Ryan Musselman

Founder @ Coaches who Close

I create funny AI ads for B2B businesses and business owners without requiring you to be on camera, write scripts, think of content ideas, or build your personal brand.If you're serious about being funny (lol), book with me here and let's see if I can help: https://calendly.com/ryanmus/funnyads

Founder | Coaches who Close

Equipping coaches to close, scale, and enterprise with new clients, content engines, and constant lead flow.

I'm seeing 2 styles of LinkedIn content, and:

(one of them is becoming cringe) 😬

1) Authority Content
2) Narrator Content

Authority Examples 😬

“Stop giving value. Start creating gravity.”
“Here’s the ONLY way to grow on LinkedIn in 2026.”
“If you’re not doing this, you’re losing trust fast.”

Narrator Examples 

“Is online coaching dying?”
"Posts that hit lately feel less polished."
"LinkedIn might be going through its copycat era."

You'll spot Authority Content when it makes you feel:

1) Managed
2) Called-out
3) Prepped-to-buy

You'll spot Narrator Content when you FEEL:

1) Seen
2) Included 
3) Intelligent 

Narrator content challenges you to draw your own conclusions from the post. 

You become more insightful in this process, which causes you to value the creator's presentation of the information, ultimately leading to more trust with the person who posted.

Not saying you shouldn't do authority content. 

But I'm theorizing you can get the intended value of both styles by using narrator content more.

Here's the easiest way I've found to narrate:

Start (some) of your posts with:

"I'm seeing...
"I've noticed...
"These 5 emerging...
"The [thing] that's [getting result]...

Here's a full example hook to illustrate:

"The LinkedIn strategy that's getting clients for small accounts."

PS) Are you observing something similar?

Well, looks like human-written LinkedIn posts (with text only) still work. 

Btw, I recommend going to my profile and reading that middle post. It's about a content style called "Narration Content."

Separates you from the robots. 

All 3 of my top posts, that were text only, used that style.

PS) There's nothing wrong with using images. These findings are from testing.

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Ophir Tal

Build a LinkedIn personal brand you’re proud of.

You’ve been posting with discipline and honesty, yet nothing moves.
The feed ignores you.
Your buyers scroll past.
Your work never reaches the people who should see it.

The problem is not your effort.
It is your strategy.

LinkedIn is crowded and polite.
Everyone writes the same helpful ideas.
Everyone sounds safe.
Everyone blends in.

Meanwhile, weaker competitors with stronger strategy reach your buyers first.

My work is simple.
I build a personal content system that positions you as the obvious choice in your niche.

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They want clarity, positioning, and posts that speak their buyer’s language.

My offer is direct.

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→ For founders who want full support, I also offer ghostwriting and DM management.

You do not need to post louder.
You need to post with strategic intent.

After working together, you will have:

✔ A content strategy built around your experience and buyer psychology
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Robin Schaffer, Analyst Relations

If you want your content to finally pull the right people toward you, start here.

📍 https://calendly.com/ophirwriter/contentlinkedinstrategy

taplio

The Battle

Ryan Musselman

Ophir Tal

Followers

Posts

Engagements

Likes

Performance ScoreRyan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Musselman

Ophir Tal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Musselman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Musselman's LinkedIn Performance