Payomatix

Spearhead end-to-end marketing strategy across digital, content, and branding for global fintech solutions including Cashier, APMs, and Card solutions.

Lead a cross-functional team handling content creation, social media marketing, video production, UI/UX, and campaign execution.

Plan and manage high-impact branding campaigns for white-label services, partnerships, product launches, and fintech events.

Oversee the development of static posts, reels, blogs, emailers, and digital ad campaigns to ensure brand consistency and engagement.

Strategize SEO, LinkedIn growth, YouTube, and influencer collaborations to maximize reach and generate leads.

Conduct market research and competitor analysis to identify trends and opportunities in digital payment ecosystems.

Drive thought leadership through podcast content, founder storytelling, CSR initiatives, and award ceremonies like EmpowerHer.

Coordinate with internal teams including Tech, Sales, and Client Relations for campaign alignment and messaging accuracy.

Represent the brand at major events including Global Fintech Fest, networking with potential partners and clients.

Track KPIs and optimize campaigns based on performance data to ensure maximum ROI.

Head of Marketing

Developed and executed digital marketing strategies for Payomatix services including global payment solutions, APMs, UPI, and payout systems.

Managed the content calendar and led the creation of high-performing campaigns across platforms like LinkedIn, Facebook, Instagram, YouTube, and Medium.

Collaborated closely with design and tech teams to launch engaging static creatives, explainer videos, and emailers for brand communication.

Strengthened brand visibility by aligning messaging with fintech trends, industry updates, and customer pain points.

Supported PR, influencer outreach, and CSR initiatives to position Payomatix as a trusted name in fintech innovation.

Conducted performance analysis using marketing tools and dashboards to refine targeting and improve conversion rates.

Helped coordinate online events, webinars, and promotional drives to foster customer engagement and business growth.

Acted as a bridge between marketing and sales teams for campaign alignment and lead nurturing.

Contributed to product storytelling and branding for services like PaycardZ and PayXBorder during their initial rollout phases.

Ensured consistent tone, branding, and design across all communication channels and marketing materials.

Marketing Manager

Pay Agency

Designed and executed digital marketing strategies for high-risk verticals including crypto, forex, gaming, and adult industries.

Promoted global Alternative Payment Methods (APMs) and cross-border payment solutions through targeted B2B campaigns.

Created trust-driven content to educate merchants on compliance, chargebacks, and high-risk payment processing.

Aligned closely with sales and legal teams to ensure marketing strategies adhered to evolving regulations.

Strengthened brand visibility on LinkedIn, Google, and industry forums to generate quality merchant leads.

NT&MC

Handled and optimized 7 LinkedIn accounts simultaneously for both recruitment and marketing purposes.

Created and scheduled engaging content to build employer brand visibility and attract talent across different verticals.

Collaborated with HR and marketing teams to align content with hiring goals and brand voice.

Managed DMs, comments, and inbound inquiries to boost engagement and generate relevant leads.

Monitored performance analytics to refine posting strategy and improve account growth and reach.

Technical Specialist

GENSYS INTERNATIONAL

Production Executive

Marketing Manager | Building Personal Brand | SMM | Content Creator

🎯 Marketing Extraordinaire | MBA Graduate | LinkedIn Guru 🌟

With a passion for driving results and a knack for captivating audiences, I'm a Marketing Head at Payomatix, leading the charge in elevating our company's LinkedIn presence. From content creation to engaging with industry influencers, I thrive on building a stellar reputation for our brand.

🌐 LinkedIn Account Mastermind | Social Media Maven 💼

During my tenure as a Technical Specialist at Northern Technology & Management Consulting, I honed my expertise in managing LinkedIn accounts for marketing and IT recruitment. Collaborating with a dynamic team, I crafted compelling content, devised social media strategies, and curated captivating presentations.

🌍 GIS Project Maestro | Quality Control Virtuoso 📊

In my role as a Production Executive at Genesys International Pvt Ltd, I meticulously ensured the quality and precision of a groundbreaking GIS project for Telangana, India. My attention to detail and commitment to excellence earned me accolades in the field.

🔮 Unlocking Business Potential | Marketing Maven 💥

Equipped with a successful MBA journey, I possess a powerful combination of marketing acumen and analytical prowess. My goal is to leverage these skills to add exceptional value to your business's growth trajectory.

Ready to take your marketing game to the next level? Let's connect and create a captivating digital presence together!"

Ritika Thapa

Deloitte

A passionate auditor at Deloitte with hands on experience in statutory audit across diverse industries including:-
a. Investment management
b. Mass media entertainment
c. Financial services
d. Fintech operated business

Assistant Manager

The Chartered School

-Drafted case studies for CA students, enabling them to apply theoretical knowledge to real-world scenarios.

These case studies simulate complex business situations, fostering critical thinking, problem-solving skills, and enhancing their understanding of costing theory.

-Drafted career guide for Chartered Accountants (CAs) to offer them comprehensive insights and practical advice. 

Covering key areas such as specialization options, industry trends, and professional development, this guide serves as an invaluable resource for those pursuing a successful CA career.

Intern

Agarwal Agrawal & co.

-Did tax audit of firms in textile, steel, online  business.

-Filed income tax returns of firms and LLP in textile, manufacturing and hospitality sector.

-Got exposure in Direct tax field which provided practical insights into tax laws, compliance, and reporting. 

-Enhanced the understanding of direct taxation and prepared for future challenges in the field.

Articled Assistant

National Institute of Open Schooling

-Taught Economics to NIOS students, helped me get deeper understanding of the subject, both theoretically and practically as I tried to connect both for easy understanding of the students.

Special Educator

B N Kedia And Co

-Gained valuable insights by performing statutory audits of concerns in education and textile sector. 

It involved assessing financial records, ensuring compliance with legal requirements, and providing independent assurance on the accuracy and fairness of the company's financial statements.

A passionate auditor at Deloitte with hands on experience in statutory audit across diverse industries including:-
a. Investment management
b. Mass media entertainment
c. Financial services
d. Fintech operated business

My journey began with articleship where I worked for clients in textile and education industry followed by an enriching internship wherein my team and I curated case studies on costing subject and a career guide to help CAs choose career post qualification.

Beyond the numbers, I am committed to mentoring aspiring CAs, helping them navigate studies.

Let's connect if you are in the world of finance, audit, education or simply looking to exchange ideas and grow together. :)

taplio

The Battle

Ritika Thapa

CA Akshita Ojha

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