Delightful Food Group

Co-Founder & CEO

March Foods Ltd

IBC Simply

Director

General Manager

Head of Marketing and Communications

Barney & Ben (Dinoshakes)

Managing Director

The Kent Theatre Company

Owner

🌟 I’m Ricky, the proud Co-Founder and CEO of the Delightful Food Group, founded in December 2023 as part of a strategic growth initiative.

🚀 Delightful Food Group is at the forefront of the food and drinks industry, bringing together the strengths of two well-established businesses. Our journey includes a pivotal strategic move, with IBC Simply, a renowned player in shaking up the beverage landscape for over 25 years, acquiring March Foods.

☕ IBC Simply (Italian Beverage Company) are manufacturers and suppliers of food and beverage products all around the world. Our range of Simply products are renowned for their quality and taste.

🌐 March Foods stands out as one of the UK’s leading co-packing and co-manufacturing entities, specializing in working with esteemed household names. They uniquely offer co-packing and co-manufacturing services anonymously, providing bespoke tailored bays to meet client's specific requirements.

💡 The synergy between IBC Simply and March Foods has been a driving force in our success, propelling both businesses to new heights. At Delightful Food Group, we pride ourselves on providing end-to-end expertise in innovation, product development, production, and packing.

🤝 Our dedicated teams are here to collaborate with you, leveraging insights and knowledge to bring your products to market successfully. Whether it's identifying the latest trends, presenting innovative ideas, or meticulously co-manufacturing and co-packing your products to exact specifications, we are committed to your success.

Ricky Flax

On Monday, I won Scale-Up Entrepreneur of the Year at the The Allica Bank Great British Entrepreneur Awards, which still feels a little bit surreal.

I’ve never chased awards, and to be honest, it’s not something I ever really expected. But looking back at what we’ve built this year as a group… it truly has been unbelievable.

When I walked into the IBC Simply office 13 years ago, I had zero intention of staying in the industry long-term. I came in to help out for a bit, and somehow that turned into scaling IBC, building the Delightful Food Group, and growing alongside March Foods Ltd

It’s been messy at times and definitely not a straight line, but we’ve learnt an insane amount along the way, and I’ve loved every second of it.

None of it (genuinely none of it) would have been possible without the people inside this group who show up every day, take ownership, and care about what we’re building, along with the people around me in my life who support me through thick and thin.

I can’t thank you all enough. There are far too many of you to tag, but you know exactly who you are. We wouldn’t be anywhere near this point without you.

And thank you as well to Frankie James for an amazing evening and all the work that goes into bringing the awards to life.

Big end to the year ahead for us at Delightful Food Group, and I’m excited to see where this momentum takes us next!

CEO of Delightful Food Group, IBC Simply & March Foods | Creating, Manufacturing, and Supplying “Best in Class” products to the Food and Drink Industry

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗮𝗿𝗲 𝗿𝗶𝘀𝗸-𝘁𝗮𝗸𝗲𝗿𝘀.

They pour everything into their business — their time, energy, money — often putting staff, clients, and growth before their own future.

But here’s the thing: your business isn’t your financial plan. And if you don’t think about how to extract value 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘳𝘮𝘴, HMRC and life’s curveballs will do it for you.

That’s where I come in.

I specialise in helping business owners turn business success into personal wealth — tax-efficiently, strategically, and with complete clarity. From pensions and protection, to extracting profits and planning an exit, I bring structure to the chaos and make sure you are looked after too.

It always starts with a coffee ☕️ 

Let me guess - you’ve thought about sorting it, but 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘪𝘴 𝘳𝘪𝘨𝘩𝘵, 𝘸𝘩𝘦𝘯 𝘵𝘶𝘳𝘯𝘰𝘷𝘦𝘳 𝘩𝘪𝘵𝘴 £𝘟, 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘬𝘪𝘥𝘴 𝘢𝘳𝘦 𝘰𝘭𝘥𝘦𝘳, 𝘰𝘳 𝘮𝘢𝘺𝘣𝘦 𝘐’𝘭𝘭 𝘫𝘶𝘴𝘵 𝘥𝘰 𝘪𝘵 𝘮𝘺𝘴𝘦𝘭𝘧.

You’ve promised yourself you will do it… 𝘸𝘩𝘦𝘯.

A free bit of advice: every year you delay it will cost you more in time and money — and take you further from the future you actually want and deserve.

While I love working with business owners who are ready to take control, my client book won’t be open forever — so if it’s on your mind, now’s a good time.


This Partner/Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management Plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group's wealth management products and services, more details of which are set out on the Group's website at www.sjp.co.uk/products. 

The ‘St. James’s Place Partnership’ and titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives.

SJP Approved 12/03/2025

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