I help organisations unlock growth and transformation by spotting opportunities others miss, cutting through hype, and turning ideas into outcomes fast. With over 25 years’ experience (including a decade at Google) I’ve led innovation programmes that have delivered measurable impact for enterprises, start-ups, and government.

What sets me apart is a bias for action. I don’t hand over reports or frameworks that gather dust. I work side-by-side with teams to create working prototypes and tangible solutions, helping leaders move quickly from idea to execution. This approach gives organisations the confidence to learn, pivot, and scale at pace.

I believe innovation takes courage. It means questioning “the way we’ve always done it” and choosing different paths, even when they’re not obvious or easy. That’s been true throughout my career, and it’s what I bring to every client challenge.

My approach rests on three principles: Insight, Collaboration, and Impact.
- Insight to ground bold ideas in real needs and opportunities.
- Collaboration to bring diverse voices together in shaping solutions.
- Impact to ensure outcomes are measurable and meaningful for the business and its customers.

I partner with leaders who want to cut through complexity, accelerate adoption, and create transformations that last.

Rick Farrell

I'm a designer with a broad range of experience delivering both digital and physical products/services since 1995. 

I’ve most recently spent a year as Head of Design - AI at Miro, part of the multidisciplinary UX team building human x AI collaboration within Miro.

Before that I was Head of Design at Lunar Energy - connecting hardware, software and brand identity work together in order to make clean, endless energy from our sun into a simple, beautiful proposition for homeowners.

I worked at Google for just under a decade. First of all at the Google Creative Lab in NYC, on cutting edge projects involving clean energy, VR and AR for education, connectivity, urban computing and helping hackers rescue a NASA probe from the 1970s. Then for six years I worked at Google AI/Research on bring AI into hardware devices and exploring what would mean for future services.

I was a principal and partner at BERG, a product invention company that researched, conceived, designed and built connected products. I've been a creative director and team-builder for award-winning services like BBC News Online, and Sapient's London studio. 

At Nokia, I drove design research, working on areas as diverse as RFID/NFC applications of tangible/physical interfaces and the human universal experience of play. Then, transferring that work to the business-facing side of design - as Director of User-Experience Design for the Multimedia Division of Nokia Design, part of the team responsible for driving the Nokia Nseries user-experience.

I was one of the founders and lead designer of Dopplr.com, a service for frequent travellers which was sold to Nokia in 2009.

I regularly speak at conferences and events such as Reboot, UX London, Adaptive Path's MX event, Ars Electronica, O'Reilly's Etech and FooCamp.

I've taught/lectured at the RCA, AHO Oslo, CIID Copenhagen and Goldsmiths, London.

I have been writing on interaction design, comic books and planetary-scale, self-replicating robot dogs for over 20 years at http://www.petafloptimism.com

I've started collecting my work over the years at http://moleitau.work

Specialties: Information architecture, information design, interface design, design research, brand and visual design, design strategy, service design, mobile service design.

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Rick Farrell

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