Channext

Channext builds software for technology vendors to make their partnerships scalable & predictable. Our platform integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard to measure crucial partner engagement and end-user demand generation KPIs.

Founder & CEO

Virtual Retail

- Started a virtual reality agency as a student at 20 years old; sold in dec 2020 to fully focus on Channext
- Grew the company into a 6-figure business and a team of 7, working for brands like Ford, Mercedes, Coolblue, and MediaMarkt

Founder

I found my passion for partnerships at a very young age. This was thanks to my father, who's been active in indirect channels for >30 years and shared his lessons with me on a daily basis at our kitchen table.

When I founded my first company (a B2B agency) at the age of 20, we worked mainly for companies with an indirect channel of partners in automotive and ICT. I've experienced firsthand how hard it is to engage partners in vendor marketing activities. 

It could take months and dozens of touches to get something live on the website and social media profiles of partners. Once it was finally live, the campaign was almost over... Not to start about retrieving the data to measure the results and ROI, that was even harder.

Why was it so hard? Because most vendors rely on their partner portal for partner marketing. 

The partner portal... The tool that everybody has, but nobody likes. Portals are reactive, waiting for partners to proactively collect assets and publish them. But partners aren't doing this. In fact, less than 10% of partners actively use the portals provided by their vendors.

When we founded Channext, we asked ourselves the question: Why wait for partners to come to your portal? Why don't we bring the content of the portal to the partners?

Instead of a portal, we have built a SaaS solution that integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

We call it the Channext Partner Hub. The Partner Hub increases the partner participation from less than 10% to up to 95%. The integrations with partner systems enable a 12X faster go-to-market of new product introductions and campaigns. The Hub gives channel teams and partners access to real-time data, being able to iterate much faster.

With Channext, partnerships professionals can take the wheel and steer their channel towards Scalable & Predictable Growth. Our software helps channel teams to create happy & engaged partners, accelerate pipeline, and get more grip on their channel.

Rick van den Bosch

- Producing, co-hosting, and promoting the Partnerships Unraveled podcast
- Managing the organic presence of the organization on LinkedIn
- Writing and sending our weekly newsletter
- Collecting and analyzing qualitative & quantitative data to iterate our strategic messaging/positioning

Demand Generation Manager

Business Development Representative

Coco Tekel

▪ Created the website cocotekel.com to sell my beats
▪ Over 350 Units sold
▪ Email marketing using Mailchimp (+1.5k subscribed contacts)
▪ +2.7k YouTube subscribers

Music Producer

ETB Solutions BV

Sales Intern

I produce the Partnerships Unraveled podcast featuring interviews with channel leaders to explore the latest trends and strategies in the B2B tech channel. Want to join us? Send me a DM

💡 What is Channext?
If you are part of a channel marketing team, I am guessing you have experienced some of these pains:

❌ Partners are not logging into your portal and using the marketing assets
❌ Your partners lack the marketing resources to generate demand for your solutions
❌ Your team lacks the resources to offer personalized attention to every partner

While your top partners get special attention and access to MDF, 90% of your partners are not bringing your message to the market.

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So how can Channext help you?
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Channext makes it easy for your partners to promote your solutions and generate end-user demand. 

Here's what your life looks like after implementing it:
✔️ Integrate with your partners' marketing channels (personal & company)
✔️ Automatically push content like social posts and web pages on partners' marketing channels
✔️ Track in-depth performance analytics on content 

Your partners won't have to lift a finger after the initial onboarding

Not to mention:
✅ Channext proactively onboards your partners (multi-lingual support)
✅ Our agency supports you in creating the content
✅ ROI analyses conducted every 6-months to quantify how much more revenue your partners on Channext make

Want to learn how vendors such as HPE, Samsung, Barco, and Lenovo, are using Channext to grow their channel?

Shoot me a DM!

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Rick van den Bosch

Efe Senel

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