Ryan Musselman

Founder @ Coaches who Close

I create funny AI ads for B2B businesses and business owners without requiring you to be on camera, write scripts, think of content ideas, or build your personal brand.If you're serious about being funny (lol), book with me here and let's see if I can help: https://calendly.com/ryanmus/funnyads

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I'm seeing 2 styles of LinkedIn content, and:

(one of them is becoming cringe) 😬

1) Authority Content
2) Narrator Content

Authority Examples 😬

“Stop giving value. Start creating gravity.”
“Here’s the ONLY way to grow on LinkedIn in 2026.”
“If you’re not doing this, you’re losing trust fast.”

Narrator Examples 

“Is online coaching dying?”
"Posts that hit lately feel less polished."
"LinkedIn might be going through its copycat era."

You'll spot Authority Content when it makes you feel:

1) Managed
2) Called-out
3) Prepped-to-buy

You'll spot Narrator Content when you FEEL:

1) Seen
2) Included 
3) Intelligent 

Narrator content challenges you to draw your own conclusions from the post. 

You become more insightful in this process, which causes you to value the creator's presentation of the information, ultimately leading to more trust with the person who posted.

Not saying you shouldn't do authority content. 

But I'm theorizing you can get the intended value of both styles by using narrator content more.

Here's the easiest way I've found to narrate:

Start (some) of your posts with:

"I'm seeing...
"I've noticed...
"These 5 emerging...
"The [thing] that's [getting result]...

Here's a full example hook to illustrate:

"The LinkedIn strategy that's getting clients for small accounts."

PS) Are you observing something similar?

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

Collin L.

I Build High-Performing Email Systems For Busy Coaches & Solopreneurs, So They Can Increase Clientele & Drive Revenue On Autopilot

.Hey, I'm Collin.

I teach busy entrepreneurs and leaders how to reduce stress and mental fog that cost them time, money, and opportunities.

You know the feeling...

That moment before a big decision where your mind goes foggy. The endless loop of "what if" scenarios. That voice saying you're not ready, not good enough, or that you'll make the wrong choice.

I've been there too.

But here's what I discovered:

This isn't a character flaw. It's a nervous system issue. And it's fixable.

In fact, you can rewire your mind for calmness, clarity, and confidence... without years of therapy or "grinding harder." Just awareness, the right tools, and a willingness to change.

That's what you'll get here.

So, if this sounds interesting to you, shoot me a DM :)

LinkedIn Ghostwriter

Writing LinkedIn content to achieve my clients' desired outcomes. 

- Driving engagement
- Growing their following
- Building authority
- Landing clients for work

We build a specific plan, tailored to your social media brand. 

Most of my clients want to grow their brand and land clients. We do this in separate phases. 

Send me a DM to build your content plan and achieve your brand's goals!

Observation from 3.5 years of creative work:
(and burning out twice)

It's impossible to fulfil client work, write great content, or come up with unique ideas when your brain is barely hanging on. 

Sounds obvious, I know. 

But few people actually stop to consider how much fuel they have left within the tank of their own mind. 

- They wake up early. 
- Grind for hours daily. 
- Hustle harder and harder. 

You feel productive, satisfied, and perhaps even excited about all the hard work you're doing because some day, it'll pay off... right? 

Right?! 

Honestly, you don't know. 
So you put the blinders on. 

You keep pushing straight ahead with narrow vision, like an athletic horse during race time... just barreling ahead. 

Until one day, you crash. 

The work feels impossible. 

It's as if somebody dropped a 200-pound weighted blanket over your shoulders. 

This is burnout. 
It can take weeks to recover. 

While it’s great to push forward and do all the hard work today for a potentially better future, listen to your body. 

Play the long game.

Collin Lavigne

I Help High Performing Men Overcome Mental Blocks, Think Clearly & Sustain Peak Performance │ Flow State Training For Your Subconscious

You know exactly what you need to do.

But you just can't start because... well, self-sabotage.

We've all experienced this.

- You freeze
- You procrastinate
- You make a poor decision

Here's the thing...

You can be smart, capable, and want to succeed but still sabotage yourself. 

It happens because your brain wants to keep you safe.

And pushing beyond your comfort zones? Well, your subconscious mind perceives that as a threat.

This makes taking action feel impossible.

But what can you do?

How can you eliminate self-sabotage behaviors all together so that you keep making progress?

Stop fighting against it.

Become aware. Notice when it begins to happen in certain circumstances.

Use emotions as a signal that you need to focus on the task at hand.

Don't try to avoid it.
Don't try to fight it.

Lean into it.

I Help Busy Professionals Reduce Stress & Achieve Peak Mental Clarity │ Sustainable High-Performance Without Burnout.

So many of us are in a constant low-grade state of worry, overwhelm, and anxiety from morning until night.

This is chronic stress.

Oftentimes, it starts with one incident. 

But then one thing leads to another, until you’ve got a mountain of things to worry about.

You can’t control the world around you. 
You can control how you react to it.

It starts with the inner work.

The top 1% of elite performers deal with high-pressure situations way differently than others. 

How? 

- They take action despite their emotions. 
- They train their nervous system to handle it. 
- They treat it as proof they’re playing at the right level. 

It’s not complicated. 

But it takes a willingness to embrace pressure with open arms instead of running away like a dog with a tail between its legs. 

At the highest levels, pressure is the filter. 

It separates the majority with those who genuinely deserve to be there. 

Only the prepared remain.

Your identity is running on old software.

And this is holding you back. Because it was programmed YEARS ago when you were a little kid, before you could think for yourself.

For many of us, this led to:

- Narrow perspectives
- Limiting beliefs
- Self doubt

None of these serve you.

So how can you "rewrite" these programs? How can you change deeply held ideas and beliefs?

Here's my approach.

You don't need more time. You need to stop wasting it.

Here's the thing:

Most people feel like they don't have enough time in the day to do all the important things they want to.

But honestly?

There's enough time. You're just wasting it doing low-leverage work or distracting yourself.

Cut that out.

Life's short.

Spending even just 30 minutes daily on something that's difficult and exciting can change your life.

I break down exactly how to start in my latest video: https://lnkd.in/eCSgCJns

Decision paralysis destroys dreams.

But why does this happen? 

And what can we do to overcome this pattern of overthinking that keeps us stuck?

I Help Busy Entrepreneurs Reduce Stress & Achieve Peak Mental Clarity │ Sustainable High-Performance Without Burnout.

Tactical stress is like rocket fuel for rapid progress. 

But the problem: 

Life itself is so comfortable that voluntarily exposing yourself to stressful situations seems completely insane. 

Why wake up at 5am to build your business when you can lie under the covers and snooze for a few more hours? 

Why eat more protein to fuel a stronger body when you can pick up cheap fast food at the local gas station? 

It's a paradox. 

We have endless easy options. 

Our day-to-day lives can be so much more comfortable in the moment if we choose to.

But here's the thing:

The quick and easy choice leads to a worse future. 

Making the "hard" choice today ultimately propels you forward, like a rocket ship launching beyond the atmosphere. 

You're the ship. 

Tactical stress is your fuel. 

It's time to fly.

Stop trying to force new habits. 

It feels useful, but they never stick long-term because if you're building on a broken foundation.

Here's what I mean: 

Behavior change rarely sticks. That's because they're just the surface of something much deeper...

Your identity.

If you don't make changes to yourself at the identity level, then you'll eventually fall back into your old ways.

This is why most diets fail.
This is why most resolutions fail.

It's not that the person lacks willpower, discipline, intelligence to keep "pushing through" the struggle.

But in reality: 

It's because they're trying to change behavior without changing themselves. 

So, start making identity-based statements.

Don't say, "I need to stop procrastinating."

Say, "I am somebody who gets things done."

This goes a long way.

Stress is a "bad" thing, right?

Well, not exactly.

Here's what I mean:

When most people think of stress, they think of a racing heartbeat, feeling overwhelmed, and not knowing what to do.

That's bad stress.

But there's another kind.

It's one you can use to your advantage to help you focus intently, create momentum, and achieve more.

It's Tactical Stress.

A few examples:

- Setting tight but manageable deadlines
- Doing things outside your comfort zone
- Leaning into that angst before taking action

This is controlled pressure.
This is growth fuel.

When you can use this in your everyday life on meaningful tasks, you can propel forward much faster and further than imagined.

If you avoid this kind of stress, you stagnate.
You feel stuck in place.

Now, don't overwhelm yourself.

But find your edge and create Tactical Stress in ways that actually serve you.

Your potential is on the other side.

Focus is a skill, not a genetic advantage.

Yet so many people struggle with it.
Here's why this happens:

We're so overly stimulated with messages, emails, and other notifications that our attention is constantly scattered.

Every notification sound you hear creates the same stress response your brain uses for actual emergencies.

As a result...

It's why you feel so compelled to quickly check who it's from or what it's about, despite whatever you were doing before.

This shatters your focus.

Switching from one task to another creates a "cognitive lag" where you have a hard time thinking clearly.

Avoid this.

If you're serious about improving focus.

- Batch your communication
- Time block deep work
- Protect your attention

Doing this immediately puts you ahead of 95% of people in terms of your ability to lock in.

Focus like your life depends on it.

Most people think confidence is all about your skills, experience, or the situation you're in.

But in reality?

That's just a small part of it. Here's what confidence really boils down to, and how you can improve your own today.

Your unconscious mind runs your life.

It can process millions, maybe even billions, of information bits every second.

And it largely influences:

- Thoughts
- Emotions
- Reactions

But few people ever take the time to actually investigate aspects of their unconscious mind.

Instead, they allow it to direct their life, and they call it fate.

You have more control than you think.

You can understand what's happening beneath the surface of your conscious awareness and gain clarity on these unconscious behaviors.

Some great ways to start:

- Self hypnosis
- Deep meditation
- Writing without constraints

The question isn't whether or not you can understand these unconscious aspects of yourself.

But will you?

What if I told you there's something you can do for two minutes every day that'll completely rewire your brain?

It's not brushing your teeth. (Though that does help.)

It's visualization.

Yes, it seems weird. I thought it was "woo woo" nonsense too, until I tried it.

The process is simple:

Sit down.
Close your eyes.
Take a few deep breaths.

And once you get into that calm, meditative space, envision yourself doing something you want to achieve.

Don't watch it like a movie.

But actually see things through your own eyes and feel the associated emotions you'd get while doing that.

Here's the science of why this works:

When you visualize something, the same neural pathways activate as when you actually do it.

Your brain can't tell the difference.
The neurons fire the same way.

So when doing visualization, you're priming your mind to accomplish the thing before you even start.

5 minutes, that's all it takes.

Your imagination is powerful. Use it to your advantage.

I Help High Performers Overcome Mental Blocks, Think Clearly & Sustain Peak Performance │ Flow State Training For Your Subconscious

Quickest way to reduce your mental tension: 

Close loops. 
Here's how it works:

The Zeigarnik Effect states that your mind remembers unfinished tasks more vividly than finished ones. 

Here's why it's a problem: 

Unfinished tasks signal a potential threat or loss to your subconscious mind, which doesn't understand logic. 

So your working memory weakens, and more cortisol is released, which creates ongoing low-grade stress. 

Nobody wants to live like this.

Close loops or live in tension.

It's that simple.

Most people think anxiety is always a bad thing. 

But that's false.

You can use anxiety as a "signal" that helps in many areas of your life.

The challenge:

It requires you to do the inner work beforehand, so you can become aware of how to best use anxiety to your advantage.

Here's how to start.

You avoid hard things.

Not because you're lazy. But because your brain wants to keep you safe and thinks "discomfort = threat."

Just keep in mind:

Every time you push through something difficult, you're teaching your nervous system that discomfort isn't danger. It's growth.

And if you do this enough times?

Your brain starts to crave that resistance because it knows this means you're making progress.

This is because you've flipped the script on your reward system.

Look, we've been conditioned for immediate gratification.

Scroll. Dopamine.
Scroll. Dopamine.

But the people who operate at peak performance have retrained their brains to think the opposite.

They embrace the friction.

And this here is the key to performing at your best.

Most people are employees within their own lives.

They show up, work hard, and hope things magically improve...

But here's what happens:

Nothing changes.
Despite their effort.

It's because they're always REACTING to life rather than consciously CREATING their life.

How does this happen?

We get so caught up in day-to-day responsibilities that we never take time to reflect on our situation.

You need to step back.

Without regular check-ins with yourself, you're like a company with no strategy.

You're simply reacting to chaos.

And slowly but surely...
This creates lots of stress.

Until one day, something happens that makes it all explode (doing something you shouldn't, burnout, etc.).

Either way, it's not good.

When you don't step back to gain clarity, it's easy to lose control and start reacting to everything.

Don't let it get to this point.
Step back from the noise.

Start acting like the CEO of your life. Figure out what's working and what's not.

That's how you lead your life instead of just surviving through it.

taplio

The Battle

Ryan Musselman

Collin L.

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taplio

The Battle

Ryan Musselman

Collin L.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Performance ScoreCollin L.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance