ZeroTo1

I'm the President and Co-Founder of ZeroTo1, a full service growth, creative, and influencer agency for high growth tech and DTC brands with a high exit potential. We work with brands like Instacart, ClickUp, and Landing to achieve profitable growth through building community, best in class ad creative, and efficient growth tactics. How can we help you:

- Data driven UGC ad production and strategy
- Performance focused influencer campaigns (micro - Tier 1)
- Affiliate program management 
- Creator-affiliate programs - Turn your customers and creators into your most profitable growth channel

For more info, shoot me a DM! Always looking to connect with marketing leaders.

President & Co-Founder

Shipt

Influencer Marketing Director
My primary goal is to embed the Shipt brand into key authentic cultural moments and social conversations that drive brand advocacy through social influence.

As the department lead, I drive the brand’s influencer and strategic partnership strategies with the goal of increasing brand awareness, earned media value, content creation and brand activation across channels of engagement.

This role requires strong leadership, communications and relationship management skills to deliver comprehensive programs across social media, events, sponsorship activation, and branded content creation that helps drive brand love, advocacy, and cultural relevancy.

-Work with marketing and business development departments to assist in the ideation, identification and execution of influencer partnerships.
- Research and identify key influencers, bloggers and online media at varying levels that align with Shipt’s influencer strategy and goals
-Manage the execution of influencer engagement strategies to support launches and campaigns
- Act as the liaison between influencers and the brand, maintaining a clear channel of contact and nurturing relationships
- Negotiate the best possible investment level to reach determined goals and maintain longterm relationships
- Works closely with social and content stakeholders to optimize and integrate influencer strategies to gain content and influencer activation alignment
- Remain dialed into key influencers and trends in target markets and industry
- Prepare creative and content briefs, in support of marketing campaigns to generate content and promotion across relevant influencer network
- Ensure consistency and accuracy of brand messaging
- Manage influencer relationships and daily outreach, utilizing tools and CRM platform for efficiencies
- Recruit brand ambassadors from social media influencers, fans, and our registered users.

Founding Team & Head of Influencer Marketing

Responsible for leading and executing new city launches and expanding in pre-existing markets. 
Venue booking, public speaking, networking, event planning, and shopper recruitment.

Market Launch Lead

President & Co-Founder @ ZeroTo1 | (previously) Founding Team @ Shipt | DM me for more info on TikTok Shop, ROI Influencer campaigns, and UGC ads that convert

ZeroTo1 is the “go-to” social commerce agency of record, driving revenue for category-leading and disruptive DTC companies through social ads, performance influencer strategies, and TikTok Shop management.

Our vision is to be the world's #1 Social Commerce agency while partnering with category-leading brands to guide them to their dream outcome of an exit or IPO through our creative, community, and influencer strategies.

We’re building a world-class culture of execution that enables our employees to experience exponential professional and personal growth.

Some of our clients include: ClickUp, Instacart, Landing, Jel Sert, Lowe’s, Feit Electric, Thumbtack, The Pets Table, MUD/WTR, Manna Vitality, Spoonful of Comfort, Jenny Craig, Nutrisystem, Organifi, Step One, Create Wellness, Diletosso, & more.

Riley Cronin 🚀

The live team is locked in between now and EOD Monday 🤳

Riley Cronin

President & Co-Founder @ ZeroTo1 | Founding Team @ Shipt | DM me for more info on DTC Creator Communities, Influencer Whitelisting, and TikTok Shop

We’re kicking off Q1 2026 with a live breakdown of the 4 Profit Pillars on TikTok Shop — the exact levers separating brands that scale from those that stall:

1️⃣ Creator Acquisition
2️⃣ Creator Retention
3️⃣ Customer Acquisition
4️⃣ Customer Retention

If you’re in Wellness and looking to grow TikTok Shop into a predictable, profitable channel next year, this session is for you.

📅 December 18th
⏰ 9 AM PST / 12 PM EST
🎙️ Hosted by ZeroTo1 — featuring Micah Whitehead 🚀, CMO & Co-Founder

Emilee Smith-Teague, Muhammad Talha and 375 other attendees

We just scaled a book from 0 to #7 in their category in their first 60 days using this cold start frame work:

1. TikTok Exclusive Bundle 
2. Creator Community to manage all affiliates, campaigns, & challenges
3. 20-30% commissions
4. $10k/mo paid creator budget / 300 paid creator videos/ mo
5. Viral content briefs 
6. $20k/mo ad spend to start
7. Sampling minimum of 500 affiliates 
8. Consistent execution of all the fundamentals

If you're struggling to break out of cold start ($65k/mo) start here ^

We added a few more heavy hitters to the team this week.

Seeing output and quality jump as the last wave of hires hits the 30–45 day mark.

Producing better results, more consistently, with the new processes in place.

Super early but the investment in better talent and systems is starting to compound.

The talent density at zeroto1 is dirty right now.

Price is the ultimate lever when it comes to building a successful agency.

When we launched our TTS serrvice
Pods: over utilized, managing 8-10 clients
Client churn: high
Employee retention: terrible, especially at account manager level
Results: inconsistent
Client LTV: average 
Overall Talent grade: C-

In March I spent a day with Alex Hormozi and his first recommendation was to raise our prices. Since then we've doubled our monthly retainer.

Today
Pods: capped at 5 clients
Client churn: low (reduced by 34%)
Employee retention: 89%, our AM layer is stacked
Results: consistent
Client LTV: 15% increase and growing monthly 
Overall Talent grade: B

Improvements made since increasing price:
It forced us to go up market = better quality clients
We have the budget to pay for more experienced talent
More resources per pod
Better talent has rounded out our strategy with new and better processes
The standard of execution and output has raised
I'm learning new things from our team weekly

The gap between where we are and where we want to be is big, but we are closing it and it's exciting to be apart of.

Offering in-house live production is one of the biggest advantages our clients get when partnering with zeroto1 to manage their TikTok Shop strategy.

The impact of a well-executed Live strategy:
- Immediate increase of 5% - 10% GMV out of the gate for shops in the $65k range

- A powerful organic lever that increases overall channel ROI (higher margin than affiliate or ads)

- A predictable revenue stream that stabilizes and sustains Shop GMV

- A measurable lift across the entire ecosystem: affiliate videos, ads, and shop tab. We consistently see a 3-day trailing GMV bump after brand lives (in-platform halo)

Since officially launching our studio in May, we’ve been building it brick by brick and the foundation is strong.

Today we have:
	•	4 trained live hosts on staff
	•	2 booths running simultaneously daily
	•	8 active live clients

Live is going to be massive for social commerce and is a key part of zeroto1 2026 growth plan.

But what excites me most is the opportunity to carve out our own white space.

Right now, the “live playbook” across TikTok looks and feels the same.

A big focus for us is how we can break the rules and while unlocking leaps in performance:

- More entertainment driven and interactive
- creative set designs
- Getting out of the studio ”beat the streets style”

If you’re out of cold start ($65k/mo) and focused on efficiency, live insthe best short term and long term lever to invest in.

Not sure where to start? 

Start with 25 hours a month, be consistent, craft an exclusive live offer, and get after it 🙌

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

Your biggest threat isn't your competition:




It's the mediocre version of you that you've accepted as good enough.

Refunnel

Building a SAAS app to help ecommerce merchants collect "real" UGC from their customers on autopilot.

Founder

Flare

Flare is on a mission to build a video-first ecommerce marketplace for the developing world -- our platform offers short-form Tiktok-like videos with embedded products that can be shopped natively on the platform. For consumers, we'd help them find products through a discovery-first interface than search. For brands, our app would enable them to sell their products by using the powerful medium of creators, video and storytelling.

Microsoft

In my time at Microsoft, I led the following feature areas and cross-team efforts:

* Windows 10 & 10X - I worked on defining the key user experience pieces of the new Windows OS made for dual screens and web-first devices such as Search, Launcher, default apps etc

* I worked on improving the Office365 search by making it context aware of all your work data so it can offer personalized and highly relevant results. As a result of this project, we reduced 'time-to-search-completion' metric by 35% across Microsoft 365

* I led a cross-team effort to run weekly pitches for the team to get together and pitch new ideas that solve user problems and lead to tangible business outcomes

Product Manager

RIM | BlackBerry

Intern

Founder, Refunnel | Helping marketers automate UGC collection from their community at scale without spending thousands of dollars every month

Founder of Refunnel —  we automate UGC collection for DTC brands.

Before this, I founded Flare - a video-first ecommerce marketplace, and worked at Microsoft as a Product Manager for 6+ years.

I'll be posting about:
- My journey as an entrepreneur and product builder
- Tips, tactics, and strategies on all things UGC
- Outlooks on e-commerce, content, and DTC

Follow along for the ride and DM me if you ever have questions!

Atif Raza

Refunnel is changing.

For the past year, we kept things simple building the foundation. Making sure the core product actually solved real problems for brands.

No fancy UI. No unnecessary features. Just relentless focus on what mattered: helping brands execute influencer and UGC marketing that actually drives revenue.

But something shifted.

We're now bringing on new clients at a rate we've never seen before. The demand is there. The product-market fit is undeniable.

So we're evolving.

Here's what's happening:

We're building out the team. Hiring people who are world-class at what they do. And for the first time, everyone can focus on their specific part of the vision.

We're reimagining the entire interface. The UX. The UI. Everything is getting a complete overhaul to match the scale we're operating at now.

The foundation we built over the past year? That was phase one. We proved the workflows work. We proved brands need what we're building.

Now we're scaling it.

This is what happens when you nail product-market fit and then pour fuel on the fire. The team grows. The product evolves. The pace accelerates.

If you've been watching Refunnel from the sidelines, now's the time to pay attention.

We're just getting started.

Founder @ Refunnel | We automate UGC acquisition and collection for DTC brands.

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Brands need to stop chasing the top 1,000 affiliates by GMV. They don't want to work with you. (And even if they did, here's why it wouldn't matter...)

They're already flooded with offers. They have established brand partnerships. 

They're selective about what they promote. Your cold outreach is just noise in their inbox.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀: Build a high-intent list of creators who already want to push your products.

Let me break down the process with a real example:

Say you're selling anti-bloating supplements.

Instead of mass outreach, you:

1. Find creators already comfortable with this content= They've posted about digestive health, wellness, similar products.
2. Their audience is already primed for this type of offer.
3. Personalize your outreach" Hey, I saw your content for [X, Y, Z brand]. We actually have a better product because of [A, B, C reasons]."

Suddenly, your sample request rate skyrockets

Start with free samples and build relationships= Let them test and create authentic content

Track which creators actually drive revenue

Go deeper with them

Offer recurring partnerships across your product line

Add guaranteed fixed payments on top of commission

The brands winning at affiliate marketing aren't the ones with the biggest creator lists. 

They're the ones with the most strategic relationships.

We just launched our blog! 🎉

First edition: Content Rights Management for UGC — A Brand's Guide to Getting Permission and Using Content Safely

If you're running UGC campaigns, you've probably asked yourself:

➡️  Can I legally use this content in my ads?
➡️  What happens if I don't get proper permission?
➡️  How do I track rights across hundreds of creators?

We broke down everything DTC brands need to know about content rights from the basics of usage permissions to avoiding costly legal headaches.

LINK IN COMMENTS!

If you are running TikTok Shop and wonder how some brands get 80%+ post rate while you struggle to get 60%, here's how to do it: 

Most brands send products to TikTok Shop creators and then... nothing. 

No follow-up. No creative brief. No check-ins.

Then they wonder why their post rates are trash.

Jon Snow does it differently and their post rate is over 80%

Here's the system:

The second a product gets delivered, the automation starts:

1. Creative brief goes out immediately
2. Scheduled follow-ups to check content progress
3. Timeline discussions to set clear expectations
4. Continuous communication from delivery to posting

And most importantly: 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝘁𝗿𝗲𝗮𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗹𝗶𝗸𝗲 𝘃𝗲𝗻𝗱𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀. 

They build actual relationships with a structure that respects the creator's process while keeping things moving.

The difference between brands that win and brands that complain about influencer marketing comes down to this: 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻.

taplio

The Battle

Riley Cronin 🚀

Atif Raza

Followers

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Performance ScoreRiley Cronin 🚀's LinkedIn Performance

Performance ScoreAtif Raza's LinkedIn Performance

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taplio

The Battle

Riley Cronin 🚀

Atif Raza

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Riley Cronin 🚀's LinkedIn Performance

Performance ScoreAtif Raza's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRiley Cronin 🚀's LinkedIn Performance