Richard van der Blom

Tired of LinkedIn™️ not delivering the leads you need? Struggling to stand out in all the noise? Too much advice, not enough results? Running out of time to land new clients? Wondering how to turn connections into paying customers? I’ve got exactly what you need!  ☎️ 𝘁𝗲𝗹. +𝟯𝟭 𝟲 𝟱𝟱𝟭𝟭 𝟳𝟮𝟴𝟮

𝗪𝗵𝗼 𝗔𝗺 𝗜?
I'm Richard van der Blom, born in the Netherlands 🇳🇱, currently living the Spanish 🇪🇸 life. My world revolves around my partner Evelina 🇦🇷, our delightful doodle Siena 🇩🇪, and an undying love for international cuisine 🍲 , travel, Pearl Jam 🎶 , and yes, a Gin-Tonic 🍸 . Once a technical wizard on the football ⚽️  field, now I get my kicks from steering businesses towards success on LinkedIn™️.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼
We specialize in leveraging comprehensive, evidence-based strategies to enhance LinkedIn™️ engagement and effectiveness for B2B clients. Our partnerships with a diverse clientele of over 900 companies and the mentorship of more than 300,000 professionals have enabled us to develop a robust repository of best practices and actionable insights. Our commitment to ongoing research in social selling, content optimization, and staying ahead of LinkedIn’s algorithmic updates ensures that our consultancy and training services are at the forefront of the industry, delivering customized solutions that drive tangible business outcomes.

𝗛𝗼𝘄 𝗖𝗮𝗻 𝗬𝗼𝘂 𝗕𝗲𝗻𝗲𝗳𝗶𝘁?

𝗝𝘂𝘀𝘁 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗛𝗨𝗕
An independent 100% dedicated LinkedIn™️ training and consultancy agency. Founded in 2009, we empower our clients with insights-based LinkedIn™️ training for sales, marketing and recruitment professionals as executives and consultants. In 7 native languages, online and on-site.

𝗧𝗵𝗲 𝗧𝗥𝗜𝗕𝗘
Join my vibrant online community of 150+ members. We're all about leveraging social selling to amplify your online presence through continuous training, community events, and masterclasses. Learn from industry leaders and become part of a groundbreaking training community.

𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 
I bring the stage to life – either live or virtually – with insights that 99.9% of LinkedIn™️ experts can't match. Rated as the Best Keynote Speaker in over 80% of my engagements, I'm here to deliver strategies that truly make a difference and inspire business growth

𝗦𝗼...
Dive into the transformative world of insights-based LinkedIn™️ strategies and training – to see more results, with a more efficient and less time-consuming approach

📞 +31 6 5511 7282
✉ Or share your ambition with me via richardvanderblom@justconnecting.nl

Public Speaker / Keynote Speaker

Renowned international keynote speaker, deeply passionate and knowledgeable about a range of topics including LinkedIn, Social Selling, Content Strategy, and the evolving landscape of Sales. My expertise is in delivering insights-based, engaging, and impactful keynotes.

With a track record of delivering 60+ keynotes across cosmopolitan cities such as Buenos Aires, Marrakech, Austin, Paris, Copenhagen, Athens, Vienna, and Dubai, my global experience enables me to bring unique perspectives and insights to every event.

I'm proud to have been rated as the best speaker at 80% of all events I've attended, with an impressive average rating of 9.1 out of 10. As a speaker, I am dedicated to not just sharing knowledge, but also inspiring change and action. My talks are a blend of current trends, practical strategies, and forward-thinking ideas, designed to empower professionals to thrive in today's dynamic sales environment.

Dannos Tsakalos (CEO)
Richard was one of the 10+ international speakers who took the stage at our annual Social Media & Influencer Marketing Conference (Athens October 2023). He was the last who took the stage, yet he managed to captivate the audience and received an impressive rate of 9,5/10. Why? Because, in a nutshell, he is a gifted presenter, a true expert who delivers tons of actionable insights and useful tips around LinkedIn and how to stand out on it.

Michael Geary (CEO - SMPS)
I have had the pleasure of witnessing Richard in action at our annual marketing conference, Amplify A|E|C, and I am was impressed by his ability to captivate and engage audiences. He's a true master of a stage presentation and communication skills. Richard possesses the talent for making complex ideas accessible and compelling. He has the the ability to distill intricate concepts into clear, concise messages that resonate with our audience.

5 ways LinkedIn silently kills your post. 
No warning. No explanation. Just... gone.

Analyzed 600,000+ posts, found algorithm behaviors that LinkedIn will never publicly acknowledge. Some are brutal. Some are bizarre. All are real.

1.     The 60-Minute Cliff

Your post gets 50+ engagements in the first hour. Comments flowing. Likes stacking. You're thinking "this one's going viral."

Then... nothing. Complete flatline at minute 61.

We've tracked posts where 50%+ of ALL lifetime engagement came from that first hour — then the algorithm just... stopped distributing. No second wave. No extended reach. Dead.

Why? Our theory: LinkedIn's "quality gate" triggers at the 60-minute mark. If engagement velocity doesn't hit a specific threshold relative to your follower count, the algorithm assumes the content peaked. Distribution stops.


2.     The “See More” Shadow Ban

This one's eerie. Post something critical about LinkedIn, gender issues, religion, or politics. Get decent engagement. Someone clicks "see more" to expand your post and...

It vanishes. Not scrolls down. VANISHES. Gone from their feed entirely.

We've replicated this dozens of times. The post still exists on your profile. But it's been quietly removed from active distribution. No notification. No policy violation. Just algorithmic erasure.

3.     The Ambassador Penalty

This one breaks my heart. You have 15-20 loyal supporters. Real people. Genuine fans of your content. They comment on everything you post — manually, thoughtfully, because they actually care.

And LinkedIn punishes you for it.

When the same accounts engage with your content repeatedly, the algorithm flags it as "artificial engagement patterns." Your reach gets throttled. Sometimes immediately. Your biggest fans are accidentally killing your distribution.

4.     The Ghost Follower Drain

You have 10,000 followers. But only 2,000 are "active" (logged in within 30 days).
LinkedIn doesn't care about your total count. It calculates engagement rate against your 𝘦𝘯𝘵𝘪𝘳𝘦 follower base — including the ghosts.

So your 200 likes on a post? 
LinkedIn sees that as 2% engagement on 10K followers. Mediocre. Distribution slows.

Meanwhile, someone with 2,000 active followers gets 200 likes and LinkedIn sees 10% engagement. Exceptional. 


5.     The Hashtag Trap

Using hashtags should expand your reach, right? Not anymore.
Posts with 3+ hashtags now consistently underperform posts with 0-2 hashtags. But here's the strange part: it's not gradual. At exactly 3 hashtags, we see a 15-20% reach drop. At 5+, it's 35%+.

LinkedIn's spam detection now treats hashtag stacking as a manipulation signal. The very feature designed to help discovery is now triggering suppression.

The algorithm isn't evil. It's just optimizing for metrics we can't see. Understanding these hidden rules won't guarantee virality. But ignoring them guarantees suppression.

Which of these surprises you the most? Drop a number (1-5) in the comments

Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor

Your 2024 LinkedIn tactics are killing your 2026 reach.
Lifespan of posts have changed, and this is how you can extend them

Please understand this. The algorithm didn't just update. 
It fundamentally shifted — from network-based to interest-based.

Here's what that means for your post lifespan:

𝟮𝟬𝟮𝟰 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻:
• 20% of total reach in first hour
• 65% in first 24 hours
• 85% in first 48 hours
• Post dies around 84 hours

How to extend it? Likes, comments, engagement from your connections and followers. Being relevant to your inner-circle.

Boost tactics? Pods. Replying to every comment.

𝟮𝟬𝟮𝟲 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻:
• 40% of total reach in first hour (2x faster!)
• 55% in first 24 hours
• 65% in first 48 hours
• Last 5% often comes after 6-8 days

How to extend it? Saves, reposts, comments from 2nd and 3rd degree connections. Being relevant to your Interest Cluster.

Boost tactics? Paid promotion. Getting into Suggested Posts.

See the shift?

In 2024, your network decided your reach.
In 2026, your topic relevance decides your reach.

Your connections don't matter as much anymore.
Your content's fit to interest clusters matters more.

Pods? Mostly useless now — the algorithm sees through same-network engagement patterns.

The new currency? 
Strangers saving and reposting your content.

𝟰 𝗧𝗶𝗽𝘀 𝘁𝗼 𝗘𝘅𝘁𝗲𝗻𝗱 𝗬𝗼𝘂𝗿 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻 𝗶𝗻 𝟮𝟬𝟮𝟲:

1. Write for saves, not just likes. Ask yourself: "Would someone bookmark this to reference later?"

2. Create repost-worthy content. Give people something they want to share with their audience — not just react to.

3. Target interest clusters, not your network. Your ICP might be a 3rd-degree connection who's never heard of you.

4. Front-load value in the first hour. 40% of your reach happens there — make those first 60 minutes count.

The algorithm isn't broken.
It just stopped caring about who you know.

Now it only cares about what you know — and who needs to hear it.

Still optimizing for 2024? 
You're already behind.

Which shift surprises you most — the speed (40% in first hour) or the extended tail (6-8 days)?

Meller Marketing

Meller Marketing is a marketing consulting business that helps solopreneurs, business professionals, and job seekers get a bigger slice of the LinkedIn™ pie. Contact me at brenda@mellermarketing.com or visit https://www.mellermarketing.com/contact to learn more.

As Chief Engagement Officer, I specialize in training executives who are "experience rich" and "LinkedIn hesitant." 

Here's how I can help you:

✅ 1to1 Individual LinkedIn™ strategy coaching (online) https://www.mellermarketing.com/1-to-1-linkedin-coaching

✅ Team training (online & in-person) https://www.mellermarketing.com/team

✅ Speaker (Keynotes & Conference Workshops) https://www.mellermarketing.com/presenter

✅ Online Courses with Small Group Coaching https://www.mellermarketing.com/learn

TIP: seeking someone to help you on LinkedIn™? Look at their profile & company page. This will be an indication of their strength and abilities. They should be posting a few times a week and generating engagement (likes/reactions, comments) with every post.

Updated 3/31/25
🔑 My LinkedIn SSI: 80. I have Premium Career. (https://www.mellermarketing.com/mylinkedinssi)
🔑 in the past 90 days, I’ve had 3,918 views of my profile 
🔑 In a typical week, I generate 2 to 5 inbound leads through my LinkedIn activities
🔑 I post once every business day on LinkedIn. 

Still reading? AWESOME. This is what I do: engage people on LinkedIn. And I'd love to help you.

This description field has a 2,000 character limit. This is 1,505 characters.

Chief Engagement Officer (CEO) | Speaker | Marketing Consultant | LinkedIn Coach

If you’re a Coach, Consultant, Speaker, Course Creator, Service Provider, BtoB Sales Professional, or Independent Professional whose target audience is on LinkedIn, you already know that you need to use LinkedIn to its fullest potential.

In "The Recipe for Social Selling on LinkedIn," you'll discover the secret ingredients to LinkedIn success. This step-by-step program will show you how to increase visibility and generate high-quality leads.

"The Recipe" is for you if you are:

✅ A Coach, Consultant, Speaker, Course Creator, Service Provider, BtoB Sales Professional, or Independent Professional 

✅ Motivated to try new approaches on LinkedIn — because your current approaches aren't working

✅ Tired of spinning your wheels trying to generate business on LinkedIn, despite the HOURS you spend on the platform every week

✅ Intrigued about how to use LinkedIn more effectively, but admittedly not sure if you're using it the right way, and don't know who to ask or where to turn

✅ Exhausted from spending hours Googling answers to LinkedIn questions, and watching YouTube videos that aren't answering your specific LinkedIn questions and concerns

✅ Feeling overwhelmed with how to use LinkedIn effectively to support your growing business, and wishing you had an expert to guide you

✅  Struggling with being a salesperson AND a subject matter expert -- and wishing you DIDN'T have to focus on sales. Maybe it's been MONTHS or even YEARS since you've been on LinkedIn, and you haven't generated one single client from your efforts and you need a different approach and a way to empower yourself as you continue to grow your business.

Course Instructor "The Recipe for Social Selling"

Optimize Your Time and Results on LinkedIn During Your Job Search -- and avoid the "Black Hole" of job search!

Introducing: Level Up Your Job Search with Brenda Meller

Go from feeling overwhelmed and hesitant about how to correctly leverage LinkedIn while working and looking for a new job, to feeling empowered and confident in just 3 months.

This program is designed especially for you if you are:

✅ Motivated to find a new job in 2025 — and convinced there has to be a better way.

✅ Sick of the "black hole" of job search, which is soul-sucking and mood-crushing, where you apply to numerous jobs with little or no responses, and spend hours filling out online job applications trying to get through the ATS (applicant tracking system) — but you're barely getting any interviews.

✅ Intrigued about how to use LinkedIn to find a job, but admittedly not sure if you're doing things the right way, and don't know who to ask or where to turn.

✅ Exhausted from spending hours Googling answers to LinkedIn questions, and watching YouTube videos that aren't answering your specific concerns, and wishing you had someone to provide you step-by-step guidance -- and personalized feedback.

✅ Feeling overwhelmed because you haven't had to look for a job for years (maybe even decades!) and the job search process has changed dramatically.

✅ Fed up with looking for a job. Maybe it's been MONTHS since you started looking and you're not getting any interviews, and you want a different approach and a way to empower yourself. You're willing to roll up your sleeves and do the work -- you just need expert guidance.

Learn more and enroll at https://www.mellermarketing.com/levelup

Course Creator, Online Instructor & LinkedIn Coach "Level Up Your Job Search with Brenda Meller"

I created Meller Marketing as a side-hustle in June of 2016 to help people and businesses with marketing and social media, specializing in LinkedIn. My passion and specialty is LinkedIn. I love helping my clients use LinkedIn for business. If you're not getting your invitations accepted, if you're not able to generate leads via LinkedIn messaging, or if your posts get ZERO engagement, I can help you. 

📌 Visit www.mellermarketing.com to learn more or email brenda@mellermarketing.com

SPEAKING EXPERIENCE
I am one of those people who was destined to be an entrepreneur and speaker. I just didn't know it until I was doing it. 

Over the past 10 years, I've spoken to thousands of individuals and groups, and given out dozens of pies. Yes, I love pie.

What Makes Me Different: I am a marketer who understands LinkedIn. My goal with every event is to make sure every attendee gains new insights with hands-on training in a fun atmosphere.

TIP to locate saved posts: https://www.linkedin.com/feed/saved/

Rockstar Marketing Consultant | LinkedIn Coach & Trainer | National Speaker

Enthusiastically Self-Employed

🎙️ About this Podcast: Enthusiastically Self-Employed is a podcast for solopreneurs and small business owners. This podcast is designed for you if you’re seeking business, marketing and LinkedIn tips to support your business. I don’t make mistakes, but I do have learning experiences, and I’m delighted to share those experiences with you. 

By listening to Enthusiastically Self-Employed, you’ll gain new information, education, and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means 
🤩 Growing your revenue, 
🤩 Reducing your expenses, and 
🤩 Optimizing your processes.

You can now find the Enthusiastically Self-Employed Podcast on your favorite podcast networks.

EPISODES: https://www.mellermarketing.com/podcast

🎙️ Podcast Host

Experience Rich

Experience Rich: LinkedIn Job Search Tips for job seekers aged 40+, 50+, or 60+

Looking for a new job using LinkedIn? This podcast is for you, especially if you are "Experience Rich", aka, age 40+, 50+, or 60+. This is a limited-series podcast offering you practical tips and advice to improve your LinkedIn profile and presence to support a successful job search. Hosted by Brenda Meller.

Podcast Host

Innovation Women

Innovation Women is a visibility bureau for entrepreneurial, technical and innovative women. Innovation Women helps connect event managers to women who are potential speakers. No more “token woman”. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

I joined Innovation Women based on the advice of a friend and fellow national speaker, to support other women speakers while increasing my focus on connecting with organizations seeking conference presenters. 

See my Speaker Page on the IW website: https://speaker.innovationwomen.com/user/12898

My signature talk is "LinkedIn Lead Generation: Beyond the Basics - Unlocking Hidden Opportunities for Explosive Growth."  

To book me as speaker: https://www.mellermarketing.com/presenter or email me at brenda@mellermarketing.com

Member and National Speaker

Social Media Pie

I'm proud to have published my first LinkedIn strategy book, "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn." Buy it on Amazon at: https://www.amazon.com/dp/1947345222 

It is also available as an audiobook, everywhere you purchase audiobooks.

Thanks to all who supported me on this self-publishing journey!

BOOK DESCRIPTION:
You’re on LinkedIn, but you’re not sure you’re getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective with your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying a book called, “Social Media Pie.” That’s crazy talk, right? Or is it BRILLIANT? Probably a bit of both.

In “Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn,” Brenda Meller will share strategies to help you make the most of your LinkedIn presence to help you reach your business and career goals. In this book, you’ll learn how to:

🥧 Adjust your settings to maximize your visibility and reach
🥧 Optimize your LinkedIn profile
🥧 Create a powerful invitation that’s more likely to be accepted and screen invitations while creating dialog
🥧 Generate greater levels of network engagement
🥧 Post (and how often to post) — and what to do NEXT
🥧 Build a company page and grow followers (LEADS!)
🥧 Rock on LinkedIn in just 15 minutes a day

Through a conversational approach, how-to instructions, and a sprinkling of pie-isms throughout, Brenda will teach you how to increase your slice of the LinkedIn pie. She shows you how anyone with a strong desire to improve their results on LinkedIn — and an open mind for shining the spotlight on others — can supercharge their LinkedIn presence.

Author

KEYNOTES AND PRESENTATIONS:
🎤 Social Media Pie: How to Inspire and Engage with Your Audience
🎤 How to ROCK on LinkedIn in 2024 and Beyond
🎤 How to Unlock the Power of Your LinkedIn Network

Inspirational Speaker - LinkedIn, Marketing, Employee Engagement

When I'm featured on a podcast, I save the link on my MEDIA page. I do this for myself (to make it easier to locate these) and also for people who are considering interviewing me for their podcast, to provide them a sample of my content tips and approach in interviews. 

If I've appeared on YOUR podcast and it's not listed on my webpage, please message me with the podcast link and I'll add it. Thanks, Friend!

Podcast Guest or LinkedIn Live Guest (links to interviews)

Inforum

I seek the change I want to see in the world. When I first started working in Troy in 2008, there wasn't an Inforum networking group nearby, so I started one with the help of Inforum's membership liaison. We've been meeting monthly since February 2009. 

Inforum is the only professional organization in Michigan - and one of a few in the country - that combines strategic connections, proven professional development programs, a respected forum for new ideas, and original research to accelerate careers for women and boost talent initiatives for companies.

➡️ UPCOMING EVENTS: https://inforummichigan.org/inforum-events/

➡️ JOIN INFORUM TROY email list: https://inforummichigan.app.neoncrm.com/np/clients/inforummichigan/survey.jsp?surveyId=2&

➡️ FOLLOW Inforum here on LinkedIn: https://www.linkedin.com/company/inforum/

We book a fellow Inforum member as our guest speaker each month, on an informational / educational topic. 

We are always looking for upcoming speakers. Email me at brenda@mellermarketing.com if you're interested. Priority is given to Inforum member who attend our virtual affinity group meetups. https://inforummichigan.org

Troy Affinity Group Founder / Co-Leader & Member

Together Digital

Together Digital is a membership association and networking platform designed for women in highly demanding tech and digital professions and is the only group of its kind to offer an ask and give exchange which result in raises, promotions and equal opportunity for women who will most likely lose income and opportunities over the course of their career due to sexism and gender discrimination.

We offer a number of ways for members to connect and grow - wherever they are. 

📣 We host an active & supportive online community

📣 We provide dedicated Peer Groups aligned with your life and career stages

📣 We host educational and empowering content focused on industry knowledge while empowering activism in our workplace and field

📣 We set the scene for transformational connections

Learn more about our national organization at https://www.togetherindigital.com/

Ambassador for Detroit Chapter

Detroit Together Digital

To become a member, attend an event or learn more about Together Digital (formerly known as Women In Digital), visit our website at https://www.togetherindigital.com/about/detroit/

Board Member, City Ambassador

Walsh College

Walsh is a private business college based in metro Detroit, with over 25,000 alumni worldwide. I worked there, I was mentored there, I led an amazing marketing team there, and I earned my dual master's degree there. 

My LinkedIn career success journey began when I found a marketing manager position at Walsh at the height of the 2008 recession. Ask me the story sometime. 

● AVP of Marketing (Sept. 2013 - Aug. 2017) 
● Director of Marketing (Sept. 2011 - Aug. 2013) 
● Marketing Manager (Dec. 2008 - Sept. 2011) 

I led the College's advertising, marketing, marketing research, content marketing, branding, web / mobile, digital, and public relations strategies, serving Admissions, Alumni/Development, Career Services, and all campus locations.

Assistant Vice President Marketing

Pitney Bowes Marketing Solutions

Pitney Bowes is a global technology company providing commerce solutions that power billions of transactions. Look on your next piece of corporate mail and you may see a Pitney Bowes mail meter stamp. 

● Marketing Manager, Business Development, Pitney Bowes Marketing Solutions (Jan. 2008 - Dec. 2008) 
● Marketing Manager, AAS/pmh caramanning - acquired by Pitney Bowes (June 2004 - Dec. 2008) 
● Marketing Specialist, pmh caramanning  - acquired by Pitney Bowes (Jan. 2003 - June 2004) 

- Implemented monthly "First Fridays" celebrating employee work anniversaries and welcoming new team members.
- Launched and managed vertical marketing plans.
- Developed proposals and presentations to highlight incentive marketing solutions for future clients
- Made proposals "sing" which resulted in new business for the company
- Developed highly engaging company presentations 
- Led team building activities with incentives and awards for participants. Ask me about human checkers.

Marketing Manager, Business Development

😕 LinkedIn is confusing. But it doesn't have to be. I can help. 😎 Self-employed, B2B professionals, companies, and executives hire me to get a bigger slice of the LinkedIn™ pie. HOW I’M DIFFERENT: I'm an experienced marketer who “gets” LinkedIn. Want to optimize your time & LinkedIn results in 2025? 📌 FOLLOW me for LinkedIn tips ⬇ READY NOW? mellermarketing.com | brenda@mellermarketing.com (notice how I maximized these 4 lines... 🔑🔑🔑)

Meller Marketing is a Michigan-based, woman-owned business serving individuals and businesses who are seeking LinkedIn insights and marketing strategy. My services include:
✅ 1:1 Executive Coaching | LinkedIn "Power Hours" mellermarketing.com/1-to-1-linkedin-coaching
✅ Team Training: mellermarketing.com/team
✅ Public Speaking / Conference Keynotes / Workshop Presenter: mellermarketing.com/presenter
✅ Online Training / Masterclasses: mellermarketing.com/learn
✅ Marketing Training for the Self-Employed mellermarketing.com/mwmopenhouse

LOOKING FOR A LINKEDIN COACH?
YES, I help people 1:1 with LinkedIn. PRO TIP: check out your LinkedIn SSI, or “Social Selling Index,” mellermarketing.com/mylinkedinssi ✅ (50 is average; my score = 80 as of June '25)

CORPORATE MARKETING EXPERIENCE
Prior to becoming self-employed, I enjoyed a 20+ year career in corporate marketing, gaining industry experience in: higher ed, marketing services, contact centers, retail, and advertising (agency). I've always had a knack for marketing, beginning in high school (DECA). I love sharing marketing tips and strategies with my clients and followers. One day, the universe nudged me forward.

LINKEDIN RESOURCES: https://www.mellermarketing.com/checklists
For Self Employed / Small Businesses
✅ LinkedIn for Course Creators / Speakers / Podcasters 
✅ Book Marketing on LinkedIn
✅ 15 LinkedIn Profile Tips for Coaches & Consultants
✅ LinkedIn Company Page Tips / Company Page Creation Guide

Connect with Me:
✅ Click "MORE" or "..." Select “Personalize Invite” or “Connect” & “Add a Note”
✅ Tell me your favorite pie 🥧 in your note
❌ Don't use automation. It's icky & violates LinkedIn's Terms of Service

I do not work for nor am I in any way associated with the company LinkedIn or Microsoft. I'm just a fan of LinkedIn™. 

What Drives Me: helping you get a bigger slice of the LinkedIn pie, my family, my dog Pepper 🐾, and enjoying delicious pies when travelling🥧.  Also, I love jigsaw puzzles. 🧩

GOALS: learn how to play chess♟️, teach yoga 🧘‍♀️ & make dollar-bill origami. 💵

PRO TIP: Your ABOUT section has a 2,600 character limit. This is 2,598 characters.

Brenda Meller 🥧

🚨How to generate over 20K impressions in one day on LinkedIn? 
1. Go to "LinkedIn news" in your desktop homepage feed (upper right of page)
2. Find an article that is related to your area of expertise.
3. Add a thoughtful comment, and add to the conversation.

I am 𝘴𝘩𝘰𝘤𝘬𝘦𝘥 to see that my comment on someone else's post has already generated over 21,000 impressions in 1 day. 

My own posts? They've generated 8,700 in the past week. 

This might just be a fluke. Or it might line up with what a lot of the other LinkedIn coaches and strategists are saying: Linkedin is giving heavier emphasis on comments than on our own posts.

Maybe I should shift to posting once a week and COMMENTING on trending news posts daily.

But then again, these impressions aren't leading to higher profile views or any new inquiries for me yet. 

Thoughts? Agree? Disagree? Let me know in comments.

Brenda Meller🥧

LinkedIn & Marketing Coach for the Self-Employed, Execs & Corporate Teams 🥧An Experienced Marketer Who GETS LinkedIn 🥧 Speaker 🥧 Author 🥧Learn About My LinkedIn Team Training: mellermarketing.com/team

ACTUAL CLIENT EMAIL: Brenda, I don't think I've ever had SO many comments on a LinkedIn post! thank you for the idea! Now wondering what else like this I should share occasionally... 

🥧🥧🥧🥧🥧

My name is Brenda Meller (70,257 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you get a bigger slice of the LinkedIn pie. 

Ring the double bell🔔🔔 on my profile to be notified of ALL my future posts. 


PS: comment below if you're interested in the post that this is referring to. Maybe I'll share it here. 😎

#marketing #linkedin #socialselling

3 reasons you're not getting leads through LinkedIn, despite your sales team all having a LinkedIn profile.
❌ Their profiles aren't optimized for your ideal target audience.
❌ They are hesitant to use LinkedIn, because they don't want you as their boss, or their coworkers, to think they're using LinkedIn to find a job
❌ They are selling too heavily in their invitations and DMs. LinkedIn is a long game. They need to slow down.

Yes, I'm a swiftie. And I probably could've figured out a way to change the words to "You need to slow down" to match my last point. But this gif made me smile. 

🥧🥧🥧🥧🥧

My name is Brenda Meller (70,270 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you and your sales team to get a bigger slice of the LinkedIn pie. Or, we can accelerate your results and success via my LinkedIn Team Training services. mellermarketing(dot)com/team

#socialselling #marketing #linkedin

It’s #MarketingMonday and I’d like to shine the spotlight on these members of Marketing with Meller 

I encourage you to visit their LinkedIn profiles to learn more about them, and consider inviting them to connect if you like what you see.

Tell them Brenda sent you (they know I took the photo and that I'm posting it on LinkedIn today, but they may not know I shared this with my 4,500+ VIP email subscribers on Friday. Check your email if you’re on my list. It involves 6-7). 

Kenneth Lang 
Annette Richmond 🐾 
Angela Nelson, CHt 
Royce Blake 
Pamela Lippitt 
Maryann Hrichak 
Sue Griffey, DrPH, BSN ✺ 
Linda Brubaker, PhD 

Have a great pie 🥧 week!  

#marketing #socialselling #selfemployed

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Self-employed? STEAL my #marketing  strategy of spotlighting a LinkedIn recommendation in a post. Maybe even call it #TestimonialTuesday (because people believe what OTHERS say about you more than what you say about yourself!).

Here's how:

1. Identify a person to spotlight. 
   
2. Create an animated gif in Canva featuring your brand colors, font, and the words "Testimonial Tuesday" -- adding animation to the text (I selected Animation and then "Clarify"), and then saving it as a gif file formal. I recommend using a screen capture of their LinkedIn top header card instead of the actual recommendation.
   
3. While technicially you don't NEED to check with them first, you might want to, especially if you're not sure they will want the boost of visibility. Maxine Legall, MBA, MSW, CPXP  and I are on an accountability call together every Monday, and she agreed to be my first feature. 
   
4. After prepping the post and adding the gif as your image, copy/paste the body of their LinkedIn recommendation in your post, like this:
   
   "I met Brenda Meller through Innovation Women, and from the very beginning she stood out as kind, gracious, and incredibly generous with her expertise. Brenda has spent years mastering and truly understanding LinkedIn — no small task on a platform that changes constantly. 
   
   But she approaches it with intentionality, patience, and a genuine desire to help others grow.  
   
   In the time I’ve known Brenda, she has helped me increase my engagement, expand my network, and confidently apply strategies that have strengthened my business presence and supported the organizations I volunteer with. Her knowledge is deep, practical, and always delivered with clarity and heart.  
   
   Brenda is a true LinkedIn guru. If you’re looking to increase your visibility, grow your reach, and use LinkedIn more strategically, she’s absolutely someone you want to connect with and learn from.
   
   
5. Lather, rinse, and repeat weekly. 🤣🤣🤣 All kidding aside: who wants to be a future feature? DM me if you've already given me a LinkedIn recommendation, or if I've helped you in any way with LinkedIn -- either as a paid client or through my free tools and resources and we're connected on LinkedIn, give me a LinkedIn recommendation. 
   
   I plan to do this as a weekly feature. 
   
🥧🥧🥧🥧🥧

My name is Brenda Meller (70,320 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you get a bigger slice of the LinkedIn pie. 

Ring the double bell 🔔🔔 on my profile to be notified of ALL my future posts.

🥧 Let's talk about PIE. It's the day prior to Thanksgiving here in the USA, and pies are being baked in kitchens across the country. Back in July, I emailed my 4,500+ subscribers and asked them two questions:

1. What is your current LinkedIn membership type?
⏺️ Basic (free)
⏺️ Premium Career
⏺️ Premium Business
⏺️ Sales Navigator Core
⏺️ Sales Navigator Advanced
⏺️ Recruiter Lite
⏺️ Recruiter Corporate

2. What is your FAVORITE kind of pie? (select one)
🥧 Fruit Pie (Apple, Cherry, Blueberry, etc.)
🥧 Cream Pie (Banana Cream, Chocolate Cream, Coconut Cream, etc.)
🥧 Custard Pies (Pumpkin Pie, Sweet Potato Pie, etc.)
🥧 Savory Pies (Chicken Pot Pie, Veggie Pot Pie, Lobster Pot Pie, etc.)
🥧 Meringue Pies (Lemon Meringue, S'Mores Pie, etc.)
🥧 Nut Pies (Pecan Pie, etc.)
🥧 I don't like pie
🥧 Is cheesecake pie? If so, cheesecake.

And here are the results. 108 responded by the way, so this is statistically valid, I believe (perhaps someone who is a research expert can confirm). 📊

Feeling some FOMO (fear of missing out) since you missed my email survey? 

Comment below and tell us:
 - Your LinkedIn membership type
 - Your favorite kind of pie

Alternatively, if you're baking a pie for Thanksgiving, share your photo in comments. 

HAPPY PIE WEEK (aka Thanksgiving) EVERYONE! 

#socialmediapie #pie #marketing

Very Scientific (but not really) Poll Responses

How to get a LOT of stuff off of your "TO DO" list? Start working on a project, then procrastinate. 😲 Follow me for more productivity hacks.

😮🚨While your internet is interrupted due to the Cloudflare (thanks Annette Richmond 🐾 for the heads up), I invite you to check out my YouTube channel for LinkedIn strategy tips.

Watch a video or two. Maybe binge-watch videos on one of my playlists, which include:
✅ LinkedIn Profile Tips for Beginners (Self-Employed)
✅ Event Marketing Tips
✅ Pepper (full disclosure: I forgot I created a playlist of her videos. She's my dog. 🐾)
✅ Friday VIP Office Hours for the Self-Employed
✅ TextExpander Tips
✅ LinkedIn Premium
✅ Experience Rich: LinkedIn Job Search Tips for job seekers
✅ Technology Tips
✅ Speaker Tips
✅ Calendly Tips
✅ Innovation Women - fellow members / speaker friends

My YT PLAYLISTS: https://lnkd.in/eFZTMCMn

🥧🥧🥧🥧🥧

My name is Brenda Meller (70,236 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you get a bigger slice of the LinkedIn pie. 

Ring the double bell🔔🔔 on my profile to be notified of ALL my future posts. And maybe SUBSCRIBE to my YouTube channel while you're there, too. It's an easy way to support me and my business and learn LinkedIn tips, too!

taplio

The Battle

Richard van der Blom

Brenda Meller 🥧

Followers

Posts

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Performance ScoreRichard van der Blom's LinkedIn Performance

Performance ScoreBrenda Meller 🥧's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Richard van der Blom

Brenda Meller 🥧

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard van der Blom's LinkedIn Performance

Performance ScoreBrenda Meller 🥧's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard van der Blom's LinkedIn Performance