Channext

Channext builds software for technology vendors to make their partnerships scalable & predictable. Our platform integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard to measure crucial partner engagement and end-user demand generation KPIs.

Founder & CEO

Virtual Retail

- Started a virtual reality agency as a student at 20 years old; sold in dec 2020 to fully focus on Channext
- Grew the company into a 6-figure business and a team of 7, working for brands like Ford, Mercedes, Coolblue, and MediaMarkt

Founder

I found my passion for partnerships at a very young age. This was thanks to my father, who's been active in indirect channels for >30 years and shared his lessons with me on a daily basis at our kitchen table.

When I founded my first company (a B2B agency) at the age of 20, we worked mainly for companies with an indirect channel of partners in automotive and ICT. I've experienced firsthand how hard it is to engage partners in vendor marketing activities. 

It could take months and dozens of touches to get something live on the website and social media profiles of partners. Once it was finally live, the campaign was almost over... Not to start about retrieving the data to measure the results and ROI, that was even harder.

Why was it so hard? Because most vendors rely on their partner portal for partner marketing. 

The partner portal... The tool that everybody has, but nobody likes. Portals are reactive, waiting for partners to proactively collect assets and publish them. But partners aren't doing this. In fact, less than 10% of partners actively use the portals provided by their vendors.

When we founded Channext, we asked ourselves the question: Why wait for partners to come to your portal? Why don't we bring the content of the portal to the partners?

Instead of a portal, we have built a SaaS solution that integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

We call it the Channext Partner Hub. The Partner Hub increases the partner participation from less than 10% to up to 95%. The integrations with partner systems enable a 12X faster go-to-market of new product introductions and campaigns. The Hub gives channel teams and partners access to real-time data, being able to iterate much faster.

With Channext, partnerships professionals can take the wheel and steer their channel towards Scalable & Predictable Growth. Our software helps channel teams to create happy & engaged partners, accelerate pipeline, and get more grip on their channel.

Rick van den Bosch

With 20+ years in APAC’s technology sector, I’ve made it my mission to push teams, clients, and partners beyond their comfort zones — driving innovation that delivers meaningful impact. This conviction has shaped a career spanning the launch of a SaaS venture, the scaling of multi-billion-dollar partner ecosystems, and the design of GTM strategies that consistently unlock multimillion-dollar growth.

A defining strength throughout has been building and scaling diverse, cross-functional teams across multiple countries and cultures — uniting sales, alliances, marketing, and product functions around ambitious goals and delivering results that matter.

I’ve raised funding, built global teams, and scaled a SaaS platform that was recognized by Forrester and Canalys as a global leader in ecosystem management — while also driving measurable outcomes in large-scale partnerships and alliances.

🔑 Core strengths
• Leading and inspiring cross-functional, multi-country teams
• Ecosystem & Strategic Alliances (Cloud, SaaS, ISV, GSI, OEM)
• APAC Market Expansion & Go-to-Market (GTM) Leadership
• Revenue Growth & P&L Ownership
• Entrepreneurship, Fundraising & SaaS Scaling

I’m passionate about redefining how technology ecosystems — and the teams that power them — fuel not just business transformation but also wider societal impact. Always open to connecting with founders, investors, and leaders shaping the next wave of growth.

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The Battle

Rick van den Bosch

Srihari Govindarajan

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