ZeroTo1

I'm the President and Co-Founder of ZeroTo1, a full service growth, creative, and influencer agency for high growth tech and DTC brands with a high exit potential. We work with brands like Instacart, ClickUp, and Landing to achieve profitable growth through building community, best in class ad creative, and efficient growth tactics. How can we help you:

- Data driven UGC ad production and strategy
- Performance focused influencer campaigns (micro - Tier 1)
- Affiliate program management 
- Creator-affiliate programs - Turn your customers and creators into your most profitable growth channel

For more info, shoot me a DM! Always looking to connect with marketing leaders.

President & Co-Founder

Shipt

Influencer Marketing Director
My primary goal is to embed the Shipt brand into key authentic cultural moments and social conversations that drive brand advocacy through social influence.

As the department lead, I drive the brand’s influencer and strategic partnership strategies with the goal of increasing brand awareness, earned media value, content creation and brand activation across channels of engagement.

This role requires strong leadership, communications and relationship management skills to deliver comprehensive programs across social media, events, sponsorship activation, and branded content creation that helps drive brand love, advocacy, and cultural relevancy.

-Work with marketing and business development departments to assist in the ideation, identification and execution of influencer partnerships.
- Research and identify key influencers, bloggers and online media at varying levels that align with Shipt’s influencer strategy and goals
-Manage the execution of influencer engagement strategies to support launches and campaigns
- Act as the liaison between influencers and the brand, maintaining a clear channel of contact and nurturing relationships
- Negotiate the best possible investment level to reach determined goals and maintain longterm relationships
- Works closely with social and content stakeholders to optimize and integrate influencer strategies to gain content and influencer activation alignment
- Remain dialed into key influencers and trends in target markets and industry
- Prepare creative and content briefs, in support of marketing campaigns to generate content and promotion across relevant influencer network
- Ensure consistency and accuracy of brand messaging
- Manage influencer relationships and daily outreach, utilizing tools and CRM platform for efficiencies
- Recruit brand ambassadors from social media influencers, fans, and our registered users.

Founding Team & Head of Influencer Marketing

Responsible for leading and executing new city launches and expanding in pre-existing markets. 
Venue booking, public speaking, networking, event planning, and shopper recruitment.

Market Launch Lead

President & Co-Founder @ ZeroTo1 | (previously) Founding Team @ Shipt | DM me for more info on TikTok Shop, ROI Influencer campaigns, and UGC ads that convert

ZeroTo1 is the “go-to” social commerce agency of record, driving revenue for category-leading and disruptive DTC companies through social ads, performance influencer strategies, and TikTok Shop management.

Our vision is to be the world's #1 Social Commerce agency while partnering with category-leading brands to guide them to their dream outcome of an exit or IPO through our creative, community, and influencer strategies.

We’re building a world-class culture of execution that enables our employees to experience exponential professional and personal growth.

Some of our clients include: ClickUp, Instacart, Landing, Jel Sert, Lowe’s, Feit Electric, Thumbtack, The Pets Table, MUD/WTR, Manna Vitality, Spoonful of Comfort, Jenny Craig, Nutrisystem, Organifi, Step One, Create Wellness, Diletosso, & more.

Riley Cronin 🚀

The live team is locked in between now and EOD Monday 🤳

Riley Cronin

President & Co-Founder @ ZeroTo1 | Founding Team @ Shipt | DM me for more info on DTC Creator Communities, Influencer Whitelisting, and TikTok Shop

We’re kicking off Q1 2026 with a live breakdown of the 4 Profit Pillars on TikTok Shop — the exact levers separating brands that scale from those that stall:

1️⃣ Creator Acquisition
2️⃣ Creator Retention
3️⃣ Customer Acquisition
4️⃣ Customer Retention

If you’re in Wellness and looking to grow TikTok Shop into a predictable, profitable channel next year, this session is for you.

📅 December 18th
⏰ 9 AM PST / 12 PM EST
🎙️ Hosted by ZeroTo1 — featuring Micah Whitehead 🚀, CMO & Co-Founder

Emilee Smith-Teague, Muhammad Talha and 375 other attendees

We just scaled a book from 0 to #7 in their category in their first 60 days using this cold start frame work:

1. TikTok Exclusive Bundle 
2. Creator Community to manage all affiliates, campaigns, & challenges
3. 20-30% commissions
4. $10k/mo paid creator budget / 300 paid creator videos/ mo
5. Viral content briefs 
6. $20k/mo ad spend to start
7. Sampling minimum of 500 affiliates 
8. Consistent execution of all the fundamentals

If you're struggling to break out of cold start ($65k/mo) start here ^

We added a few more heavy hitters to the team this week.

Seeing output and quality jump as the last wave of hires hits the 30–45 day mark.

Producing better results, more consistently, with the new processes in place.

Super early but the investment in better talent and systems is starting to compound.

The talent density at zeroto1 is dirty right now.

Price is the ultimate lever when it comes to building a successful agency.

When we launched our TTS serrvice
Pods: over utilized, managing 8-10 clients
Client churn: high
Employee retention: terrible, especially at account manager level
Results: inconsistent
Client LTV: average 
Overall Talent grade: C-

In March I spent a day with Alex Hormozi and his first recommendation was to raise our prices. Since then we've doubled our monthly retainer.

Today
Pods: capped at 5 clients
Client churn: low (reduced by 34%)
Employee retention: 89%, our AM layer is stacked
Results: consistent
Client LTV: 15% increase and growing monthly 
Overall Talent grade: B

Improvements made since increasing price:
It forced us to go up market = better quality clients
We have the budget to pay for more experienced talent
More resources per pod
Better talent has rounded out our strategy with new and better processes
The standard of execution and output has raised
I'm learning new things from our team weekly

The gap between where we are and where we want to be is big, but we are closing it and it's exciting to be apart of.

Offering in-house live production is one of the biggest advantages our clients get when partnering with zeroto1 to manage their TikTok Shop strategy.

The impact of a well-executed Live strategy:
- Immediate increase of 5% - 10% GMV out of the gate for shops in the $65k range

- A powerful organic lever that increases overall channel ROI (higher margin than affiliate or ads)

- A predictable revenue stream that stabilizes and sustains Shop GMV

- A measurable lift across the entire ecosystem: affiliate videos, ads, and shop tab. We consistently see a 3-day trailing GMV bump after brand lives (in-platform halo)

Since officially launching our studio in May, we’ve been building it brick by brick and the foundation is strong.

Today we have:
	•	4 trained live hosts on staff
	•	2 booths running simultaneously daily
	•	8 active live clients

Live is going to be massive for social commerce and is a key part of zeroto1 2026 growth plan.

But what excites me most is the opportunity to carve out our own white space.

Right now, the “live playbook” across TikTok looks and feels the same.

A big focus for us is how we can break the rules and while unlocking leaps in performance:

- More entertainment driven and interactive
- creative set designs
- Getting out of the studio ”beat the streets style”

If you’re out of cold start ($65k/mo) and focused on efficiency, live insthe best short term and long term lever to invest in.

Not sure where to start? 

Start with 25 hours a month, be consistent, craft an exclusive live offer, and get after it 🙌

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

Your biggest threat isn't your competition:




It's the mediocre version of you that you've accepted as good enough.

SARAL - Influencer Relationship Management

SARAL is the simplest and fastest way for brands to get started with influencer marketing. Find creator contacts, email them, track and manage relationships, and more. 

Learn what's working *right now* with influencer marketing. Get on our "No BS" influence marketing letter:  https://www.getsaral.com/academy

Founder

Independent Consultant

I help product/tech-oriented founders who want to grow fast. 

I work with the founder or their marketing team to create a proper Growth Strategy, come up with customer-focused Positioning & Messaging, set up attribution analytics, and help executing on the right channels for Growth, such as performance marketing or direct sales. 

My goal is to create a repeatable process for growth and create loops that compound into predictable revenue 📈

I have helped multiple founders scale to $1M+ in ARR and continue to crush it for my clients. They call me the Rainmaker 💰

Growth Consultant

Sunsama

Head of Growth

Prisma

Fractional Head of Growth

Cledara

Growth Marketing Manager

Nium

Content Marketing, SEO, and Paid Search Growth.

Context Page

Product Marketing Consultant

Bubbles

Wise

I was the first marketing hire @ Wise. Created and executed an outbound ABM plan for Wise's B2B2B strategy. Owned the affiliate program which was prime driver of end-user accounts.  9x-ed WoW application rate. Worked with the CMO, CS, and Engineering teams to promote engagement and retention.

Startup Intern

Startup Intern helps the best startups hire the best Interns.

Chief Firefighter

Founder - SARAL | The Influencer Operating System for Ecommerce

Make no mistake about it.

Influencer marketing is the next big thing. In fact, it's already here. Most of the DTC world just needs to catch up to the right ways of executing 😉

If you don’t have big names talking about you, loving you, and recommending you, you’re missing out on millions of dollars of revenue that could be yours 💸
Imagine letting that much money go down the drain because there isn't a simple enough way for you to capture it. 

When you consider that just one tag, one mention, or one recommendation could result in tens of thousands in sales, you owe it to yourself to try SARAL: The Best Influencer Marketing Tool on the Planet right now 🔥
 
🤔 What makes it the best?

Because it makes influencer marketing as simple as 1-2-3.

With a few clicks of a mouse, you’ll be able to:

1️⃣ Identify top influencers in your niche
2️⃣ Connect with them and build a relationship
3️⃣ Monetize you relationships 

And not just with one or two influencers but hundreds. Imagine 100 influencers promoting your brand on socials week on week. It brings in crazy $$$. 

That’s why you’re going to absolutely love Saral and the money it will make you 💰

Here's the best part: 

It brings in eyeballs and sales without you spending a dime on Facebook ads.

Don’t take my word for it, here’s what our users say:

💬 "This is insane. you are literally replacing a whole team of people with these features"

💬 "Holy shit just watched your demo – your product is absolutely revolutionary."

💬 "Love how organized the app is. It looks SO clean. I think the Drip part is key, glad you have that in there. Especially with the templates"

As my thanks for giving us a try, you’ll receive a FREE copy of my Quick Start Guide to Influencer Marketing, that will take your brand from nobody to superstar in no time 🌟 

Remember, it's as simple as 1-2-3 after you read the guide and you're all set  🚀

Get them talking about you NOW! 

Try here: https://www.getsaral.com

Yash Chavan

Your tech startup is only as strong as the person building the tech department.

Exactly one year ago today, I met Yash Kalwani. After several painful mis-hires and tough lessons, I finally knew what I wasn't looking for in a Head of Engineering.

What I didn’t expect: finding exactly what I was looking for... a Yash in engineering 😂

Since he joined SARAL, the product has seen a massive level-up:

👉 SARAL Inbox - like Superhuman, but for influencer managers
👉 SIA - our AI assistant powering smarter workflows
👉 Campaigns - a better way to structure and manage creator collabs

...and many more.

What most don’t realize: being a great startup CTO is hard:

- Build a lean, high-output team
- Prioritize under pressure
- Clear tech debt while still shipping fast
- Translate the why into product reality
- Survive bugs, outages, and the founder's insane timeline expectations! (guilty)

Kalwani’s done all of the above, and more, with grit, humility, and speed.

So grateful to have him building the world's simplest and complete influencer marketing platform with us at SARAL - The Influencer OS.  

If you’re a non-technical founder, don’t wait too long to find your Kalwani 🪄

I am in the middle of reading the new “State of Ecommerce” report by KnoCommerce team, and one stat stands out glaringly:

➡️ 6,600+ word-of-mouth customers were tagged as “Google” or “Direct” in Shopify.

That explains why so many founders keep saying “ads aren’t working anymore.”

It’s not that Meta died.

It’s that your real demand drivers: influencer mentions, organic content, community buzz, never get the credit 🤷‍♂️

You're stuck optimizing for tracked clicks and ad performance, not true influence that creates enough belief in the market for your ads to work. 

And so you end up cutting the very channels that quietly make everything else perform better.

This line from the report hit home:
💬 “Without customer-declared data, brands over-invest in what looks good on paper and under-value what’s actually driving demand.”

That’s literally why we built SARAL's new measurement engine, to fix that blind spot.

To help brands see and measure the ROI of influence that pixels and affiliate links alone cannot.

If you work in Ecommerce or DTC, this report is worth spending your next coffee break reading.

I'll leave a link in the comments for whoever is interested. So glad Bar and Tina put this together! We had fun contributing, the overall report is such fire 🔥

⚡️ You gotta know the rules to know when to break them.

A brand using SARAL is getting ~46% positive response rates on their influencer outreach emails! That's a very very high amount for a seeding campaign.

But if you look at their email, it violates every "best practice" in the book:
➡️ Too many links
➡️ Long paragraphs
➡️ Asks for shipping address in the very first message

Most marketers would say: “You can’t do that!”

But here’s the thing... It works for them.

Because they know the rules, and that gives them the power to bend them.

This is why copy-paste influencer scripts don’t work. Context matters. The market's familiarity with you matters. Testing matters.

I think it works for them as they've already done some huge collabs with mega-influencers, so there's massive awareness in the space for the brand... so all the nano-influencers want to work with them.

If this brand followed "best practices" they'd be stuck in longer cycle times shipping products to influencers.

👉 Know the rules, and then bend them to your context.

This is a good lesson I wanted to share with you all today.

If you’re running outreach campaigns and seeing inconsistent results, start here:

✅ Audit your response rate (25% is a solid benchmark)
✅ Test copy variations by niche
✅ Break a rule or two intentionally and see how it does

Are you running experiments in your outreach yet?

~~~
#influencermarketing #growthmarketing #dtcbrands

taplio

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Yash Chavan

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The Battle

Riley Cronin 🚀

Yash Chavan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Riley Cronin 🚀's LinkedIn Performance

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