Richard van der Blom

Spending hours on LinkedIn but not seeing clients? Your content getting lost in the algorithm? Your comments disappear in the void? Competing with 10,000 other "experts" saying the same things? Let me fix that for you. Send me a message or email richard@richardvanderblom.com

WHO I AM
I'm Richard van der Blom, Dutch living with my Argentinian wife and German doodle in Spain. Pearl Jam, Padel and Gin-Tonic lover.

For 15 years, I've been obsessed with one question: what actually works on LinkedIn? Not theory. Not guesses. Data-backed strategy that turns visibility into revenue.

I've trained over 350,000 professionals. I've worked with 1,000+ companies across every B2B sector. My clients closed over €10 million in deals in 2025 alone using the systems I built for them.
I don't do surface-level tips. I run ongoing LinkedIn algorithm research, analyze millions of data points, and translate that into strategies entrepreneurs can execute without living on the platform.

WHY WORK WITH ME
Most LinkedIn "experts" regurgitate the same advice. I give you what 99.9% of them can't: data-driven insights before they become common knowledge. My Algorithm Insights Report is the industry standard—used by thought leaders, sales teams, and agencies worldwide.

I've keynoted at 100+ events and been rated Best Speaker in over 80% of my engagements. But I'm not just a stage performer. I build LinkedIn systems that work in the real world—for busy entrepreneurs who need results, not busywork.

WHAT I OFFER
🎤 Keynote Speaking – Insights that shift how your team thinks about LinkedIn strategy, authority, and lead generation
🔥 The TRIBE Community – Exclusive membership where 150+ entrepreneurs get early algorithm insights, mastermind sessions, and direct guidance
🚀 The Authority Accelerator – My 4-month VIP program for established entrepreneurs building predictable LinkedIn lead generation in under 30 minutes daily
📊 Algorithm Insights Report – The most comprehensive, research-backed LinkedIn playbook, updated 2-3 times yearly
🤝 Corporate Training – LinkedIn training for mid-to-large B2B companies via Just Connecting

THE RESULT
You'll stop guessing. You'll build authority that attracts clients instead of chasing them. You'll have a LinkedIn strategy that converts profile visitors into paying customers—consistently.

My clients don't just get more engagement. They close deals. They build funnels that grow on steroids. They become recognized authorities in their industries. No automation, no spam. Pure value.

INTERESTED? LET'S TALK!
📧 richard@richardvanderblom.com

Public Speaker / Keynote Speaker

Renowned international keynote speaker, deeply passionate and knowledgeable about a range of topics including LinkedIn, Social Selling, Content Strategy, and the evolving landscape of Sales. My expertise is in delivering insights-based, engaging, and impactful keynotes.

With a track record of delivering 60+ keynotes across cosmopolitan cities such as Buenos Aires, Marrakech, Austin, Paris, Copenhagen, Athens, Vienna, and Dubai, my global experience enables me to bring unique perspectives and insights to every event.

I'm proud to have been rated as the best speaker at 80% of all events I've attended, with an impressive average rating of 9.1 out of 10. As a speaker, I am dedicated to not just sharing knowledge, but also inspiring change and action. My talks are a blend of current trends, practical strategies, and forward-thinking ideas, designed to empower professionals to thrive in today's dynamic sales environment.

Dannos Tsakalos (CEO)
Richard was one of the 10+ international speakers who took the stage at our annual Social Media & Influencer Marketing Conference (Athens October 2023). He was the last who took the stage, yet he managed to captivate the audience and received an impressive rate of 9,5/10. Why? Because, in a nutshell, he is a gifted presenter, a true expert who delivers tons of actionable insights and useful tips around LinkedIn and how to stand out on it.

Michael Geary (CEO - SMPS)
I have had the pleasure of witnessing Richard in action at our annual marketing conference, Amplify A|E|C, and I am was impressed by his ability to captivate and engage audiences. He's a true master of a stage presentation and communication skills. Richard possesses the talent for making complex ideas accessible and compelling. He has the the ability to distill intricate concepts into clear, concise messages that resonate with our audience.

Hey LinkedIn, what's going on with my feed? Where's the value?

Here's a breakdown of the first 10 posts you showed me this morning:

1️⃣ The same post I've seen for 2 months now. A CEO telling us LinkedIn Video is "da bomb." Ironically, this has been Boosted by LinkedIn for 8 weeks straight. Organic reach, right?

2️⃣ An influencer promoting a product with 100% AI-generated text. Receiving 100+ AI-generated comments. Humans optional.

3️⃣ A Promoted Post completely irrelevant to me. I get it, you need to make money.

4️⃣ Wait — another "As a Head of Social Media, I'm often asked if organic LinkedIn reach is enough" post that is... Promoted. Doesn't it get enough reach organically? The irony writes itself.

5️⃣ A life story about giving up alcohol and becoming a successful 6-figure coach. Wait, is this a template? I've seen this exact arc 47 times.

6️⃣ "7 Signs I Hit Middle Age" from Marco Andre, a LinkedIn Top Voice. Probably shown because I also hit that barrier. Thanks for the reminder.

7️⃣ Another influencer promoting a "Life Hack" AI tool to manage all your other AI tools in one place. AI-ception.

8️⃣ A Thought Leadership Ad about "an interesting job offer in Silicon Valley." Yep, no intention to leave Spain. Zero relevance.

9️⃣ A carousel titled "10 Things Successful People Do Before 5 AM" — posted at 11:47 PM. Make it make sense.

🔟 A repost of a repost of a quote from someone who died in 1965. No commentary. No insight. Just vibes.

The result?

Just 1 of the first 10 posts was from an actual connection.

One.

You call yourself a network platform.
Then why don't you show me my network?

I have multiple people reaching out lately saying "I don't see your posts anymore."
Why is that?
Who gave you permission to decide that?

What happened to "Members first"?

You built a platform on connections.
Now you're burying them under ads, influencers, and recycled AI content.

If I wanted an algorithm that ignores who I actually follow, I'd use Instagram.

Fix the feed. Or just admit what this has become.

PS: Let me know if it's just me?

LinkedIn Strategist | Algorithm Research-Backed | Helping Entrepreneurs Turn Visibility Into Revenue Without Living on the Platform | 350K+ Trained | Keynote Speaker

My Algorithm Insights Report shows 3,000+ clients made this same mistake.

They thought posting more would fix their reach problem.

It didn't.
It accelerated the decline.

Here's what the data actually shows:

Creators who increased posting frequency from 5x to 7x per week during the 2025 reach crash saw:

↳ –27% average reach per post
↳ –23% engagement rate
↳ +31% content fatigue signals (lower dwell time, fewer saves)

More posts ≠ more visibility.
More posts = weaker signals.

Meanwhile, creators who stayed within 3–5 posts per week and invested in structured engagement:

↳ Recovered reach 38–42% faster after the 360Brew rollout
↳ Generated 2.1× more saves per post
↳ Maintained a stable authority score instead of dilution

𝗧𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗯𝘆 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆:

↳ 7x/week + low engagement → –41% reach per post
↳ 5x/week + weak engagement → –35% reach
↳ 3–5x/week + 30 min/day strategic engagement → +18–24% reach

Now here's the nuance most people miss:

Publishing more than once per day does increase your total weekly reach.
That part is true.

But it harms your average reach per post — especially when posts target different interest clusters.

The algorithm resets relevance signals per cluster.
When you publish multiple unrelated topics in short succession, you:

↳ Split audience affinity
↳ Reduce follow-up distribution
↳ Weaken post-to-post momentum

Result?
Higher total impressions. Lower authority. Lower compounding reach.

LinkedIn no longer rewards volume.
It rewards coherent relevance signals over time.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂:

1. Stop chasing daily frequency
Aim for 3–5 posts per week. That's the current performance sweet spot.

2. Spend 2× more time engaging than creating
For every 30 minutes writing, spend 60 minutes in meaningful conversations.

3. Optimize for saves, not likes
360Brew weights saves ~5× heavier than likes. Create content people want to return to.

"Post more" worked until mid 2025.
In 2026, it's quietly sabotaging reach.

Be honest 👇
How many posts a week do you publish?

PS: Get your copy (and all future updates) of the Algorithm Insights Report now. Check out my profile link & Featured Section. Price will go to € 199,- for the 2026 edition (+200 Pages)

Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor

Exciting times as a batch of data from 400,000 posts has just arrived. Preparing for the Algorithm Insights Report 2026 again.

This time Engagement will be a complete chapter

Why?

Because comments aren't a courtesy anymore. 
They're the conversion engine (human comments that is)

Here's what our data exposed:

The Algorithm's New Obsession
Comments now trigger 3 distribution mechanisms:
• Extended dwell time (people reading threads)
• Micro-thread spawning (sub-conversations)
• Interest graph training (who sees your future posts)

One well-crafted comment can outperform your last 5 posts combined.

When writing a comment, did you know that?

1. The structure of your comment actually matters?
2. There still is a Golden Window, but this is now influenced by type of posts, number of comments and the authors response (!)
3. Power Words vs. Spam Words to build your interest cluster
4. AI Comments "make them go away"
5. The number of comments you are giving (daily, weekly) that actually spark conversations

This means more commenting could actually hurt your visibility and performance, when not done right!


Stop counting comments. Start tracking:
• Reply ratio (>0.6 = strong)
• Unique voices (12-25 per key post)
• Save-to-comment ratio (≥0.4 = rediscovery potential)
• Thread longevity (multi-day = algorithm gold)

And this is just ONE section from our 50+ page update.

The new Algorithm Insights Report 2026 drops April 29th!
Including new stats, insights and tactics on reach, formats, performance boosters, Company Pages, successful content structures and strategies. It's not a report, it's your Playbook to win!

Check out the link on Top of My Profile on how to get life-time access.

No tricks. 
No bait. 
Just data.


Which comment type are you using least? 
Time to change that.

PS: Bought the Content & Algorithm Playbook 2025 already? Don't worry, you will receive the 2026 edition for free

LinkedIn didn’t change your reach by accident. It changed how it understands you. The platform no longer evaluates content..... only

It evaluates patterns.

Your profile, content, comments, and behavior are now read as one coherent signal. 

And that explains why old tactics stopped working, why random posting hurts more than silence, and why some people quietly gain trust, reach, and inbound while others stall.

In this newsletter, I break down what 360Brew actually changes behind the scenes, what the AI is really learning about you, and how this affects visibility, credibility, and business opportunities.

I also explain why I rebuilt how people can work with me, and I’m sharing a free AI event for those who want to understand how modern GTM architecture really works before copying the next tool.

If LinkedIn matters for your business in 2026, this is 5 minutes well spent.
👉 Read the newsletter below

LinkedIn changed how it decides who gets seen, and most entrepreneurs are still playing by the old rules. In this edition, I break down what 360Brew r

Open article: The Truth Behind LinkedIn's 360Brew by Richard van der Blom • 8 min read

Your LinkedIn headline has two judges. One is human. One isn't.

Most people write their headline for humans.
Problem is, humans never see it — because the algorithm rejected you first.

I've worked with over 5,000 entrepreneurs on their LinkedIn profiles (*)
86% saw a massive increase in profile visits and conversions after one change: optimizing their headline for both audiences.

Here's what most don't realize:

𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝟭: 𝗧𝗵𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 (𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝟯𝟲𝟬𝗕𝗿𝗲𝘄)
It scans for keywords, clarity, and relevance signals.
It decides if you get suggested in search, "People Also Viewed," and interest-based feeds.
No keywords = invisible. Doesn't matter how clever your headline is.

𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝟮: 𝗛𝘂𝗺𝗮𝗻𝘀
They scan for "Is this person for me?" and memorability.
They want to know what you do, who you help, and why they should care.
Keyword-stuffing satisfies bots but sounds robotic to them.

The tension?
Pure creativity gets buried by the algorithm.
Pure keywords get ignored by humans.

You need both.

𝗧𝗵𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀:
[Role] + [Who you help] + [Outcome/Impact]

Example: "CMO driving B2B revenue growth through predictable marketing campaigns"

The algorithm gets the keywords (CMO, B2B, revenue growth, marketing).
Humans get the clarity (I know exactly what this person does and for whom).

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱:
→ "Someone good at marketing" — too vague, zero positioning
→ "A leader with a track record of..." — proven to who? Where? How?
→ "24k followers, 8M views" — nice numbers, still unclear
→ "GSTRT | ITIL | WTF" — your headline is not a scrabble board

Your headline is the first filter.
Fail the algorithm, humans never find you.
Fail humans, they scroll right past.

Satisfy both, and you become discoverable AND memorable.

Which audience have you been writing for?

(*) launching my VIP Program "The Authority Accelerator" in March. Only 4 out of 10 seats left. It's a 4 month program, after that you'll have a working system to grow your business without living on the platform. More info? Drop me a DM!

“The best way to predict the future is to create it.” Peter Drucker
AI is not failing because the models are weak. 

AI is failing because your GTM architecture was never built for it.

That is why 95 percent of AI deployments collapse after the pilot phase. 
Not because of ambition. 
Because of structure.

On January 28, the 𝗔𝗜 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 go deep on one thing most teams avoid. 

AI Native GTM Architecture. 
Not tools. 
Not prompts. 
Not hacks. 

Just real operating systems.

This 𝗙𝗥𝗘𝗘 virtual session is about applied reality. 
Where AI fits. 
Where it breaks. 
Where it silently erodes value.

What you will see in practice. 
• Why tool first AI strategies fail at scale
• Where GTM systems fracture when agents are added
• Which operating models actually hold under growth
• How governance decides success long before performance does

Again, this is not theory. 
This is architecture under pressure.

Built with operators from Hook, Gainsight and Momentum.io 

Featuring practitioners who live inside real GTM systems, like:
Brady Bluhm, Moiz Virani, Jonathan M K., Amos Bar-Joseph, Joe Klin and Sam Champion.

If you are serious about AI in 2026, architecture is no longer optional. 
It is the product.

Register now for free:
Jan 28th
Virtual
8:30am PT / 5:30pm CET
https://lnkd.in/ezxes7_v

Most teams will keep stacking tools. 
A few will redesign the system.

My mission is to bring AI to successful sales teams in 2026

growth @ Selzy // paid social @ FirstPour

I’ve been in digital marketing since 2017, and I kept seeing the same pattern: fuzzy results and no clear ROI.

I always wanted one thing — direct, measurable impact.

In 2022, I moved to a new country, started freelancing, and then built Dedicado Agency. Survival was simple: make marketing work.

I went all-in on B2B, tested multiple channels, and found outbound to be the most effective. For the first time, I saw Sales truly respect Marketing — we generated enough qualified leads to sign 3 new clients within a couple of months.

Since then, I’ve replicated the same playbook for multiple clients and for my own agency. It wasn’t easy: long days, heavy tooling investment, documenting processes from scratch, and building a team — with more than one moment of considering a return to full-time employment.

But it paid off.

Today, I know which projects can win with outbound — and which can’t. And I’ve gone beyond outbound to build full GTM systems (outbound + paid ads + organic content) that don’t just generate leads, but also build trust and awareness within a clearly defined audience — and turn that into demand.

If you’re building B2B and want a repeatable way to generate demand and pipeline, feel free to connect or DM.

Evgeny Kotelevskiy

After 4 years of working 100% remotely, I realised one simple thing:


This is the ideal work format for me.

Why ideal:

↳ You can focus 100% on work, eliminating water cooler small talks, coffee runs, and the like.

↳ The number of useless meetings decreases significantly.

↳ You choose where to work; in my case, the bike replaced the subway, and instead of the soulless skyscrapers of an office center, I started working in a cozy coworking space with a garden where roses bloom year-round 🌹.

↳ Conveniences like dress codes are a thing of the past - I never understood the relevance of clothing to professionalism.

I see two main advantages of remote work:

↳ Development of independence: there's no Maria or Peter sitting near you to give you hints or do something instead of you; you have to figure it out yourself.

↳ Considering all the above, your professional growth happens much faster.

What are your thoughts on the 100% remote format?

#remoteworker #remoteworklife #remotework

I created Dedicado Agency in 2024. The goal behind it was simple: prove to myself that I can make marketing work and make it clearly measurable.

Why this idea?

Before that, I’d seen so many teams (including myself) doing so many things that didn’t produce results:

- Generating reports for the sake of reports, full of BS
- Infinitely forwarding emails back and forth to approve one simple thing that could’ve been approved in 2 minutes
- Burning budgets on channels that didn’t generate any profit and inventing metrics to "prove" they actually bring results

The more I run my agency, the more I understand this story is less and less about money for me, and more about finding the connection between business results and marketing activities. And for that, I can tolerate a lot:

- Spending more and more money on tools, even if projects can go unprofitable
- Working with "hard clients" who aren’t very friendly, if I see they have product-market fit
- Focusing 100% on my work and on nothing else

That’s why the agency is called Dedicado [Dedicated].

Go all the way to the end.

I’d like to say this is a joke, but there’s zero irony here. I’m pretty damn serious.

🤑 How much does DIY outreach cost?

Last week I did a quick exercise to understand how much money you need for lead gen tools to launch properly on your own — and I was kinda shocked 🤪.

Let’s use our starter plan at Dedicado Agency as a benchmark.

2,000 contacts: 5,000 emails + 1,000 LinkedIn connections for $1,990/month

Let’s go:

↳ Lemlist (2 seats) — $198 (LinkedIn + email sender)
↳ Apollo — $100 (contact source)
↳ LinkedIn Sales Navigator — $120 (LinkedIn contact source)
↳ OpenAI API — $50 (to plug AI into spreadsheets, etc.)
↳ Apollo scrapers — $30 (so you don’t hit limits)
↳ MillionVerifier — $30 (email verification)
↳ Catch-All Verifier — $20 (to double-check emails after MillionVerifier)
↳ GetProspect — $50 (Sales Navigator scraper + email finder)
↳ Make.com — $19 (automations)
↳ Domains (10) — $130 (one-time payment)
↳ Google Workspace via Zapmail (12) — $70
↳ Apify — $100 (scrapers)

Then you choose:

🔴 Budget option:
GPT for Sheets — $30 (data work)
Perplexity Pro for 3 accounts — $20 (website research)

🟡 Optimal option:
Clay Explorer — $349 (data work)

🟢 Recommended add-on:
+ MasterInbox — $299 (reply management)

What you get in the end to launch your campaign:

🔴 Budget option:
$967 [$817/mo + $150 once a year]

🟡 Optimal option:
$1,317 [$1,167/mo + $150 once a year]

🟢 Optimal option with the recommended add-on (MasterInbox):
$1,616 [$1,466/mo + $150 once a year]

Writing this not only for you, but also for myself — to understand where the money is actually going. 😂

Outbound should work like this:

- A steady flow of interested leads
- Converting into meetings
- Meetings turning into sales

Yes, there can be nuances:

- The % of interested people can vary a lot
- You may need 2-3 follow-ups before someone agrees to a call
- The deal cycle can stretch out, and it’s not guaranteed a deal happens within a month

But the main thing is this:

!! Understanding that people are replying and that there’s interest. !!

If you have replies and you have interest, you can:

- Scale volumes multiple times
- Fine-tune your offer to make it more attractive
- Add extra channels (LinkedIn, WhatsApp, etc.)

But if you don’t have that, you need to think about 3 key things:

- Who you’re pitching
- What you’re pitching
- Do they actually need it

Because if at scale (1,000+ contacts) you’re not getting replies, most likely you’re not hitting the right audience with the thing they actually want.

Because if you are hitting it, people will forgive you for:

- Not-perfect deliverability
- AI-generated profile pics
- Domains that lead nowhere
- Your non-native or ChatGPT-ish English

All of that matters and affects conversion rate. But it’s not the core thing.

The core thing is understanding what your audience needs and communicating value that can actually satisfy that need.

That’s it!

taplio

The Battle

Richard van der Blom

Evgeny Kotelevskiy

Followers

Posts

Engagements

Likes

Performance ScoreRichard van der Blom's LinkedIn Performance

Performance ScoreEvgeny Kotelevskiy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Richard van der Blom

Evgeny Kotelevskiy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard van der Blom's LinkedIn Performance

Performance ScoreEvgeny Kotelevskiy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard van der Blom's LinkedIn Performance