Rik Renzenbrink

1 LinkedIn strategy involving everyone at the company | All our knowledge available for Free @ academy.wildbos.com | Co-Founder

Ever scrolled past a LinkedIn post and felt an immediate connection with the brand? 

That could be YOUR company. 

The challenge? 

You've mastered your product, you're conquering your industry, but the digital noise on LinkedIn is drowning out your voice. 

Isn't it frustrating, knowing the power of LinkedIn, yet being hamstrung by limited resources and time?

Imagine for a moment, if you could bypass this obstacle. Visualize your brand with an expansive, engaged audience—a sea of industry professionals, hanging onto your every word, eager to become your clients.

Enter Wildbos. 

We're more than just content creators; 

We're your bridge to that dream. 

With our expertly crafted branded content for LinkedIn, we take businesses like yours from 'just another company' to 'THE company' everyone's talking about. 

We've empowered B2B organizations, illuminating their brand stories, enhancing their employer branding, and most importantly—turning passive readers into loyal, paying clients.

Ready to make that leap? It's simple. Schedule an intake with us and let's unveil the potential your brand has been waiting for.

Co-Founder

By creating branded content for LinkedIn, we help companies increase their brand awareness, improve their employer branding and convert readers into paying clients.

If people can’t recognise your content instantly,
you don’t have a brand.

You may have output.

Irregular posting.
Random visuals.
No signal.

That doesn’t build attention.

It resets it.

Consistency isn’t about volume.
Recognition isn’t about design.

Both exist to solve one thing: 

Memory.

If your content isn’t recognisable and repeatable,
every post starts from zero.

Show up.

Look the same.

Mean something.

The biggest shift for me wasn’t learning more tactics.

It was realising that LinkedIn Ads isn’t a lever you pull.

It’s a system you manage.

Budget, creative, measurement, funnel, journey.

If one breaks, performance degrades in other. 

The difference is running ads…
Vs running a growth engine.

This is where most LinkedIn posts should start.


Right after a conversation.

Before the next meeting.

While the thinking is still unfinished.

Most people wait for a “clear takeaway.”

That’s why their content sounds generic.

The value is in the decision pressure:

→ What didn’t land the way it should have
→ What stalled the conversation
→ What had to be reframed
→ What almost got agreed

That’s the post.

Not the meeting summary.
Not the lesson.

The friction.

If you can show how you think before the answer is obvious,
you don’t need frameworks.

People follow clarity under pressure.

Most LinkedIn profiles are neutral. 

And people treat profile optimisation like a checklist:

Banner.
Headline.
About section.
Posts.
CTA.

All technically correct.
All strategically empty.

All underperforming.

Because profiles don’t convert based on completeness.
They convert based on direction.

When someone lands on your profile, they’re unconsciously asking:

→ What is this person about?
→ Why should I care now?
→ Who is this for?

Every section either answers that 
or creates friction.

The checklist matters.

But only if every item points to the same idea:

“This person knows what they’re doing and who they do it for.”

If your banner, headline, about section, and content aren’t aligned

You don’t have a profile.

You have fragments.

Use the checklist to audit alignment.

Not to tick boxes.

That’s where profiles start working.

Linkedin_Checklist

Most B2B content fails before the first sentence is finished.

Because of 1 simple reason.

People don’t engage with “good messaging.”
They engage when something inside them gets activated.

Every action on LinkedIn is driven by a dominant emotion:

Gain.
Status.
Safety.
Control.
Belonging.

If your content doesn’t intentionally pull one of those levers
the rest of the post is irrelevant.

This is why most teams “fix” copy and see no lift.

They optimise words after the decision moment has already passed.

The job of content isn’t to explain.

It’s to create internal pressure.

To trigger a decision.

Once that pressure exists
logic does the cleanup.

This is not theory. 

It’s levers.

Dominant_Emotions

We spent a lot of time improving content.

Better hooks.
Clearer messaging.
Stronger positioning.

And it worked.

Engagement went up.
Traffic increased.

But then the same question kept coming back from clients:

“Why doesn’t this turn into pipeline?”

That’s when we stopped looking at posts…

and started looking at what happens after.

Most marketing budgets fail before the campaigns even start.

Bad campaigns are not the main issue.

The leak usually happens when:

Money gets pushed into campaigns
before anyone agrees on:

→ who it’s actually for. 
→ how success will be recognised. 
→ what needs to change in their head. 

So teams optimise tactics
while objectives stay fuzzy.

That’s how you get:

1. endless tests.
2. weekly reports.
3. no real learning.

High-ROI teams don’t start with campaigns.

They start with clarity.

One audience.
One objective.
One belief to shift.

Only then does spend compound.
Only then do experiments produce signal.

Everything else is just moving money around.

Alignment first.

Execution second.

Growth @ Tella ⎸ I write about growth, product, and video 🎥

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

Our founders have been looking for new ways to incentivise the right habits (i.e. post more, build with AI).

So, I've decided that if this post gets 200 likes, I'm putting my trip to Paris on the company card.

2026 most popular baby names are in, kinda wild no?

My plans for this year, apparently:

- 𝖦̶𝗋̶𝗈̶𝗐̶ ̶𝗈̶𝗇̶ ̶𝖱̶𝖾̶𝖽̶𝖽̶𝗂̶𝗍̶
- 𝖮̶𝗋̶𝗀̶𝖺̶𝗇̶𝗂̶𝗌̶𝖾̶ ̶𝖺̶𝗇̶𝗈̶𝗍̶𝗁̶𝖾̶𝗋̶ ̶𝗏̶𝗂̶𝖽̶𝖾̶𝗈̶ ̶𝖼̶𝗁̶𝖺̶𝗅̶𝗅̶𝖾̶𝗇̶𝗀̶𝖾̶
̶- 𝖯̶𝗈̶𝗌̶𝗍̶ ̶𝗈̶𝗇̶ ̶𝖫̶𝗂̶𝗇̶𝗄̶𝖾̶𝖽̶𝖨̶𝗇̶ ̶𝖽̶𝖺̶𝗂̶𝗅̶𝗒̶ ̶
̶- 𝖬̶𝖺̶𝗄̶𝖾̶ ̶𝟣̶ ̶𝖸̶𝗈̶𝗎̶𝖳̶𝗎̶𝖻̶𝖾̶ ̶𝗏̶𝗂̶𝖽̶𝖾̶𝗈̶/̶𝗐̶𝖾̶𝖾̶𝗄̶
- Learn Claude Code

online grocery shopping with Claude Code 🍇🍵 

// I live in Lisbon so online grocery shopping means translating ingredients to Portuguese. Here's how I do it instead now:  

1. create markdown file with ingredients/shopping list
2. tell claude to translate to desired language
3. use claude --chrome to access your online supermarket (log in etc)
4. tell it to add ingredients to cart

optional: create a list of foods to skip (e.g. salt, olive oil, butter) 

note: the chrome extension is slow so this was fun to do, but not if you're in a rush 🫶

cc Auchan Retail

live reaction of me finding out the command to create a new markdown file

You thought you had anxiety on first Monday back to work? 

Try speaking in front of 367 people for an hour. 

Yep, see you later.

I can't believe I got them to agree to this session 😅

Renée Shaw, Carmen Vicente, and Miranda Shanahan are some of the people I turn to when I need to know: 

"What's hot in social strategy for 2026?"

If you're a founder, brand, or solo-creator you need to be learning from them: 

- Renée grew to 16k followers on LinkedIn in just months (seriously leveling up tl;dv - AI Meeting Assistant's presence on here) 

- Same for Carmen on TikTok, who grew to 27k followers and recently joined Slate as a social lead

- Miranda has been going viral every month on TikTok breaking down brand strategy and making predictions that keep coming true 😅

See you there on Wednesday, at 2pm UK time ✨ 

Sign up below.

I'm convinced Claude's thinking verbs are rage bait 😅

What's the worst one you've seen?

Me, when my CTO asked: "wdym you don't have Brew, Python3, and ffmpeg installed on your machine?"

taplio

The Battle

Rik Renzenbrink

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance ScoreRik Renzenbrink's LinkedIn Performance

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rik Renzenbrink

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rik Renzenbrink's LinkedIn Performance

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRik Renzenbrink's LinkedIn Performance