Richard van der Blom

Tired of LinkedIn™️ not delivering the leads you need? Struggling to stand out in all the noise? Too much advice, not enough results? Running out of time to land new clients? Wondering how to turn connections into paying customers? I’ve got exactly what you need!  ☎️ 𝘁𝗲𝗹. +𝟯𝟭 𝟲 𝟱𝟱𝟭𝟭 𝟳𝟮𝟴𝟮

𝗪𝗵𝗼 𝗔𝗺 𝗜?
I'm Richard van der Blom, born in the Netherlands 🇳🇱, currently living the Spanish 🇪🇸 life. My world revolves around my partner Evelina 🇦🇷, our delightful doodle Siena 🇩🇪, and an undying love for international cuisine 🍲 , travel, Pearl Jam 🎶 , and yes, a Gin-Tonic 🍸 . Once a technical wizard on the football ⚽️  field, now I get my kicks from steering businesses towards success on LinkedIn™️.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼
We specialize in leveraging comprehensive, evidence-based strategies to enhance LinkedIn™️ engagement and effectiveness for B2B clients. Our partnerships with a diverse clientele of over 900 companies and the mentorship of more than 300,000 professionals have enabled us to develop a robust repository of best practices and actionable insights. Our commitment to ongoing research in social selling, content optimization, and staying ahead of LinkedIn’s algorithmic updates ensures that our consultancy and training services are at the forefront of the industry, delivering customized solutions that drive tangible business outcomes.

𝗛𝗼𝘄 𝗖𝗮𝗻 𝗬𝗼𝘂 𝗕𝗲𝗻𝗲𝗳𝗶𝘁?

𝗝𝘂𝘀𝘁 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗛𝗨𝗕
An independent 100% dedicated LinkedIn™️ training and consultancy agency. Founded in 2009, we empower our clients with insights-based LinkedIn™️ training for sales, marketing and recruitment professionals as executives and consultants. In 7 native languages, online and on-site.

𝗧𝗵𝗲 𝗧𝗥𝗜𝗕𝗘
Join my vibrant online community of 150+ members. We're all about leveraging social selling to amplify your online presence through continuous training, community events, and masterclasses. Learn from industry leaders and become part of a groundbreaking training community.

𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 
I bring the stage to life – either live or virtually – with insights that 99.9% of LinkedIn™️ experts can't match. Rated as the Best Keynote Speaker in over 80% of my engagements, I'm here to deliver strategies that truly make a difference and inspire business growth

𝗦𝗼...
Dive into the transformative world of insights-based LinkedIn™️ strategies and training – to see more results, with a more efficient and less time-consuming approach

📞 +31 6 5511 7282
✉ Or share your ambition with me via richardvanderblom@justconnecting.nl

Public Speaker / Keynote Speaker

Renowned international keynote speaker, deeply passionate and knowledgeable about a range of topics including LinkedIn, Social Selling, Content Strategy, and the evolving landscape of Sales. My expertise is in delivering insights-based, engaging, and impactful keynotes.

With a track record of delivering 60+ keynotes across cosmopolitan cities such as Buenos Aires, Marrakech, Austin, Paris, Copenhagen, Athens, Vienna, and Dubai, my global experience enables me to bring unique perspectives and insights to every event.

I'm proud to have been rated as the best speaker at 80% of all events I've attended, with an impressive average rating of 9.1 out of 10. As a speaker, I am dedicated to not just sharing knowledge, but also inspiring change and action. My talks are a blend of current trends, practical strategies, and forward-thinking ideas, designed to empower professionals to thrive in today's dynamic sales environment.

Dannos Tsakalos (CEO)
Richard was one of the 10+ international speakers who took the stage at our annual Social Media & Influencer Marketing Conference (Athens October 2023). He was the last who took the stage, yet he managed to captivate the audience and received an impressive rate of 9,5/10. Why? Because, in a nutshell, he is a gifted presenter, a true expert who delivers tons of actionable insights and useful tips around LinkedIn and how to stand out on it.

Michael Geary (CEO - SMPS)
I have had the pleasure of witnessing Richard in action at our annual marketing conference, Amplify A|E|C, and I am was impressed by his ability to captivate and engage audiences. He's a true master of a stage presentation and communication skills. Richard possesses the talent for making complex ideas accessible and compelling. He has the the ability to distill intricate concepts into clear, concise messages that resonate with our audience.

5 ways LinkedIn silently kills your post. 
No warning. No explanation. Just... gone.

Analyzed 600,000+ posts, found algorithm behaviors that LinkedIn will never publicly acknowledge. Some are brutal. Some are bizarre. All are real.

1.     The 60-Minute Cliff

Your post gets 50+ engagements in the first hour. Comments flowing. Likes stacking. You're thinking "this one's going viral."

Then... nothing. Complete flatline at minute 61.

We've tracked posts where 50%+ of ALL lifetime engagement came from that first hour — then the algorithm just... stopped distributing. No second wave. No extended reach. Dead.

Why? Our theory: LinkedIn's "quality gate" triggers at the 60-minute mark. If engagement velocity doesn't hit a specific threshold relative to your follower count, the algorithm assumes the content peaked. Distribution stops.


2.     The “See More” Shadow Ban

This one's eerie. Post something critical about LinkedIn, gender issues, religion, or politics. Get decent engagement. Someone clicks "see more" to expand your post and...

It vanishes. Not scrolls down. VANISHES. Gone from their feed entirely.

We've replicated this dozens of times. The post still exists on your profile. But it's been quietly removed from active distribution. No notification. No policy violation. Just algorithmic erasure.

3.     The Ambassador Penalty

This one breaks my heart. You have 15-20 loyal supporters. Real people. Genuine fans of your content. They comment on everything you post — manually, thoughtfully, because they actually care.

And LinkedIn punishes you for it.

When the same accounts engage with your content repeatedly, the algorithm flags it as "artificial engagement patterns." Your reach gets throttled. Sometimes immediately. Your biggest fans are accidentally killing your distribution.

4.     The Ghost Follower Drain

You have 10,000 followers. But only 2,000 are "active" (logged in within 30 days).
LinkedIn doesn't care about your total count. It calculates engagement rate against your 𝘦𝘯𝘵𝘪𝘳𝘦 follower base — including the ghosts.

So your 200 likes on a post? 
LinkedIn sees that as 2% engagement on 10K followers. Mediocre. Distribution slows.

Meanwhile, someone with 2,000 active followers gets 200 likes and LinkedIn sees 10% engagement. Exceptional. 


5.     The Hashtag Trap

Using hashtags should expand your reach, right? Not anymore.
Posts with 3+ hashtags now consistently underperform posts with 0-2 hashtags. But here's the strange part: it's not gradual. At exactly 3 hashtags, we see a 15-20% reach drop. At 5+, it's 35%+.

LinkedIn's spam detection now treats hashtag stacking as a manipulation signal. The very feature designed to help discovery is now triggering suppression.

The algorithm isn't evil. It's just optimizing for metrics we can't see. Understanding these hidden rules won't guarantee virality. But ignoring them guarantees suppression.

Which of these surprises you the most? Drop a number (1-5) in the comments

Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor

Your 2024 LinkedIn tactics are killing your 2026 reach.
Lifespan of posts have changed, and this is how you can extend them

Please understand this. The algorithm didn't just update. 
It fundamentally shifted — from network-based to interest-based.

Here's what that means for your post lifespan:

𝟮𝟬𝟮𝟰 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻:
• 20% of total reach in first hour
• 65% in first 24 hours
• 85% in first 48 hours
• Post dies around 84 hours

How to extend it? Likes, comments, engagement from your connections and followers. Being relevant to your inner-circle.

Boost tactics? Pods. Replying to every comment.

𝟮𝟬𝟮𝟲 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻:
• 40% of total reach in first hour (2x faster!)
• 55% in first 24 hours
• 65% in first 48 hours
• Last 5% often comes after 6-8 days

How to extend it? Saves, reposts, comments from 2nd and 3rd degree connections. Being relevant to your Interest Cluster.

Boost tactics? Paid promotion. Getting into Suggested Posts.

See the shift?

In 2024, your network decided your reach.
In 2026, your topic relevance decides your reach.

Your connections don't matter as much anymore.
Your content's fit to interest clusters matters more.

Pods? Mostly useless now — the algorithm sees through same-network engagement patterns.

The new currency? 
Strangers saving and reposting your content.

𝟰 𝗧𝗶𝗽𝘀 𝘁𝗼 𝗘𝘅𝘁𝗲𝗻𝗱 𝗬𝗼𝘂𝗿 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻 𝗶𝗻 𝟮𝟬𝟮𝟲:

1. Write for saves, not just likes. Ask yourself: "Would someone bookmark this to reference later?"

2. Create repost-worthy content. Give people something they want to share with their audience — not just react to.

3. Target interest clusters, not your network. Your ICP might be a 3rd-degree connection who's never heard of you.

4. Front-load value in the first hour. 40% of your reach happens there — make those first 60 minutes count.

The algorithm isn't broken.
It just stopped caring about who you know.

Now it only cares about what you know — and who needs to hear it.

Still optimizing for 2024? 
You're already behind.

Which shift surprises you most — the speed (40% in first hour) or the extended tail (6-8 days)?

Lynne Williams Ed.D. Candidate

Career News Today LLC

•	Writer of “Pretty” Resumes for Humans & “Deconstructed” Resumes for Bots for the ATS

•	LinkedIn™ Profiles for unemployed, employed, self-employed, and those reinventing themselves

•	Keyword Analysis for any industry

•	Value Proposition Letters & Cover Letters

•	Speaker, Trainer, & Career Professional Development

•	Author - weekly blogger, chapter in a book, writing doctoral dissertation on LinkedIn™ for Job Seekers

•	Career News Today LLC is a 2024 rebrand of Around the Clock Executive Helper, filed in CA in 1993 and PA in 1994. The company page is a relaunch and a fresh start, reflecting the here and the now!

Resumes & LinkedIn™ Branding | Keywords | ATS | Reinventions | Career Pivots | Speaker | Author

Great Careers Network

Virtual events on website: www.greatcareers.org @GreatCareersPHL #GreatCareersPHL

•	The Great Careers Network (legal name of the 501(c)3 is Philadelphia Area Great Careers Group) is a volunteer-run nonprofit that provides career-focused professional development, resources, support services, & networking connections to individuals for career transition and career management.

•	Serve the unemployed, the underemployed, the self-employed, and the employed, as well as the organizations (businesses and nonprofits) that employ them and we also support veterans.

•	Volunteer-run organization with over 8,500 members and alumni attendees and over 43K RSVPs on meetup.

•	Run 18-25 events a month and offer career success groups for jobseekers, meetings with speakers, purposeful structured networking, social events, & free or low-cost workshops on career transition, career management, entrepreneurship, social media, LinkedIn workshops, & more.

Executive Director | Career Transition Support Jobseekers & Entrepreneurs | Chief Connector

Association for Talent Development (ATD)

Wrote an article on the Applicant Tracking System, which turned into chapter 8 of this book on Applying to Positions. 

Foreword by Dick Bolles (Author of What Color is Your Parachute?)
 
© 2016 ASTD dba the Association for Talent Development (ATD)
Sue Kaiden, Editor
ATD Press, 1640 King Street, Alexandria, VA 22314 USA
ISBN-10: 1-56286-946-9
ISBN-13: 978-1-56286-946-5

Author "Applying to Positions" w/ Dick Bolles - What Color is Your Parachute? + 15 Career Coaches

Princeton Public Library, NJ

Instructor LinkedIn

Mt. Airy Learning Tree

Join me June 18, 2025 for How to Develop Successful Job Search Strategies.

Instructor LinkedIn & Career Topics | Applicant Tracking System | Graphics | Job Search

Main Line School Night

Instructor LinkedIn & Career Topics

Princeton Adult School

Berkshire Hathaway HomeServices Fox & Roach, Realtors

•	Managed projects in various size and scope including "Invest in Our Agents" project coordinating with 22 CEOs across the country

•       Performed a variety of general operational and administrative duties related to the support of executives / management for over 65 offices, about 700 employees, and over 4,800 agents for company that sells $11B in real estate

•     Planned and executed regional manager meetings, sales manager meetings, and other events

Executive Assistant

Carnegie Mellon University

•	Designed and taught 3 hour workshops to K-6 gifted and talented students until the program ended after 22 years

P/T C-Mites Fall/Spring Weekend Workshop Instructor | K-8 Gifted & Talented

The Entrepreneur Option

P/T Local On-Site and Virtual Assistant | Support for Franchise Coach

ATS-friendly resumes | LinkedIn Branding | Pivots & Reinventions | Keyword strategies to beat the bots | Data-driven decision-making | Strategic Job Search Guidance | Online Career Development | Techie Boomer Cheerleader

Need help with keywords? Need an ATS-friendly resume? Is your LinkedIn™ brand memorable? You are in the right place if you want to engage in data-driven decision-making with keywords and learn how to painlessly customize each resume and optimize your LinkedIn™ profile, even if you are reinventing and making a career pivot! Although I started my business in 1994, I have pivoted too! 


🤓  WHY ME?

❤️ I love what I do, helping people shine with their career docs and land their next opportunity or client. Let’s work collaboratively on TEAM YOU!

💻 Book a call, and I’ll add Zoom so I can show you what I do! A picture is worth 1000 words! https://bit.ly/BookLynne

👩🏻‍🏫 As a teacherpreneur, I also am a team trainer on the topic of LinkedIn™ and other career topics for job seekers, entrepreneurs, nonprofits, government agencies, and corporations

🤓 Writing my doctoral dissertation on LinkedIn™ for Job Seekers


👉I AM LOOKING FOR
• Pro bono speakers on career topics for our nonprofit
• Opportunities to speak on career topics https://bit.ly/CareerTopics


🤡 FUN FACTS

🏆GreatCareers.org was #1 on the Philadelphia Business Journal’s Business Networking Associations Book of Lists in 2020, 21, 22, 23, & 24.

🤖 In 2016, I wrote a chapter in a book with Dick Bolles, author of What Color is Your Parachute? My chapter was titled “Applying for Positions,” which focused on the ATS. 

💡 My diverse background includes corporate, K-12 education, non-profit, and entrepreneurship in these industries: ceramic tile, construction, mental health, K-12 education, real estate, franchising, and career services.

✍️ I write a weekly blog. Did you subscribe to my LinkedIn™ newsletter, Career News Today? 

🤪 Call me crazy, but I don’t have a personal website ... yet. All my work comes in by word-of-mouth referral from happy clients and from speaking and writing sharing my expertise.

🎥  I work hard so I can Disney hard!


✅ CORE COMPETENCIES
• Adult Learning
• ATS Resumes
• Career Education
• Community Builder
• Event Planner
• Keyword Analysis
• LinkedIn™ Profiles
• Personal Branding
• Public Speaker
• Resumes
• Training


😎 CONTACT & CONNECT
• 610-405-9756
• Book a call http://bit.ly/BookLynne
• lynne@careernews.today
• director@greatcareersphl.org
• https://greatcareers.org
• Social Media @CareerNewsToday @GreatCareersPHL
• Sponsor a jobseeker givebutter.com/greatcareersphl

Executive Director | Chief Connector | Career Transition Support > Jobseekers & Entrepreneurs

Virtual events on website: www.greatcareers.org @GreatCareersPHL #GreatCareersPHL

•	The Great Careers Groups (legal 501(c)3 is Philadelphia Area Great Careers Group) is a volunteer-run nonprofit that provides career-focused professional development, resources, support services, & networking connections to individuals for career transition and career management.

•	We serve the unemployed, the underemployed, the self-employed, and the employed, as well as the organizations (businesses and nonprofits) that employ them and we also support veterans.

•	We are a volunteer-run organization with over 7000 members and alumni.

•	We run about 600 events a year and offer career success groups for jobseekers, meetings with speakers, purposeful structured networking, social events, & free or low-cost workshops on career transition, career management, entrepreneurship, social media, LinkedIn workshops, & more.

Lynne Williams, Ed.D. Candidate

December 2nd is Giving Tuesday 2025!

Thank you for your support or our 501(c)3. nonprofit!

Sponsor a job seeker on Givebutter and get an immediate tax-deductible receipt! It's a tough job market and we have members who are challenged to renew.

https://lnkd.in/ej8_y7Sd

https://lnkd.in/eea2npki

Sponsor a chair (we need 16) or a toner cartridge on our Amazon Gift registry! We are trying to support with in-person meetings. Who wants their name on a chair (for reals!)!
https://bit.ly/GCN-GT2025

We are a 501(c)3 nonprofit. Learn more at: https://lnkd.in/e-GSC6p7

#GivingTuesday #philanthropy #charity

Lynne Williams

taplio

The Battle

Richard van der Blom

Lynne Williams, Ed.D. Candidate

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Performance ScoreRichard van der Blom's LinkedIn Performance

Performance ScoreLynne Williams, Ed.D. Candidate's LinkedIn Performance

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taplio

The Battle

Richard van der Blom

Lynne Williams, Ed.D. Candidate

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard van der Blom's LinkedIn Performance

Performance ScoreLynne Williams, Ed.D. Candidate's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard van der Blom's LinkedIn Performance