Williamsburg Learning

Director of Digital Marketing & Sales

Lead and manage a team of direct reports responsible for all digital marketing efforts at Williamsburg, including ads, websites, email marketing, social media, and HubSpot automation. In this role, I helped drive substantial company revenue growth for the 2023-24 school year and led the successful revamp and relaunch of our four school websites on a tight timeline.

Director of Digital Marketing

Implemented significant upgrades to key marketing and parent communications systems (such as SMS) and supported the hiring, onboarding, and training process for critical new hires within the marketing department. Also continued serving as Williamsburg's lead copywriter and marketing project manager.

Marketing Operations Manager

Helped achieve company revenue goals by planning and executing high-quality, multi-channel digital marketing campaigns. Continuously refined and improved campaign performance by gathering, analyzing, and actioning key data points. Also served as project manager for the overall marketing team.

Digital Marketing Manager

Coordinated the flow of internal and external communications for all staff, parents, students and third-party partners. Wrote and/or oversaw the development of all written content for company websites and worked closely with executives to iterate and refine the overall customer experience.

Communications Manager

Self Employed

I love working with ambitious, humble go-getters who want to find the most authentic path to sharing their unique gifts with the world.

Certified Master Life Coach

Apple

I co-led a small team responsible for inventory control, store-wide operations, and visual merchandising. Part of this involved root cause analysis on KPIs that had been off track for a while, and through consistent feedback and process reviews I helped the team get back to exceeding them.

Operations Expert

I collaborated with my fellow Experts to drive results for our store's high-volume sales team. This included consistently achieving store-leading sales results myself, spearheading new initiatives to improve the customer and employee experience, and developing a team of direct reports.

Sales Expert

I served a six-month stint as my store's In-Store Guest Trainer (a full-time career experience that meant planning and facilitating all employee training events). Before and after, I was called in to lead various other training programs and hiring events and recognized as one of the top trainers in my market.

Lead Trainer

I started out at Apple as a jack-of-all-trades in the Specialist role, performing B:C and B:B sales as well as helping customers set up their devices and directing traffic throughout the store.

Sales Specialist

Writer, Marketer, Coach • Sharing ideas to help you thrive in life, work, and writing

I love working on projects that help to maximize human potential. Professionally, I'm currently doing this in my role as Director of Digital Marketing & Sales at Williamsburg Learning, a transformational online K-12 education company. In my spare time, I also do this through my private coaching services.

Riley Trembath

UpCloud

Business Development Representative

High-Performing Coach Ltd.

I transitioned into an Account Executive role at High Performing Coach, where over time, I significantly increased my conversion rates and played a pivotal role in boosting the company's revenue.

Here I detail my responsibilities and achievements in this role: 

• Managed 15- 20 closing calls per week and was in charge of sales scripting.

• Worked in close collaboration with the marketing team to integrate client feedback and objections into marketing materials and landing pages.

• Led 90-minute Free Workshops for marketing, collaborating in prospect qualifying and in booking more sales appointments.

• Played an active role in B2B and B2C high ticket ($7K+) offers optimisation and creation. 

• Elevated my closing conversion rate from 15% to 25-28%, becoming the main closer within the company.

• Developed and utilized a sales KPI report to pinpoint and address sales funnel inefficiencies, leading to optimized sales strategies.

• Generated an additional $20K - $30K in monthly revenue through strategic closing techniques and effective objection handling

Sales Account Executive

As an SDR at High Performing Coach, I excelled in engaging leads through direct outreach, social media, and outbound calls, significantly boosting our sales funnel by increasing the number of appointments booked for workshops, webinars and sales calls.

My responsibilities and achievements included: 

• Crafted and executed a direct messaging strategy on LinkedIn and Facebook, targeting leads to book appointments.

• Led a team of four appointment setters, optimizing our approach to maximize bookings from LinkedIn, Facebook, and outbound calls.

• Overhauled the appointment-setting process, improving techniques and strategies for better lead qualification.

• Coordinated efforts between marketing and sales to ensure alignment and efficiency in lead generation activities.

•Increased weekly appointment bookings from 11 to 45, directly contributing to a larger pipeline for sales closers.

• Implemented a data-driven approach to track and enhance team performance, leading to more effective lead engagement and qualification.

• Created and managed a training initiative that elevated the appointment-setting team’s ability to engage and convert leads.

Sales Development Representative

I pivoted to an independent coaching practice, dedicated to facilitating career advancement and enhancing team leadership & communication abilities.


• Widened the range of industries I serve, helping professionals across various fields achieve career growth and leadership excellence.

• Efficiently managed the entire sales cycle, leveraging organic outreach via LinkedIn and a referral program to engage clients, followed by conducting discovery calls and finalizing agreements.

• Through targeted one-on-one and group coaching, I helped various professionals achieve promotions to team lead positions, increase their salaries by 25%, and boost their bonuses by over 20%.

Independent Performance Coach

Untamed 

I launched a coaching venture under the Untamed brand, focused on boosting team communication and performance among account managers and team leaders.

•Launched a coaching business under the Untamed brand, targeting the enhancement of team dynamics, swiftly generating over $10,000 in revenue within the first 10 weeks.

• I was in charge of the entire sales cycle, from generating leads organically on LinkedIn and implementing a referral program to leading discovery calls and securing payments.

• Initiated an approach to business coaching at Untamed, including the development of a $40,000 proposal for a corporation in the cryptocurrency industry. This strategic move led to the integration of business coaching into Untamed's service offerings, despite the proposal not being accepted.

Lead Performance Coach

Kraken Digital Asset Exchange

As an Account Manager at Kraken Exchange, I led client relationship management and solution implementation for VIP clients in Spain and Portugal, driving significant increases in trading volume and client engagement.

Some of my responsibilities and achievements in this role were:

•Managed portfolios for VIP clients in Spain and Portugal, overseeing transactions exceeding $500,000 monthly.

•Collaborated with the API team to customize trading solutions, enhancing client satisfaction and operational efficiency.

•Coordinated new feature rollouts, directly impacting VIP clients' trading capabilities and volumes.
Delivered 24/7 incident resolution support, ensuring uninterrupted trading for VIP clients.

•Strengthened relationships with VIP clients, increasing their trading volume by 15-20% through tailored API solutions.

•Successfully integrated over 10 new VIP clients into the OTC trading desk, expanding the service’s reach and profitability.

•Generated three new VIP trading accounts through targeted networking at cryptocurrency events.

•Contributed to strategic partnerships, enhancing the trading ecosystem for VIP clients and supporting Kraken Exchange's market position.

Account Manager

Client Engagement Specialist

Helping teams reduce cloud operational costs by 30-70% while enhancing system performance | BDR @ Upcloud ⏐ Fueled by Salsa Moves 🪇 • Dog Lover

If you are not looking to optimize your cloud infrastructure costs and boost your system's performance...

Don't read this!


I help companies reduce cloud operational costs by 30-70% while enhancing system performance. 


Here's how we do it:

✅Cost Optimization: Slash your cloud infrastructure costs by up to 70% compared to hyperscalers like AWS, Azure, and GCP. We offer 0% Egress costs!!

✅Performance Enhancement: Utilize our high-performance infrastructure to improve user experience and efficiency.

✅GDPR Compliance: Ensure your data is protected and compliant with European regulations using our 100% GDPR-compliant services.

✅Simplified Cloud Management: Leverage our managed services to focus on your core business while we handle the infrastructure.


Why UpCloud?

✅Superior Performance: Our MaxIOPS storage technology offers industry-leading speed and reliability.
Predictable Pricing: Transparent and competitive pricing without hidden fees, including no egress costs.

✅Global Reach: With 13 data centers across Europe, Asia, Australia, and the USA, we offer global scalability.

✅Unmatched Support: 24/7 support with an average response time of under 90 seconds and a 100% SLA with 50x compensation for outages.

Tempted? 

If you're still thinking, how can they promise better performance and reduced cloud costs? Let's connect! You don't want to miss the chance of reducing your bottom line while offering a better service to your clients right? 

And if this doesn't not interest you, that's completely okay.  I won’t take it personally😉

 See you around the LinkedIn feed!

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The Battle

Riley Trembath

Alberto J. Rodríguez

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