Ryan Musselman

Founder @ Coaches who Close

I create funny AI ads for B2B businesses and business owners without requiring you to be on camera, write scripts, think of content ideas, or build your personal brand.If you're serious about being funny (lol), book with me here and let's see if I can help: https://calendly.com/ryanmus/funnyads

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I'm seeing 2 styles of LinkedIn content, and:

(one of them is becoming cringe) 😬

1) Authority Content
2) Narrator Content

Authority Examples 😬

“Stop giving value. Start creating gravity.”
“Here’s the ONLY way to grow on LinkedIn in 2026.”
“If you’re not doing this, you’re losing trust fast.”

Narrator Examples 

“Is online coaching dying?”
"Posts that hit lately feel less polished."
"LinkedIn might be going through its copycat era."

You'll spot Authority Content when it makes you feel:

1) Managed
2) Called-out
3) Prepped-to-buy

You'll spot Narrator Content when you FEEL:

1) Seen
2) Included 
3) Intelligent 

Narrator content challenges you to draw your own conclusions from the post. 

You become more insightful in this process, which causes you to value the creator's presentation of the information, ultimately leading to more trust with the person who posted.

Not saying you shouldn't do authority content. 

But I'm theorizing you can get the intended value of both styles by using narrator content more.

Here's the easiest way I've found to narrate:

Start (some) of your posts with:

"I'm seeing...
"I've noticed...
"These 5 emerging...
"The [thing] that's [getting result]...

Here's a full example hook to illustrate:

"The LinkedIn strategy that's getting clients for small accounts."

PS) Are you observing something similar?

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

Danny DelVecchio ✌️

Stress-free video content for founders | 200+ companies served | $20M+ in pipeline generated

3.5 years ago, I quit my corporate job to build an online business. Since then, I've landed 250+ clients and made over 7-figures from my organic content, without any paid ads.

The most important "content hack" that I've realized is that the best content doesn't come from brainstorming. It comes from the conversations you're already having: sales calls, client meetings, podcasts, workshops.

So I built Content on Easy Mode, the only content consultancy that builds a complete program around the conversations already happening in your business. We combine social selling, content, and video creation into one stress-free system.

"People I've never met turn into leads and show up to calls feeling like they already know me."
— Mel Fox Dhar, Career Coach, earning $15K/month

"The impact goes far beyond just the videos. I repurpose the transcripts into written posts, blogs, and more."
— Katrina Nacci, Cross-Border Accountant

The old way of doing content is broken:

❌ Spending hours researching and brainstorming ideas
❌ Outsourcing your content to agencies and ghostwriters
❌ Posting consistently but attracting followers instead of clients

You need visibility that drives revenue.

That's what I help founders build using what they're already doing every day.

250+ clients have used this system to become the go-to name in their niche.

Phil Risher used it to generate $400K+ in revenue and land a keynote alongside Gary Vee and Cody Sanchez... all with under 4,000 followers! 🤯

If you want to be the obvious expert in your space and have the leads to show for it, you're in the right place.

If you'd like to work with me, let's talk here. https://calendly.com/coachdcreates/video

Coach and Content Strategist

LinkedIn is the #1 platform in the world for coaches to attract and convert new clients.

I help coaches get clients on LinkedIn without spending hours a day or sending spammy cold outreach.

My best hook from 2025... 

Joe Rogan was 43 when he filmed his first podcast.
But yesterday, my 8-year-old son filmed HIS first podcast.

I break down my framework for really strong storytelling hooks.

Save it for your next story! 

___

If you want to make better content in less time, my Content Systems Masterclass is coming up on 3/17. 🍀

Enroll for free. → https://lnkd.in/eTppXG3H

Simple and stress-free content systems for ambitious founders who want visibility that drives revenue | 250+ companies served | $20M+ in pipeline generated

taplio

The Battle

Ryan Musselman

Danny DelVecchio ✌️

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Performance ScoreDanny DelVecchio ✌️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Musselman

Danny DelVecchio ✌️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Performance ScoreDanny DelVecchio ✌️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance