Rik Renzenbrink

1 LinkedIn strategy involving everyone at the company | All our knowledge available for Free @ academy.wildbos.com | Co-Founder

Ever scrolled past a LinkedIn post and felt an immediate connection with the brand? 

That could be YOUR company. 

The challenge? 

You've mastered your product, you're conquering your industry, but the digital noise on LinkedIn is drowning out your voice. 

Isn't it frustrating, knowing the power of LinkedIn, yet being hamstrung by limited resources and time?

Imagine for a moment, if you could bypass this obstacle. Visualize your brand with an expansive, engaged audience—a sea of industry professionals, hanging onto your every word, eager to become your clients.

Enter Wildbos. 

We're more than just content creators; 

We're your bridge to that dream. 

With our expertly crafted branded content for LinkedIn, we take businesses like yours from 'just another company' to 'THE company' everyone's talking about. 

We've empowered B2B organizations, illuminating their brand stories, enhancing their employer branding, and most importantly—turning passive readers into loyal, paying clients.

Ready to make that leap? It's simple. Schedule an intake with us and let's unveil the potential your brand has been waiting for.

Co-Founder

By creating branded content for LinkedIn, we help companies increase their brand awareness, improve their employer branding and convert readers into paying clients.

Ownership is a feature. 

Add it to your offer.

People value what they help build. 
So give buyers a real role before they buy.

Three simple plays:

1. Let them choose a path. 
(use case A/B, onboarding style, or pricing track).

2. Give one “build” step. 
(upload data sample, pick constraints, rank priorities).

3. Co-create a proof asset. 
(name the goal together, publish the result, credit them).

Make it real, not gimmicky:

The choice must change the solution.
The step must survive into delivery.
The proof must ship in public.

Operator test (two weeks):

Add one meaningful choice to your demo. 
One tiny build step to onboarding. 
and one co-created proof post.

Track qualified replies, pilot acceptances, and time-to-yes.

If they rise. 
Standardise it.

When buyers leave fingerprints on the solution. 
urgency and perceived value go up. 

So does the chance they choose you.

Ikea_effect_carousel

Content isn’t your closer.

It’s your runway.

People try to sell in the comments.
Or post content that sounds like a pitch deck.

But that’s not how trust works.
The best content doesn’t push.

It prepares.

It helps future buyers name their problem
before they even realise they have one.

It earns attention before intent.
Familiarity before the DM.
Trust before timing.

The mistake is waiting until someone’s “ready to buy” to start showing up.
By then, someone else already earned the trust you should’ve been building.

The real strategy behind high-ticket content is not urgency.

It’s patience, consistency, and showing up early.

You’ll pay thousands for ads. 

But not €200 to make your people visible.

That’s backwards.

Your reps already have the distribution you want: 

Relevant networks that trust them more than your logo.

Pay them to use it.

Run a 30-day pilot: 

Ten reps, €200/month each for three posts a week.

You’ll spend €2,000 and typically earn ~140,000 impressions. 

About a €14 CPM - plus warmer replies. 
And name recognition your ads can’t buy.

Meanwhile, reps learn the product from a new angle, tighten their POV, and start getting industry feedback you can use.

If you’re worried they’ll build a following and leave…

Investment is retention. 
People stay where their voice grows.

Set simple guardrails: 

Headline says who they help and how. 
One proof-driven post per workday. 

Thoughtful daily comments in your market.

Measure impressions, saves, and qualified replies. 

Not vanity likes.

If this pilot doesn’t beat your current acquisition cost. 

Kill it.

But if it does. 
And it usually does. 

Make it policy. 

Your cheapest distribution is already on payroll.

Creative testing isn’t guessing. 

It’s operations.

Most teams swap formats and call it a test.

Winners test the message against awareness. 
Then scale what moves numbers.

Run this 7-day sprint:

Day 1: Lock your pillars
(secret sauce, who it’s for, the offer).

Day 2: Pick one audience stage to hit this week 
(unaware → most aware).

Days 3–5: Ship two variations of the same idea 
(bold vs subtle) and let the data choose.

Days 6–7: Keep the winner, retire the loser, and extract the story for your next angle.

One metric only: 

Replies (or qualified leads).

Two variants only: 

More than that and you’re guessing again.

Name every test clearly so the team can repeat what works across profiles.

The carousel shows the map: 

Pillars, awareness, angles, and frameworks to choose from. 

Use it and run the sprint above.

How_To_Beat

Your DM isn’t ignored. 
It’s under review.

They click your name.
They skim your last few posts.
They decide - in seconds - if you’re worth a reply.

Automation used to get you meetings.
Today it gets you researched.

Win the research.

Make your profile a landing page, not a CV.
Lead with a headline that says who you help and how - not “Sales Manager.”
Show proof in public - one valuable post a week beats seven forgettable ones.

Then send a DM that feels like an invitation, not a pitch.

Do this and your outreach isn’t “cold.”

It’s familiar.
It’s earned.

We’ve watched teams get recognised at trade shows because their content did the introduction.

That’s the bar now.

In the video, I break down the checkpoints.

Set this as policy, not preference.

If your replies die at the research step, rebuild the path - now.

Everyone obsesses over new client acquisition.

But the smartest growth often comes from three overlooked levers:

1. Retention → Staying visible reminds current clients why they picked you.
2. Expansion → Content educates them on services they didn’t even know you offered.
3. Reactivation → Dormant followers re-engage when they see proof you’re still solving relevant problems.

The best part : 

These levers reduce your cost of acquisition and increase lifetime value - without adding a single cold lead.

Ask yourself:

What’s one capability your current clients don’t know about that you should be posting this week?

A brilliant engineer ≠ a brilliant company.

Premium parts ≠ the best phone.

Top universities ≠ a top-tier team.

We love shortcuts.
But shortcuts kill strategy.

Don’t confuse the part with the whole.

Or the whole with the part.

Nuance is where the smart decisions get made.

compositiondivision_fallacy_carousel

Same bottle of water.

At the shop: €0,99.
On a plane: €4,99.

What changed?

Not the product.

The context.

Your positioning matters more than your offer.

Sell from the wrong place, and you’re a commodity.
Sell from the right place, and you’re a premium.

Stop obsessing over “what you sell.”

Start focusing on where and how you sell it.

That’s the real multiplier.

Trust is built before the shortlist. 

Not on it.

No one wakes up ready to sign a $50K contract.

They wake up with symptoms.

Win them early.

Name the problem in their words.
Show the cost of doing nothing.

Offer one small fix they can try without you.

Prove it with a named example.

Repeat until your solution feels inevitable.

Do that.

And “decision stage” isn’t a chase.

It’s a graduation.

One-week test: 

Publish one problem-aware post → one proof → one “try this” tip.

Track profile views, saves, and qualified replies.

If they rise → Keep the cadence. 

If not. 

Tighten the problem language and the example.

A lot of smart CEOs think:

"Everyone already knows me in this industry."

And maybe that’s true.

But being known
isn’t the same as being remembered.

Or respected.
Or relevant.

Familiarity doesn’t close deals.
Trust, clarity, and repetition do.

That’s what consistent content builds
Not vanity. Not reach.

Strategic visibility.

In a small industry, it’s not about making noise.

It’s about being the first name they think of when it matters.

Everyone wants LinkedIn to work yesterday.

But you can’t rush trust.

For most businesses, it takes months before content turns into clients.

Sure, you’ll occasionally land someone fast. But most of your ideal buyers?

They’ll watch you quietly.

• They’ll see your posts explain something they care about.
• You’ll end up on their shortlist without even knowing it.
• They’ll remember your examples because they relate.

And when their timing and budget line up
you’re the first call they make.

That’s the game.

Not : 

“How do I close this week?”. 

But : 

“How do I get on the shortlist for when they’re ready?”.

Tal Baker-Phillips

lemlist

Helping lemlist's top clients solve problems.

Customer Success Lead

Sales Lead

Partoo

12 BDRs managed across all Europe, LATAM and MENA 🌍

- Define territory prospection strategy along with Team Leads
- Coach and challenge team leaders under direct management
- Ensure targets are being met
- Influence and manage new processes
- Influence strategic decisions taken by management
- Manage HR aspects: holidays, trial periods, monthly + annual reviews, pay rises, disciplinary issues
- Plan individual career growth
- Decision maker in recruitment process

2022 Target Reach
Jan: 112%
Feb: 122%
March: 99%
April: 87%
May: 108%
June: 133%
July: 107%
August: 104%
September: 103%
October: 80%
November: 76%
December: 100%

BDR Manager - Expansion

• Manage team of 9 BDRs prospecting in 4 languages across the UK, CEE, DACH, Middle East, Nordics, Brazil and LATAM;
• Built the prospection structure used for International outreach from scratch;
• Team pipe generation of €5,000,000+ (as of February 2021);
• Lead the international prospection process, with a tailored approach for each territory;
• Use tools including SalesNavigator and SalesLoft every day;
• Work closely with each BDR to always adapt and streamline the approach we use as an EXP team; 
• Interact with operations and marketing team to build the strategy we need to hit our weekly and monthly targets.

Team Lead BDR - Expansion

• Lead expansion in the Middle East, Brazil and UK;
• Pipe generation of €1,390,000+ (as of June 2021);
• Update and streamline the Business Development process;
• Personally carry out initial qualifying meetings, as well as participation in negotiations further down the line;
• Maintain daily communications with top companies and C-level representatives to discuss the details of Partoo's solution;
• Close relationship with Country Managers and Chief Sales Officer.

International BDR

Meero

• Responsible for prospection in Portugal and UK markets;
• Maintained consistent results - 82%, 171%, 134% of target for Q4;
• Prospected through calling, mailing and making use of Salesforce, SalesLoft and Sales Navigator;
• Created a weekly list of 20 high priority companies to prospect;
• Worked closely with KAM and team lead;
• Respected the daily targets and adapted to the rhythm demanded by the particular markets and startup environment;
• Contributed to the evolution of Meero.

Business Development 

Upwork

• Translation, Content Writing and Voice Over work for English, Spanish and Brazilian Portuguese.

Freelancer

Sidera Consult

• Attended events representing the company, including BRITCHAM Brasil and the Netherlands consulate-general;
• Assisted on Brazil – UK company relations;
• Provided assistance directly to the company’s CEO;
• Drafted weekly articles in English on International Trade and Market Expansion; 
• Worked closely with the European Union on a weekly basis to produce and translate financial business reports;
• Translated and interpreted documents in Portuguese and Spanish on a daily basis; 
• Maintained and updated social media and website content;
• Worked on a 10-month project with the Brazilian Ministry of Agriculture (MAPA), for which Sidera received its largest investment to date;
• Planned and implemented corporate events.

Corporate Communications

Superprof

•	Taught English to Portuguese speakers;
•	Clients ranged from absolute beginners to senior business partners, giving me proficiency in everything from slang and informal language to advanced business vocabulary.

Freelance Tutor

Book 10+ Meetings Every Week

Former BDR. 

Driving lempire from $20M to $100M. 

Fruit enthusiast.

I help 100+ ambitious sales teams write bloody good emails.
 
Can show you how in 15 minutes. 

Send me a DM 💙

Or click the link below for the document I share with our top performing clients 🎒

https://lempire.notion.site/Tal-s-KAM-Pack-d0bd402b3444401586eff66d53b5d4af

Sales Leader

I make videos.

Click the link below to watch one 💙

Astounded I received this cold email today, though it reminded me of one thing my mother used to tell me when I was just a boy:

Don't believe everything you read on LinkedIn.

One of the main reasons lemlist bought Claap was we quite liked the idea of being able to extract every piece of data from every call we've ever done.

Here's our top 2 use cases - Sales for SPICED/MEDDIC & my own Customer Success template 💎

taplio

The Battle

Rik Renzenbrink

Tal Baker-Phillips

Followers

Posts

Engagements

Likes

Performance ScoreRik Renzenbrink's LinkedIn Performance

Performance ScoreTal Baker-Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rik Renzenbrink

Tal Baker-Phillips

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rik Renzenbrink's LinkedIn Performance

Performance ScoreTal Baker-Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRik Renzenbrink's LinkedIn Performance