeps promises to yourself…
Everything changes.

So if you're ready to make magic too
Commit.
Nothing can stop you once you do.

➡️What are you committing to today?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to encourage others | #WhatYinkaSaid 🗓️16 Mar 2026

My support for women isn't just a belief

It's also a budget line.

I knew I needed to put my money where my mouth is when it comes to accelerating purpose and impact for women in business.

I'd  have to walk my talk
So I earmark a certain amount of my revenue to the cause...

Me.
Yes... 'solo founder' me
'Grew up on a council estate' me
'A win for one of us is a win for all of us' me.

I'm not waiting for anyone to come and rescue me, pay me or give me what's need to support what I care about.
I'm making it myself and redistributing in line with my values.

Because if it is to be
it is up to me

Yesterday saw another incredible cash assignment come to light

Supporting the indomitable Sophie Jane Lee launch her brilliant book and begin her 'Reclamation tour' was such a joy

I'm so proud to have the privilege to be her platinum sponsor

And it doesn't stop there

Today, the cash is making magic again.
As I'm out again sponsoring the remarkable Diana Osagie💫at her brilliant Courageous Leaders summit

I'm so proud to be a gold sponsor today - and support so many of her delegates to understand more about what ti takes to be #RichAndRested

And honestly - THIS is how we get things done....
This is how we be the changes we want to see

Gathering the cash we need
And sending it on NEW assignments into differnet spaces that create magic for us all. 

And I'm one of the ones to do it.
It's also why my mission is to ensure there are many more of those women to create those ripple effects of change in their own life.

Ladies - I'm in awe of your magic
Thank you for giving me such joy on these cash assignments
Thank you for the beauty you put into the world

Celebrating you both!

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support others |#WhatYinkaSaid 🗓️07 Mar 2026

It's time to get real

Because without it, nothing changes.

Your bad habits are destroying your good progress

And it's not because you're not doing the right things
It's cause you won't stop the unhelpful ones...

You can't meditate your way at out the 2am TikTok doom scroll
You can't Protein shake your way out of emotional eating
You can't money affirm your way out of impulse buying

And as for the cashflow stuff...

You can't scale your way out of cashflow issues
You can't profit your way out of feast and famine
And you can't 10k month your way out of 'no runway'

So I'm calling it out now...
Because you're doing the things
And still not seeing the results that you want...

Cause you didn't stop doing what didn't help
Before you added what did...

But until you stop
📌Accepting your own excuses
📌Believing everything that you think
📌Avoiding the needful because it feels hard
📌Following your feelings instead of the plan
📌Faffery and Procrastination as a daily occurence

Your good habits will be drowned by the other ones.

So get honest about the 'evening routines'
Get clear what needs to shift

And let's get moving!

➡️ Are you committed to ditching what's not helping?


____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to help others | #WhatYinkaSaid 🗓️17 Feb 2026

Yesterday overflowed with love.

Today, I'm overflowing with deep appreciation

And want to simply say to you
Thank you 🙏🏾🙏🏾

It was a beautiful day
So powerful
Seminal in fact
(I shared some lesson on today's livestream)
Full of love, flowers, songs, gifts, cash
Unexpected favour and receiving.

And I truly count myself blessed to have you be a part of it

What you appreciate, appreciates
And I'm so in appreiciation to everyone that had kindness and love towards me.
I know it changes everything.

➡️What have you been grateful for today?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support others |#WhatYinkaSaid 🗓️11 Mar 2026

The kinda birthday gift that money truly can't buy...

A woman making magic
Living her dreams
Exceeding every type of limit she thought she had

And I get to provide a lil support along the way

How blessed am I !!!!

Celebrating You  Sophie Freaking Lee 🎉🎉🎉

Next up to the mic next is Yinka freaking Ewuola. The birthday QUEEN herself. 

I've been working with Yinka Ewuola since last May and my business just had its first six figure quarter.

Yep, that's alongside me launching Beyond Palatable and 3D printing an entire human with my bod.

I never would have believed that was possible but, as my hubby Craig said yesterday, 

"You believe in yourself now like I had always hoped you would. I do think Yinka has had a lot to do with that."

I am also beyond grateful that Yinka is the Platinum Sponsor for The Reclamation Tour for Beyond Palatable. 

Her support means I can go further with this mission (which goes way way way beyond a book).

THIS is what women supporting women really looks like.

Three birthday cheers for Yinka 🎊🎊🎊

It's totally OK not to feel like it.

It's just not OK to let that stop you.

Waning motivation is fact of life
And yet 'feeling like it' isn't what gets things done

Discipline does.

So I'm celebrating everyone who DOESN'T feel like doing the things they need to do.
Don't waste time in shame or beating yourself up
Know that it doesn't need to stand in your way

Motivation was never meant to be constant

And when it isn't
Discipline is what sees you through
Discpline sees you

Focused on the goal
Creating pathways for progress
Not dependant on mood or feelings
Creating progress when you don't feel like it

Don't waste time chasing the dopamine of motivation
Be grateful when it's here
Be disciplined when it's not

➡️Where are you leaning into discipline today?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️22 Feb 2026

It's hard to find a truly honest Mother's day card

Which is part of what makes this day so tough...

'Mum, I love you so much' may well be true...
But only a fraction of the whole truth

'Mum, I love you so much, and you get on my last nerve' - is more truthful, but less 'Hallmark'.

I love you but you hurt me so much
I love you, but your criticism has shaped my self doubt.
I wish things were different, but they're not!

Not quite the 'feel good' that the day demands
So it feels awkward for so many

Because things BEING good is valued by so many more people...
So many feel that may not be the time to be so truthful...

But it matters

When love lives side by side with hurt
When smiles cannot cover tears

Complexity isn't the vibe for special days
And yet complexity is the real life we lead

So today, I celebrate every person, navigating the complexity of this Mother's day

From baby loss, to estrangement, to favouritism, to just coldness...

Mothers are humans
Imperfect.

And for those who did the best with what they had... we're grateful.
And for those who didn't - we celebrate their incredible kids who survived that season, and are so grateful for every one who chose differnet for their own kids.

Love and pain often live side by side in the human journey
Honouring what matters most to you is most potent of all.

➡️What would your truly honest Mother's day card say?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to encourage others | #WhatYinkaSaid 🗓️15 Mar 2026

This one is for the ones doubting themselves

The ones who are actually exceptional 
Because of the doubts, not in spite of them

Who are incredible at their thing, but not always filled with confidence in their amazingness

And the reason I'm saying this quiet part out loud
Is because I get it

Not... in empathy
But viscerally

Yes - I have doubts too...
Not even general doubts
I have doubts as I uplevel my business, consider new offers, reach for new heights.

The problem isn't your doubts
It's the story you're telling yourself about them...

🚀Doubts are proof of uncertainty
Which means you're going beyond where you've been before, that's expansive

🚀Doubts are proof of courage
Uncertainty comes from new territory - you don't know but you're going anyway, that's brave

🚀Doubts show who you are
They show that everything isn't solid and locked in, yet you still go... Still grow... you're THAT chick!

So be encouraged if you're having doubts...
They're so much a part of the winners journey
They're not out of the way
They're part of the way

➡️Are you letting your doubts stop you, or stretch you?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️20 Feb 2026

I've talked about remembering quite a bit today

and know this powerful reminder to be true


There's no one we need to become 
we have always been

🔥incredible
🔥potent 
🔥remarkable

when we weren't letting our fear drive the bus

We just forget.

But it's our job to remember...

who we always were...
and to stop talking ourselves out of being that person

🚀Let's go!

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to encourage others | #WhatYinkaSaid 🗓️12 Mar 2026

BIG News about the King's Brother today!!

So, here's the move that makes most sense.

If you are involved in that situation... then please get work
And if you're not...
Then please do YOUR work

But focusing on what truly matters...
Minding the business that pays you

Is always a great use of time...

Especially when the alternatives:

❌Rising to Clickbait content
❌Having arguments on the internet
❌Moaning about pods or the algorithm
❌Faffing around on Canva making graphics
❌Faux-Morality objections on the 'state of the industry'
❌Chasing online likes, views and comments for their own sake

Pay no one at all...

So whether it's a day where you work
To be paid in income, impact, innovation or influence

Or a day that you don't
Where you can paid in rest, rejuvenation, relaxation or restoration

Be mindful of your focus
And focus on creating step closer to the dreams and goals you have
Not further away from them...

You have a business to run
Cash to make
Help to offer
Lives to change

So be sure to get on with that!

➡️How are you minding the business that pays you today?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️19 Feb 2026

Woah, it's been a week...

And yet one truth keeps ringing out loud and clear.

That I'm aligning with one of my highest intentions
And it's so good to see it come to fruition for me.

See, we are ALL blessed.
No matter how much more you are waiting for - being here, reading this message means you have internet and device access... which is more than so many others...

And yet this week has shown me something quite poignant.

The gifts were beautiful
The cash was such a beautiful treat

But the thing that has filled my heart most...
Has been the repeated confirmation (and clear affirmation)

🔥That I've helped people
🔥That they're glad that I'm in their life
🔥That I've been a blessing, encouragement or support to them

That I'm blessed to be a blessing

And to see this alignment to one of my most strongly held beliefs has been a beautiful confirmation to me this week.

I know I'm blessed
And I have every intention to be a blessing
So to hear that I've actually been so... is a beautiful thing.

➡️How are you being a blessing to others?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to encourage others | #WhatYinkaSaid 🗓️13 Mar 2026

Ep 192: 3 Post -Birthday Gifts from Me to you - The FAB & FEARless Show

So... Yesterday was my birthday... and it was glorious
It was the best day that I've had in such a long time

And that struck me as a powerful gift in so many ways.

The day wasn't just a beautiful reflection
But one that has given rise to some post-birthday gifts for sharing too...

So today, we are doing exactly that
And I'm sharing 3 of those post-birthday gifts with you today!

Join me at 1.30pm when I will be sharing a short sharp shot to boost both you and your business with

⭐1 Powerful Truth &
⭐1 Actionable Tip

See you there

#WhatYinkaSaid #Cashflow #FFBBShow #CallaSuccess

Ep 192: 3 Post -Birthday Gifts from Me to you - The FAB & FEARless Show

Ep 189: The Truth about Visibility - The FAB & FEARless Show

Today, we talk about Visbility

And specifically bust the myths and mistakes me make about it when it comes to growing our business and creating our cashflow.

Today I'm going to be touching on why

'Just get visible', isn't going to cut it
The different types of Visibility and the kind you actually want
What Visibility MEANS in relation to your cashflow
How to make it work best of all for you and your cashflow

Join me at 1.30pm when I will be sharing a short sharp shot to boost both you and your business with

⭐1 Powerful Truth &
⭐1 Actionable Tip

See you there

#WhatYinkaSaid #Cashflow #FFBBShow #CallaSuccess

Ep 189: The Truth about Visibility - The FAB & FEARless Show

The biggest threat to you creating a great business

Is settling for a good one.

See we worry more about the bad things

The obvious things that will take us off course
❌The procrastinations
❌The poor decisions
❌And sales avoidance

And they hurt for sure,
But it's not the bad that stands in the way of great
It's the good.

📌It's settling
📌It's your tolerance for mediocrity
📌It's giving yourself a pass at a time when what you need to do is complete

Good is the greatest enemy of great
In all things...

Good is stealing the best you've got
Don't let it.

➡️Where are you settling for good instead of choosing great?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️21 Feb 2026

Wanna lose weight?

Here's the fastest way to lose the best kind

Quit obsessing over other people's opinions.

Most people live their whole lives under the weight of other people's point of view

And never need to as

📌 Most people are thinking about themselves, and not you

📌 They don't know your life, rarely ever pay your bills and 

📌 you shouldn't take criticism from people who you wouldn't take advice from

Everyone will always have an opinion
That's theirs to have

it's not yours to have to deal with, or adhere to...

The sooner you free yourself of the opinions of others

The more space and grace you have to create the results that you want in any area of your life.

It's the weight loss programme we didn't even know we needed.
And is waiting for you. (yes you)
Today.

➡️ Ready? Where will you free yourself from the opinion of others today?

Let's go! 


____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to inspire and support | #WhatYinkaSaid 🗓️17 Mar 2026

taplio

The Battle

Richard Moore

Yinka Ewuola

Followers

Posts

Engagements

Likes

Performance ScoreRichard Moore's LinkedIn Performance

Performance ScoreYinka Ewuola's LinkedIn Performance

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taplio

The Battle

Richard Moore

Yinka Ewuola

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

Performance ScoreYinka Ewuola's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard Moore's LinkedIn Performance