Thunk Ltd.

Working with businesses and organisations across industries. Providing digital product design & research, leadership, strategy, mentoring, hiring design teams, increasing internal design capabilities and design sprint facilitation.
Clients include: Twitter, Reed, NHS, Fine + Rare, Sensat, Babylon Health, Premier Farnell, Forward Partners, Virti Health, FitXR and some other cool start-ups you've not heard of (yet).

Founder & Design Partner

Google

I had three projects at Google I/O in 2017, two of them as a part of Android 8.0 “Oreo” launching in fall 2017.  As a part of the Android design team in London I led various system UI efforts, including the design for data access and management on Android Oreo Go targeting the "Next Billion Users".

In my time at Google I also worked on Enterprise (Google Apps), Ads (Google AdSense), Commerce (Google Offers), Maps (Google Maps for Mobile), Social (Google+ Local), Emerging Markets, Privacy and Search Ad Formats. I have facilitated many workshops and design sprints across the world, whilst working closely with UX researchers, Product Management and Engineering teams to design and deliver world class products and features.

Senior User Experience Designer / UX Lead

Skype

I worked on a couple of projects at Skype focusing on e-commerce and payment interfaces on both the Skype website and within the Skype client for Microsoft Windows.  I produced various ideas in the form of sketches, wireframes and high fidelity visual designs to simplify the purchase of hardware and Skype credit.  During my time here I also began designing some parts of the first Skype applications for mobile devices.

Interaction Designer

BBC Radio & Music Interactive

During my short time at the BBC I worked on a number of projects for Radio 1, 2 and Five Live.  I lead the interaction and visual design of the Five Live website during the 2006 World Cup campaign.  I ran a number of user studies on features and products for Radio 2, suggested and implemented improvements.  As well as supporting, I constantly pushed the boundaries of BBC processes and design standards to deliver innovative solutions.

Interactive Designer

Yahoo! Europe

As a part of the Ad Technology team I took responsibility for the user experience of rich-media advertising, both on UK, European homepages and throughout the Yahoo websites. This included advising on and upholding usability requirements with clients and the implementation of campaigns using various technologies. I delivered creative solutions, advice and consultancy to both internal and external clients, producing concept designs and prototypes for potential campaigns.

Designer & Front End Developer (Ad Tech)

DMG Radio

During my time in Australia I led the digital media for Nova 96.9fm in Sydney.  Again introducing User-centered Design practices to redesign the site for both user and business needs, also handling most of the technical implementation.  Essentially an extension to the work I'd done at Virgin in the UK.

Design Lead & Product Manager

Virgin Radio International Limited

Led the major re-design of the company's website, introducing user research and testing sessions to create a design that answered user and business needs, standing for almost 4 years.   Worked with external advertisers to create ground breaking cross-media campaigns.

Digital Media Design Lead

Ginger Media Group

I had far too much fun working for Chris Evan's Ginger Media Group on broadcast media websites, redesigning Virgin Radio's site entirely whilst trying to hang around the TFI Friday bar celeb' spotting as much as possible.

Oldroyd Publishing Group Ltd

A graphic design education, taught by old masters. :)

Print and Web Designer

A seasoned digital technology leader, designer, and strategist. I’m an expert in UX design, product & service design and user research.

Blending creative innovation with the power of insight to exceed results is what I do best.

Described as a product design strategy “game-changer”, “visionary”, “ideas guy” and “bloody nice chap”, I've reached 100s of millions of people with my work, worldwide. At Google I led design for and released 3 ground breaking products and features at Google I/O. During my decade at Google I worked on Google Maps, Search, Android and more. Other tech and media brands I've worked with include Skype, BBC, NHS, Yahoo, Virgin, Reed and some fantastic start-ups you haven’t heard of (yet).

I work alongside a range of roles from developers, product managers to managing directors and CEOs. But most importantly, customers and users — the result? Outcomes that increases customer loyalty and meets commercial objectives consistently.

In addition to ‘hands-on design’, workshop and design sprint facilitation I am a consultant to C-Level executives on product design strategies. Working with brands already remarkable in their field who want to push for increased growth. 

★	25 years’ experience in digital technology design, including 10 years at Google

★	I speak designer, customer, developer, executive, sales, user research, team building, product development life cycle, project management and product manager. 

★	It feels like a lifetime ago, but I also hold a 1st Class BA in Interactive Multimedia. 

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► About Thunk –  Thunk transforms businesses with digital product design.

We're a bunch of vastly experienced designers and researchers whose focus is the design-led transformation of products and businesses. We deliver true value every day, and form meaningful partnerships with the businesses and organisations we work with. 

We do two things really well:

★ Design world class digital products and services.
Alongside your teams, we create, improve and reimagine the future, using our design-led processes to exceed desired outcomes.

★ Increase the design maturity of businesses and their teams.
With our decades of experience in improving design maturity within organisations, we take teams and companies to the next level.

We've worked with: 
Twitter | Reed | NHS | Farnell | Sensat | FINE+RARE | + Many More

Book a free consultation here https://calendly.com/thunkltd/intro-to-thunk

Rick Farrell

Phil Araujo - Product Heroes

- Designed and defined new innovative solutions for a multinational in Switzerland. Running customer discovery, multi-disciplinary workshops, design thinking, and customer interviews.
- Led the digital transformation project for the innovation department of a multinational in Switzerland, implementing, coaching, training and managing a multidisciplinary team on digital best practices.
- Improved processes and digital innovation awareness in a multinational in Switzerland.
- Led the transformation to product-led strategy for companies in UK establishing new ways of working.
- Created content and delivered teaching workshops on Product Management in AI & Digital Transformation to over 800 business analysts and data scientists from leading UK companies.
- Reduce the cost of the AWS infrastructure by 45% in a year by providing new processes and a full review of the current operations.
- Improved stakeholder relationships with new KPIs and dashboards, scaling the communications system with Mixpanel and giving a base supporting the change to come in the product.
- Help implement and validate new security standards such as Cyber Essentials and ISO 27000 certified.

Growth Product Manager and Innovation Manager, Mentor & Consultant

Cambridge Spark

- Prepared, designed and constantly delivered the workshop and teaching information on Product Management in AI for apprentices in the UK
- Trained more than 800 business analysts, product managers, data scientists and engineers in Product Management and Digital Transformation
- Prepared, designed and constantly delivered the content for workshop in Digital transformation, Emerging Technology, Digital Product Management, Decision Making and Storytelling for Product Managers

Teaching Fellow - Product Management in AI & Digital Transformation

Toptal

Growth Product Manager/Digital Innovation Consultant

Engage Tech Partners

Spearheaded and uncovered groundbreaking insights in the UK's HR tech market through customer discovery. 
My strategy involved planning and executing a targeted customer discovery process for a specific audience, which entailed collecting data, conducting over 700 business calls, and conducting qualitative and innovative one-on-one interviews.
Through this approach, I was able to uncover new and valuable insights about the HR tech market in the UK, which helped inform key business decisions and strategies for my company. The customer discovery process revealed the pain points and challenges faced by our target audience, as well as their unmet needs and desires, providing a deep understanding of what truly mattered to them.
The success of the project depended on the planning and execution of each step. The results were well worth it, leading to better outcomes.

Digital Innovation Consultant and Growth Product Manager

JTI (Japan Tobacco International)

Digital Innovation Senior Product Manager

Naked Podcast

Hey heroes, welcome to the Naked Podcast!
Tired of experts, sugar-coated advice, or the “one-size-fits-all” approach to life? This podcast is for you.
Being naked is being vulnerable, authentic, transparent. Peeling off layers of our internal onion. Opening up. Strengthening up.
Each week, co-hosts Math and Phil get together on a call for a genuine and open conversation on personal matters - the ones that we all have to deal with.
Each episode is recorded without scripts or any filters (explicit content!) and edited without cuts.
Just two guys having a real chat, speaking about what's on their mind, growing as humans.
Tag along this crazy adventure and get a feel of living life Naked, so that you can become a hero too.

Co Host

Brightmile

Chief Product Officer

Engage Technology Partners Ltd

Engage develop a SaaS platform helping and supporting recruiting agencies in the full process from registration/compliance to pay.
- Led roadmap definition and strategy for two lines of the product: Freelance and Recruiting Agencies experience for Registration and Compliance and a new self-serve experience 
- Identified full strategy and Product model for the Registration/Compliance product and redesigned with two Senior UX designer the new experience for freelance and agencies
- Created on Airtable a structure to develop and assess growth opportunities at a company level
- Report into Executive level team on performance and results
- Led team of 10+ going from analytics implementation, new design implementation, integration with external system and migration from a legacy system
- Handled customer interviews and customer relations to help shape the product and relation with current and new customers
- Led partnerships as a growth manager with companies such as Reed, Jumio and Twilio
- Developed and led the new MVP development process

Product Director and Growth Product Manager

MICHELIN Connected Fleet

- Led the development and roadmap of the Smarter Driver App - taking back control of design and development of the new experience (late by a year - delivered in 4 months to the stores)
- Developed and launched new products on the app: Vehicle check and Mileage expenses 
- Led the Eco-drive product roadmap- Designed new driver behaviour score, universal search helping navigation inside the platform, driver profile and a weekly digest to bring up engagement
- Implemented Mixpanel on the platform to bring a better focus on improving KPIs
- Defined new features and experiments to design and develop the product and drive more engagement of drivers and safety managers 
- Led teams remotely on the design, mobile, backend and front end experience definition (more than 20 people remotely in 3 countries in total - 7 locations)
- Worked closely with executive, stakeholders and customers from 10 to 4500 vehicle fleets
- New strategy, design and application strategy to convert the current database of drivers to our mobile application
- Strategy brand manifesto, marketing, conversion strategy for the mobile application
- Development and requirements definition for mobile application in iOS and Android

Head of mobile product and lead product manager Ecodrive

ArcBees

- Agile Project management/Product owner for external and internal projects
- Operation management and responsible of culture definition 
- Lead team on consulting services for client in finance, medical, retail, education and health industry
- Lead project with teams built from client and Arcbees resources
- Develop roadmap and gather requirements for different clients
- Take responsibility of QA before sending to client any release

Senior Product Manager

I Help Founders and PMs Build Great Product Selling More without Breaking the Bank 🚀 - Consultant Product Management & Digital Transformation - Ex Fujitsu, Michelin, EngageTech

Accomplished senior mobile product manager who has initiated, structured and led the development of multiple applications in the last 12 years. I am thorough in the end-to-end process, adopting best practices from lean startup, design thinking and product design, focusing first on primary data helping him building feature roadmaps. I am used to challenges from experience in startup's environments and applications finding untapped opportunities by running on the field user research and quantitative market research.

As part of the role at Fujitsu, Arcbees, Masternaut and Engage, I have been responsible for implementing new ways of working following the agile framework and lean methodologies. Due to experience in different environment co-located and remote and since I am a certified scrum master, I have mentored 10 directors in different companies on lean and ITIL processes and methodologies. I have also mentored more than 20 product owners, engineers, head of engineers, scum masters on the scrum framework and agile methodologies. I have coached CXOs on lean startup methodologies. My knowledge goes beyond the best practices has the implements in collaboration with the group the lean-agile mindset. 

Some of my key experiences are:
- Structure and led the development of the definition of an MVP and finding product-market fit
- Run interviews, gather feedback from users and transform the insights into new features ideas
- Work with strategic stakeholders, and understand the challenges of the client so they can be addressed in the product strategy
- Define the product roadmap and MVP on top of structuring an experimental growth mindset

taplio

The Battle

Rick Farrell

Phil Araujo

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