Ritchie PETTAUER

🟦 "I smuggle doggies into your feed!" ➡️ LinkedIn™️ Certified // Social Media Lecturer @ University of Vienna ➡️ Social Selling / B2B Trainings for Sales/Marketing/HR teams ➡️ Thought Leadership for CxOs ⬇️⬇️⬇️⬇️

Most B2B marketing strategies fail because they treat LinkedIn as a distribution channel rather than a Trust Infrastructure. For CMOs in the DACH region, the challenge is shortening the sales cycle through Semantic Authority.

If your team’s content lacks a distinct "Topic Fingerprint," it is labeled as background noise and buried. I help executives and teams extract their deep expertise and structure it so the Knowledge Graph recognizes them as indispensable authorities.

The 3-Step Authority Framework:
1) Audit for Entity Clarity to ensure search algorithms categorize you correctly.
2) Deploy a PAR-based content system to build proof-of-work.
3) Automate the "noise" while personalizing the "signal" to increase high-value lead conversion.

I help marketing leaders transform their executive teams into thought leaders, ensuring your brand is the "First-Mover" in your vertical's digital ecosystem.

My 3×3 Authority System

🔷 Profile (The Anchor): Beyond keywords. We build a conversion path based on proof and your unique value line.
🔷 Network (The Graph): Targeted ICP mapping and trust-building DMs that treat your network as a high-value asset, not a list.
🔷 Content (The Fingerprint): Moving from generic updates to Actionable and Structured Expertise. We focus on depth that survives semantic scrutiny.

The 12-Week Roadmap

Weeks 1–5: Extraction. Kickoff, goal setting, and profile optimization to establish your baseline authority.
Weeks 6–9: Refinement. Building your content pillars and testing CTAs against the "Knowledge Graph" logic.
Weeks 10–12: Scaling. Handover of a sustainable quarterly plan and KPI tracking that measures real business impact.

Proofs of Concept (Anonymized)

❇️ Industry: Metals (DACH region), 11-person team.
✅ Result: +41% target-audience reach via semantic authority (zero media spend).
✅ Outcome: +12 qualified demo requests and an earned C-level speaking slot.

❇️ Industry: Finance (DACH region), 2k+ employees.
✅Result: +280% internal interaction, +220% reach for the company page

Stop creating background noise. Start building your Topic Fingerprint.
Ready to shift from the Social Graph to the Knowledge Graph?

🟧 Personal Context 🟧

I’ve been dissecting digital trends since the early days of blogging. That same curiosity drives me today. Whether I’m analyzing LLMs, sharpen knives or tend to my garden: I believe that clear thinking leads to clear results, both in personal life and in business.

📩 Send me a DM or email: ritchie@pettauer.net 
I’ll reply with my Authority Checklist and a link for a 20-minute strategy slot.

3x3 LinkedIn™️ Workshops & Coachings für Unternehmen | Individuelle Beratung für CEOs

Organisches LinkedIn-Marketing hat sich zu einem komplexen, aber lohnenden Set von Aufgaben entwickelt. 𝗠𝗼̈𝗰𝗵𝘁𝗲𝘀𝘁 𝗱𝘂 𝘀𝗰𝗵𝗻𝗲𝗹𝗹𝗲𝗿 𝗘𝗿𝗴𝗲𝗯𝗻𝗶𝘀𝘀𝗲 𝘀𝗲𝗵𝗲𝗻?

Ja, LinkedIn ist zeitaufwändig.
Ja, ich bin ein teurer Berater.

Aber hast du dich schon einmal gefragt:
Welche LinkedIn-Routinen & Kniffe sind absolut essenziell für meinen Erfolg?
In anderen Worten: 𝗪𝗲𝗹𝗰𝗵𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲 𝗶𝘀𝘁 𝗱𝗶𝗲 𝗲𝗳𝗳𝗶𝘇𝗶𝗲𝗻𝘁𝗲𝘀𝘁𝗲?

Ich kann folgendes für dein Unternehmen tun:

A) Fundierte Antworten auf komplexe LinkedIn-(Strategie)-Fragen liefern.
B) Dein Sales- und Marketing-Team zu effizienten LinkedIn-Nutzer:innen qualifizieren.
C) Deinen Mitarbeiter:innen zeigen, was sie mit dem Sales Navigator alles tun können.

Wie schaut unsere Zusammenarbeit aus?

Online-Workshops und individuelle Beratungs-Sessions: Flexibel und an deine Bedürfnisse angepasst.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗕𝗮𝘀𝗶𝗰𝘀 1-2h | Level: Einsteiger
LinkedIn-Grundlagen, Funktionsweise des Algorithmus und Profil-Optimierung.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝟯𝘅𝟯 3x2h | Level: Fortgeschritten
Session 1: Personal-Branding (Grundlagen & Profil-Optimierung)
Session 2: Social-Selling (Lead-Recherche und Netzwerkaufbau)
Session 3: Content-Strategy (Themenplanung und Best Practices für Postings)

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝗮𝘀𝗶𝗰 2h | Level: Einsteiger
Funktionsweise des LinkedIn AdManagers, Kampagnenziele, Targeting & Sujets

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗽𝗮𝗿𝗿𝗶𝗻𝗴 individuell | Level: Fortgeschritten bis Profi
Ich gehe mit dir deine Kampagnen(planung) durch und bringe dich auf neue Ideen.

𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 2h bis 3x2h | Einsteiger bis Profi
Dein Team hat die Lizenz, aber noch keine Ergebnisse? Onboarding, Setup und alle Tricks zu Alerts, Suche und Leadlisten. Individuelles Angebot auf Anfrage.

Möchtest du mehr wissen? Schick mir eine Direktnachricht oder eine E-Mail: ritchie@pettauer.net.

Ritchie Pettauer

Lesley van Opstal 🎯

The Recruiter who provides LinkedIn-Training and fills your vacancies in no time! Slide in my DM or Call 0644770225🏆LinkedIn TopVoice🏆Coffee black+sugar ☕

After a turbulent youth, a period of homelessness, and the threat of going blind, I had two choices: give up or grow.

I chose growth.

And that choice became my mission:

To make the job market more accessible — not just for today, but for future generations.

I don’t believe in endless hiring rounds or vague recruitment funnels.
I believe in honesty, commitment, and creative solutions that get results.

📌 Struggling to fill a role that’s been open for too long?
📌 Posting on LinkedIn but getting only likes — no leads?
📌 Want to train your team to recruit smarter and faster?

I’ll either teach you how, or get it done for you.

🚀 What I help you achieve:
🔹 Recruitment (exclusive partnerships only)
→ First candidate in your inbox within 72 hours
→ Hands-on support from vacancy to offer
→ Fixed fee — no crazy commission rates
→ Focused on commercial & support roles

🔹 LinkedIn Training & Consultancy
→ For recruiters, sales teams & founders
→ Reached 10M+ people in 2023 — with €0 ad spend
→ Workshops, 1-on-1 coaching & team sessions

🔹 Keynote Speaker & Panel Guest
→ Topics: LinkedIn (love it or leave it), diversity & inclusion, the future of work
→ Featured at major events like LinkedInTime (Jaarbeurs)

🏢 Trusted by clients like:
✅ City of Amsterdam • VodafoneZiggo • Sparkling People
✅ Universities (HvA, DHH) • Government & private sector
✅ LinkedInTime (Jaarbeurs) & more

Questions? Here are my contacts: 

📧 info@socialehelden.nl
📞 +31 6 44770225
🌍 www.socialehelden.nl / www.LesleyvanOpstal.nl
💬 DM me anytime — Coffee: black with sugar ☕

Trainer I LinkedIn |  employer/ personal branding | Employee Advocacy  #TRAININGS

Many entrepreneurs invest heavily in their marketing / branding activities. 
But what if I say that branding could be generated organically. Being visible without a marketing budget.

A higher ROI hardly exists.

Underpriced Awareness: Socialmedia is here to stay!

So let your staff tell the story of the organization.
Turn your team into social heroes!

In my training I share how I built up a LinkedInfollowing from 324 to 27,740 in 1 year
And why my LinkedIn profile is visited more often than my website (60,000 per 90 days) 

without spending 1 euro.

No secret shall be kept!

LinkedIn |  employer/ personal branding | employee advocacy

🔑 Soms zie je pas de waarde van iemand… als diegene weg is.

Je kent ze vast wel die collega’s die dag in, dag uit hun inzet tonen, maar waarvan de waarde niet altijd wordt gezien of erkend. 

Het lijkt vanzelfsprekend dat zij altijd dat extra stapje zetten, altijd klaarstaan.

Totdat ze er niet meer zijn. Totdat hun stoel leeg is, hun naam niet meer in de vergadering valt, en hun bijdrage ineens wordt gemist. 

Pas dan beseffen we: wat zij meebrachten, was eigenlijk onmisbaar.

👉 Sommige mensen begrijpen nooit wat je aan tafel brengt, totdat ze je aan een andere tafel zien zitten.

En dat geldt zeker voor de werkvloer.

Eens?

Lesley van Opstal 🎯

🏆 LinkedIn Top Voice | Recruiter & LinkedIn Trainer 🚀 I help companies fill roles — no slow or messy hiring processes 🧠 I train your team (or handle it for you) 📬 Curious? DM me — Coffee: black with sugar ☕

taplio

The Battle

Ritchie Pettauer

Lesley van Opstal 🎯

Followers

Posts

Engagements

Likes

Performance ScoreLesley van Opstal 🎯's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ritchie Pettauer

Lesley van Opstal 🎯

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lesley van Opstal 🎯's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLesley van Opstal 🎯's LinkedIn Performance