I help organisations unlock growth and transformation by spotting opportunities others miss, cutting through hype, and turning ideas into outcomes fast. With over 25 years’ experience (including a decade at Google) I’ve led innovation programmes that have delivered measurable impact for enterprises, start-ups, and government.

What sets me apart is a bias for action. I don’t hand over reports or frameworks that gather dust. I work side-by-side with teams to create working prototypes and tangible solutions, helping leaders move quickly from idea to execution. This approach gives organisations the confidence to learn, pivot, and scale at pace.

I believe innovation takes courage. It means questioning “the way we’ve always done it” and choosing different paths, even when they’re not obvious or easy. That’s been true throughout my career, and it’s what I bring to every client challenge.

My approach rests on three principles: Insight, Collaboration, and Impact.
- Insight to ground bold ideas in real needs and opportunities.
- Collaboration to bring diverse voices together in shaping solutions.
- Impact to ensure outcomes are measurable and meaningful for the business and its customers.

I partner with leaders who want to cut through complexity, accelerate adoption, and create transformations that last.

Rick Farrell

Global Design Director @ Fierce™, Fearless™

I’m an Industrial Designer turned UX Designer, turned Service Designer, turned (accidental) leader. 

Since moving into the digital space over a decade ago, I’ve seen the same patterns repeat: 
Design teams are being asked to deliver more impact and faster; but often without the levers to make it happen. 

Now as Managing Director at Fearless, I work with senior Design and business leaders to help navigate some of these challenges and embed Design as a genuine strategic capability. 

We help organisations: 

- Embed Service Design and DesignOps as a strategic capability
- Build and scale in-house design teams that deliver measurable business impact
- Design operating models that connect design, delivery and strategy
- Prove the value of Design through operational outcomes (as well as beautiful outputs!)

Our agency + talent services model blends the depth of a large consultancy with the agility of a boutique partner. 

We act as an extension of our clients’ teams - helping them move fast, think big and of course deliver meaningful change. 

If you’re navigating cost-cutting, change fatigue or the constant push to “do more with less,” you’re not alone. 

There are always smarter, lower-risk ways to build momentum (and Design can be the lever that gets you there). 

I’m always happy to share what’s working or swap notes with other leaders facing similar challenges; feel free to reach out.

—— 

Proud to lead a team that truly lives its name: authentically Fearless 😎

Laura Baker

‼️ Available Service Designers ... a fun role for you ‼️

Contract details:
-  6 month contract
-  Senior / lead level
-  Start ASAP
-  Day rate: ~£550
-  Mostly remote but may require a few days in a London office (UK only)
-  Must have insurance / complex financial / consumer duty experience

Work details:
-  Complete outstanding Phase 1 customer journey maps across the client’s products and build on these in Phase 2 to create more detailed, actionable artefacts
-  Embed FCA Consumer Duty requirements and address the needs of vulnerable customers, while supporting cross-functional collaboration to inform solution development and continuous improvement


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Thank you as always LinkedIn :)

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