Richard van der Blom

Spending hours on LinkedIn but not seeing clients? Your content getting lost in the algorithm? Your comments disappear in the void? Competing with 10,000 other "experts" saying the same things? Let me fix that for you. Send me a message or email richard@richardvanderblom.com

WHO I AM
I'm Richard van der Blom, Dutch living with my Argentinian wife and German doodle in Spain. Pearl Jam, Padel and Gin-Tonic lover.

For 15 years, I've been obsessed with one question: what actually works on LinkedIn? Not theory. Not guesses. Data-backed strategy that turns visibility into revenue.

I've trained over 350,000 professionals. I've worked with 1,000+ companies across every B2B sector. My clients closed over €10 million in deals in 2025 alone using the systems I built for them.
I don't do surface-level tips. I run ongoing LinkedIn algorithm research, analyze millions of data points, and translate that into strategies entrepreneurs can execute without living on the platform.

WHY WORK WITH ME
Most LinkedIn "experts" regurgitate the same advice. I give you what 99.9% of them can't: data-driven insights before they become common knowledge. My Algorithm Insights Report is the industry standard—used by thought leaders, sales teams, and agencies worldwide.

I've keynoted at 100+ events and been rated Best Speaker in over 80% of my engagements. But I'm not just a stage performer. I build LinkedIn systems that work in the real world—for busy entrepreneurs who need results, not busywork.

WHAT I OFFER
🎤 Keynote Speaking – Insights that shift how your team thinks about LinkedIn strategy, authority, and lead generation
🔥 The TRIBE Community – Exclusive membership where 150+ entrepreneurs get early algorithm insights, mastermind sessions, and direct guidance
🚀 The Authority Accelerator – My 4-month VIP program for established entrepreneurs building predictable LinkedIn lead generation in under 30 minutes daily
📊 Algorithm Insights Report – The most comprehensive, research-backed LinkedIn playbook, updated 2-3 times yearly
🤝 Corporate Training – LinkedIn training for mid-to-large B2B companies via Just Connecting

THE RESULT
You'll stop guessing. You'll build authority that attracts clients instead of chasing them. You'll have a LinkedIn strategy that converts profile visitors into paying customers—consistently.

My clients don't just get more engagement. They close deals. They build funnels that grow on steroids. They become recognized authorities in their industries. No automation, no spam. Pure value.

INTERESTED? LET'S TALK!
📧 richard@richardvanderblom.com

Public Speaker / Keynote Speaker

Renowned international keynote speaker, deeply passionate and knowledgeable about a range of topics including LinkedIn, Social Selling, Content Strategy, and the evolving landscape of Sales. My expertise is in delivering insights-based, engaging, and impactful keynotes.

With a track record of delivering 60+ keynotes across cosmopolitan cities such as Buenos Aires, Marrakech, Austin, Paris, Copenhagen, Athens, Vienna, and Dubai, my global experience enables me to bring unique perspectives and insights to every event.

I'm proud to have been rated as the best speaker at 80% of all events I've attended, with an impressive average rating of 9.1 out of 10. As a speaker, I am dedicated to not just sharing knowledge, but also inspiring change and action. My talks are a blend of current trends, practical strategies, and forward-thinking ideas, designed to empower professionals to thrive in today's dynamic sales environment.

Dannos Tsakalos (CEO)
Richard was one of the 10+ international speakers who took the stage at our annual Social Media & Influencer Marketing Conference (Athens October 2023). He was the last who took the stage, yet he managed to captivate the audience and received an impressive rate of 9,5/10. Why? Because, in a nutshell, he is a gifted presenter, a true expert who delivers tons of actionable insights and useful tips around LinkedIn and how to stand out on it.

Michael Geary (CEO - SMPS)
I have had the pleasure of witnessing Richard in action at our annual marketing conference, Amplify A|E|C, and I am was impressed by his ability to captivate and engage audiences. He's a true master of a stage presentation and communication skills. Richard possesses the talent for making complex ideas accessible and compelling. He has the the ability to distill intricate concepts into clear, concise messages that resonate with our audience.

Hey LinkedIn, what's going on with my feed? Where's the value?

Here's a breakdown of the first 10 posts you showed me this morning:

1️⃣ The same post I've seen for 2 months now. A CEO telling us LinkedIn Video is "da bomb." Ironically, this has been Boosted by LinkedIn for 8 weeks straight. Organic reach, right?

2️⃣ An influencer promoting a product with 100% AI-generated text. Receiving 100+ AI-generated comments. Humans optional.

3️⃣ A Promoted Post completely irrelevant to me. I get it, you need to make money.

4️⃣ Wait — another "As a Head of Social Media, I'm often asked if organic LinkedIn reach is enough" post that is... Promoted. Doesn't it get enough reach organically? The irony writes itself.

5️⃣ A life story about giving up alcohol and becoming a successful 6-figure coach. Wait, is this a template? I've seen this exact arc 47 times.

6️⃣ "7 Signs I Hit Middle Age" from Marco Andre, a LinkedIn Top Voice. Probably shown because I also hit that barrier. Thanks for the reminder.

7️⃣ Another influencer promoting a "Life Hack" AI tool to manage all your other AI tools in one place. AI-ception.

8️⃣ A Thought Leadership Ad about "an interesting job offer in Silicon Valley." Yep, no intention to leave Spain. Zero relevance.

9️⃣ A carousel titled "10 Things Successful People Do Before 5 AM" — posted at 11:47 PM. Make it make sense.

🔟 A repost of a repost of a quote from someone who died in 1965. No commentary. No insight. Just vibes.

The result?

Just 1 of the first 10 posts was from an actual connection.

One.

You call yourself a network platform.
Then why don't you show me my network?

I have multiple people reaching out lately saying "I don't see your posts anymore."
Why is that?
Who gave you permission to decide that?

What happened to "Members first"?

You built a platform on connections.
Now you're burying them under ads, influencers, and recycled AI content.

If I wanted an algorithm that ignores who I actually follow, I'd use Instagram.

Fix the feed. Or just admit what this has become.

PS: Let me know if it's just me?

LinkedIn Strategist | Algorithm Research-Backed | Helping Entrepreneurs Turn Visibility Into Revenue Without Living on the Platform | 350K+ Trained | Keynote Speaker

My Algorithm Insights Report shows 3,000+ clients made this same mistake.

They thought posting more would fix their reach problem.

It didn't.
It accelerated the decline.

Here's what the data actually shows:

Creators who increased posting frequency from 5x to 7x per week during the 2025 reach crash saw:

↳ –27% average reach per post
↳ –23% engagement rate
↳ +31% content fatigue signals (lower dwell time, fewer saves)

More posts ≠ more visibility.
More posts = weaker signals.

Meanwhile, creators who stayed within 3–5 posts per week and invested in structured engagement:

↳ Recovered reach 38–42% faster after the 360Brew rollout
↳ Generated 2.1× more saves per post
↳ Maintained a stable authority score instead of dilution

𝗧𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗯𝘆 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆:

↳ 7x/week + low engagement → –41% reach per post
↳ 5x/week + weak engagement → –35% reach
↳ 3–5x/week + 30 min/day strategic engagement → +18–24% reach

Now here's the nuance most people miss:

Publishing more than once per day does increase your total weekly reach.
That part is true.

But it harms your average reach per post — especially when posts target different interest clusters.

The algorithm resets relevance signals per cluster.
When you publish multiple unrelated topics in short succession, you:

↳ Split audience affinity
↳ Reduce follow-up distribution
↳ Weaken post-to-post momentum

Result?
Higher total impressions. Lower authority. Lower compounding reach.

LinkedIn no longer rewards volume.
It rewards coherent relevance signals over time.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂:

1. Stop chasing daily frequency
Aim for 3–5 posts per week. That's the current performance sweet spot.

2. Spend 2× more time engaging than creating
For every 30 minutes writing, spend 60 minutes in meaningful conversations.

3. Optimize for saves, not likes
360Brew weights saves ~5× heavier than likes. Create content people want to return to.

"Post more" worked until mid 2025.
In 2026, it's quietly sabotaging reach.

Be honest 👇
How many posts a week do you publish?

PS: Get your copy (and all future updates) of the Algorithm Insights Report now. Check out my profile link & Featured Section. Price will go to € 199,- for the 2026 edition (+200 Pages)

Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor

Exciting times as a batch of data from 400,000 posts has just arrived. Preparing for the Algorithm Insights Report 2026 again.

This time Engagement will be a complete chapter

Why?

Because comments aren't a courtesy anymore. 
They're the conversion engine (human comments that is)

Here's what our data exposed:

The Algorithm's New Obsession
Comments now trigger 3 distribution mechanisms:
• Extended dwell time (people reading threads)
• Micro-thread spawning (sub-conversations)
• Interest graph training (who sees your future posts)

One well-crafted comment can outperform your last 5 posts combined.

When writing a comment, did you know that?

1. The structure of your comment actually matters?
2. There still is a Golden Window, but this is now influenced by type of posts, number of comments and the authors response (!)
3. Power Words vs. Spam Words to build your interest cluster
4. AI Comments "make them go away"
5. The number of comments you are giving (daily, weekly) that actually spark conversations

This means more commenting could actually hurt your visibility and performance, when not done right!


Stop counting comments. Start tracking:
• Reply ratio (>0.6 = strong)
• Unique voices (12-25 per key post)
• Save-to-comment ratio (≥0.4 = rediscovery potential)
• Thread longevity (multi-day = algorithm gold)

And this is just ONE section from our 50+ page update.

The new Algorithm Insights Report 2026 drops April 29th!
Including new stats, insights and tactics on reach, formats, performance boosters, Company Pages, successful content structures and strategies. It's not a report, it's your Playbook to win!

Check out the link on Top of My Profile on how to get life-time access.

No tricks. 
No bait. 
Just data.


Which comment type are you using least? 
Time to change that.

PS: Bought the Content & Algorithm Playbook 2025 already? Don't worry, you will receive the 2026 edition for free

LinkedIn didn’t change your reach by accident. It changed how it understands you. The platform no longer evaluates content..... only

It evaluates patterns.

Your profile, content, comments, and behavior are now read as one coherent signal. 

And that explains why old tactics stopped working, why random posting hurts more than silence, and why some people quietly gain trust, reach, and inbound while others stall.

In this newsletter, I break down what 360Brew actually changes behind the scenes, what the AI is really learning about you, and how this affects visibility, credibility, and business opportunities.

I also explain why I rebuilt how people can work with me, and I’m sharing a free AI event for those who want to understand how modern GTM architecture really works before copying the next tool.

If LinkedIn matters for your business in 2026, this is 5 minutes well spent.
👉 Read the newsletter below

LinkedIn changed how it decides who gets seen, and most entrepreneurs are still playing by the old rules. In this edition, I break down what 360Brew r

Open article: The Truth Behind LinkedIn's 360Brew by Richard van der Blom • 8 min read

“The best way to predict the future is to create it.” Peter Drucker
AI is not failing because the models are weak. 

AI is failing because your GTM architecture was never built for it.

That is why 95 percent of AI deployments collapse after the pilot phase. 
Not because of ambition. 
Because of structure.

On January 28, the 𝗔𝗜 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 go deep on one thing most teams avoid. 

AI Native GTM Architecture. 
Not tools. 
Not prompts. 
Not hacks. 

Just real operating systems.

This 𝗙𝗥𝗘𝗘 virtual session is about applied reality. 
Where AI fits. 
Where it breaks. 
Where it silently erodes value.

What you will see in practice. 
• Why tool first AI strategies fail at scale
• Where GTM systems fracture when agents are added
• Which operating models actually hold under growth
• How governance decides success long before performance does

Again, this is not theory. 
This is architecture under pressure.

Built with operators from Hook, Gainsight and Momentum.io 

Featuring practitioners who live inside real GTM systems, like:
Brady Bluhm, Moiz Virani, Jonathan M K., Amos Bar-Joseph, Joe Klin and Sam Champion.

If you are serious about AI in 2026, architecture is no longer optional. 
It is the product.

Register now for free:
Jan 28th
Virtual
8:30am PT / 5:30pm CET
https://lnkd.in/ezxes7_v

Most teams will keep stacking tools. 
A few will redesign the system.

My mission is to bring AI to successful sales teams in 2026

Jarrod Best-Mitchell

$100MUSD+ in Client Revenue Generated | Helping Individuals Stand Out on LinkedIn | Sales Trainer | Sales Coach | LinkedIn Trainer | LinkedIn Profile Optimization | Social Selling Trainer | Keynote Speaker

Whether you’re a business looking to empower your Sales team or an individual wanting to take your LinkedIn game to the next level, I've been able to make an impact across the Caribbean using my unique combination of Sales and LinkedIn experience. 

OH - I'm also known for my obsession with the colour yellow. You'll see it in ALLLLLLL of my content. 

To learn more about what I do Reach out via LinkedIn visit www.jarrodbestmitchell.com to schedule a consultation and learn how I can help you achieve your goals.


SALES |LINKEDIN | YELLOW

Ambassador

There are 100 Sales AI tools that focus on salespeople.

Humantic AI is the only one that focuses on buyers.

It is a Buyer Intelligence platform for revenue teams.

Top revenue teams use Humantic's Personality AI to identify early adopters, help their BDRs personalize outreach and enable their AEs with vital customer insights for every deal.

I'm not a fan of the re-introductions posts but just in the last 7 days I've had over 100 new followers and over 2,500 for 2025. So here it goes. 

Most persons think I'm a marketer. (I'm just good a making myself known) 

I'm a Sales Trainer. A LinkedIn Strategist. And I'm OBSESSED with the colour Yellow. 

Most persons call me "The Yellow Guy" 

Over the past five years companies across the Caribbean have called on me when sales performance has plateaued and they need modern sales strategies to help sales teams sell to today's buyers. 

I’ve trained sales teams in banking, insurance, telecoms, manufacturing, FMCG, energy, retail, and professional services.

Across Trinidad, Jamaica, Barbados, Guyana, Cayman, Turks and Caicos, and The Bahamas, The Lesser and Greater Antilles. 

I’ve been fortunate to work with companies like Republic Bank, Guardian General, Sagicor T&T - Barbados - Eastern Caribbean, BTC, Guardian Life T&T - Jamaica, Scotiabank, Unilever, Digicel, ANSA Bank, and several regional institutions.

How most companies find me is through this amazing platform...LinkedIn. 

I post Sales & LinkedIn content daily with a sprinkle of motivation here and there. I'm recognised as an expert on the platform and have helped over 350 persons in 2025 alone understand and better use the platform. 

So if your need is for Sales, here's how I can help;
- Sales Strategy
- Sales Training 
- Sales Talks
- Sales Coaching
- Sales Content

My strategies is focused on the buyer and has helped the 60+ companies I've worked with generate over 100MUSD in revenue. 

If LinkedIn is where you need guidance;
- LinkedIn Profile Optimization for Job Seekers
- LinkedIn Strategy for Companies and C-Level Execs
- LinkedIn Content that converts. 

Clients hire me because my content has educated them on their problem and they want context for their exact situation. 

They sense my passion to help them solve their problem and they get to learn about why I'm obsessed about Yellow. 

If you've been engaging with my content - THANK YOU!

Don't hesitate to DM me to ask questions or give feedback on content that has helped you. 

For 2026 my goal is to help more persons gain visibility in order to achieve their goals. DM if you'd like to be visible in 2026. 

P.S. The Yellow thing started since I was five years. old it just got worse as I made my own money and worser when I became an entrepreneur.

Sales Trainer | LinkedIn Trainer | LinkedIn Profile Optimization using AI | Social Selling Trainer | Keynote Speaker

If you're looking for a great book on Leadership written from a Caribbean perspective...let me introduce you to Johnathan Johannes

I've been connected with him since 2017 and seeing his content all throughout 2024/5. 

In particular about leadership and then following the journey as he launched his book - The Exception Code. 

Of course I had to grab a copy and then when he said he would be in Trinidad briefly I had to take the opportunity to get it signed.

Johnathan, Thank you for the amazing words written and taking the time to chat. 

And the advice as I also write my book....priceless. I feel alot calmer. 

And I have no doubt that your book will win an award at the upcoming Bocas Lit Fest. 

You can grab a copy here - https://lnkd.in/e_wJm6_Y 

Y.O. 💛

Two first year insurance advisors say hi to me at a coffee shop. Guess what happened next? 

A full masterclass on sales. 
- The importance of content
- Sales strategies
- Revised call scripts (because my gosh
...those scripts they had were awful) 
- Understanding their numbers.
- The mindset needed to be in insurance sales. 

And of course I made them both do a video and post it to their WhatsApp and social media platforms. 

About 20mins total.

Their quota is attainable once the effort is given. 

Great meeting you Omadarah and Shauna!

Saying allow me to reintroduce myself makes some persons cringe. So here's an alternative. 

Share the lessons you learnt in 2025 that youll be taking into 2026.

Successes
Failures
Advice

Pick one, a combo or use all three. 

Y.O. 💛

The best advice I got in 2025 came from a CRO of a tech firm. 

They're not hiring more sales reps. They're making sure the current team is optimized.

She planned on spending $30KUSD in tech to help her team versus hiring more reps which would cost about $150KUSD. That's the easiest math ever.

AI, automation and better processes. No more increasing headcount. 

So for every sales leader in the Caribbean that's my advice to you as well. 

Optimize your team before you increase their sizes. 

The average sales rep globally spends about 50% on administrative and manual tasks. 

I think for the Caribbean that figure is higher. 

Think about the impact if you helped your team get more selling time? 

Would you really need to increase your headcount? 

And yes, if you're reading this and not in sales you know this is applicable to your department as well. 

Optimization > Headcount

This advice might be obvious but most persons do the opposite. 

Most sellers on LinkedIn create pitch content. 

Its about them. 

Their services.

How great they are. 

All the generic words you can think of. 

But content that gets leads is designed with your buyer in mind. 

It thinks about the buyer's process. 

All the questions they ask. 

All the apprehensions they have. 

The content answers it. 

So when they reach to you they’re ready to buy. 

They understand your value. 

They don't feel like they've been sold to rather than they were educated. 

So if you want your content to get more leads...stop selling. 

Think about your buyer's journey and create the content for them. 

Y.O.💛

If you have to ask someone what their priorities are you're already behind. 

Experts frame the conversation and immediately position themselves as someone that can be trusted. 

This is a mistake I see all the time in sales. 

They come in and think asking about their priorities will get the prospect to open up. 

What gets a prospect to open up is context. 

I lead with three things. 

1. An overview of their industry. 
2. The impacts currently being experienced.
3. End with an assimption.

That framing creates the trust that allows the customer to share what's happening and they naturally share the priorities. 

But leading with that question (priorities) can position you as more of an order taker versus an expert.  

Which one do you want to be seen as?

I think in this AI world it's important to let your connections know that the person they connected with is a human. 

That's why I still love sending personalized video DMs. 

No pitches. 
Just a message of thanks. 
I ask why they decided to connect.

If you sent the connect request then you video should be saying why you connected. 

And that approach has allowed me to build genuine connections here in LinkedIn. 

Not a fan of video? Send a voicenote. Voice or Video should always be the forst message. 

Especially if you're a job seeker or providing services this is an excellent strategy for 2026. 

On average I get a 30% response rate and a 40% on those for my services. 

And that's after sending over 8,000 of them. 

It says 6,500 because I had to deleted some to make space. 

Interesting fact: I've gotten less than 50 video responses back. Most replies are text. Which is ok, I'm thankful for the reply, for acknowledging the video. 

But they work. DMs work. And you should be using them...daily. 

Who here has sent a video to their new connections? 

Y.O.💛

taplio

The Battle

Richard van der Blom

Jarrod Best-Mitchell

Followers

Posts

Engagements

Likes

Performance ScoreRichard van der Blom's LinkedIn Performance

Performance ScoreJarrod Best-Mitchell's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Richard van der Blom

Jarrod Best-Mitchell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard van der Blom's LinkedIn Performance

Performance ScoreJarrod Best-Mitchell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard van der Blom's LinkedIn Performance