Ritchie PETTAUER

🟦 "I smuggle doggies into your feed!" ➡️ LinkedIn™️ Certified // Social Media Lecturer @ University of Vienna ➡️ Social Selling / B2B Trainings for Sales/Marketing/HR teams ➡️ Thought Leadership for CxOs ⬇️⬇️⬇️⬇️

Most B2B marketing strategies fail because they treat LinkedIn as a distribution channel rather than a Trust Infrastructure. For CMOs in the DACH region, the challenge is shortening the sales cycle through Semantic Authority.

If your team’s content lacks a distinct "Topic Fingerprint," it is labeled as background noise and buried. I help executives and teams extract their deep expertise and structure it so the Knowledge Graph recognizes them as indispensable authorities.

The 3-Step Authority Framework:
1) Audit for Entity Clarity to ensure search algorithms categorize you correctly.
2) Deploy a PAR-based content system to build proof-of-work.
3) Automate the "noise" while personalizing the "signal" to increase high-value lead conversion.

I help marketing leaders transform their executive teams into thought leaders, ensuring your brand is the "First-Mover" in your vertical's digital ecosystem.

My 3×3 Authority System

🔷 Profile (The Anchor): Beyond keywords. We build a conversion path based on proof and your unique value line.
🔷 Network (The Graph): Targeted ICP mapping and trust-building DMs that treat your network as a high-value asset, not a list.
🔷 Content (The Fingerprint): Moving from generic updates to Actionable and Structured Expertise. We focus on depth that survives semantic scrutiny.

The 12-Week Roadmap

Weeks 1–5: Extraction. Kickoff, goal setting, and profile optimization to establish your baseline authority.
Weeks 6–9: Refinement. Building your content pillars and testing CTAs against the "Knowledge Graph" logic.
Weeks 10–12: Scaling. Handover of a sustainable quarterly plan and KPI tracking that measures real business impact.

Proofs of Concept (Anonymized)

❇️ Industry: Metals (DACH region), 11-person team.
✅ Result: +41% target-audience reach via semantic authority (zero media spend).
✅ Outcome: +12 qualified demo requests and an earned C-level speaking slot.

❇️ Industry: Finance (DACH region), 2k+ employees.
✅Result: +280% internal interaction, +220% reach for the company page

Stop creating background noise. Start building your Topic Fingerprint.
Ready to shift from the Social Graph to the Knowledge Graph?

🟧 Personal Context 🟧

I’ve been dissecting digital trends since the early days of blogging. That same curiosity drives me today. Whether I’m analyzing LLMs, sharpen knives or tend to my garden: I believe that clear thinking leads to clear results, both in personal life and in business.

📩 Send me a DM or email: ritchie@pettauer.net 
I’ll reply with my Authority Checklist and a link for a 20-minute strategy slot.

3x3 LinkedIn™️ Workshops & Coachings für Unternehmen | Individuelle Beratung für CEOs

Organisches LinkedIn-Marketing hat sich zu einem komplexen, aber lohnenden Set von Aufgaben entwickelt. 𝗠𝗼̈𝗰𝗵𝘁𝗲𝘀𝘁 𝗱𝘂 𝘀𝗰𝗵𝗻𝗲𝗹𝗹𝗲𝗿 𝗘𝗿𝗴𝗲𝗯𝗻𝗶𝘀𝘀𝗲 𝘀𝗲𝗵𝗲𝗻?

Ja, LinkedIn ist zeitaufwändig.
Ja, ich bin ein teurer Berater.

Aber hast du dich schon einmal gefragt:
Welche LinkedIn-Routinen & Kniffe sind absolut essenziell für meinen Erfolg?
In anderen Worten: 𝗪𝗲𝗹𝗰𝗵𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲 𝗶𝘀𝘁 𝗱𝗶𝗲 𝗲𝗳𝗳𝗶𝘇𝗶𝗲𝗻𝘁𝗲𝘀𝘁𝗲?

Ich kann folgendes für dein Unternehmen tun:

A) Fundierte Antworten auf komplexe LinkedIn-(Strategie)-Fragen liefern.
B) Dein Sales- und Marketing-Team zu effizienten LinkedIn-Nutzer:innen qualifizieren.
C) Deinen Mitarbeiter:innen zeigen, was sie mit dem Sales Navigator alles tun können.

Wie schaut unsere Zusammenarbeit aus?

Online-Workshops und individuelle Beratungs-Sessions: Flexibel und an deine Bedürfnisse angepasst.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗕𝗮𝘀𝗶𝗰𝘀 1-2h | Level: Einsteiger
LinkedIn-Grundlagen, Funktionsweise des Algorithmus und Profil-Optimierung.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝟯𝘅𝟯 3x2h | Level: Fortgeschritten
Session 1: Personal-Branding (Grundlagen & Profil-Optimierung)
Session 2: Social-Selling (Lead-Recherche und Netzwerkaufbau)
Session 3: Content-Strategy (Themenplanung und Best Practices für Postings)

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝗮𝘀𝗶𝗰 2h | Level: Einsteiger
Funktionsweise des LinkedIn AdManagers, Kampagnenziele, Targeting & Sujets

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗽𝗮𝗿𝗿𝗶𝗻𝗴 individuell | Level: Fortgeschritten bis Profi
Ich gehe mit dir deine Kampagnen(planung) durch und bringe dich auf neue Ideen.

𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 2h bis 3x2h | Einsteiger bis Profi
Dein Team hat die Lizenz, aber noch keine Ergebnisse? Onboarding, Setup und alle Tricks zu Alerts, Suche und Leadlisten. Individuelles Angebot auf Anfrage.

Möchtest du mehr wissen? Schick mir eine Direktnachricht oder eine E-Mail: ritchie@pettauer.net.

Ritchie Pettauer

HipHop Culture Coaching

Team members energetically working together to achieve results and youths who approach their future full of confidence.  We combine HipHop Culture with the world of Coaching to unleash the potential to realise success

Interested? Contact me for information regarding our team building and/or youth coaching workshops.

Founder, Coach, Motivator & Inspirator

Facilitation and development of team building workshops which focus on
•	Improving Communication
•	Improving Team dynamics
•	Increasing Productivity
•	Enhancing Creative thinking

Team Coach & Trainer

Facilitation and development of workshops for youths and young adults (with an age range of 16-27 years) which focus on

•	Increasing autonomy
•	Self-Confidence
•	Learning and improving skills aimed at personal development, such as:
o	Goal Setting
o	Priority setting
o	Giving and receiving feedback
o	Emotion regulation

Youth coach & trainer

Motivational Speaker

Host of "The HipHop Minded Professional"

The HipHop minded Professional is a mindset and career
focused podcast where Professionals with a HipHop background share career
insights and how being a MC (rapper), DJ, Breaker (Dancer), or Graffiti artist
positively influenced their mindset.

Listen to it on #Spotify, #Apple, #Deezer or your favourite streaming platform

Podcast Host

Josuël Rogers Unlocks Potential

I provide personalized 1-on-1 coaching to business leaders, managers, supervisors, and individuals, focusing on:

•	Enhancing decision-making skills through insight and analytical methods.
•	Strengthening communication skills to effectively convey and connect.
•	Developing leadership capacities on both personal and professional levels.
•	Achieving better outcomes through tailored strategies and action plans.
•	Boosting self-awareness and self-confidence for healthy professional growth.
•	Identifying patterns and habits to facilitate effective change.
•	Implementing new, empowering habits for sustainable improvement.
•	and Career development

Life & Executive Coach

Facilitation and development of trainings which focus on improvement of various skills pertaining to personal, professional and business development.

Trainer

Maverick Paradox Media

Featured Columnist

The Maverick Paradox Magazine is an innovative, first of its kind magazine, for business owners and professionals. Our magazine is written by a diverse group of Socialised Mavericks, who are disparate experts providing diverse opinions who set the tone for Maverick Leadership for the next decade and beyond

My articles challenge the reader to see the world in a different way, and to pause and wonder how they can personally make a positive impact.

My articles revolve around the following themes
•	Personal Leadership
•	Mindset
•	Self-development
•	Creative thinking
•	Maverick thoughts

Writer

1nspiring

A business canvas in 1 hour and a business action plan in 1 day!
 
1nspiring helps entrepreneurs in business creation.
We provide a proven method and an all-in-1 platform to simplify success.

Business Partner & Business coach

Rabobank

Council Member part of the focus group for Financially Healthy Living

Awesome Foundation Rotterdam

The Awesome Foundation is a global community advancing the interest of awesome in the universe, €1000 at a time. Each fully autonomous chapter supports awesome projects through micro-grants, usually given out monthly. These micro-grants, €1000 or the local equivalent, come out of pockets of the chapter's "trustees" and are given on a no-strings-attached basis to people and groups working on awesome projects.

Trustee | Moderator

HHCCoaching

I ensure that creative people can focus on their core business and face their financial future with confidence. This by assisting and coaching them towards their financial goals

Finance coach

Trainer / workshop facilitator of career development workshops aimed at job seekers (online & offline)

Stichting Dock

•	Recruiting, training and coaching of volunteers with the aim of developing their talents
•	Increasing social participation
•	Identifying social supply and demand in Charlois, Rotterdam
•	Signalling social problems in the neighbourhood
•	Initiating a group offer based on identified social problems which enables citizens to become more self-reliant and participate more in society
•	Seek out active collaboration with residents and partners in the neighbourhood

Social Worker

Maersk Line

•	Own and drive cost awareness, transparency and savings
•	Establish and follow-up on cost saving measures and action plans with relevant stakeholders 
•	Develop, implement and monitor new tools which contribute to support the cost management strategy
•	Establish, challenge and coordinate the rolling forecast  procedures; monitor actual performance against rolling forecast, identify and analyse variations
•	Evaluate industry, economic, financial, and market trends to forecast the short, medium and long-term financial and competitive position 
•	Outsourcing to Global Service Centre in India and training of stakeholders

Finance Controller

•	Ensure payments will be received and registered correctly and timely 
•	Ensure CB credit policy is being adhered to and manage correctly and timely dunning procedures 
•	Maintain proper contact with internal and external customers 
•	Keep management informed and address issues
•	Enhance efficiency improvements within area of responsibility 
•	Processs improvement

Credit Controller

Better Communication | Improved (Personal) Leadership | More Productivity | (Team) Coach | Trainer | Speaker | Creative team building & youth empowerment workshops using the Hip Hop mindset to bring about new insights.

“I like the person that you are, but I’m in love with the person that you have potential to be.” – Wale

I believe that there is nothing more powerful than truly being yourself. That which drives you is different than that which drives me and this difference is what makes us valuable to each other.  Humanity’s greatest feats have been achieved by individuals coming together and striving towards a better a future.

This is why I ensure individuals and teams draw out their maximum potential so that they can achieve their goals. 

How do I achieve this?

💬By bringing about better communication, as this is the key to understanding others and yourself 

🔥By improving (personal) leadership skills, as lasting impact starts by mastering your own thoughts and mindset.

📈This leads to improved trust and creativity, resulting in more productivity

These are the ways I can support you
✅1 on 1 coaching for executives, leaders and individuals who desire improvement 
✅Workshops and training for organizations looking to improve team cohesion and results
✅Workshop and classes for youths and young adults (age 15 to 27) with focus on various forms of self-empowerment. 

Would you like to know more?

Contact me via 👇🏾
☎ +31 (0) 683667678 📧 iam@josuelrogers.com 

Or schedule an introductory meeting via 👇🏾
https://calendly.com/josuelrogers/introduction-meeting-li

Thank you for the taking the time out to learn more about me and looking forward to learning what makes you unique

Peace, love, & respect
Josuël

Specialties: 
➫ (Personal) Leadership 
➫ Communication 
➫ Inter-personal relationships 
➫ Life & Executive coaching
➫ Team building / coaching
➫ Youth coaching
➫ Workshops
➫ Training 
➫ Motivational & keynote speaker
➫ Process improvement
➫ Personal development 
➫ Creativity
➫ Hip Hop

taplio

The Battle

Ritchie Pettauer

Josuël Rogers 🎶 Communication Catalyst 💥

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