Yugen Agency

We're a creative studio dedicated to helping climate-led companies.

We’ve driven millions of visits to websites and helped secure millions in funding, working with diverse clients from DAC startups to ESG organisations.

Services:
→ Brand Strategy
→ Brand Identity Design
→ Rebrands
→ Website Design
→ 3D Animation
→ UX & Product Design

Co-founder at Yugen Agency

River Paige

Brand Strategy & Digital Design

Lumenautica Yacht Signs

Responsible for:
- Brand Identity redesign to reposition as pioneers in the Luxury Superyacht space. Log
- Management of Wordpress website, development and updates
- Cohesive setup of all social media channels - graphics, banners, bios etc.
- Google Adwords campaign strategy and management
- Email signature creation and management of newsletter campaigns via Mailchimp
- 3D CAD photo-realistic renderings of Yacht Signs to pitch to clients
- Creation of content for website and social including photorealistic renders and product photography
- Technical drawings, wiring schematics and design for manufacture for fabrication & PVD coating
- Graphic & design, sourcing and printing for high-end stationary: brochures, business cards, welcome packs, exhibition stands, instruction manuals & collateral
- Liaising with clients and shipyards to discuss project needs
- Exhibiting at Superyacht tradeshows
- Project management for over 30+ projects catering to some of the most prestigious superyachts in the world

Brand Designer

Displaylite Limited

A unique opportunity, as Lead Designer working alongside experienced engineers specialising in touch screen technology.

Interactive Furniture Design Intern

Most climate tech brands get lost in the noise.

Not because the product isn’t good.
But because their messaging doesn’t land.
People don’t know what makes them different.
And they aren’t sure what category they’re in.

Playing it safe costs you attention, trust + deals.

I help climate tech startups:

🏴 Stand out in a crowded space
🏴 Win high-value deals
🏴 Become the brand people trust first

I take complex ideas and turn them into clear stories and strong visuals so your brand is easy to understand and hard to forget.

I’ve helped Series A+ teams raise millions, land major partnerships and take the lead in their industry.

Find out where your brand is losing deals and how to stand out
↳ Get a free Brand & Messaging Audit built for climate tech companies in growth mode.

Parity, Inc.

-Lead all aspects of marketing and growth, including maintaining a high 6-figure budget and team of agencies and freelancers.
-Drove $10.2M in sales pipeline through strategic event planning and marketing campaigns.
-Built the $19M Series B pitch deck and marketing campaign, which resulted in 50K+ post impressions on LinkedIn, a 414% increase in weekly search volume, and a 103% weekly increase in website visitors.
-Landed coverage in 50+ media outlets, including top-tier and industry publications like Forbes, Wall Street Journal, Canary Media, Fortune Magazine, Wall Street Journal Pro, Grist, Propmodo, and Commercial Observer.
-Coproduced a video about our service, which was awarded Bronze in the General-Explainer category by the Telly Awards.
-Created 50+ pieces of sales enablement collateral, including sales decks, 1 pagers, videos, and case studies.
-Grew LinkedIn followers by 64% and monthly engagement rate by 415%.
-Led the Parity rebrand, including a new website, service offering names, company positioning, and brand identity to increase brand awareness, unify messaging, and clearly outline our value props.
-Coordinating 150+ events/conferences in key markets to drive leads and create pipeline.
-Supported the CEO in creating all-hands slide decks, event planning, and coordinating his schedule at large industry conferences.

Director of Marketing

Marketing Manager

Alex Siminoff

Globalink (Freight Forwarding Network)
-Built a digital marketing strategy for a B2B logistics company that leverages SEO, email, and content marketing to increase brand awareness and member engagement. Core KPIs have increased 5x since implementation.
-Performed SEO wizardry and increased my clients organic monthly search traffic by 67.86% and 7 of their top keywords rank in the top 5, while 14 rank in the top 10.

Magoosh (EdTech Company)
-Performed Conversion Rate Optimization tests on their LSAT/GMAT/GRE pages to increase CTR, conversion rates, and purchases. 
-Used VWO and Intercom to A/B test web page variants that boosted live class subscription rates by 25% in 3 months.

Impulse (Social Startup)
-Created a mobile user acquisition strategy that leveraged paid, owned, and earned media
-Created a go-to-market plan for new features like Prizes, Question of the Day, and sharing
-A/B tested and optimized parts of our website, landing pages, and digital ads in order to maximize our App Store downloads
-Used SQL, Excel, and Tableau to analyze and report on key KPIs 

Cheersrus (Local Wine & Beer Store)
-Created a digital marketing campaign for a liquor store that leveraged social media, Facebook/Instagram Ads, and email to increase web traffic by 2,618% and purchases by 58%

Freelance Marketing

Poshmark

-Created a Go-To-Market (GTM) plan that brought promotions to India by working with the product, legal, engineering, and local India team, resulting in 1/3 of Poshmark India’s revenue.
-Lead 8 product projects to build automation tools, email modules, and sweepstake frameworks to test new ideas and marketing campaigns.
-Launched global marketing campaigns from strategy to execution using email, in-app messages, and push notifications, resulting in $10K-$100K in revenue.
-Drove brand awareness through 6-figure marketing campaigns in partnership with top brands and celebrities such as PayPal, Snapchat, and Marie Kondo.

Senior Product Marketing Associate

Product Marketing Associate

Sumo Logic

-Sourced 14 net-new deals totaling $263K and averaged 215% of quota in 4 consecutive quarters.
-A/B tested email and LinkedIn messages, which increased responses by 17% over 6 months.
-Developed and trained the global sales team on 5 pieces of internal sales content, such as buyer personas, a competitive analysis, and talk tracks.
-Trained and onboarded three new team members, all exceeding 100% of their sales quotas.
-Created successful messaging and talk tracks to address the COVID pandemic for the global sales development team.

Senior Sales Development Rep

Sales Development Rep

LinkedIn

-1 of 2 marketing interns out of ~3,000 applicants
-Lead quantitative and qualitative research studies to gauge member sentiment around LinkedIn Groups. My research identified 5 ways spam drives low engagement
-Developed 3 data-driven recommendations to increase user engagement and product adoption and presented my findings to key stakeholders
-Wrote 4 pieces of copy for the relaunch of LinkedIn Groups which was featured in TechCrunch and AdWeek

Product Marketing - Groups & Messaging

I'm a do it all marketer who loves to learn and firmly believes the best marketing tells a story.

Over the last 6+ years, I've created and launched impactful marketing campaigns for Parity, Poshmark, and LinkedIn. I also do freelance marketing to help startups and small businesses grow while improving my marketing and storytelling skills. Projects I worked on include marketing strategy, digital marketing, growth marketing, data and analytics, email marketing, advertising, product marketing, and marketing research. Here are some of my favorite highlights:

+Drove $10.2M in sales pipeline at Parity through strategic event planning and marketing campaigns
+Built Parity's $19M Series B pitch deck and marketing campaign, which resulted in 50K+ post impressions on LinkedIn, a 414% increase in weekly search volume, and a 103% weekly increase in website visitors.
+Created a Go-To-Market (GTM) plan to bring Poshmark Promotions to the Indian market by working with the product, legal, engineering, and local India team, resulting in 1/3 of Poshmark India’s revenue.
+Launched a ~$250K international marketing campaign promoting shopping on Poshmark using PayPal
+Sourced 14 net new logo deals at Sumo Logic, totaling more than $263K in revenue, while hitting 200%+ of my quota

I’ve been vegan for 5+ years, which opened my eyes to climate change. I'm passionate about working on climate solutions, shopping sustainability, and living as close to a zero-waste lifestyle as possible.

When I'm not working, I enjoy traveling the world, eating vegan food, reading books, cheering on Arsenal, and watching old sitcoms. HIMYM is the best sitcom ever BTW. 

Now that you know about me, let's chat! alexsiminoff@gmail.com

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River Paige

Alex Siminoff

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