Ryan Musselman

Founder @ Coaches who Close

2 years ago, I was grinding out content, stacking sales calls, and wondering why my coaching business wasn’t moving forward.

I thought the answer was to push harder.

More calls.
More posts.
More funnels.

But the hustle wasn’t the problem (it was the trap).

My breakthrough didn’t come from doing more.
It came from doing less — a lot less.

So, I built my entire business around one simple system:

1 offer.
1 workshop.
Repeat it monthly.

This took me from stuck to scaling. 

It freed my mind from having to think of 10,000 different ways to convince potential clients I could help.

Fast forward to today and I've taught 800+ coaches my specific protocol for selling 1 offer with 1 repeatable workshop. 

I even eliminated:

1) Sales calls
2) Discovery calls
3) Chasing the "maybes" 

Because the right workshop, with the right offer sequence, creates a conversion opportunity so powerful that you can actually sell a mid-to-high ticket offer without having a big brand. 

If that feels like a relief to you, I run a free 60-minute live demonstration where I show you exactly how this system works. 

By the end, you’ll have a strategy you can use right away to start selling your coaching offer.

This strategy helped my clients launch $10K, $15K, $25K, $30K, and $50K+ events.

Save your spot for the next live training here: https://www.coacheswhoclose.com/

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

This builds your authority better than anything else.

It’s not just social media.
It’s not just interest media.
It’s personality-driven-interest-media.

This video will only help you if you watch until the end.

Helped 446+ actual clients get more views, leads, and sales with conversion content and premium offers.

The Product Muse

– Led one-on-one coaching programs and group sessions that have helped numerous PMs gain confidence, clarity, and career growth. Provided career transition strategies, interview preparation, and leadership coaching tailored to individual goals.
– Established the Product Muse Accountability Pods, a structured program designed to help PMs stay on track with their career and learning goals through peer support, guided learning, and actionable strategies. 
– Developed the "PM Musings with Omolara", a newsletter that shares insights, strategies, and practical career advice for product managers. 
– Organized live training sessions, and webinars on critical PM topics, including product strategy, roadmapping, stakeholder alignment, and leadership skills. 
– Collaborated with organizations and founders to help them their define product strategy, build customer-centric roadmaps, and drive business impact through expert product management principles. 
- Advised startups on streamlining product operations and implementing best practices for sustained growth.

Founder

AFSIA (Africa Solar Industry Association)

• Analyzed product performances and identified opportunities for optimization across diverse markets.
• Led the Digital marketing and Content teams on messaging and strategies for achieving revenue goals.
• Monitored the effectiveness of revenue growth strategies and processes from Member acquisition to retention.
• Improved customer experience and incorporated feedback into product management.
• Provided strategic leadership for product positioning using research and insights.
• Collaborated closely with the Digital Communications, Product and Partnerships, Market Intelligence, Community Management and Research teams to streamline processes and enhance customer satisfaction.

Director of Operations

MTN Nigeria

- Led the ideation, design, technical development, launch and monitoring of innovative products
- Collaborated extensively with Cross functional teams including IT teams, Customer service, Customer experience, Marketing, Legal, Finance and Customer experience.
-  Source new partnerships and collaborations that create value for the customer and the business
-  Led the successful launch and lifecycle management of key products and services

Product Manager

- Managed the engagement of Value Added Service (VAS) Third Party Content Providers to develop and implement content services to meet the requirements of customer needs. 
- Directly responsible for the provision of the innovative and technology driven content products and services to customers across different platforms -SMS, IVR, Portals, USSD, CRBT and SDP to increase revenues.
- Collaborated extensively with cross-functional internal stakeholder departments and over (80+) external Content Partners ensuring that value added products and services conformed with regulatory requirements and ensure customer satisfaction.
- Developed input to the Go-to-market Plan and segment targeted communication in collaboration with Consumer Marketing and Business Intelligence.

Product Specialist

Co-Founder The Product Cradle| Ex- Product Manager MTN| Product Management, Strategy, Fintech & Marketing|

I was a product manager at MTN Nigeria, one of Africa's largest telecom and tech companies. 
With over 15 years in the industry, I've had the privilege of leading teams to create and launch products that truly solve customer problems while driving business growth.

I hold a postgraduate diploma in professional marketing from CIM, the world's leading professional marketing body, and I've got multiple certifications in digital marketing tools and services.

As a product leader and community builder, I'm all about innovation and putting customers first. I’m passionate about supporting aspiring, transitioning, and experienced product managers in developing their careers and growing within the PM community. 

Through writing challenges, accountability groups, and mentoring sessions, I’ve helped over 100+ product managers develop their skills, showcase their expertise, and reach their goals.

I also bring my fintech and marketing experience to the table, offering insights on product strategy, marketing, partnerships, and promotions. 

For enquiries and speaker invitations please email: laraosiyemi@gmail.com

Omolara Osiyemi - CMKtr, ACIM

Artificial Intelligence is no longer a buzzword. 


It’s transforming how Product Managers think, plan, and execute.


Join us for an insightful conversation on how AI is reshaping the PM role from data driven, decision making to the use of AI copilots in ideation, research, and experimentation.


We’ll explore the evolving skillsets every modern PM needs to stay relevant and effective in an AI-powered world.


Glory Olamigoke and Grace Ajagbe will be speaking on "The AI-Driven Product Manager: Redefining Skills and Decision Making".


Don’t miss this session if you’re a product professional, tech leader, or anyone curious about the intersection of AI and product management!


To register, click the link: https://lnkd.in/dR6wGFE6

Product Manager| Product Management, Strategy, Fintech & Marketing|

Great product managers do more than tell a story.
They build a shared belief.


Look at Apple. 
Their keynotes aren't about specs.
They're about a vision of the future. 


That's the power of a story that resonates.
It’s not about manipulation. 
It’s about creating meaning.


When you can get people to see what you see, that's true leadership.
It reminds me of Simon Sinek's great line: 
“People don’t buy what you do; they buy why you do it.”


When that belief is shared, everything else falls into place.


P.S. Does your team truly believe in your product's "why"?

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The Battle

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Omolara Osiyemi - CMKtr, ACIM

Followers

Posts

Engagements

Likes

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