Payomatix

Spearhead end-to-end marketing strategy across digital, content, and branding for global fintech solutions including Cashier, APMs, and Card solutions.

Lead a cross-functional team handling content creation, social media marketing, video production, UI/UX, and campaign execution.

Plan and manage high-impact branding campaigns for white-label services, partnerships, product launches, and fintech events.

Oversee the development of static posts, reels, blogs, emailers, and digital ad campaigns to ensure brand consistency and engagement.

Strategize SEO, LinkedIn growth, YouTube, and influencer collaborations to maximize reach and generate leads.

Conduct market research and competitor analysis to identify trends and opportunities in digital payment ecosystems.

Drive thought leadership through podcast content, founder storytelling, CSR initiatives, and award ceremonies like EmpowerHer.

Coordinate with internal teams including Tech, Sales, and Client Relations for campaign alignment and messaging accuracy.

Represent the brand at major events including Global Fintech Fest, networking with potential partners and clients.

Track KPIs and optimize campaigns based on performance data to ensure maximum ROI.

Head of Marketing

Developed and executed digital marketing strategies for Payomatix services including global payment solutions, APMs, UPI, and payout systems.

Managed the content calendar and led the creation of high-performing campaigns across platforms like LinkedIn, Facebook, Instagram, YouTube, and Medium.

Collaborated closely with design and tech teams to launch engaging static creatives, explainer videos, and emailers for brand communication.

Strengthened brand visibility by aligning messaging with fintech trends, industry updates, and customer pain points.

Supported PR, influencer outreach, and CSR initiatives to position Payomatix as a trusted name in fintech innovation.

Conducted performance analysis using marketing tools and dashboards to refine targeting and improve conversion rates.

Helped coordinate online events, webinars, and promotional drives to foster customer engagement and business growth.

Acted as a bridge between marketing and sales teams for campaign alignment and lead nurturing.

Contributed to product storytelling and branding for services like PaycardZ and PayXBorder during their initial rollout phases.

Ensured consistent tone, branding, and design across all communication channels and marketing materials.

Marketing Manager

Pay Agency

Designed and executed digital marketing strategies for high-risk verticals including crypto, forex, gaming, and adult industries.

Promoted global Alternative Payment Methods (APMs) and cross-border payment solutions through targeted B2B campaigns.

Created trust-driven content to educate merchants on compliance, chargebacks, and high-risk payment processing.

Aligned closely with sales and legal teams to ensure marketing strategies adhered to evolving regulations.

Strengthened brand visibility on LinkedIn, Google, and industry forums to generate quality merchant leads.

NT&MC

Handled and optimized 7 LinkedIn accounts simultaneously for both recruitment and marketing purposes.

Created and scheduled engaging content to build employer brand visibility and attract talent across different verticals.

Collaborated with HR and marketing teams to align content with hiring goals and brand voice.

Managed DMs, comments, and inbound inquiries to boost engagement and generate relevant leads.

Monitored performance analytics to refine posting strategy and improve account growth and reach.

Technical Specialist

GENSYS INTERNATIONAL

Production Executive

Marketing Manager | Building Personal Brand | SMM | Content Creator

🎯 Marketing Extraordinaire | MBA Graduate | LinkedIn Guru 🌟

With a passion for driving results and a knack for captivating audiences, I'm a Marketing Head at Payomatix, leading the charge in elevating our company's LinkedIn presence. From content creation to engaging with industry influencers, I thrive on building a stellar reputation for our brand.

🌐 LinkedIn Account Mastermind | Social Media Maven 💼

During my tenure as a Technical Specialist at Northern Technology & Management Consulting, I honed my expertise in managing LinkedIn accounts for marketing and IT recruitment. Collaborating with a dynamic team, I crafted compelling content, devised social media strategies, and curated captivating presentations.

🌍 GIS Project Maestro | Quality Control Virtuoso 📊

In my role as a Production Executive at Genesys International Pvt Ltd, I meticulously ensured the quality and precision of a groundbreaking GIS project for Telangana, India. My attention to detail and commitment to excellence earned me accolades in the field.

🔮 Unlocking Business Potential | Marketing Maven 💥

Equipped with a successful MBA journey, I possess a powerful combination of marketing acumen and analytical prowess. My goal is to leverage these skills to add exceptional value to your business's growth trajectory.

Ready to take your marketing game to the next level? Let's connect and create a captivating digital presence together!"

Ritika Thapa

Xoriant

● Develop, continuously update, and deploy mobile responsive, optimised and user-friendly
technical documentation website as per Adobe XD mockups and Functional Requirement
Specification (FRS).
● Unit test and resolve functional and user interface issues.
● Assist technical writers with SDL Tridion platform to publish documentation.
● Work on feature updates for company owned Document Transform Application built in XSLT,
that converts Oxygen XML documents to HTML or PDF documents.
● Perform Static Application Security Testing (SAST) and Dynamic Application Security Testing
(DAST) scans on the application and resolve Cross-site Scripting security issues.
● Use a self-implemented Git CI/CD pipeline to deploy Document Transform Application
feature updates to production, per quarterly release.

Senior Software Engineer

Accenture

● Developed marketing content (Websites, iPad presentations, WordPress Sites) for medicinal
products to be used by Medical Representatives to demonstrate the medicine information,
side effects, dosage information and city-wise disease statistics.
● Followed Agile approach during the entire development life cycle.
● Refined website code to achieve 80 percent optimization and page speed score on GTmetrix.
● Developed JavaScript based reusable components that were used in 15 projects saving 90
hours of rework.
● Worked as a Subject Matter Expert (SME) in the team while training and mentoring 25 new
hires over a period of 6 months.

Web Developer Associate

Powerweave

● Worked on an E-Commerce website for corporate gifting products, to modify the user
interface and functionality as per the Functional Requirement Specification (FRS).
● Worked on site design using SASS (Syntactically Awesome Style Sheets) for component-
based styling.
● Worked with API calls to fetch large amounts of user data from different sources and render
on a single web page.

Web Developer

● Developed marketing content (Websites, iPad presentations, WordPress Sites, Google Ad
Banners) for medicinal products.
● Deployed the code on respective platforms. SDL Tridion for Websites, Veeva CRM for iPad
Presentations, Amazon Web Server for Banners.
● Worked on Process Documentation for SDLC (Software Development Life Cycle) followed by
the team.

Sidekick Content

As a Remote Content Writer with Traxlation (a part of Side Kick Content), 
my duties involved writing blog posts and informative articles on the topic given.
The articles were written using Keywords required for SEO of the blog content.

Content Writer

AKROTICS DIGITAL SOLUTIONS

Design and Development of static and dynamic websites that are mobile responsive and have best user experience.

Duties: 
- Wordpress Blog Integration to a HTML website. 
- Design and Development of Websites. 
- Content Creation for Websites. 
- Design and development of web applications in core PHP and MySQL. 
- Design and Development of Custom CMS in PHP. 
 
 Skills Acquired:  
- PHP sessions, user registration, mailing query form, content management system. 
- Prestashop – Installation, Template customization, Product management.
- Magento – Installation and Product Management.
- Wordpress – Blog Integration and Theme Customization. 
- JQuery – Hands on with adding JQuery effects. 
- HTML Template Customization 
- Ajax using JQuery – To send data without page refresh.

I am Senior Software Engineer at Xoriant. 

I have had over 8 years of experience in front end website development and web application development. My technical skills include proficiency in HTML, CSS, JavaScript, Bootstrap.

I decided to become a Developer because of my problem-solving skills. 
I understand the challenges of developing mobile-first websites, and I'm passionate about providing my expertise in the website development domain. 

In my past position as Web Developer at Accenture, I was responsible for Website development, training new hires and achieved the position of a Subject Matter Expert in the team. 

Some of my note worthy accomplishments include: 
1. Developing reusable code components that were used in 15 odd projects. 
2. Training 25 new hires over a period of 6 months. 
3. Writing process documentations for the team. 

In my non-working time, I enjoy reading personal development books. 

To connect with me, please email me at humairah.mujawar@gmail.com.

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Ritika Thapa

Humairah Mujawar

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