Yugen Agency

We're a creative studio dedicated to helping climate-led companies.

We’ve driven millions of visits to websites and helped secure millions in funding, working with diverse clients from DAC startups to ESG organisations.

Services:
→ Brand Strategy
→ Brand Identity Design
→ Rebrands
→ Website Design
→ 3D Animation
→ UX & Product Design

Co-founder at Yugen Agency

River Paige

Brand Strategy & Digital Design

Lumenautica Yacht Signs

Responsible for:
- Brand Identity redesign to reposition as pioneers in the Luxury Superyacht space. Log
- Management of Wordpress website, development and updates
- Cohesive setup of all social media channels - graphics, banners, bios etc.
- Google Adwords campaign strategy and management
- Email signature creation and management of newsletter campaigns via Mailchimp
- 3D CAD photo-realistic renderings of Yacht Signs to pitch to clients
- Creation of content for website and social including photorealistic renders and product photography
- Technical drawings, wiring schematics and design for manufacture for fabrication & PVD coating
- Graphic & design, sourcing and printing for high-end stationary: brochures, business cards, welcome packs, exhibition stands, instruction manuals & collateral
- Liaising with clients and shipyards to discuss project needs
- Exhibiting at Superyacht tradeshows
- Project management for over 30+ projects catering to some of the most prestigious superyachts in the world

Brand Designer

Displaylite Limited

A unique opportunity, as Lead Designer working alongside experienced engineers specialising in touch screen technology.

Interactive Furniture Design Intern

Most climate tech brands get lost in the noise.

Not because the product isn’t good.
But because their messaging doesn’t land.
People don’t know what makes them different.
And they aren’t sure what category they’re in.

Playing it safe costs you attention, trust + deals.

I help climate tech startups:

🏴 Stand out in a crowded space
🏴 Win high-value deals
🏴 Become the brand people trust first

I take complex ideas and turn them into clear stories and strong visuals so your brand is easy to understand and hard to forget.

I’ve helped Series A+ teams raise millions, land major partnerships and take the lead in their industry.

Find out where your brand is losing deals and how to stand out
↳ Get a free Brand & Messaging Audit built for climate tech companies in growth mode.

Kris Hughes 🪓

Social Media Content Creator

Zanate Marketing

* Fractional marketing for growth-stage companies that drives revenue.
* B2B focus, but we're chameleons -- we meet you where you are.
* Focus areas: cold and warm outreach, organic traffic engines, thought leadership, social media management and company story development.

Founder | Fractional Marketer

Gallium Solutions

* Fractional marketing director for a rapidly-growing government grants consulting company.
* Building out a warm and cold outreach engine to consistently drive leads.
* Executing a content strategy to consistently increase organic traffic and niche authority.
* Developing the company's social media presence to amplify thought leadership.

Fractional Marketing Director

Prospology

Working with Prospology.com as a fractional brand strategy coach to help the medical writing community's students develop a strong presence on LinkedIn and a storytelling strategy that supports the growth of their freelance medical writing businesses.

Brand Strategy Coach

Several Clients

* I'm a LinkedIn ghostwriter for 3 founders: The owner of a CRO consultancy, the owner/CEO of a SaaS company, and my friend who runs an eCommerce growth consulting company.
* As a ghostwriter, I publish a total of 36 posts per month on these accounts and do 30 hours a month of community cultivation work to help drive more interest for my clients with their ideal clients.
* The goals are to increase profile views, attention on content, and cultivate leads for my client's business.
* LinkedIn Ghostwriting has been a core service offering of Zanate Ventures since I founded the company in March 2020.

LinkedIn Ghostwriter 👻

Point One Navigation

Helping to develop and manage the content pipeline operations for a major precision navigation company with clients across industries like agriculture, drones, and self-driving cars.

Content Operations Consultant

Optimist

Fractional managing editor for Optimist's link building project, Juice.

Responsible for progression of articles through developmental funnel from topic generation to writer assignment, to the final product that's ready to be pitched to guest post websites to land links for our clients.

To date:
* Overseen hundreds of articles through the editorial and publishing process, all of which required my topic generation and editorial touch
* Managed a team of writers across timezones and around the world which has helped Juice become profitable in less than a year and maintain that level of profitability to date

Managing Editor

Mayple

* Working as a freelance email marketing consultant for Mayple via their contract with MailChimp/Intuit. 
* Audit MailChimp client email accounts to find areas for improvement through health checks. 
* Present on findings and implementations to solve gaps in use.
* Conduct implementations based on these identified gaps and report to clients.
* Occassionally continue with Mailchimp clients following process as an email consultant.

Email Marketing Consultant

CB Company

Social media ghostwriting and niche community building for the CEO of a series of cannabis industry events held each year in Switzerland.

Audience & Income

Member

DataHawk

Content Creator

Coaching ambitious freelancers to build better businesses.

Developing a strong marketing program isn't easy.
A couple of roadblocks stand in the way.
Some have to do with time, and others, resourcing.

Here's the typical scenario for many companies:
* They're doing some marketing content and storytelling now and then.
* They may occasionally fire off a cold campaign, or run some ads.
* Their marketing is 'good enough,' but they know it could be better.
* Marketing responsibilities are split between several different people.
* Who check the 'task boxes' begrudgingly.
* And the resulting work is disjointed at best, or confusing at worst.

For these companies, marketing is anything but strategic. Or the strategy is made of sticks and string when it should be concrete.

Things can be different, though.

Our work as Fractional Marketers helps these companies:
* Tell a more cohesive and powerful story
* Identify their core audience and create a marketing narrative that resonates
* Find the right channels to develop so effort isn't wasted
* Execute quickly on short-term opportunities and lay the foundation for long-term growth and sustainability 
* Install and execute on repeatable, predictable processes & strategies that continue to move the needle

We offer three options for engagement:

* It all begins with our Marketing Tune-Up. Over 30 days we'll take a 'look under the hood' of your current marketing and find 2-3 opportunities for quick wins that we can work on together. 
* Your investment for the Marketing Tune-Up is directly applied, to one of two monthly retainer options if you choose to keep working with us, the Scale plan and the Soar plan.
* Under the Scale plan we're developing warm and cold email outreach, an organic traffic engine, social media marketing, and thought leadership content to have things firing on all cylinders.
* Under the Soar plan, we become your marketing team, hiring freelancers from our network and going full-speed ahead to help you pour fuel on the fire of your marketing momentum.

You get two of us at Zanate—me and my wife Julie—who bring a combined 30+ years of experience in content, marketing, and storytelling to the table to help your portfolio companies custom-craft and execute a content strategy that's right for their unique situation and niche.

The cost?
Less than half the annualized cost of a typical full time Chief Marketing Officer, on the high end.

Interested to learn more?
It all starts with a free Marketing Strategy Call to set the table.

DM me or book 30 minutes here:
https://savvycal.com/krishughes/marketing-strategy-call

taplio

The Battle

River Paige

Kris Hughes 🪓

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