Rik Renzenbrink

1 LinkedIn strategy involving everyone at the company | All our knowledge available for Free @ academy.wildbos.com | Co-Founder

Ever scrolled past a LinkedIn post and felt an immediate connection with the brand? 

That could be YOUR company. 

The challenge? 

You've mastered your product, you're conquering your industry, but the digital noise on LinkedIn is drowning out your voice. 

Isn't it frustrating, knowing the power of LinkedIn, yet being hamstrung by limited resources and time?

Imagine for a moment, if you could bypass this obstacle. Visualize your brand with an expansive, engaged audience—a sea of industry professionals, hanging onto your every word, eager to become your clients.

Enter Wildbos. 

We're more than just content creators; 

We're your bridge to that dream. 

With our expertly crafted branded content for LinkedIn, we take businesses like yours from 'just another company' to 'THE company' everyone's talking about. 

We've empowered B2B organizations, illuminating their brand stories, enhancing their employer branding, and most importantly—turning passive readers into loyal, paying clients.

Ready to make that leap? It's simple. Schedule an intake with us and let's unveil the potential your brand has been waiting for.

Co-Founder

By creating branded content for LinkedIn, we help companies increase their brand awareness, improve their employer branding and convert readers into paying clients.

Ownership is a feature. 

Add it to your offer.

People value what they help build. 
So give buyers a real role before they buy.

Three simple plays:

1. Let them choose a path. 
(use case A/B, onboarding style, or pricing track).

2. Give one “build” step. 
(upload data sample, pick constraints, rank priorities).

3. Co-create a proof asset. 
(name the goal together, publish the result, credit them).

Make it real, not gimmicky:

The choice must change the solution.
The step must survive into delivery.
The proof must ship in public.

Operator test (two weeks):

Add one meaningful choice to your demo. 
One tiny build step to onboarding. 
and one co-created proof post.

Track qualified replies, pilot acceptances, and time-to-yes.

If they rise. 
Standardise it.

When buyers leave fingerprints on the solution. 
urgency and perceived value go up. 

So does the chance they choose you.

Ikea_effect_carousel

Content isn’t your closer.

It’s your runway.

People try to sell in the comments.
Or post content that sounds like a pitch deck.

But that’s not how trust works.
The best content doesn’t push.

It prepares.

It helps future buyers name their problem
before they even realise they have one.

It earns attention before intent.
Familiarity before the DM.
Trust before timing.

The mistake is waiting until someone’s “ready to buy” to start showing up.
By then, someone else already earned the trust you should’ve been building.

The real strategy behind high-ticket content is not urgency.

It’s patience, consistency, and showing up early.

You’ll pay thousands for ads. 

But not €200 to make your people visible.

That’s backwards.

Your reps already have the distribution you want: 

Relevant networks that trust them more than your logo.

Pay them to use it.

Run a 30-day pilot: 

Ten reps, €200/month each for three posts a week.

You’ll spend €2,000 and typically earn ~140,000 impressions. 

About a €14 CPM - plus warmer replies. 
And name recognition your ads can’t buy.

Meanwhile, reps learn the product from a new angle, tighten their POV, and start getting industry feedback you can use.

If you’re worried they’ll build a following and leave…

Investment is retention. 
People stay where their voice grows.

Set simple guardrails: 

Headline says who they help and how. 
One proof-driven post per workday. 

Thoughtful daily comments in your market.

Measure impressions, saves, and qualified replies. 

Not vanity likes.

If this pilot doesn’t beat your current acquisition cost. 

Kill it.

But if it does. 
And it usually does. 

Make it policy. 

Your cheapest distribution is already on payroll.

Creative testing isn’t guessing. 

It’s operations.

Most teams swap formats and call it a test.

Winners test the message against awareness. 
Then scale what moves numbers.

Run this 7-day sprint:

Day 1: Lock your pillars
(secret sauce, who it’s for, the offer).

Day 2: Pick one audience stage to hit this week 
(unaware → most aware).

Days 3–5: Ship two variations of the same idea 
(bold vs subtle) and let the data choose.

Days 6–7: Keep the winner, retire the loser, and extract the story for your next angle.

One metric only: 

Replies (or qualified leads).

Two variants only: 

More than that and you’re guessing again.

Name every test clearly so the team can repeat what works across profiles.

The carousel shows the map: 

Pillars, awareness, angles, and frameworks to choose from. 

Use it and run the sprint above.

How_To_Beat

Your DM isn’t ignored. 
It’s under review.

They click your name.
They skim your last few posts.
They decide - in seconds - if you’re worth a reply.

Automation used to get you meetings.
Today it gets you researched.

Win the research.

Make your profile a landing page, not a CV.
Lead with a headline that says who you help and how - not “Sales Manager.”
Show proof in public - one valuable post a week beats seven forgettable ones.

Then send a DM that feels like an invitation, not a pitch.

Do this and your outreach isn’t “cold.”

It’s familiar.
It’s earned.

We’ve watched teams get recognised at trade shows because their content did the introduction.

That’s the bar now.

In the video, I break down the checkpoints.

Set this as policy, not preference.

If your replies die at the research step, rebuild the path - now.

Everyone obsesses over new client acquisition.

But the smartest growth often comes from three overlooked levers:

1. Retention → Staying visible reminds current clients why they picked you.
2. Expansion → Content educates them on services they didn’t even know you offered.
3. Reactivation → Dormant followers re-engage when they see proof you’re still solving relevant problems.

The best part : 

These levers reduce your cost of acquisition and increase lifetime value - without adding a single cold lead.

Ask yourself:

What’s one capability your current clients don’t know about that you should be posting this week?

A brilliant engineer ≠ a brilliant company.

Premium parts ≠ the best phone.

Top universities ≠ a top-tier team.

We love shortcuts.
But shortcuts kill strategy.

Don’t confuse the part with the whole.

Or the whole with the part.

Nuance is where the smart decisions get made.

compositiondivision_fallacy_carousel

Same bottle of water.

At the shop: €0,99.
On a plane: €4,99.

What changed?

Not the product.

The context.

Your positioning matters more than your offer.

Sell from the wrong place, and you’re a commodity.
Sell from the right place, and you’re a premium.

Stop obsessing over “what you sell.”

Start focusing on where and how you sell it.

That’s the real multiplier.

Trust is built before the shortlist. 

Not on it.

No one wakes up ready to sign a $50K contract.

They wake up with symptoms.

Win them early.

Name the problem in their words.
Show the cost of doing nothing.

Offer one small fix they can try without you.

Prove it with a named example.

Repeat until your solution feels inevitable.

Do that.

And “decision stage” isn’t a chase.

It’s a graduation.

One-week test: 

Publish one problem-aware post → one proof → one “try this” tip.

Track profile views, saves, and qualified replies.

If they rise → Keep the cadence. 

If not. 

Tighten the problem language and the example.

A lot of smart CEOs think:

"Everyone already knows me in this industry."

And maybe that’s true.

But being known
isn’t the same as being remembered.

Or respected.
Or relevant.

Familiarity doesn’t close deals.
Trust, clarity, and repetition do.

That’s what consistent content builds
Not vanity. Not reach.

Strategic visibility.

In a small industry, it’s not about making noise.

It’s about being the first name they think of when it matters.

Everyone wants LinkedIn to work yesterday.

But you can’t rush trust.

For most businesses, it takes months before content turns into clients.

Sure, you’ll occasionally land someone fast. But most of your ideal buyers?

They’ll watch you quietly.

• They’ll see your posts explain something they care about.
• You’ll end up on their shortlist without even knowing it.
• They’ll remember your examples because they relate.

And when their timing and budget line up
you’re the first call they make.

That’s the game.

Not : 

“How do I close this week?”. 

But : 

“How do I get on the shortlist for when they’re ready?”.

Tella

Growth Marketer

Double

Partner

We help venture-funded companies reach their full potential with strategy and marketing - from B2B robotics to high-end consumer tech. Proud to work with clients like Payhawk ($1B valuation), Lely ($900M revenue), and Concierge Auctions (acquired by Sotheby's).

Senior Growth Marketer

Concierge Auctions

In charge of re-work of onboarding/registration flow for online buyer journey, including wire framing, analytics, design, and comms with dev team. Other activities incl. email marketing, ad creative.

Circl

Growth consultant on launch strategy and distribution.

Advisor

InsideTracker

Contributed to +25% in revenue generated in 2-week ‘Black Friday’ Search Ad campaign (vs. same period in 2022), through strategic keyword planning and crafting ad creatives (copy and design).

Conducted several filmed interviews with creators (incl. Justin Moore and Parker Worth).

Content Creator

Payhawk

Alpian Bank

Increased private banking app download rate by +50% in 6 weeks of launch (~2,000 downloads) by running a performance campaign across 4 ad platforms. Responsible for the visual design of ads, landing pages, and ad copywriting.

Glowforge

TikTok for Business

Responsible for various campaign creatives (landing pages, assets) included in campaigns to advertisers.

Creative Consultant

Psychology-infused marketer 🍵 | Helped 30+ startups & scale-ups grow faster | Growth stuff @Double

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

Growth @ Tella ⎸ I write about growth, product, and video 🎥

FINALLY 

I'm sharing the setup I use to film my Tella videos. 

Things I optimised for: 

✅ Decent price range
✅ Repurpose items I owned
✅ Look extra cute 'n sexy

If you'd like the full list (incl. links), ask me below so I can send it to you.

A quick reminder that all people want is to: 

- be iconic 💅
- have people like them
- have their boss like them
- make money
- be more confident
- look smart
- feel they're making the right decisions
- relieve anxiety

If your content helps them do this, you'll be fine.

Tella meets Tally 🤝

Highlight of this Summit week was probably meeting Marie Martens + friends for breakfast. 

Can't wait to see more of the Tally team on video!

Do we think my french Dad knows it's LinkedIn and not "𝘓𝘪𝘯-𝘲𝘶𝘦-𝘥𝘪𝘯𝘯𝘦"?

me, whenever I use CapCut instead of Tella:

The good stuff happens on your phone anyways. 

Here's how to record your mobile screen in Tella directly. 

- no reduced browser
- no mobile screen recording

Would you use this? 🤳

the real issue using Tella to reply to customers is when you just woke up and realise you look like this:

Zoom in on screen ❌
React with emojis 🤝

No alternative text description for this image

People in my comments have been saying the same thing for months:

"I should really give Tella try this time"

Week after week, the same type of comment. The same people.

I used to take that as a sign I was doing something wrong. 
Now I take it as a challenge. a few more posts, and I’ll get them there 🤷‍♀️

Because with a product like Tella, the hesitation isn’t about money. It’s about what it represents:

- Coming up with content ideas
- Practice being on camera
- Edit videos
- Distribute said videos

No wonder buyers take weeks to decide. So, with every new post, I prove it's doable.

PSA: you don’t need cinematic product launch videos

If your product solves a pain, this super simple product launch video will do the trick 🫡

This formula is how Shortcut (by Nico Christie) got 4.1 million views on their product preview video.

How Andreessen Horowitz is going to be helping startups “win the timeline, not just the market” 🤝

Trying to get Grant to let me order some Christmas gear for upcoming vids. Think he'll notice if I slipped these in there?

taplio

The Battle

Rik Renzenbrink

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance ScoreRik Renzenbrink's LinkedIn Performance

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rik Renzenbrink

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rik Renzenbrink's LinkedIn Performance

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRik Renzenbrink's LinkedIn Performance