Channext

Channext builds software for technology vendors to make their partnerships scalable & predictable. Our platform integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard to measure crucial partner engagement and end-user demand generation KPIs.

Founder & CEO

Virtual Retail

- Started a virtual reality agency as a student at 20 years old; sold in dec 2020 to fully focus on Channext
- Grew the company into a 6-figure business and a team of 7, working for brands like Ford, Mercedes, Coolblue, and MediaMarkt

Founder

I found my passion for partnerships at a very young age. This was thanks to my father, who's been active in indirect channels for >30 years and shared his lessons with me on a daily basis at our kitchen table.

When I founded my first company (a B2B agency) at the age of 20, we worked mainly for companies with an indirect channel of partners in automotive and ICT. I've experienced firsthand how hard it is to engage partners in vendor marketing activities. 

It could take months and dozens of touches to get something live on the website and social media profiles of partners. Once it was finally live, the campaign was almost over... Not to start about retrieving the data to measure the results and ROI, that was even harder.

Why was it so hard? Because most vendors rely on their partner portal for partner marketing. 

The partner portal... The tool that everybody has, but nobody likes. Portals are reactive, waiting for partners to proactively collect assets and publish them. But partners aren't doing this. In fact, less than 10% of partners actively use the portals provided by their vendors.

When we founded Channext, we asked ourselves the question: Why wait for partners to come to your portal? Why don't we bring the content of the portal to the partners?

Instead of a portal, we have built a SaaS solution that integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

We call it the Channext Partner Hub. The Partner Hub increases the partner participation from less than 10% to up to 95%. The integrations with partner systems enable a 12X faster go-to-market of new product introductions and campaigns. The Hub gives channel teams and partners access to real-time data, being able to iterate much faster.

With Channext, partnerships professionals can take the wheel and steer their channel towards Scalable & Predictable Growth. Our software helps channel teams to create happy & engaged partners, accelerate pipeline, and get more grip on their channel.

Rick van den Bosch

Ingram Micro

National technical lead supporting AWS strategy across 100+ partners (MSPs, SIs & VARs). Owned presales architecture, cloud adoption roadmaps, partner enablement, and project governance. Orchestrated solution alignment across a 10+ member AWS team—mentored technical staff, onboarded new hires, and equipped sales teams with scalable enablement playbooks. Executed GTM motions across partner onboarding, migration delivery, and AWS competency planning. Partnered with AWS SA/TAM teams to unblock deployments and build a scalable support model.

➤ Built Scalable AWS Practices & Program Execution
• Launched AWS migration, assessment, and services practice through a partner-led, distributor-delivered model
• Operationalized AWS programs (OLA, MAP, WAR) and aligned Canada’s execution with global Strategic Collaboration Agreements (SCAs)
• Drove USD$50M+ in annual AWS consumption and owned KPI tracking across MBRs with global executive leadership

➤ Enabled Cloud Growth with Proven Outcomes
• Guided VARs and SIs in building cloud-native and hybrid practices via FinOps-led GTM strategies and AWS competency roadmaps
• Scaled lead generation and implemented MEDDPICC scoring—improving qualification efficiency, solution fit, and AWS funding unlocks
• Increased win rates from 25% to over 40%, while improving pipeline quality and forecast accuracy
• Captured 5 AWS joint success stories—now leveraged across global partner enablement

➤ Technical Expertise with Repeatable Impact
• Acted as SME for AWS architecture, solution design, and multi-account governance
• Leveraged deep expertise in AWS Organizations, billing structures, and SCPs to deliver secure, scalable, and compliant AWS environments
• Fast-tracked dozens of ISVs and consulting partners via the AWS Accelerated Development Program—cutting time-to-revenue to under six months
• Earned global recognition as a 2× AWS SharkTank Champion and top performer in AWS Partner Development Program

AWS Solutions Architect, National Tech Lead (Canada)

Jamf

Regional presales lead for Jamf’s Apple enterprise security and Mac endpoint management portfolio. Supported direct and channel sales across banking, FSI, airlines, and mid-market sectors. Owned full presales lifecycle from discovery and RFPs to live demos and PoC delivery. Championed technical strategy, partner enablement, and solution evangelism across the APAC region.

➤ Led Full Presales Execution with Business Impact
• Delivered 30+ enterprise PoCs across regulated sectors—streamlining discovery, design, and deployment of Jamf Pro & Protect
• Delivered identity-integrated solutions – deployed Jamf Pro & Jamf Protect with Azure AD, Okta, and Google Workspace to enable zerotouch Mac deployments with MITRE ATT&CK-aligned endpoint
protection, policy-driven incident response orchestration
• Standardized evaluation KPIs and scripting templates—boosted PoC win rate from 35% to 55%

➤ Activated Partner Ecosystem & Accelerated GTM
• Enabled 30+ VARs, MSPs, and telcos with regional training, demo workflows, and enablement kits
• Cut partner PoC lead time by 40% and scaled technical reach across multiple subregions
• Co-led field GTM campaigns with Apple, Microsoft, and Okta—generated $3M+ pipeline and secured flagship fintech and airline wins

➤ Evangelized Apple Enterprise Security at Scale
• Hosted Jamf webinars and authored technical newsletters on MDM, identity, and MITRE ATT&CK-aligned security practices
• Elevated Jamf’s regional presence through thought leadership and direct technical engagement

Tech Stack: Jamf Pro, Jamf Protect, Apple Business Manager, macOS/iOS MDM, Azure AD, Okta, SAML/Kerberos SSO, Python, Bash, REST API, MITRE ATT&CK

Regional Sales Engineer

Macroview Telecom, a HGC Group Company

Senior presales consultant driving hybrid cloud, datacenter modernization, and enterprise security initiatives across government, FSI, telco, NGO, and retail sectors. Specialized in VMware-based IaaS, HCI platforms, secure access architecture, and multi-vendor integrations. Led strategic presales motions across the full solution lifecycle and enabled technical alignment from engineering to executive levels.

➤ Delivered High-Impact Hybrid Cloud & Security Architectures
• Designed turnkey datacenter orchestration and DevSecOps-aligned security blueprints—resulting in $5M+ in net-new revenue
• Modernized government infrastructure with OpenStack-VMware Cloud on AWS integration—migrated 600+ VMs with zero unplanned downtime
• Secured telco deployments with multi-tenant microsegmentation—integrated VMware NSX and Palo Alto NGFW to control east-west traffic
• Embedded CyberArk PAM across hybrid environments—ensured privileged access security and audit readiness

➤ Accelerated PoC Efficiency & Infrastructure Transformation
• Built DR demo lab with NetApp SnapMirror and FlexClone—cut PoC evaluation time by 40%
• Enabled $7M+ in CapEx-to-OpEx migration by modeling TCO/ROI and aligning modernization cases to CxO-level priorities
• Led enterprise PoCs, solution architecture, demos, and executive briefings across public and private sector clients

➤ Scaled Enablement & Licensing Advisory for Growth
• Built onboarding tracks and presales bootcamps for telco sellers and management trainees
• Supported hybrid cloud bids with Microsoft Windows/SQL licensing advisory to improve cost control and competitiveness

Technologies & Stack: VMware Cloud on AWS, VMware NSX, Nutanix HCI, NetApp ONTAP (SnapMirror, FlexClone), CyberArk PAM, Palo Alto NGFW, Veeam, Hybrid Cloud Architecture, ROI/TCO Modeling, Windows Server & SQL Licensing (advisory)

Senior Solutions Consultant (Cloud & Security)

Check Point Software Technologies Ltd

Managed a $20M annual maintenance and subscription renewal portfolio for Check Point’s enterprise security solutions across Hong Kong, Taiwan, and Korea. Partnered with the region’s master distributor to retain and expand recurring revenue through structured renewals, account retention, and upsell initiatives.

➤ Maximized Retention and Forecast Accuracy
• Achieved 93% renewal rate across firewall, threat prevention, and security subscription SKUs through disciplined 90/60/30-day follow-up cadences
• Delivered weekly forecasts and risk reviews to sales and finance leadership—tracking pipeline health, booking coverage, and at-risk accounts

➤ Reduced Churn and Expanded Share of Wallet
• Cut churn by 8% QoQ by identifying high-risk renewals early and collaborating with distributor AMs on targeted save plays
• Conducted security posture reviews and risk assessments to drive cross-sell—growing sales of threat prevention, endpoint, and cloud security bundles

➤ Drove Operational Excellence Through Governance
• Led Monthly Business Reviews (MBRs) with distributor leadership—tracking KPIs on renewal performance, churn trends, and upsell conversion
• Streamlined quoting workflows and improved process velocity across the distributor channel

Renewals Manager

Centralfield (Microsoft Gold Partner)

Oversaw solution design, vendor strategy, and commercial planning for a multi-vendor B2B portfolio. Led cross-functional go-to-market (GTM) execution across e-commerce, procurement, and channel sales to drive revenue growth and partner alignment.

➤ Launched & Scaled High-Impact E-Commerce Platform
• Designed and launched a B2B e-commerce platform—generated $2M+ annual revenue through platform architecture, integration planning, and onboarding strategy
• Aligned channel GTM with Microsoft and Tier-1 vendors to accelerate SMB partner adoption

➤ Optimized Vendor Strategy & Market Penetration
• Managed 20+ vendor partnerships across infrastructure, software, and endpoint categories—negotiated commercial terms and executed channel-aligned product launches
• Drove 18% market share growth by engineering competitive pricing strategies across 300+ SKUs

➤ Enabled Sales Growth via GTM & Enablement
• Led GTM execution and sales enablement—integrated product marketing, incentive programs, and training for frontline sellers
• Boosted attach and upsell rates by aligning value messaging with customer buying triggers

Senior Manager, Solutions

Cloud Architect & Technical Leader with 15+ years of solution engineering experience scaling cloud businesses across Canada and APAC. At Ingram Micro Canada, I built AWS migration, assessment, and service practices from the ground up—driving USD$50M+ in annual AWS consumption and operationalizing global strategy at the national level. I enable VARs and SIs to scale as cloud-native providers through FinOps-driven GTM models and managed services that accelerate adoption. 

Trusted by C-level and technical stakeholders, I align cloud strategy with business outcomes—applying the AWS Well-Architected and Cloud Adoption Frameworks to deliver secure, scalable architectures across landing zones, DevOps workflows, data platforms, and modernization initiatives. An AWS Solutions Architect – Professional, backed by 10+ infra-certs, I translate complex requirements into actionable GTM strategies that drive partner growth and long-term customer value.

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The Battle

Rick van den Bosch

Alex Tsui

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