S&P Solutions GmbH

Business Development Manager, Authorized Officer

Picasi

Founder at Picasi
Developing a software tool to provide a unified inbox for market updates from all different sources to help professionals gather market insight easily to improve their expertise and decision-making.

Founder

self-employed

Consultant for Communication and Information Management

tecRacer GmbH & Co. KG

Manager Business Development

B. Braun Melsungen AG

Project Manager Internet

Haftpflichtverband der Deutschen Industrie (HDI)

Freelance Software Developer

cyber-park.de - Internet Agency

Web Freelancer

Visio/Microsoft Germany

Pre-Sales Consultant

Hi, I'm Karsten.

I like diving deep into complex topics and finding the hidden order that keeps things together.

One of my most amazing side hustles was the Ph.D. thesis in communication science I wrote over the course of nine years developing a theory about the situational influence on decisions about media use. I dug through 1000+ sources and had to organize my findings as I sometimes wrote about my insights years after gaining them.

In my professional career, I have been responsible for IT systems for 20 years in roles such as product owner, sales rep, and consultant both in small and large organizations. Developing and handling IT systems is a matter of organizing information too.

I'm a pro at structuring, organizing, and sharing information. Not only in academics but also the business world. I've conducted market research for mobile phone manufacturers, medical devices, and software companies. The results were used for communication, sales, negotiations, and due diligence processes.

Sharing effective and efficient methods and developing tools is my passion. I'm working on, writing about, and consulting on gathering market information and handling it efficiently, especially for entrepreneurs, side hustlers, and small teams who need to be efficient.

Can I help you too? Let's get in contact to discuss ways to work together.

Dr. Karsten Richter

Rayan Mukherjee

The Bigshot

A no-BS and no-fluff newsletter on business strategy. Uncover the secrets of 7-figure entrepreneurs. Learn how they started, found initial customers, and achieved financial success. Subscribe & Join the smartest group of founders, creators, and operators for free.

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

taplio

The Battle

Dr. Karsten Richter

Rayan Mukherjee

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