Payomatix

Spearhead end-to-end marketing strategy across digital, content, and branding for global fintech solutions including Cashier, APMs, and Card solutions.

Lead a cross-functional team handling content creation, social media marketing, video production, UI/UX, and campaign execution.

Plan and manage high-impact branding campaigns for white-label services, partnerships, product launches, and fintech events.

Oversee the development of static posts, reels, blogs, emailers, and digital ad campaigns to ensure brand consistency and engagement.

Strategize SEO, LinkedIn growth, YouTube, and influencer collaborations to maximize reach and generate leads.

Conduct market research and competitor analysis to identify trends and opportunities in digital payment ecosystems.

Drive thought leadership through podcast content, founder storytelling, CSR initiatives, and award ceremonies like EmpowerHer.

Coordinate with internal teams including Tech, Sales, and Client Relations for campaign alignment and messaging accuracy.

Represent the brand at major events including Global Fintech Fest, networking with potential partners and clients.

Track KPIs and optimize campaigns based on performance data to ensure maximum ROI.

Head of Marketing

Developed and executed digital marketing strategies for Payomatix services including global payment solutions, APMs, UPI, and payout systems.

Managed the content calendar and led the creation of high-performing campaigns across platforms like LinkedIn, Facebook, Instagram, YouTube, and Medium.

Collaborated closely with design and tech teams to launch engaging static creatives, explainer videos, and emailers for brand communication.

Strengthened brand visibility by aligning messaging with fintech trends, industry updates, and customer pain points.

Supported PR, influencer outreach, and CSR initiatives to position Payomatix as a trusted name in fintech innovation.

Conducted performance analysis using marketing tools and dashboards to refine targeting and improve conversion rates.

Helped coordinate online events, webinars, and promotional drives to foster customer engagement and business growth.

Acted as a bridge between marketing and sales teams for campaign alignment and lead nurturing.

Contributed to product storytelling and branding for services like PaycardZ and PayXBorder during their initial rollout phases.

Ensured consistent tone, branding, and design across all communication channels and marketing materials.

Marketing Manager

Pay Agency

Designed and executed digital marketing strategies for high-risk verticals including crypto, forex, gaming, and adult industries.

Promoted global Alternative Payment Methods (APMs) and cross-border payment solutions through targeted B2B campaigns.

Created trust-driven content to educate merchants on compliance, chargebacks, and high-risk payment processing.

Aligned closely with sales and legal teams to ensure marketing strategies adhered to evolving regulations.

Strengthened brand visibility on LinkedIn, Google, and industry forums to generate quality merchant leads.

NT&MC

Handled and optimized 7 LinkedIn accounts simultaneously for both recruitment and marketing purposes.

Created and scheduled engaging content to build employer brand visibility and attract talent across different verticals.

Collaborated with HR and marketing teams to align content with hiring goals and brand voice.

Managed DMs, comments, and inbound inquiries to boost engagement and generate relevant leads.

Monitored performance analytics to refine posting strategy and improve account growth and reach.

Technical Specialist

GENSYS INTERNATIONAL

Production Executive

Marketing Manager | Building Personal Brand | SMM | Content Creator

🎯 Marketing Extraordinaire | MBA Graduate | LinkedIn Guru 🌟

With a passion for driving results and a knack for captivating audiences, I'm a Marketing Head at Payomatix, leading the charge in elevating our company's LinkedIn presence. From content creation to engaging with industry influencers, I thrive on building a stellar reputation for our brand.

🌐 LinkedIn Account Mastermind | Social Media Maven 💼

During my tenure as a Technical Specialist at Northern Technology & Management Consulting, I honed my expertise in managing LinkedIn accounts for marketing and IT recruitment. Collaborating with a dynamic team, I crafted compelling content, devised social media strategies, and curated captivating presentations.

🌍 GIS Project Maestro | Quality Control Virtuoso 📊

In my role as a Production Executive at Genesys International Pvt Ltd, I meticulously ensured the quality and precision of a groundbreaking GIS project for Telangana, India. My attention to detail and commitment to excellence earned me accolades in the field.

🔮 Unlocking Business Potential | Marketing Maven 💥

Equipped with a successful MBA journey, I possess a powerful combination of marketing acumen and analytical prowess. My goal is to leverage these skills to add exceptional value to your business's growth trajectory.

Ready to take your marketing game to the next level? Let's connect and create a captivating digital presence together!"

Ritika Thapa

NR Consulting

Senior Technical Recruiter

Pinnacle Technology

Technical Recruiter

Stellar Consulting Solutions, LLC

Handle the full cycle of recruitment - source, screen, validate, offer and close resources for Job requirements within the USA.

• Responsible for recruiting and placing technical professionals in contracts and positions with clients.

• Handle recruitment for technical requisition of direct clients, utilising and only traditional sources like Job boards via. career builder, Monster, Indeed as well as non- traditional sources like mass mailing, cold calling and referrals.

• Negotiated compensation packages by assessing relevant experience, education,skills and personal qualification to determine pay rate and relocation benefits.

eTeam

• Handle the full cycle of recruitment - source, screen, validate, offer and close resources for Job requirements within the USA.

• Responsible for recruiting and placing technical professionals in contracts and positions with clients.

• Handle recruitment for technical requisition of direct clients, utilising and only traditional sources like Job boards via. career builder, Monster, Indeed as well as non- traditional sources like mass mailing, cold calling and referrals.

• Negotiated compensation packages by assessing relevant experience, education,skills and personal qualification to determine pay rate and relocation benefits.

• Primary Clients: Owens Corning, Air Liquide
Secondary Clients: Boeing, Exelon,Pernod Ricard, Phillips 66, Sutter Health, SCL Health and Acadia Healthcare.

Associate Technical Recruiter

Expert Solutions

• Manages the company's social media accounts and post content.
• Brainstorms campaign ideas.
• Monitor various social media platforms such as      Facebook, Instagram and Twitter.
• Analyzes analytics to gauge the success of campaigns.

Social Media Marketing Intern

Experienced Technical Recruiter with a demonstrated history of working in the information technology and services industry. Skilled in Cold Calling, Communication, Technical Recruiting, Staffing Services, and Sourcing. Strong human resources professional with a Bachelor of Business Administration - BBA focused in Business Administration and Management, General from CCS (Chaudhary Charan Singh)University.

taplio

The Battle

Ritika Thapa

Parisha Tyagi

Followers

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Ready to grow your LinkedIn presence?