I found my passion for partnerships at a very young age. This was thanks to my father, who's been active in indirect channels for >30 years and shared his lessons with me on a daily basis at our kitchen table.

When I founded my first company (a B2B agency) at the age of 20, we worked mainly for companies with an indirect channel of partners in automotive and ICT. I've experienced firsthand how hard it is to engage partners in vendor marketing activities. 

It could take months and dozens of touches to get something live on the website and social media profiles of partners. Once it was finally live, the campaign was almost over... Not to start about retrieving the data to measure the results and ROI, that was even harder.

Why was it so hard? Because most vendors rely on their partner portal for partner marketing. 

The partner portal... The tool that everybody has, but nobody likes. Portals are reactive, waiting for partners to proactively collect assets and publish them. But partners aren't doing this. In fact, less than 10% of partners actively use the portals provided by their vendors.

When we founded Channext, we asked ourselves the question: Why wait for partners to come to your portal? Why don't we bring the content of the portal to the partners?

Instead of a portal, we have built a SaaS solution that integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

We call it the Channext Partner Hub. The Partner Hub increases the partner participation from less than 10% to up to 95%. The integrations with partner systems enable a 12X faster go-to-market of new product introductions and campaigns. The Hub gives channel teams and partners access to real-time data, being able to iterate much faster.

With Channext, partnerships professionals can take the wheel and steer their channel towards Scalable & Predictable Growth. Our software helps channel teams to create happy & engaged partners, accelerate pipeline, and get more grip on their channel.

Rick van den Bosch

A Senior Level Channels and Alliances Executive with over 20 years of experience identifying, developing, managing, and scaling Channel and Technology Partner Ecosystems to support a growth strategy with a focus on Data Management, Cyber, Cloud, and SaaS for companies that include Talend, CA, Inc., McAfee, and Informatica. Significantly improved underdeveloped channel ecosystems, then realigned and expanded them for both new product Go-To-Market Strategies along with expanding the reach of existing products. Built and managed high performing global teams up to 50 along with all indirect reports covering all RTMs (ISV, CSP, GSI, SI, VAR, MSP, OEM) covering the Americas, EMEA, & APAC. 

Owned partner recruitment strategies and relationships, contract negotiations, enablement, training, execution, and driving partner ecosystems as their own reliable RTM along with providing C-Suite, and Board support. Strong ability to effectively communicate, collaborate, present and influence at all levels of the organization. In addition to my work experience, I earned a Bachelor of Science in AI & International Marketing from the European Business School, Oestrich-Winkel in Germany. In addition, hold a dual citizenship in the United States and Germany and am fluent in German, English with a working proficiency in French.
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